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4 Features for a Successful Mobile App

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Need help brainstorming new features for your app? Regardless of its category, statistics support that your app should grow faster if you implement one or more of these features listed in this article. Regardless of the category, your app will grow faster if it has implemented one or more of the features listed below. 1. Get Social A chat function give users another reason to re-engage with your app on a daily basis. In-app channels of communication allow communities to establish themselves around your app, turning it into a means for everyday conversation. Opening channels of communication between users is one thing. If you can open communication between you – the developer – and the user in a seamless fashion, you’d be putting yourself into an extremely advantageous position. Direct feedback is invaluable for making improvements to your app: consider offering expert analysis to requesting users, or some other form of advice that gives users an incentive to communicate with you. If you’re creative enough or the value of your communication warrants it, you can even charge users for this feature later in the app’s lifetime – advice can only be accessed by premium users, for instance. Leave users with an incentive to share your app. Offer rewards and services for users that share your app; services they’d otherwise need to pay for. Perhaps some features are overall better if they’re used with friends. Above all, make it natural for users to invite their friends to download your app.  2. Update video/text content As users engage with time-passing features such as videos or lengthy guides, your app’s user session quantity and length will increase, aiding in how well your app is ranked on the app store – both app store ranking algorithms take these two metrics into careful consideration. Of course, the effectiveness of this strategy will depend on your content’s quality. Cycling through quality content will give users a reason to re-engage with your app every-so-often. If you cycle your content regularly, you’re assured to notice an increase in both user session length and user retention rates. 3. Habit support Think of features that users will want to use on an everyday basis. An easy-to-use function that proposes a nuance to an otherwise mundane ritual will make your app highly regarded by potential users; just make sure the app stays on task with its intended function. The more time a person spends on your app, the more inclined they’ll feel to spend money for an enhanced experience. If your app can target a problem and fulfill its niche flawlessly, then it’ll naturally elicit daily user engagement, and those loyal users would feel as though they’d benefit from paying extra for that enhanced experience. 4. Gamification It may require more time to develop, but consider adapting your app’s design with a competitive twist. Have users compete against each other for bragging rights or award high-scorers with exclusive bonus content. As users try to earn higher scores, they’ll engage with your app more frequently than they would have if your app had been less competitive.

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5 Qualities of a Successful Mobile App

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Not since the dot com days has there been such flock of technology startups. Success stories such as Instagram and Twitter have tantalized people’s pallets to go follow in their footsteps. But with the increasing number of apps present in the app stores (1.6 million in the Google Play store, 2 million in the Apple app store as of June 2016) the competition is high. We looked at what app development firms focus on when they’re building out an app for their clients. With so much competition app designers need to make their product look awesome. You’re essentially branding and packaging the app in this stage. Even if two existing companies offer practically the same service, the differentiation and ultimately triumph are heavily rooted in the design. The design needs to be appealing to the senses. Sophistication and creativity should scream through the screen. And look is not the only factor in achieving peak design. The animations should be so good, it almost becomes a pleasure to press and swipe gestures within the app. Though a spectacle for the eyes, design alone will not lead your app to the top of the app store. In fact, too much emphasis on intricate design may harm your app. An app is limited by its platform screen size. Too much going on will only take away from the user’s experience. Which leads to the next characteristic… Great UI It’s human nature to judge an app within the first few seconds of use. We judge books by their covers so it’s only natural that we treat an app the same way. So if there is one secret in making a not only great but lasting impression, it’s a killer user interface. There’s one keyword that that is crucial to great UI, which is “intuitive.” So you want your app to do great things in ways people love. The tricky part is finding ways to carry out all the essential functions that constitute your app, in the simplest, most clean and fluid way possible. The UI must be unobtrusive, avoiding design elements that don’t add a use or function to the app. If it doesn’t add value, it’s eliminated. It’s essential that the user finds navigating the app simple upon first use. Reducing the learning curve as much as possible but at the same time including all the necessary features that would make your app successful. The app must be completely compatible with the platform it was developed for. It should take advantage of the natural qualities of that specific smartphone or tablet. Each platform, iOS or Android offers various gesture-based navigation tools. Swipes generate a new screen while removing another, a pinch of the screen can zoom the image in or out. The gestures rely on the mobile platform itself. Developers need to understand these platform-specific gestures in order to provide an intuitive navigation experience. Maintaining high user feedback scores encourages more users to sign up and spread the word. Many individuals look at others’ reviews of a certain product to staple their confidence in purchasing the item. In a digital world, analyzing others’ opinions is crucial as you cannot physically see or try the product beforehand in many cases. Tons of positive reviews will spark great confidence in a potential user. If such a large community loves the app, chances are that they will as well. On the other hand, negative reviews will strongly hurt. The occasional negative review is practically unavoidable but if the negative ones equal or outweigh the positive ones, you’re in for a bad time and the death of your app legitimate concern. Generating a bit of success great, but if you can’t maintain that success, it’s all for nothing. Rolling out new features, bug fixes, and effective updates are crucial for the growth and longevity of your app. Angry Birds, a gaming app sensation with over 250 million downloads was no doubt fun to play but was not the only reason for their success. Angry Birds released fresh and fun updates periodically. Prolonged sameness will eventually leave the user bored, eager to try something new. Conclusion Competition on the mobile app market is relentless. The market is congested as ever, but that should never deter you from belief in your idea. Successful implementation of these 5 qualities will help you not only defeat but massacre your competition.

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Business Intelligence in Mobile App Development

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Business intelligence is an integrated software platform that is used for business data analysis and management. With the help of BI mobile app development, many businesses can analyze their data, without the help of any IT departments. Thus, BI mobile app development has taken mobile applications to a new level. Artificial intelligence has changed the face of the modern era. And smartphones in our hands are the best example of it. With these technologies, new fields of business intelligence are getting explored and lots of things are yet to be explored. Today, lots of businesses are collaborating with mobile manufacturers to design and develop smartphones that are capable of handling machine learning operations. It helps mobile users even more effectively and efficiently. What Is Mobile Business Intelligence? Mobile Intelligence is the power of mobile devices to learn, adapt, analyze and understand user behavior through various aspects. For example, if any mobile user switches off the vibrate option with silent mode more frequently, the next time the user turns on the silent mode, the vibrate option gets disabled itself. In this example, the smartphone analyzed and understood settings to be set to make it easier for the user. A business intelligence roadmaps in mobile app development is also referred to as accessing the information and using it. Today, thousands of mobile apps are integrated with analytics tools and business intelligence to serve smart information to the end-user. There is a constant evolution of cellphones, and now the use of mobile devices is not only limited to communicating with people but also utilizing them to obtain information and utilize this information for data analysis purposes. In layman’s words, we can define business intelligence roadmaps as technology, application, or program that is used to store, retrieve, and analyze data or user behavior to assist management in making better choices. The main goal behind BI in mobile apps is to bring critical business data directly into company managers’ analysis devices. Mobile Intelligence is the capability of business owners to deliver relevant service to the customer at any point of time, any place with the help of collected information. It allows them to extend their decision-making ability and serve better. Benefits Of Mobile BI The major benefit of mobile BI is that your customers can access their data at any time and from anywhere. It enhances the functioning of mobile applications. Here are some awesome benefits of mobile BI for your business. This has initiated a new era in the BI industry and has offered several benefits to users across the globe. #Information Gathering When you integrate the machine learning model with your mobile app, you probably get the data more frequently or in real-time. With the help of this data, you can perform various operations in less time with efficiency. #Decision Making When the gathered information is available to you all the time, and it is also analyzed using various analysis tools, it makes it easier for business owners to make any decision effectively and in less or no time. #Advantage In Competition In today’s world, every business owner wants to make their business responsive, flexible and want to make it have a unique identity in the competition. Having access to the data in real-time increases the opportunity to reach out to clients more frequently and amplify your sales higher. #Increase In Productivity As we already have access to real-time data, it makes it easier for quick decision making, and when the decision-making process takes less time, it means there is ample time to make that decision which ultimately results in increased productivity. #Improved Customer Satisfaction When your performance is commendable and you are certainly ahead of your competition, your productivity increases and with increased productivity, you will reach your customers faster and can serve better. Once you connect with your customers, it will fulfill their requirements and make them satisfied with your services. #Increase in Revenue With more customer satisfaction, a faster decision-making process, increased productivity, and other accomplishments in every aspect of business, your revenue will increase. A satisfied customer’s testimonial will help you to generate more revenue and will increase your customer reach. Challenges in Mobile BI Network Condition Customers living in rural areas face unstable network conditions. Sometimes it takes a lot of time for them to get online or have an internet connection in the first place. So, the network issue is the main challenge every online service provider encounters. Complexity and Size An increase in customers and fulfilling their requirements result in complexity in the machine learning model and increases in the size of the data collected. As data size increases, it directly affects the performance of service availability. Hardware Capability As all the operations are done on a mobile device, high-performance hardware is needed to run those programs. High-performance hardware may affect the price of mobile devices. Business Intelligence Tools Business intelligence (BI) tools are applications that collect and interpret massive amounts of unstructured data from different systems such as websites, mobile apps, videos, emails, and other business sources. While not as versatile as business analytics tools, BI tools mostly use queries to acquire data and find insights. These technologies also aid in the preparation of data for analysis, allowing you to build reports, dashboards, and data visualizations. Employees and managers will be able to use the data to speed and enhance decision making, increase operational efficiency, identify new income potentials, identify market trends, provide genuine KPIs, and identify new business prospects. Google Analytics Trustpilot Databox G2 Crowd Zoho Analytics Google Analytics is the first and most famous app used for keeping track of business performance. This app provides real-time information about every aspect of the business including the number of users on the website or installed apps on the device, service sales, errors or problems users are facing, and other things. This tool is specially used for tracking user session duration, the bounce rate of individual products. Just after Google Analytics, Trustpilot came into the

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Top 15 Mobile App Ad Networks and Platforms

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There are so many ways to monetize mobile apps, but perhaps the most simple and popular is in-app ads. If you are going to develop mobile app or you already have one you’re definitely facing the problem of what monetization tool to use. Well, if your choice is in-app advertising, then this list is for you. We’ve collected the best 15 mobile app monetization ad-networks and tools just to make your life a bit easier. 1. AdMob by Google AdMob is one of the largest global mobile ad networks, a subsidiary of Google. AdMob helps monetize your app with in-app ads and actionable insights. It supports multiple currencies so it allows you to earn money around the world. Like other Google products, AdMob is a great tool that is really easy and intuitive in usage. 2. Audience Network by Meta Meta (Facebook) Audience Network will help you to make money with your iOS or Android app. To start earning money you need a mobile app available on the Google Play Store or App Store and Facebook account. As a Google mobile ad network, Meta Audience Network also works worldwide and supports the do-it-yourself monetization approach so you could easily and fast set up and earn from ads. 3. Amazon Publisher Services Amazon Publisher Services is a replacement for The Amazon Mobile Ad Network which was deprecated on September 30, 2021. Its APS SDK provides access to the Amazon demand and additional buyers. Those buyers compete for your placement, helping improve CPMs and increase your revenue. This system consists of three different types of services: Transparent Ad Marketplace, Unified Ad Marketplace, Connections Marketplace. Transparent Ad Marketplace services are targeted towards large enterprise publishers. At the same time, Unified Ad Marketplace services are for small and mid-level publishers. Connections Marketplace is a service where publishers can browse all vendors in one marketplace. 4. MoPub by Twitter MoPub is also one of the top mobile ad networks for app developers and publishers around the world. MoPub serves four types of ads: Interstitials, Native, Rewarded, and Banners. A network-supported instance gives you access to various bid strategies as Auto CPM, network reporting, and advanced bidding. Besides they provide more efficient troubleshooting and technical support. 5. Unity Ads Unity Ads is the most recognized ad monetization solution for mobile game apps. Also, it’s the first that kind of service that optimizes for LTV. Unity supports apps on both platforms Android and iOS. They let you display different types of ads such as AR-ads, banners, playable ads, videos, and others. Unity supports the following currencies: USD, EUR, JPY, KRW, CNY, BRL. 6. Yahoo App Publishing Yahoo App Publishing allows you to get access to thousands of high-quality Yahoo Gemini advertisers. Yahoo serves banner, full-screen, and native ads on your app. The best thing about this service is that with monetization opportunities it gains you access to Flurry Analytics as well. 7. AppLovin Applovin connects with over 1.5B devices globally each month. It includes real-time app analytics. This service supports different types of ads, such as banners, skippable and non-skippable videos, playable ads, and rewarded videos. 8. Media.net Media.net is one of the largest advertising companies in the world. It is considered the original creator of the “display to search” format of advertising and always regarded as the best alternative to AdSense. Media.net serves contextual, display, and native ads. 9. Tapjoy One of the first app monetization tools is Tapjoy. It offers Offerwall, Video Interstitial, Rewarded Video, and Playable ad formats. Tapjoy supports iOS and Android platforms as well as Mobile Web. What distinguishes Tapjoy from all other mobile app advertising platforms is that instead of just showing regular app ads, they offer users to get virtual currencies that users can spend to unlock content in the app from publishers. 10. AdColony AdColony is a mobile app advertising platform built by app developers for app developers. It offers Instant-Play™ HD video, Aurora™ HD Interactive video, and other playable technologies for video advertisements. Thus, it’s driving higher engagement in mobile app ads, showing only premium quality advertising content. 11. Epom Apps Epom Apps partners with the most known mobile ad networks all over the world, which ensure high demand from advertisers and attractive rates for application developers. Epom also is one of the easiest to use monetization tools – all you need to do is to integrate SDK and Epom Apps will take ad management off you by automating monetization. 12. StartApp StartApp can help you get high eCPMs and fill rates through their smart targeting and innovative ad units. They serve seven types of ads: Interstitial, Playable, Video, 360 Ads, Virtual Reality, Splash, and MREC Banners. With these various ad types, StartApp helps publishers get the most engaging advertisements. 13. Fyber Fyber is a next-generation mobile app monetization platform. It is a great tool to monetize mobile games. Fyber combines a million audience of advertisers with smart ad monetization technologies. 14. IronSource IronSource supports a pretty wide range of mobile platforms as iOS, Android, Adobe Air, Unity. They offer four ad formats: Rewarded video, Interstitial, Banner, Offerwall. Moreover, IronSource has the industry’s largest in-app video network. 15. Appodeal Appodeal is another great tool to monetize a mobile gaming app. Unlike many other monetization systems, it doesn’t have its own ad-network and it works only as a mediation platform. So you only need one account to reach an audience of several sources, plus they maintain an unbiased opinion and put app developer or publisher first trying to maximize your revenue. Blog Source- https://messapps.com/allcategories/marketing/top-15-mobile-app-ad-networks-and-platforms/

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Let Us Define Expectations from SDK for Mobile App Development

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For mobile developers, the term software development kit is not new thing because this tool define that how application can integrate features and functionality from another application or services. This process involves use of code libraries of the respective platforms its self or from the third-party. For instance, in case of iPhone or iPad SDKs, iOS platform offers its own tools and libraries in Xcode and SDKs, whilst on Android platform Android has its own libraries as well as allows access of the latest Java libraries. Fundamentally, with any mobile SDK, we have some expectations to accomplish many essential tasks in the mobile development. For instance: QA or App Testing: no doubt, our testing in mobile development begins with the end of our first code and keep continue until the accomplishment of entire mobile development project. In due course, we need various tools and technologies to find out the bug, crash, lapses in user experiences as well as usability, etc. if you have excellent tools in your SDK, it will term as more powerful one. Recently split testing or A/B testing is gaining more focus in mobile developer community. Therefore, your mobile SDK should have all the required tools so app owner and app developer either can decide that which design, features, and functionality is appropriate for their own needs. Performance Monitoring: in mobile app development, performance has paramount importance in success. Therefore, if your SDK should provide modern performance monitoring tools for various performance criteria such as loading, interactions between components, screens, etc., dynamism, connectivity (if needed), processing power, battery power, and many more in high-tech era. Extendibility and Expandability: It is true that none native technology is perfect to serve our modern intricate purposes. Therefore, we need to integrate services from third parties too. For instance, Google Map services for GPS features, Facebook like services for social media integration, and many more. In due course, we have to integrate their real-time updated services through their mobile supporting APIs and SDK should have excellent API management capabilities. Data Security & Data management: We know mobile development has always problems with ever growing databases. Fortunately, cloud computing is offer greater aid, but they need thorough integration of its service through API and other means. Since cloud is highly secure, but our thin client devices are not. For instance, iOS is imposing many restrictions for sake of security aspects in the apps running on the iOS devices, while Android is a wild card and anyone can intrude easily. Therefore, the best SDK should have tools and techniques to manage critical data and transactions security for now and then in future. Promotional Tools: Monetization, advertisement, and user analytics tools are ultimate needs for a definite success in this contemporary concepts and market. Thus, our expectations for them are some valid desires after all. Blog Source- https://www.mindinventory.com/blog/let-us-define-expectations-from-sdk-for-mobile-app-development/

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Contemporary Wireframes on Mobile Landscape

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It has observed that many of the web and mobile app development companies eliminating wireframe development stage at all. They believe that prototypes serve their purposes. However, in practice, prototypes never take the seats of wireframes of different kind. There are many reasons behind that prototypes never can replace wireframe and the first one is the abilities of wireframes to do testing. By concept, wireframes just serve the outline of the final product done in hurried manner with perfectly imperfectness! Today we are designing highly intricate and interactions rich mobile applications for various mobile platforms with their own native requirements and technologies. Therefore, early day’s sketches type or low-fidelity wireframes are inadequate, if we solely rely on them and not going to do mid-level fidelity wireframes or hi-fidelity wireframes at all. If I am not exaggerating to say that, modern mobile app development companies should practice all sort of wireframes of different levels using modern wireframe creation tools. Tools for Wireframe Development Low-fidelity wireframes are of very primitive type so we can use just pen and paper to draw sketches. However, whiteboard practices are very fruitful when a big team is involved. Today many graphics tablets in computers or tablet devices with appropriate software are fine alternative to incorporate your colleagues or clients in person or online. Mid-fidelity wireframes or say mockups are demand somewhat details so Balsamiq Mockups or Axure like wireframe creation software are useful in modern days. Unlike sketches, mid-fidelity wireframes have precise and final content in textual as well as image forms. They have precise UI copy with system messages, navigation items, various labels, and instructions included. Therefore3, many smart and seasoned front-end mobile app developers simply translate these mid-fidelity wireframes in to HTML-CSS or programming code without going to next high fidelity and prototyping steps. High-scale and high-end mobile app development demands enormous details and precisions in interactions and look and feel. Thus, gauging their interactivity is only possible with high-end wireframe producing software like Fireworks, Illustrator, OmniGraff, and alike tools, which are giving opportunity to create animated interactions between the screens and UI elements to break their complexities. Fortunately, in recent era we have browser based wireframe development tools using HTML-CSS and some JavaScript or Media Queries to test your interactions and responsiveness of the mobile application in process. Twitter’s Bootstrap, Zurb’s Foundation, and similar software enables mobile app designers to mount grid based column system in minutes using code. There are other certain advantages of modern browser based wireframe development tools such as: You can create basic layout with multiple options within the shortest time with low learning curve You can create responsive design and test their responsiveness either using resizing browsers or test on real devices by integrating the devices with your PC or Mac You can test your mobile app wireframes using natural capacities of browsers on real devices and with real touch gestures Since this browser based wireframe tools offer HTML-CSS and scripting options to make your wireframe interactions live and allow you to test on the web, you have real world and real user experiences These tools are opensource and almost free or cheaper in compared to many proprietary wireframe development tools so affordability is great point to attract developers to use them No doubt, all the mobile app development companies are not adopting or have expertise in modern wireframe tools usage or practices so you have select your company with great care. Blog Source- https://www.mindinventory.com/blog/contemporary-wireframes-on-mobile-landscape/

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How to Develop Mobile Apps That Attract and Retain Users

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Today mobiles are ubiquitous and use of smartphones for shopping is becoming trendier in wake of wearable devices and their attachments with smartphone apps. Medium to big e-commerce businesses are spending a good deal of their budgets on mobile application development. However, success of mobile apps for a business is depending on many factors and attributes, but mobile development approaches are affecting a lot. If you have good team of mobile apps designers and mobile app programmers, still you need some extra efforts to make it a success legend in the market. Today if any end user is downloading your shopping app, that is a big honour to your business and matter of pride for your app development company, as very few apps can be stored in smartphone and use frequently according to the recent surveys. Establishing a Personal Touch with Users Thus, it is imperative to welcome or greet your users with a warm welcome message at first place and establish a good rapport at first encounter. If you use in app tracking analytics tools, you will know your users the best and based on their behaviour with your app, you can offer them personalised services. There are many ways to offer personalization in your mobile apps such as… Personalized ContentIf your mobile app has good and enough introductory content, you can engage them further and bring them quickly to their targeted places i.e. at products/services. Now, the real game of programmers starts here. Now, you have some prerequisite data to predict their personal choices and their personality. Thus, you can offer them highly personal content automatically or upon requests. This way you can give more informative content to the new users and to-the-point content to the repeated loyal customers. No doubt, your content may not restricted only up to texts, but may include relevant images and other multimedia content like video. For instance, instead of long textual descriptions about how to use products, you can embed a video depicting entire process in very decent and comprehensive manner. Personalized IncentivesJust like content, you can go to offer various incentives using same techniques and technologies in the mobile apps. Based on previous purchased history, social media profile, and many other ways, you can know that which sort of incentives/offers will work for your particular users or groups of users based on their location, culture, or demography. You can forward aiding products, vouchers, coupons, gifts, badges, awards, points, and many other kinds of incentive upon new and regular purchases of the users in your mobile apps. Taking Care of User Experiences-Performance-Usability If you have genuine team of mobile app developers at your side, you can win battle of success in mobile app market and in your own niche. As recent trends of offering excellent user experiences and best app performance, may give an edge to your mobile apps through word-of-mouth i.e. viral marketing. This way you will get good reviews on your business websites or in App store/marketplace for your app due to satisfied users. Usability will offer you best ROI. Offering easy to use navigation, checkout process, guest check-in, advance search features, and attractive UI with smooth interactions may bring good traffic as well as convert them into your loyal customers forever. Blog Source- https://www.mindinventory.com/blog/how-to-develop-mobile-apps-that-attract-and-retain-users/

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Business and a Mobile App: Changing Traditions, Expanding Boundaries

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Ever looked back down a decade and wonder how much business has changed down the years? With ever evolving tech, businesses need to be up on their toes when it comes to embracing newer technologies and understanding when not to switch to something new. Often, whether a business becomes successful, depends on the technologies and methodologies on use in the workplace. Mobile apps have changed the way business is done. However, innovation has occurred rapidly, which have left the businesses struggling. As user expectation is much higher than a business can deliver, a new approach is required. Continuous Quality is key methodology for ensuring the app meets such user expectation. Continuous Quality is involved in every step of software development from design to production. It optimizes the time a software reaches to market with minimum risk. However, to ensure the success of Continuous Quality key building blocks are required: 1. All device supportFor the success of Continuous Quality, developers must ensure that tests are conducted for all current devices/OS profiles. In addition, app test lab must ensure that there is quick access to new releases and updates roll out on schedule. 2. EnvironmentsDevelopers cannot develop mobile apps before knowing how server, network and device “wind tunnel” factors affect the performance. Lab that runs the Continuous Quality must test app on active devices capable of up linking and downlinking the data from various networks such as 3G, LTE, and Wi-Fi. These tests must be implemented in different regions around the globe. Emulators never provide the required level of intelligence and feedback, which ensures the performance and usability regardless of environment. Hence, real environment test are necessary. 3. Coverage Across SDLCThe test lab should support all scenarios from first day to post production. Software Development lifecycle test must include unit tests, functional tests, load tests, and user experience on live device. For those testing the app must be able to provide both empirical and visual data to allow developers to understand what users experience on the device. 4. Integrating existing toolsTest labs that ask users to learn new skill leaving the known environment could be ineffective. Instead, lab must provide open integration with eco-system coding languages, CI servers, IDEs, and frameworks. By using Continuous Quality, app developers can quickly work and respond to new changes without compromising the quality. Right now, mobile adoption is growing much faster than web adoption was in 90s and 2000s. Mobile now has become major product platform for businesses and it will remain so. Blog Source- https://www.mindinventory.com/blog/business-and-a-mobile-app-changing-traditions-expanding-boundaries/

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Expectations Vs. Reality – The Journey from App Development to App Success

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Any experienced app user and app developer knows that everything is not as beautiful as it seems when it comes to matching up to job expectations. While app development does fetch some great job prospects, it can be quite grilling for amateurs with their limited skills and experience. Theoretical knowledge doesn’t translate to real job experience in most careers, and it’s the same in the app development world too. Most freshers expect a lot more compared to what they can deliver. It is not wrong for the freshers who are into app development to have a different note of expectation which is significantly higher than that of reality. It is not easy to convert the mobile version of the website into an app format, and while there are app makers that help you go through the drill without extensive coding, they can only be used to design basic apps. On the contrary, it is easier to think the app as a tool where the users can get all the necessary information they want. How much time does it take to develop an app? App building takes time. The complexity decides the time limit – if you’re involved in a complex project, it can take up more than a year of your life. Most times, expect a month’s time to make the app work completely. The more you hurry, the less precision you get and eventually build up a failed app. Developing an app does not mean it’s approved. This is especially for iOS app developers, and they must be ready for the challenges. Read thoroughly through Apple’s guidelines before developing the app. So what is the next step? Does creating and making it live on the App Store end your work? Apart from regular updates, the other priority is on the marketing strategy. Know the desired audience and strive to reach out to them as much as you can. Speaking on the same context, do not be under the impression that your apps will automatically reach the target audience. It’s important to do some good app marketing and analytics. What do you want to achieve? App store optimization wouldn’t let you accomplish what you wish to achieve with the app. Keeping in mind the particular target customers and a proper marketing strategy is the only way to convert prospects into permanent customers. Then there is also the problem with the app developers who think that analytics can help to understand and read the app’s performance. On the contrary, it just helps to improve the app’s performance. Judging the users’ interactivity is not through download rate. However, if your app users visit few times a week, it’s an excellent sign. Blog Source- https://www.mindinventory.com/blog/expectations-vs-reality-the-journey-from-app-development-to-app-success

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Which is Better for Mobile App Development: In-House or Outsourcing?

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Modern mobile technologies churn out complex apps and new hi-speed games regularly, for the benefit of users. From personal use apps to professional inbuilt services; mobile phone companies compete with each other to provide the best features for the end users. People use mobile apps for multiple purposes such as chatting, watching videos, listening to music, enjoying movies, messaging, reading news, reading updates on social platforms, playing games, social networking, checking on sports updates, searching for quality travel services, booking hotel rooms, buying goods and services, selling goods and services, checking on the local weather and many such useful services. There are literally millions of mobile apps for the use of smart phone users on various e-stores and mobile stores. Every mobile app helps users find specific solutions. Users can conveniently download mobile apps that suit their mobile phones and meet their requirements, from any of the reputable online stores. Everything is slowly becoming mobile-attuned. Consider banking for example; nowadays no customer would be interested in opening a bank account that doesn’t offer mobile banking services. From monitoring a marketing campaign to posting a good content for a blog site, everything can be done through a smart phone. There are two sides to mobile app development i.e. in-house or outsource development. Let us evaluate the pros and cons of both, to help you make the correct decision. In-House App Development Companies choosing to go the in-house way with mobile development believe that it is much cheaper, quicker, simpler, efficient and adept. In-house app development can be controlled by the parent company to look after the development operations as per their liking. In-house App Development Advantages: It brings in transparency in operations during the development process. You can choose for quality developers at affordable prices. It offers total control over the development project. Lots of options are made available while selecting the latest technology. In-House App Development Disadvantages: Starting costs are very high, especially to set up infrastructure. Certificates and licenses that are necessary for buying app codes and software tools are obtained after paying exorbitant fee. There is risk of running additional costs, if your developers get stuck mid-way and external consultants have to be roped in. Outsourcing Mobile Application Development Handing your mobile app development project to a professional mobile app development company is an wise step, if you wish to save considerable time and money and have a superior quality app that truly delivers value. Mobile App Development Outsourcing Advantages: Instant start of operations and no time wasted on market formalities Minimum risk involved as mostly the cost of development and delivery are fixed Expert mobile developers get the job done faster with their superior resources and working experience Helps the company to divert their attention elsewhere on other important business operations Mobile App Development Outsourcing Disadvantages: No control over the whole development process and drain of intellectual capital Being dependent on another business enterprise for planning your core business operations Complicated nature of services and even small negligible changes add to the overall costs Price rates are determined on per hour basis for outsourcing development services Mobile apps are one of the most commonly and popularly used features in smart phones. Mobile applications also form the centre point focus of tablets. These apps are used by worldwide customers, businessmen, employees, students and general public at large. Primary Features of Mobile Apps are as Follows: Easy functionality with wide variety of choices Great communicative abilities and high productivity rate Custom made apps are best for monitoring distant employees Branded apps help to increase the fun quotient for users and aid in gaining brand popularity Choice in building in-house app or outsource app according to your requirement The final decision is usually based on the cost factor and your chances on risk taking. In today’s technologically advanced world, businesses are always under great pressure to compete with each other and gain a noticeable foothold in the mobile app industry. While most of you would love to maintain the mobile development in-house, it can prove to be a case of static loss factor without the inclusion of outsources in mobile development phase. Changing Phases in the Mobile App World The ever changing scenario of mobile applications world makes it difficult for mobile developers and companies to decide on a particular development method. For most companies, it is an evolving journey, wherein they start with outsourcing and later bring their mobile development back to where it belongs- in-house. There are businesses that experiment with both techniques and sometimes settle for a combined package. Some try the do-it-yourself approach, but without trained resources and software tools, it doesn’t get them too far. According to news sources, mobile application developers command high income salary package. Fresh iOS and Android app developers can easily earn a decent salary of $100,000 on a yearly basis. Due to shortage of app developers in the market with such development skills, they are much sought after by multi-national companies. Blog Source- https://www.mindinventory.com/blog/mobile-app-development-inhouse-or-outsourcing/

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