Without exception, an app’s marketing will dictate the extent of its success. Whether it’s a mobile or a web app, there exists more than just one angle of approach to marketing; for whichever plan you devise, remember to avoid these common mistakes. 1. Inadequate focus on your app’s USP Your chief objective while marketing should …
You’ve come up with the most brilliant, original idea for an app, and you’ve decided on your target market – now it’s time to start designing, right? Wrong. Before moving on, you need to do a little more research. This time, it’s research into your competition. In order to create a successful app, you need …
Competition is increasing day by day. No matter if you belong to the marketing or SEO software development field. And to get one step ahead of your competitors, you need to focus on providing services that solve your customers’ problems. Now, let’s assume you are building an SEO software; what problems might your customers face? …
Top Most Popular APIs for Building An SEO Software Read More »
One of the most frequent questions we get is regarding one of the most important decisions an app owner must make – how to make money with your app. In this first post of our “App Monetization” series we will discuss the first decision you will have to make: Should I make my app free …
An average iOS phone is said to have 48 apps downloaded in the United States. This means marketing for your app doesn’t end at the download. Keep your users coming back by keeping your app relevant and up to date with trending themes, features and other attractive app elements. Understand your consumer audience and look …
There are several tactics of App Store Optimization. One strategy to optimize your app on the App Store is to use your app category listing effectively to lift your app to the top of the search. With the new iPhone, the iOS 8 App Store has introduced subcategories to every one of their current 24 …
App Store Optimization: Categories and Subcategories Read More »
You got their attention, you got them to download your app, how do you keep them coming back? App user retention is vital for the health of your app business. You want users to be satisfied with their experience enough to keep using the app so your app can prove to be effective in its …
You’ve come up with the most brilliant, original idea for an app, and you’ve decided on your target market – now it’s time to start designing, right? Wrong. Before moving on, you need to do a little more research. This time, it’s research into your competition. In order to create a successful app, you need …
When it comes to new ideas, apps are no different: you need advice from others. This step is immensely important in ensuring you have a good idea. Once you have a firm grasp on your concept, it’s time to get opinions from others. It’s important to do this for several reasons. First, you need to …
Social media is running unrestrained through the streets of the 21st century, and as a creator of an app, you need to harness it and take control. With seemingly everyone you meet a part of some form of social media, it is an important marketing strategy for your app to be a part of social …