9 Most Important Social Media Statistics in 2022
Do you remember those first tentative forays into social media? MySpace, Facebook (early days), Tumblr, and platforms akin to these social media hubs were incredible places to connect with friends, share engaging content, and even express your creativity. Over the last decade, those tight-knit communities have evolved into the most powerful digital marketing ecosystem in history. If you’re not taking advantage of the reach and features offered by social media use, you’re likely missing an opportunity to reach your intended audience. But don’t have to take our word for it—there’s concrete evidence we’re going to bring into the fold. To that end, this guide will walk you through the key social media statistics you should know before developing your digital marketing strategy. #1 Social Media Usage Social media usage is ubiquitous worldwide. To showcase the scale in which active users are involved in social media engagement across these platforms, review the social media usage statistics below:1 As of 2020, there were 3.6 billion social media users around the worldBy 2025, the number of active users is projected to increase to 4.4 billionPeople spend an average of 144 minutes per day across their social media accountsThe majority of social media use is via a mobile device As internet infrastructure strengthens its foothold globally, digital access is only going to continue to rise (in simpler words: those that would otherwise not be able to have social media accounts will gain the accessibility, further increasing internet user count). #2: Facebook (Meta) Facebook (now a function of Meta), is still one of the most widely used social media platforms, particularly among adults. Furthermore, Facebook is also the most popular social platform for marketing which is why it is important to learn how to create successful Facebook video ads2. Nearly 93 percent of marketers create Facebook ads for their promotional needs. Facebook ads can effectively be created through the use of Facebook video ad metrics such as Facebook video impressions. The popularity of the site for advertising is the result of its wide use. The approximate number of daily Facebook users is 1.93 billion people, 71 percent of whom reside in the United States.3 These daily Facebook users trend older than users of other social media platforms. #3: Instagram In contrast to Facebook’s older user profile, Instagram attracts younger users. The majority of Instagramusers are below the age of 35. The ability to share more interactive digital content is believed to be the main attraction for young people. To put this information into perspective, some Instagram statistics you should know include but are not limited to:4 Instagram crossed the 1 billion user threshold in 2020By 2023, that number is expected to increase to nearly 1.2 billionInstagram was one of the biggest purchasing decision influences in women under 25Young women and men tend to use Instagram equally While Facebook is an effective avenue for targeting older customers, according to Instagram statistics, it is a far better choice for younger consumers. #4: TikTok Competing with Instagram for the younger demographic is TikTok. As of 2020, there were 78.7 TikTok users in the United States.5 Of these users, the age ranges break down as follows: 25% are between the ages of 10 to 1922.5% are 20 to 2921.7% are between 30 to 3920.3% are 40 to 4911% are 50 and older This means nearly half of TikTok users in the U.S. are under the age of 30. Once more, if your target demographic is a younger audience, know that TikTok is an emerging marketing hub that could be the perfect social platform for your content. #5: Twitter Twitter use is more wide-ranging than that of Instagram and TikTok. Some important Twitter statistics to be aware of are: In the US, 42% of daily Twitter users are between 18 to 29 years old.6 27% of users between 30 to 49 years old. Only 25% of Twitter users are over the age of 50. Most people use Twitter for News consumption or for Interactive live-tweeting during popular events That’s not to say that Twitter isn’t a valuable marketing tool, as you can still leverage paid, promotional tweets that can reach a targeted audience. #6: YouTube YouTube trails only Facebook as the most used social media platform in the world. It’s the world’s biggest online video platform with a little bit of something for everyone. Need to complete a home repair project? Check YouTube. Want to hear a specific song you haven’t heard in a long time? Queue it up on YouTube. The wide range of content on YouTube attracts users from everywhere. To gauge the participation and engagement on YouTube, let’s review the YouTube statistics:7 As of 2021, there were about 2.24 billion YouTube usersAbout 240 million of these users are in the United StatesIn 2021, YouTube generated $28.84 billion U.S. dollars in global advertising revenueMore than half (53.9%) of YouTube users are men The price to advertise on YouTube is typically higher than on other platforms. However, the wide variety of content may help you reach a bigger audience. #7: WhatsApp WhatsApp is the most popular mobile messaging app in the world.8 To that end, there are more than 2 billion global users, most of which live outside of the United States. Over the last five years, the app has been increasing in popularity around the globe. In the United States, there are nearly 75 million users, including: 19% ages 15 to 2527% ages 26 to 3520% ages 36 to 4517% ages 46 to 5513% age 56 and older While not necessarily a bonafide social media platform, In 2018, the company launched WhatsApp for Businesses. This app is designed to be used by a small business and allows them to connect with their customers. #8: Advertising on Social Media Now that you’re familiar with some of the demographics related to popular social media outlets (which should help you identify what platforms within the social network are most relevant to your business), let’s dig into how companies, with the
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