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App Indexing: The Latest & Greatest in Marketing

App Indexing is Google’s answer to the conundrums facing all appreneurs: declining user retention, engagement, and overall loyalty rates. The buzz surrounding App Indexing lately is, in our opinion, warranted. Essentially, Google’s refined search engine will also include a thumbnail alongside all appropriate results that, when opened, will redirect the browsing user to a pre-designated screen on …

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App Development Cycle: A Complete Overview

An app’s development cycle can be broken down into these five distinct steps 1. The idea When forming your next big app idea, remember that you are selling a product via a highly saturated market. Statistically speaking, it’s highly unlikely that one, if not multiple app developers have yet to ponder or even publish an app that’s similar to your …

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The Mobile App Business Model Made Simple

The obscurity behind the term “business model” oftentimes causes uncertainty and confusion. For our purposes, let’s think of it as a birds-eye view of how your business will operate. The complexities which constitute the modern business model typically won’t apply to the relatively simpler institution of appreneurship. In the app world, everything is done electronically and over the internet. So business …

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Restaurant Apps – A Closer Look At The Numbers

As more and more customers plug into the grid, your restaurant’s internet presence becomes that much more crucial. OpenTable an app with a 4.5 star rating and over 50,000+ reviews that lets users make reservations at local restaurants – conducted a survey to help restaurants understand how diners would like their mobile apps to function. …

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3 Easy Ways To Improve Your Restaurant’s App

Restaurant apps are notorious for frozen payment transactions and horrific user accessibility. It’s a shame because a recent survey shows that 46% of users report that apps/websites with easier navigation would make them feel more comfortable with finishing a payment transaction. In 2015, total app revenue amounted to a total of 89.17 billion dollars. How can your business tap …

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