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Get More Millennial Customers on the Board with the Support of On-demand Apps

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This digital era probably belongs to the Millennials or the Gen X who have an idealistic approach towards life. They are keener towards electronic devices and gadgets, constantly in the hunt for the advanced version of Smartphones and tablets. It is surprising to note that according to a research, teenagers between age groups 15 to 24 check their smartphones 387 times in a day. Now, this figure is enough for the Mobile App Development Company to target the young generation. However, the most important question is what type of apps do the millennials have a nose for? We have some statistics suggesting that on-demand apps have become one of the most popular categories in the recent years. These include the sports and health based apps, finance related apps, online shopping and food delivery apps, travel and taxi booking apps etc. Well, we will see some new players joining the squad in the future. So, let’s a stand on how you can impress the young customers through the on-demand mobile applications. By Developing Apps that Value Time and Save Money Do you know why grocery apps and online food delivery apps became popular? Probably, they saved a lot of their customer’s valuable time. The millennials find it difficult to visit the store to buy products and so they prefer it ordering directly from the apps. Whatever is ordered is rightly delivered at the doorstep, whether it is grocery items for a meal from a restaurant. Also most of the customers are college or university students who do not have a stable source of income. So, they give priority to on-demand apps and install them that are offering good rebates and great deals! They want to have fun but without pinching their pockets. That’s why you must have witnessed that the system of offering coupons and loyalty rewards have increased to add more customers. For instance, if you have an app for cafe, you can offer special discounts while offering coffee. In fact, the youngsters played an important role the success of apps like Airbnb or UberEATS. On-Demand Apps have Created Several Job Opportunities There is no doubt in the fact that there has been a big boost in the economy ever since the evolution of the on-demand app solutions. One of the primary reasons is that on-demand apps have created a plethora of opportunities for the young people providing jobs in various sectors. One can cite the example of cab booking apps like Uber and Ola. Companies such as Uber has recruited a number of persons as cab drivers and this figure is increasing with each passing day. Similarly, apps such as Swiggy or UberEATS have employed a number of people for delivering the food from restaurant to the desired address of the customer. According to a report, there are over two million active Uber drivers in US alone and about 400,000 drivers in India. Therefore, the on-demand apps are offering one of the best opportunities to earn more and more money. They can work as full time or part time depending upon their choice. Develop On-Demand Apps Increasing Satisfaction Level You know the millennial customers interact on various platforms and express their views on different issues. But the app developer has to keep in mind to develop an app that increases the satisfaction level of these young audiences, listen and respond to their problems. The social apps, for instance, have become a good asset to reach out a wider number of people and thus develop apps that they are more interested in such as health and fitness, live streaming video etc. Besides that, you can build apps that provide quality education and learning experiences through live training sessions. This motivates more people to come and join the app. For example, there are apps specifically created for persons preparing for competitive exams and IITs. It contains many tutorial videos along with last-minute vital tips on how to succeed in the exam. Your App Should Motivate Millennials The on-demand apps can be innovative and at the same motivate the young minds to do something unique. In fact, it is because of this desire to walk away from the crowd that has given birth to a number of successful startups. And as more youngsters are getting familiar with the new creative ideas about startups, they are also aspiring to walk on the same path. In fact, many people have started their business such as bakery, flower decoration, and bouquet, care for the elder, sports coaching and training, academic coaching, arts and handicraft etc. All these businesses can be linked up with mobile apps. No doubt, this will attract more customers, especially the current generation resulting in the hike of on-demand apps. Millennials Want Apps Easy to Navigate This is a golden rule for attracting customers belonging to all age groups. Your app should be user-friendly, convenient to handle and easily navigable. What about offering one tap solution? Isn’t fascinating? Let’s explain it with a restaurant app. You can provide wide range of menu with clear images with cost of each dish to make the choice easier. The optimal UI and UX will offer better navigation of the app. The app having the facility to track food will give an added advantage. The customer can view the ratings of the dish and restaurant. The customer has easier payment option. The Last Words To conclude, we can certainly say that millennial customers are indeed one of the most important sections of target audiences to presently focus at. However, impressing the young generation today is not a cake walk; you have to plan a strategy to reach them. At the same time, make sure it does not hinder their privacy as they are very concerned about it. At the end of the day your prime job is to satisfy the customers and solve their problem because they want to be heard. Blog Source- https://www.mindinventory.com/blog/get-more-millennial-customers-through-on-demand-apps/

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How to Create an Extraordinary UI Design for Mobile App that Instantly Draws Attention

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What is it that draws the attention of the target audiences towards a mobile application? Well, people may have various opinions on this; while some may prefer a unique feature-loaded mobile app, others might give preference to exclusively designed User Interface and User Experience. Whatever may be the fact, the app designers have to offer a seamless experience to the end users. However, the design of your mobile app is likewise important. According to another statistic, 94% of the first impressions are related to designs. Therefore, you can well understand the significance of User Interface and User Experience while designing an app. At the same time don’t mix and match User Interface with User Experience. Although they might seem to be similar, they are poles apart. User Experience is purely based on enhancing the satisfaction level of the customers and it mainly focuses on offering optimal usability and better access to the app. The UX helps in creating a brand awareness and the users tend to identify the products with the help of UX design. But we are here to discuss how to create an awesome UI design for mobile app that can appeal to the large number of audiences. User Interface is an indispensable tool, which draws the user towards the app. User Interface or UI aims at improving the user interaction through simple and sophisticated designs. In short, the goal of the UI designer is to create user-centric designs. In fact, you can also say that the success of User Experience relies on how well and efficiently the UI has been designed. The UI is not restricted to just designing a few eye-catching buttons and making the navigation simpler. It is about how well the user can get connected with the app. So, you the UI designers not only have to pay attention to the aesthetic beauty but also emphasize on the app functionality. You have to make the app user-friendly and think about various aspects of designing such as placement of the buttons, call-to-actions etc. So, what are the inputs that need to be put so as to make an appealing UI? Let’s have a brief discussion: The UI Designers Should Focus on Clarity One of the important aspects that keep the UI designers on their toes is adding the visual elements to the designing process. They seem to be concerned about how the app would look finally; because their aim is to establish the connection with the user. How about offering a clear shape to the app designing? Well, this is important if you want to enhance the brand awareness. The interface should not be perplexing or confusing but on the contrary, everything should be clear. Avoid adding the element of ambiguity and make the language easier. Try to keep the design as simple as possible. Do not overcrowd your app with the bunch of unnecessary words. This will not create a positive impact as far as interface is concerned. Make Use of Familiar Buttons or Call-to-Actions The UI designers want to implement unique buttons and icons when it comes to designing the interface. There is no harm in doing so, but you also need to remember that trying out too many things at the same time can lead to hampering the design. Create buttons that are easier to understand such as choosing the red color for the delete option. You need to keep in mind that if somebody is using your app for the first time, he should be familiar with the call-to-action keys. Speeding Up The App Performance The app should have a good navigation speed and should not lack behind. It must be noted that according to one of the surveys, 53% lose their interest in the mobile app due to slow speed. It also creates a negative influence on the performance of the app. You can ask for a feedback even if the screen is loading. This will keep the users informed as to what is happening. A highly responsive app will run seamlessly on different operating systems such as Android and iOS and on various devices. Choose the Appropriately Sized Fonts The Font play a crucial role in deciding the fate of the interface whether it is website or a mobile app. So, the UI designers have to take clear stand while choosing the font for the app; both in case of style and size. Don’t go for very stylish fonts that are difficult to comprehend. In addition, the size of the font should match with the interface design as well as the background color. It must be appropriate; neither should it be too small making it difficult to read the content or large so that you face the difficulty in adjusting the entire content. Making it Aesthetically Pleasing is Important It’s good that you are trying your level best to implement the best features and functions into the app; however, your app also need to be aesthetically pleasing to the target audiences in order to attract more. In order to achieve that end, the best way is to incorporate some animations if your app demands so. We know the trends are changing and today the static images and animations have been replaced by the motion pictures. This is one little trick that the UI designs can employ to enhance the performance of the app. Moreover, you can also keep your word of implementing something unique. This is where you can take full advantage of the CSS in giving life to your user interface. Keep Following the Latest UI/UX Trends The UI designers have to make sure that they are up-to-date with the latest trends related to mobile app designing. The trends keep altering and so nothing is constant. If you are not following what’s currently prevailing in the market, your app will lack behind in the stiff competition and there is no other way that you can come forward. Conducting Beta Testing is Necessary The UI designers should also

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How the Geolocation Apps for Business will Boost Your Profitability

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The mobile applications play a decisive role in thriving the sales of any business organization. Having said that most entrepreneurs have already begun showing their keen interest in building mobile apps. We have seen the surge in the number of retail-based apps where because of the huge customer demand. According to a study, about 54% of the shoppers download mobile apps due to better experience than mobile web. However, what about the location based mobile applications? You cannot deny the fact that a number of businesses are directly dependent on the geolocation facility. According to the Pew Research Center, people belonging to nearly all age groups are using the location based apps for various purposes. While 74% of adults use these apps to get directions; 12% are willing to share their locations with the friends. Precisely if you are the owner of a restaurant or offering cab booking services like Uber, the geolocation apps will then become the backbone of your business. In addition to that, the geolocation apps have also an essential feature of the eCommerce apps, allowing the customers to track their products. In fact, we have already discussed the benefits of having geo-location facility in the mobile app. But today we would mainly emphasize on how geolocation applications can prove a worthy asset for your business. Since we talked about the marketing, so, let’s see how location based apps are helpful for business in planning their marketing strategy. Getting More Customers on the Board The geolocation app is the best mode of conveyance to reach out your potential customers at the right spot of time. It can offer you the pleasure of real-time marketing which means reaching people when they are demanding your products and services. It will also help you target the users when they are highly interested and keen on your offers and discounts. Converting Impulses into Sales The geolocation apps can help in getting the exact location of the customer. The iBeacon technology coupled with geolocation is proving to be a big blessing for the retail industry. You can send them notifications of the offers and discounts once they enter into the area. Even the customers can navigate through the geolocation apps to reach your store easily. The Benefit of Greater Visibility and Brand Awareness If you are able to boost engagement and the catered content is moving in the right direction, then there is every change of creating a brand awareness and increasing your business visibility. The more engagement of customers will certainly augment your sales, which in turn will boost the profitability. The Benefit of Greater Visibility and Brand Awareness If you are able to boost engagement and the catered content is moving in the right direction, then there is every change of creating a brand awareness and increasing your business visibility. The more engagement of customers will certainly augment your sales, which in turn will boost the profitability. An opportunity to Establish Better Connection The geolocation apps are also helping the business to establish a better connection with the customers and an opportunity to know them more. You are not only bringing new users but also getting useful data about the existing ones. You can share catered content with the people of a specific area, making the audiences feel that are not connected with your business. You can get an insight of what the customers are thinking through user reviews. For instance, if a particular product has more check-ins than other, you can get an idea of how the two products are trending in the market. Tracking Facility Beneficial to Business as Well We all are familiar that location based apps offer the tracking facility to the users so that they can track their products or the cab if they have booked one. But how it is beneficial for the business? First, if you are able to deliver the product or say the food on time, you can set up a goodwill for your business. You can monitor the location of product and when it is getting delivered to the customer. In case the delivery person is stuck in a problem, you can suggest him some other route to reach the destination. Therefore, its good way to upkeep your services and win the influence of the consumers. Rewarding the Loyal Customers The geolocation makes you aware about check-ins and so once you identify who your loyal customers are; it’s time to reward them. As it is very difficult to keep the existing users interested, so, you have to employ this technique. You need to give them attractive discounts and free coupons so that they come back to your app again. Trying out some Unique Tricks You won’t believe it; but the fact is geolocation apps can provide a chance to try out some unique tricks in your trade. Now, the question is how? For instance, let’s say your restaurant remains usually quiet after the lunch hours. What you can do is offer small rebate on light refreshments or snacks that will certainly draw customers. You can send the notification to the people passing by your restaurant. This is a good marketing strategy that you can implement with the help of geolocation apps. Collecting Data about Customers The geolocation apps will give you an opportunity to collect important data such as how many customers checked in for a particular area and precisely how many have availed the facilities of offers and discounts. This is a parameter to determine whether your marketing strategy is moving in the right direction or not. Conclusion The geolocation applications are rather proving to be necessity for the business. Here, one is not focusing just on the online business or the eCommerce industry but the retail business as well. One of the biggest plus points of having a location based app is that you get into a reach of more customers and market your products and services more appropriately. Therefore, what are you waiting for? Get in touch with the professional mobile app development company

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Health and Fitness App Development: Must Have Features and Cost Estimation

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Health and fitness are predominantly the buzzwords today. People take resolutions to stay fit and active. Probably many pledges that they would maintain a healthy diet and would take every step to cut overweight. Maybe, you are one who is very determined to visit the gym from next day or go out for a jogging session, but unfortunately, that tomorrow hardly arrives. And the reason cited is a lame excuse – didn’t find adequate time to visit the gym due to a busy schedule. Well, even this problem has been sorted out too much extent; all thanks to the mobile app development industry. At a time when most of the individuals are hooked into their smartphones, the health apps have become their daily gym instructor or coach, whatever you may call it. According to a recent research, it has been found that the use of health and fitness apps have increased by 330% during the last three years. Further, the report states that about 75% of the uses go through the fitness apps at least twice a week and the rest 25% navigate these apps 10 times a week! If we talk about the revenue generation, then according to a study, the market associated with fitness apps is expected to grow up to $31 billion by 2020 from $10 billion. In fact, these are the encouraging figures that propelled Google and Apple; two of the toughest competitors to come up with Google Fit and Apple Health App. In the last two to three years, there has been a significant upsurge in the number of health and fitness apps. It won’t be wrong to mention that the wearable devices such as the Smartwatches and likewise other gadgets have also paved the way for an increment in the demand of such apps. It is because the Smartwatch like smartphone help in monitoring the health. Types of Health and Fitness Apps If you also keenly interested in getting developed a health and fitness app similar to Fitbit, then go on reading further. However, before that, we need to know four different types of health and fitness apps: Apps for tracking activities Apps for physical workout and exercises Apps for monitoring diet and nutrition Yoga and meditation app Activity Tracking App As the name implies, it basically helps in tracking the physical activities of the individual such as walking, jogging, cycling, running, swimming and so on. The motion sensors attached with the smartphone provides accurate data as to how much distance the user has covered while walking, running or cycling, the number of steps he has ascended, how much calories have been burnt in this process etc. The uses can set their own fitness and activity regime based on the results of the data. Apps for Exercise and Workout These apps can perform the role of a gym instructor as they are developed for more or less similar purpose. Thus, they are more than useful for people who don’t have enough time to visit gym due to a busy schedule. All you have to do is log in to your account and you can avail all information about the various weight training exercises and workout for stimulating the strength of the muscles. In addition, if you want to curb your weight, then this health and fitness app has been custom-made for you. You will get proper instructions on how to perform a particular exercise same and how to schedule a weight loss program. Diet and Nutrition App It is rightly said that you can only gain health and fitness when you follow a balanced diet and nutrition chart. People complain about eating unhealthy food and failing to check cholesterol and blood sugar. Diet and nutrition app performs all such activities and also monitor the amount of water intake in a day. It will act as your personal dietician and help in following a strict diet plan Yoga and Meditation App Yoga and meditation are comprehensively the two most vital activities that needs to be compulsorily performed to stay fit and fine. Here usually the yoga and meditation app will hold demonstrations on how to do various pranayama and asana. Meditation brings peace of mind and relaxes the entire body. Top Features to Include in Health and Fitness App We have discussed the different types of health and fitness apps in some detail. Now, let’s see the vital features to include when developing health and fitness app. The Registration Process O.K. first you need to create a user account through which a person can register with the app. Here the user will just have to type his name, mobile number and email id. The verification code will be sent to the concerned number and user is registered. Building a User Profile This is the second important step where the user tends to enter his personal information such as his weight, height, age, gender body type, whether he is allergic to something, if he is diabetic or has any other medical concern etc. Linking the App with Social Media It is not always necessary that a user wants to log in into an account through his email. He might not want to disclose it. So, you can also provide him other options such as logging through social media platforms like Facebook, Google+, and Twitter etc. If the account is linked up with the social media platforms, it will help the users to publish their results after using the app and also they can search out for other valuable information. Connecting App with Wearable Devices The app developers have to keep in mind that mere developing the health and fitness app for the mobile device will not solve their purpose. It is essential that the app should be connected with other external devices specifically with the wearable devices so that the users can track their activities and exercise routines more easily. Keeping a Track Record of Workout or Diet Plan The main function of the app

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Which One Should You Opt for Android App Development? Kotlin or Java

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There is no doubt that Java enjoyed a superior position when it came to the programming language and was considered as one of the most important tools for the Android app development. However, with the passage of time, the Android developers got various other options as the programming language. Some of these include C#, Lua, C/C++, JavaScript, Scala, and Clojure etc. But there is one particular statically typed programming language that has hogged the limelight and even Google I/O is focusing on it. It is Kotlin which was developed by JetBrains. In fact, the Google I/O has announced at a conference that they would make Kotlin as an officially supportive language for developing the android apps. Soon after this all crucial announcement, there was a spur and the experts began to debate over which is better Java or Kotlin. One of the advantages that Kotlin also offers is that you can successfully be complied and run on Java Virtual Machine (JVM). To be frank and honest, we are here to witness why Kotlin excels over Java by focusing on its pros and cons. Kotlin Can be Learnt Easily in Comparison to Java The first convenience that Kotlin offers to the aspirants of Android App Development is that it much easier to learn it in comparison to Java programming language. Anyone can learn this language and you don’t need any prior knowledge of mobile app development. In addition to that, the programming language can be written in quick time. Plus, if you are familiar say with Java or C# coding, it will be icing on the cake. In fact, the developers of Kotlin did a commendable job by simplifying the language that even children can learn. Gets Full Support from Android Studio Also, the developers get extended support from Android Studio and they get aware of the adaptation tools. It is interesting to note that while working on a project with Kotlin language, the developer can also choose Java simultaneously without any second thoughts in mind. Therefore, even the Java practitioners can easily understand Kotlin and implement the same while building apps. Kotlin Offers the Best Approach for Programming When an Android Developer opts for a programming approach, he may have various options at his disposal. At times, it becomes somewhat tricky to pick a particular programming paradigm as each one has its own pros and cons. Now, you don’t have to create any confusion and rely upon Kotlin that offers a well-balanced combination of functional and procedural programming. Kotlin also offers extension functions that help to extend the competence of the class. The developers don’t have to follow the same traditions and decorative patterns, which in turn, helps to modify the class. However, those who have used Java will know that they need to make use of the utility class by using the codes from java.util.Collections. These codes are very long and complex as well. It will take a lot of time as well. But when you have Kotlin, why take the alternative route? Better use it. Kotlin Provides Precise and Reliable Codes In the dual between the Java and Kotlin over the codes, the latter offers a more comfortable experience to the developers as the codes are more concise and compact. If you have to write less codes, it will mean there are less chances of bug creation. On the other hand, Java is a programming language where the developers need to use long-winded words for the coding whereas, Kotlin uses less boilerplate code. Kotlin is known for its code reliability. Often it has been observed that the developers face problems related to runtime errors, the syntax failing to release, not using the null pointers correctly etc. the developers should know that it is the null pointers that that helps in writing an appropriate code free from errors. And all these advantages are offered by Kotlin. The compiler won’t permit to use variables that do not have assigned values. So, if you want to use the variable, then it is important to put a question mark towards the end. The job of the compiler is then to monitor the nullable value whenever the code is written. Now, what is the benefit? It enhances the security of the generated code. Controlling the Consistency of Data Another big advantage that Kotlin offers over its competitor Java is control over the consistency of data. This has indeed come as a huge blessing for the Android developers because they do not have to take the pains of going for the manual command system to keep up data uniformity. In fact, they have a couple of options to change it. The first method is to represent it via keyword ‘var’ and the second is applying the read-only option through the keyword ‘val’. It only keeps data consistent but also reduces the threats and chances of flaws if any. However, in the case of Java, the keyword used is ‘final’, which is not very helpful for the app developers. The Advantage of Higher-order Functions Well, typically speaking the higher-order functions are specific languages that can accept other functions as arguments or return it as value. However, one of the prime reasons why they are needed is that they help in shortening the programs even if it is very complex and has a difficult logical structure. The codes can be written in a graceful manner. On the contrary, this is something which remains absent in the Java. You are not getting the accessibility of these commands here. With Kotlin you also get the facility of lambda expressions in which the functions does not get announced in advance, but it gets a call from another function. Kotlin Beats Java in Data Classes Some of the other areas where probably the Kotlin excels over the Java is with respect to the data classes. To simply the fact, classes are actually the storage houses where the data is stored and it is often indicated through a prefix such

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Planning to Develop an App: Take These Vital Factors into Consideration

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Today mobile applications have become a necessity and not being an item of luxury. You don’t have to be an entrepreneur of a large business entity to develop a mobile app; according to a survey, about 67% of small businesses have built mobile apps by the year 2017. And even the startups are taking keen interest in getting an app. However, don’t just run behind the crowd; first, define your goal and then go ahead to execute the plan successfully. You might have an extraordinary idea but at the same, it is important that it remains unique and exclusive. Thus, you have to secure your app idea. But the question is how? You must have heard about Non-Disclosure Agreement (NDA). You can also ask the client to share his ideas under the Non-Proprietary Information where the details discussed regarding the launching of the app is kept utterly confidential. Writing Down the App Specification is Must So, when you are framing a plan on how to develop an app, it is crucial to take the first proper step; write an exceptional app specification that helps in encountering the tough competition. In fact, businesses that don’t have proper app specifications, fail to make their mark on the first attempt. Having app specifications offers a bunch of benefits. Firstly, you get a clear vision of who your target are, what kind of platform you want to choose for the app development. In addition, you also define your goals in a better way apart from adding the specific features in the app. Next, the app developers will give a near about estimate regarding the budget. The app specification is not an essay type long answer but it describes an outline of your app. It also reduces the risk factors if any involved during the development process. Lastly, it brings your concepts and ideas into life. Choosing the Appropriate Platform and Budget Decision Well, if you ask most of the clients often have to tackle with this tricky choice; whether they should opt for Google Play Store or Apple Store. Going by the statistical numbers, the number of Android apps still exceeds over iOS, so, speaking from that perspective, of course opting for the Android launching platform will be fruitful. Also releasing an app in the Google Play Store is relatively easy in comparison to the Apple. However, we should also look at the other side of the picture as well. If you are planning to develop an app for a startup business, it is recommended to choose iOS as it will help them to venture into the new world better. And it has also been seen that iOS users spend more time on their devices in comparison to Android users. Now let’s talk about the budget estimate of developing an app. Since it is an important part of the planning session and therefore, needs to be discussed briefly. There are a number of factors taken into account when calculating the cost of app development. First, the costing will depend on what app are you developing, the choice of operating system, the selection of the platform and charges of the app development company. The App Needs to Address User Issues When you sit down to chalk out a plan for your app, remember that primarily the aim of your app is to solve the user issues. Thus, your approach should also be in that direction. But you have to first identify the problems before you can sort it out. Therefore, an effective tool at this juncture is brainstorming the ideas; an exercise that you can do jointly with the other team members. In this way, you can frame a much better plan proving more than useful for the client’s business. Moreover, it will also assist in taking quick and apt decisions without any second thoughts in the mind. Collect Information on User Demand When you are planning to add some unique and exciting features into your app, make sure you are aware of what the consumer is looking for. Well, this is important if you want your app to sustain in the competition. You can opt for the use case diagrams to decide how users are interacting with your app and what features of the app needs more attention. You can also create a user testing focus group, which will find out what users are specifically looking in an app. You can have a regular discussion on this based on the valuable inputs of the group. The Planning on App Designing When you are planning to develop your app, equal attention needs to be paid towards the designing as well. Upon reaching this stage you need to take decisions on how many screens you want, the UI and UX designs, the selection of the color, the content of the app and much more. The user interface mainly concentrates on the page including the app icon. User Experience on the other hand, deals the personal experiences and creating the brand awareness. For bettering the functionality of the app focus on the wireframes. The architecture diagrams can be used to describe the function of the app especially to the stakeholders. Strategy for Marketing the App Well, frankly speaking promoting your app is as important as developing it. It is through the promotional strategy or the marketing campaign that you can get more traffic building into your app. Now first things first, you need to face the reality and get comprehensive knowledge on who your real competitors are and what their market response is. Emphasize on the online marketing campaigning tools such as using the social media tools for better result. Earning Money through App This should also be a part of your planning process. Here you have to think of innovative ideas on how to get more investors on the board. However, before approaching the investors, make sure you are prepared with all the details including the purpose of the app, your target customers, landing page

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How Much Does it Cost to Develop Medical App for Finding Doctors

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The healthcare industry has seen a sea change over the last decade and one of the prominent key figures that have played a major role in bringing this change is mobile applications. Yes, all credit goes to it; people no more have to schedule an appointment over phone or walk-in to the doctor’s clinic to write the name of the patient on the piece of paper. In fact, mobile healthcare apps will become one of the top revenue contributors. According to statistics, which is expected to increase to $58.8 billion in 2020 from $25.39 in 2017. Therefore, we can see that it will be more than twice during the next three years. In another important survey, it has been found that about 52% of Smartphone users avail information about the latest developments in medical science using their phones. Well, this is also applicable that if medical science has progressed than what was expected, then why should the mobile technology and users lack behind. If this is not all, there are some interesting and encouraging statistics as well. Even medical practitioners and doctors have started witnessing the positive influence of medical based-apps. As per the stat, about 40% of doctors believe that the presence of mHealth technologies will reduce the patient’s visit to their clinic 93% opine that mobile health will bring an improvement in patient’s health. How to Develop On-Demand Medical Mobile App for Finding Doctors So, now, let’s come to the main course of the discussion which is how to develop a medical app so that you can contact the doctors on an immediate basis. As a mobile app developer, you need to walk the extra mile and take additional care while developing mobile medical applications. You need to be aware that both patients, medical staff as well as physicians will rely on the app to avail data and other medical parameters. So, you need to make sure about what features and services you want to add to the app. It should also focus on your target audiences and solve their concerns issues. Make the app as simple as possible so that anyone can use it even during times of medical emergencies. It should be a user-centric app with a unique UI and UX. The customers should find everything effortlessly without wasting precious time. You have to also give special impetus to the app security as it contains all the vital data, medical reports, etc. of the patient. Moreover, it may also contain the credit or debit card details because most of the people pay bills through their devices. In addition to that, there are some other vital questions that necessarily needs an answer. For instance, the decision over the choice of the platform (Android or iOS), managing the profile of the doctors, integrating the payment system, etc. Must-Have Features of Medical App for Searching and Booking Doctors According to research, a mere 11% of the medical apps have been successful in adding useful and important features; thus, satisfying the needs of the customer. So, if you also want to get included in that 11%, then it is imperative to add these vital features to the app: Building the User Profile or Login Page First and foremost, the development of a medical app would commence with building the user profile. It is a page where the user will log in into the app after entering a few details such as name, sex, age, mobile number, and email address. Apart from that, you can also ask the user to provide some more information related to health including height, weight, whether he is diabetic or not, or if he is suffering from any specific disease, blood pressure, etc. This would act as a personal health chart of the patient. Creating Profile of the Doctor The next important task is creating the profile of a medical practitioner. It usually includes the name and surname of the doctor, the area in which he or she specializes such as cardiologist, gynecologist, or general physician, etc. Location of his clinic or the name of the hospitals with which he is attached to, the specific days and timings, etc. Besides, it is also necessary for you to include the ratings and reviews of each of the doctors that are included in the list. It is a common phenomenon that most of the patients prefer to consult doctors or specialists based on their reviews and ratings. You can also add the doctor’s photo and provide a few pics of his clinic. You can also provide information about his medical degrees and qualification as well as the years of experience he has in this field. In fact, you have to create the doctor’s list based on various locations. Finding a Specific Doctor for Consulting This is supposed to be one of the most important parts as far as creating a medical based app is concerned. In this particular section, the patient tends to search for a specific doctor or specialist according to his needs. For instance, if he is suffering from a cardiac problem, he would consult a cardiologist. You also have another section where you can refine or filter your search to more specific needs. It would include the specialist doctor, his consultation fees, and timings. Appointment Booking Now once he chooses a doctor for consulting, the next step would be scheduling an appointment. When he is booking an appointment, the patient usually has to fill out a form where he mentions his name, age, gender, a problem he is suffering from, its visible symptoms, past medical history in short, and so on. In this way, the doctor will get to know a brief history of his patient and don’t have to waste time explaining it all while consulting. According to Research, 42% of patients book their appointments online. The app developer must provide an easy-to-use calendar so that the patient can fix the schedule of appointment according to his own convenience with just one tap.

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Push Notifications Can Re-Engage Your Lost Customers and Avoid App Churning

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The mobile application development industry is passing through one of the most competitive stages where customer retention has become a daunting task. Having said that, the marketing team literally focuses on how to get more users on the board and most importantly keep them engaged. However, experts tend to believe that it is more important to gain the loyalty of the long-term customer than keep on hankering for the new and casual ones. And there is always an apprehension that the excising customers may churn your mobile app, which means saying goodbye on the grounds that they did not find your app useful and worthy. So, your job in hand is to keep them interested and one of the optimal marketing skills that you can certainly implement is using the Push Notifications to good effect. There is no doubt that you can establish a direct communication or interaction with your esteemed used via push notifications. It is encouraging to note that according to a study, push notifications are two times better in comparison to broadcast messages. However, it must also be remembered that the messages sent through push notifications should be relevant and useful or according to a stat, 78% users will turn off the notifications. You have to necessarily plan a strategy and think twice or even thrice as to what type of message you would send to the users and how it will benefit them. The push notification should enhance the user experience and so you can make the best use of the splash screen. The splash screen also helps you to understand your user’s interest. If the user does not any interest in the notification, you have to adopt the wait and watch policy and see how they respond after using the app. Categorizing your Target Audiences When you are first planning to enable push notification, the best thing would be to segregate or segment your target audiences. You must have heard of the popular phrase ‘Content is King’; so, this is one area which needs a special emphasis. You cannot put all your users into a single category because each one has a different requirement. Often the messages sent out the users are based on their tastes and preferences or you may say consumer behavior. Yes, you have to apply your economics knowledge here. The user data that you have probably gathered through the app will come into play here. In fact, the research-based websites have found that during the last two to three years there has been an upsurge in the push notifications from 53% to 65%, whereas the broadcast messages have drastically declined during the same period. Push Notification also improves the lead conversations as well. Personalizing the Content of Notification One of the effective strategies to avoid churning of the users is sending them personalized messages through push notifications. It means to give your users what are searching for. However, this strategy will bear its fruit if you have completed the segmentation of the customers appropriately. Now, you can easily decide which messages are appropriate for a particular group of customers, thus, driving more traffic to the app. If you are personalizing the content, you are making it more relevant to the user. However, at the same time, it is essential to keep an eye on how the user is utilizing the message for his own benefit. Once you get some idea on it, you can send more of such specific messages. Nowadays, the users prefer to have one-to-one interaction and this strategy is just aiming for that. In addition to the personalized push notifications, you can also plan to send the rich notification, which has become a popular tactic nowadays. This is a more interactive messaging tool which comprises of images, audio and video messages apart from the text. Now the users are also getting more tools where they can send their personal response in the form of images and can also save the content. The users will feel satisfied with receiving more attention and their engagement will increase. Focus More on Quality Well, it is a well-known dictum that we probably have heard several times- focus on providing quality rather than quantity. It is rather a universal statement true in many sections. As far as the relevance of push notification is concerned, you have to follow it depend on what your app is dealing with or what service or product does it offer. It is of no use sending push notifications at random intervals so as to frustrate the users. Rather, you need to have a check on the frequency. There is no such time deadline here that has to be followed strictly. It is utmost important that whenever you are sending the notification at whatever time interval, it should carry substantial weight and have a value. Don’t frustrate your users with too many irrelevant messages. They might opt out of push notification and even uninstall your app. What you can do is add some creativity, which will be more engaging. Getting your Users Back on Board One of the ways that push notifications to prove worthy to avoid churning of the users is to bring them back on the board. According to a research, it has been found that about 65% of the users return to the mobile app within a span of one month if the push notification is enabled. Well, what can be done is add some spice to the deals that will allure them to re-engage. You can send them attractive offers and discounts. This is one of the effective traits employed in the mobile app marketing strategy. Tracking the Success of the App through Engagement Metrics You may ask how push notifications help in tracking the engagement metrics. Well, it is through the response of the users, which can give you an idea how successful has your app been. Based on the metrics, you can decide what strategy to follow and bring an improvement in

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Must Have Features in Enterprise Apps to Enhance the Engagement of Employees

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All business organizations aim to enhance their business productivity and increase their sales. If you are an entrepreneur, you must know that creating an amiable and conducive environment for the employees is paramount. You may create a stress-free atmosphere at the workplace and also offer incentives and perks to boost their confidence, but of late, there is one thing that has created much buzz around. We are talking about enterprise apps, which undeniably have been one of the key contributors and major driving force for the various companies and organizations in the global scenario. The statistics, shown by Statista also point out that the revenue generated from enterprise mobile applications for various industries will surge in 2020. For instance, the banking and financial services will grow from 23.75% in 2015 to 24.47% in 2020. So, why is that the employees are getting more and more attached to enterprise apps? These apps make sure that the employees get an easy access to wide range of tools that enhances their proficiency and improves the communication. We are aware that the BYOD (Bring Your Own Device) has played a significant role in enhancing the performance of the employees. Since, the introduction of this procedure, the employees have the option of working from anywhere; even at their home. And they remain comprehensively in touch with other colleagues while simultaneously working on a project. Now when it comes to inclusion of features in the enterprise app, specifically to help the employees in performing better, then, the app developer has to pay attention to these vital aspects. Easy Sharing of Information We have already indicated that the BYOD technique has brought a major transformation and the ease of doing business has improved too much extent. The employees can share all types of information whether it is an important file, document or content easily, which altogether brings a hike in the productivity and sales. The employees, irrespective of wherever they are present and associated with the project and share the various resources and check emails, client reports, charts, videos etc. Now, they can interact with each other and arrive at a unanimous decision on how to proceed with the project and achieve their target. The Security Factor is Crucial You know, one of the prime factors why the mobile apps become a hit is because they do not compromise on the security issue. You also have to follow the same footstep while implementing the feature in the enterprise app. However, according to a study, 78% of the mobile apps are either left unused or uninstalled after their first use and security could be a big reason for this. Most of the times, the employees tend to share important and confidential data through their own devices and any security lapse or loophole can lead to a major loss. We have discussed previously how you can enhance the security of enterprise apps. Without this vital feature you cannot expect that your data would remain safe and secure. The employees should not have any kind of hesitation in sharing the information. The key elements to focus here is login or verification process, the app distribution, understanding and analyzing the risk factors, the API security and much more. The security also becomes an utmost aspect as the organization cannot control or regulate the employee’s devices. As a measure, the employees are clearly instructed that they will not open the enterprise apps privately and access them secretly. The employees also do not have the permit or right to make change in the settings. Keep a Record or Address Book The professionals and other employees of the business organization as such come across a lot of clients and people, meeting them at different intervals. Since, it is impossible to memorize the email ids, contact numbers and addresses of each of those people, having an address book in the app will be worthy and useful. You can get an easy access to all the information in just one tap of the app. The business owners will be able to reach out their potential customers, vendors, business partners etc. more comfortably and you can remain in contact with these key people for successful operation of your business. Actually, this feature is important to augment the marketing strategy. The feature also allows you to add more contact as the number of clientele increases. Enabling the Chat Feature or Messaging It is extremely important to establish the appropriate interaction between the employees and specifically between the different departments of the organizations. One of the optimal features that you can include is an interactive chat or messaging service. However, you must keep in mind that it should be comprehensively functional. The employees will be able to chat with one another irrespective of whatever the time is and wherever they are working from. While completing a project, the different team members may face several issues which require clarification and they can contact the project manager to clear the doubt. So, you have to be very specific while developing the chat feature. You can also share the chat details and circulate the information in all the various departments instantly. In fact, if you are integrating the in-built chat feature, then, you are enhancing on the security aspect as well. Implementing Business Updates to Remain Up-to-Date Another vital step that will keep your business afloat and show growth in performance of employees is keeping everybody up to date. You can keep on integrating business updates so that your employees have latest information on the project they are working on. The technology keeps on changing and new announcements are made from time to time. In such a scenario, it is essential to make your employees aware of what’s going new in the industry. It basically includes latest news and updates about the concerned sector. And how can you update your employees? Simple, write newsletters, articles, blogs and content etc. However, make sure it should be concise and to the point. Building

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Grocery Business are Opting for Mobile Apps: Let’s Find out the Reasons

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There was a time when people would visit the retail grocery shops in their local areas and markets to buy household essential items. Slowly and gradually this concept was replaced by the Supermarkets, where one came across more varieties of items and choices. But with the passage of time, we have seen the evolution of online grocery stores, which are also accessible through mobile apps. In fact, the mobile grocery apps have become popular and the numbers of such mobile apps are increasing. According to a report, about 43% of the shoppers said that they prefer mobile apps in comparison to the grocery shops. Often shopping for the grocery items was considered to be one of the hectic tasks which took a lot of time. And when you visit the store without any shopping list, this time gap increases. Now just imagine that it nothing more than a blessing if the fresh fruits, vegetables, milk and all other essential household items are rightly delivered at your doorstep? Now if we talk about the revenue aspect, there are some encouraging figures for the app developers. The statistics show that top five grocery apps raised about $120 million revenue in a matter of three months in 2015. As we are perceiving a hike in the percentage increase of the eCommerce apps, the grocery-based apps are also following the same footsteps. These mobile applications are also built on more or less the same architecture where the consumer can find a spectrum of items under different categories. Grocery Apps are Time Saving Folks Do you know why eCommerce excelled in this tough business competition strata? The same can be said about the grocery apps. It’s time-saving folks! Now you don’t have to visit the store personally, walk around the supermarket with a shopping basket, search for each item, pick it up and search for the price, look for the discount and offers and lastly when you have done with your shopping, line up in the queue to wait for your turn to pay the bill. According to the Time Use Institute, the average time a person spends at the grocery store is about 41 minutes and if that is multiplied by 1.5 trips per week when it comes to 53 hours in a year. Well, told you grocery shopping is a tedious job and if you are accompanying your wife, be sure to spend some more sweet time at the store. Jokes apart, you can place your order from anywhere and it will be delivered to your address. It is completely hassle-free. The Facility of Order Tracking We talked about the comfort level of the customers and convenience factor that the grocery apps are offering to the users. But there are some other important reasons why its demand has suddenly ascended. According to Morgan Stanley, the online grocery has increased to 21% to 34% in 2016. Groceries are must items and so if you get the facility of order tracking it would be icing on the cake! The customers will be able to know the status of their order and also track the delivery making sure when it will arrive at their doorstep. Opportunity to Get Aware of Consumer Behavior Consumer behavior is a term which we have probably studied in economics and is quite applicable to the grocery app business as well. Considering the scenario today it has become imperative for the entrepreneurs to collect valuable data about the customers that include their personal likes and dislikes. In addition, you can also know at what time people prefer to do the shopping i.e. weekends, weekdays. What do they choose more? Is it the cereals, pulses, bakery items, FMCG products, eatables etc. What is their payment mode; online payment or Cash on Delivery? All these information are essential to get an insight about consumer behavior. You can offer customized services to your users based on these important inputs. Grocery Apps Help in Managing Budget Well, the grocery apps will also keep a check on your budget as you will not place orders for unnecessary items. It was common at the store when people purchased products, which they didn’t require and realized that they have needlessly spent more than required. You can also keep a track record of how much you are spending on the grocery items every month and control it if it is exceeding your estimate. Avail the Benefits of Discount and Offers Ever since the number of grocery apps is increasing, the competition is getting tougher. Every now and then we find online grocery apps coming up with some enticing offers and alluring discounts for the customers. This discount is available merely on almost every product starting from fruits and vegetables, cereals and pulses, beverages, soaps and detergents and much more. And to add more they also offer coupons and cashbacks on purchases of a certain amount. Plus, they have also assigned one particular day when there is a special rebate on every item. Therefore, it is the customer that maximizes the benefits of such offers in the end. Get the Widest Range of Products and Brands The advantage of having a grocery app installed in your Smartphone is not just restricted to availing the benefits of discounts but also come across a wide selection of products and brands to choose from. May be that an item of a specific brand is costly and fitting your budget estimate. You have other options and brands to look for. So, grocery app has a product for each of its customer that can well fit within his budget estimate. Helps to Create Loyalty Program You know very well that one of the primary aims of developing a mobile app is probably to create loyalty program where you add new customers and keep the existing ones. However, before creating the loyalty program, it is better to first analyze how much revenue the existing customers can generate. You can offer your customers special offers and reward

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