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An Overview of Different Stages of Mobile App Development Lifecycle

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Based on one survey smart phone users spend their 90% of mobile time on apps. Fortune 500 companies generate 42% of all mobile sales as well as average time people spend on their mobile app is also increased by 21%. Many other surveys predict that the era of mobile app is growing swiftly with the development of more innovative apps. When looking for developing a new mobile app, one should make a foolproof strategy to make the app development lifecycle proficient and develop a popular mobile app. From identifying unique app concept to its successful implementation, a mobile app development company requires comprehending the recent trends, tools and technology to market an app using winning strategy. Let’s take a look at the different stages of mobile app development lifecycle: Comprehend the App Concept & In-depth Market Research Finding an innovative and unique concept for a new app leads you to make it popular and successful. The first phase of mobile app development is very important as it is associated with your target market. There are several aspects that require discovering in this first stage of app lifecycle. You need to make a list of questions and find answers to get a definite outcome. First of all decide the purpose of your app. Know what achievement you are expecting from your app? What are your target markets/end users? List out your key competitors, what best they offer to users/what users expecting more from their app? How best your app stays competitive to defeat your rivals or how you can make your app unique compared to your rivals? Selection of right mobile app platform How much time app development requires? When will you expect to launch your app? What is your app budget? Will you choose in-house app development or hire a mobile app development company? Select a team of professionals work on the project as well as assigning work to team members based on their proficiency. Which factors you will consider making your app marketing successful and boost conversion? You need to make profound research and analysis to get answers of all such questions. Without detail analysis of all such aspects, you should not move ahead to start your development process. Set up Key Objectives of Your App This is the planning phase of your app lifecycle, which is very significant. You need to make decisions about all features and functionalities require in your app. Also make sure that your app is capable to accomplish your end-users demands What features your app proffers to make it unique? What factors make your app more advanced? Without offering your users bunch of common features, bestow some out-of-the-box features attract them to use your app. When you develop an app, always consider the recent technology trends helps in making an app quickly such as Kotlin – Latest Android Programming Language. It helps proffering excellent user experience to your target audience. Wireframes & Prototyping – Important Phases in App Lifecycle This stage is very important as it gives you a rough idea about the look & feel of your app. In this phase, you need to ensure key features you wish to include in your app. There are several things you need to consider before start wireframing such as comprehending your key objectives, screen orientation, better representation of content, use of well- organizing content, use of blocks, and many more help you in making your wireframe effective. With the help of foolproof wireframe, you can make your designing and development process more efficient and fast. You should also focus on the opportunities to include in your project as well as factors that enhance user experience. Wireframe helps you to guide for the backend structure that you require supporting the app such as APIs, servers, data diagram, data integrations as well as other services such as push notifications. Any technical limitation found in the backend development process can be overcome in this initial phase. App Prototyping helps you in making the development process easier as it offers an opportunity to evaluate design ideas, collect feedbacks, realize dead links, and focus on several other important aspects. You can use online prototyping tools helps to make your app development process easier. Developing the App – Adopt an Agile Methodology It involves several processes. If you are not using backend as a service (BaaS) provider or an app development platform, you need to setup the databases, storage solutions, servers and APIs for your app backend. You should select an Agile Methodology for mobile app development as it enables to make the changes, and implement new features efficiently as well as keep evolving with the need of changing trends. You require setup an account for a developer in the app store that you choose for your app launch. It requires some days to get started hence, if you don’t have a developer account, take the steps accordingly. You should consider app store guidelines before starting development to prevent your app from rejection by the app store. In this stage, your designers will make the skins for your app that let you understand the look of your app. These actual screens represent the interface that your users finally utilize to make interaction with your app. Therefore, in this stage, you should ensure that the design includes all the feedback and ideas as defined in early phase. In this stage, UI/UX details make the difference as it impacts the appearance and functionality of an app that users have to experience. App Testing & Debugging – Require Foolproof Methodology This is one of the most important phases in order to make your app seamless. Ensure different testing such as usability testing, interface checking, compatibility, service, as well as performance, security checks, operational testing, and several more. Building well-planned testing structure helps you to reduce your time and money in the development process. Launch the App When you found your app ready for launch, you can submit it in the app store or

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Benefits of Mobile App Deep Linking for Your App Success

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With increasing numbers of mobile apps, it becomes puzzling for users to find a most suitable app they are looking for. Nowadays, from a small business to a large conglomerate, everyone is looking for developing a mobile app to enhance their business efficiency. But, that will not solve the purpose of your business. Unless and until, you spread a right message to your target audience, your best quality and fully functional app has no value. In order to maintain your business leadership and defeat rivals, you should stay updated with latest technology as well as most efficient advertising and marketing methods that work magnificently to maximize benefits of your investment, in real time. Mobile Deep Links – A Latest Tool to Make Your App Marketing Successful In recent times, mobile deep linking is the latest kind of online advertisement helpful in offering mobile users precise information based on their search and take them efficiently to the content page that they are looking for. It is not only helpful for mobile development app companies to generate revenue, but also helps in increasing numbers of app installations. Mobile app deep linking is the most efficient way to communicate with the other mobile apps or mobile web with the help of clickable links that direct users to a particular screen or a landing page inside the app other than directing them to app store or a mobile site. It facilitates user to take them to the particular content or service or products they are looking for. Deep links enable users to lead to the specific app page directly using the different interactions such as one app to another app, ad to app, website to app as well as social media to app, SMS to app, email to app and many more. Moreover, mobile phone search as well as search results to the app are also allows users to make their search efficient using mobile deep linking. Types of Mobile App Deep Links A Deep link is a mobile link or a URL that works as a hyperlink in which it takes users to a specific screen of a mobile app instead of sending it to a website or a web page. The different types of deep links are Standard or Basic Deep Links, Deferred Links and Contextual Deep Links. Standard or Basic Deep Links It directs mobile users to a particular screen of your app with the help of your app URL. It can be incorporated into different mobile channels such as emails, SMS, web pages, social media sites, etc. It is useful to send users any part of an app. A seller can link any product ad on the mobile web to app’s specific product page. This link saves the valuable time of users in finding a particular page or app, but the only disadvantage is, it shows an error page, if a particular app is not installed on the users mobile. Deferred Deep Links Such like standard links, it does not require a particular app installed on the user’s device when the user clicks on a deep link. It directs users to the app store, if an app is not installed in the user’s device. Once user installed an app, it takes users to a location or a screen within an app. Contextual Deep Links This is the best type of mobile deep link compared to basic and deferred links as it provides better relevancy and direct users more precisely to a particular location. This links not only directs the user to a specific page, but also pass data (about the user, who they are, referred from where, etc.) to that app through install and give the experience of personalized onboarding and better attribution. Unsurpassed Benefits of Mobile App Deep Linking Mobile deep links proffer mobile app developers and marketers several benefits that help them to make their marketing campaign more efficient, better user experience, improve user engagement as well as boost conversion, build retention, personalized onboarding and several more. Helps in Promoting Content Efficiently With the help of mobile app deep linking, you can create links on social media accounts, email addresses, websites that allow you to link back to a specific content just within your app. This efficient tool helps you to take your users directly to your app page on which you have promoted content. Thus, without giving users chance to escape in between if an app taking time to open, this link helps app developers to take users to the right content or products they are searching for. Enhance Users Engagement, Retention and Re-engage App using deep linking gets more benefits in terms of increase activation rate as well as retention rate. They also realized the difference that users visits the app more frequently compared to the app without deep links. It also helps in re-engage users who have already installed your app, but not active from long time. With the help of push notification, deep links take the users directly on the page giving interesting information about your product or services attract users to re-engage with your app. Improve the User Experience & OnBoarding Deep links allow users to reduce their searching time and make the navigation easy and fast. It takes users directly on the page they are searching for instead of waiting for welcome page to open and finding relevant content. Contextual deep linking helps in offering users personalized onboarding experience with personalized messages or invites. Increasing the Number of App Installation When you use deep links in your app, Google index it and show your app in search engine result pages in a similar way it searches for a website. When user clicks on the link, it leads it to the page to install it, if it is not installed in the user’s device. Thus, it helps to attract more users to install your app directly. It also helps in increasing the ranking of your app in the app store listing. Make

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Useful Tips to Get Ready for a Successful Mobile App Launch

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The mobile app development is an ongoing process. From finding a fresh concept for developing a new app to its successful launch on the app store or the play store, it’s just half of the work you have done. Launching your app does not mean that your responsibility is over. The key responsibility after launching an app is its promotion to create awareness of your app among your target audience. There are millions of apps in the app store and therefore, making successful app promotion is a challenging task in order to reach your target audience and attract them to download your app. There are several aspects need to consider that let you get prepared for a successful mobile app launch. To make your app successful in the app store or the play store, it requires top ranking in the search pages of app store. Hence, you need a strategic planning to make your promotion activities efficiently in order to reach your target audience. You need to make an objective to increase numbers of download in defined time limit to improve search ranks. As app having more number of download get top listing in search results that helps in attracting more users. Create a Pre-Launch Buzz If you have completed your app or your app development work is in the process, it becomes prudent to start building an audience for your app. There are many ways that let your users inform about your app before its launch. With the help of landing page or a website, you can start collecting emails and suggestions from interested audience. A Landing Page, the Best way to Create App Awareness Create a landing page about your app helps people to know about your app. It requires for collecting leads and therefore, no need of stunning graphics. You just need an email id field and for people who found interest in your app, you can provide sign up option. Thus, you can collect data of interested people before its launch. A Website, a Supported Media to Inform Your Audience about Your App This is also one of the best promotional methods before the launch of your app. You can design a website that shows all relevant information of your app in an attractive manner. In the website, you can present your app concept, app screenshots, as well as app beta version. The website is an efficient way to provide your target audience appropriate information about the app and how it is useful to them. For instance, if you are developing a gaming app, you can inform users, how your game app gives them complete fun and engaging experience. Appealing Press Releases Helps in Attracting More Users Using the press release that informs your audience about the launch of your app helps in creating awareness of your app. Nowadays, there are several sites in which you can submit your press release. You can also send your press release to editors of popular newspaper and in a magazine related to your app subject. For instance, you need to approach education related magazines for your educational app. Approach Social Media, Get Advantage of Powerful Media You should not underestimate the power of social media in present times. Hence, take the advantage of this popular media and start marketing your app on different popular social networking site such a Facebook, Twitter, LinkedIn, Instagram, etc. You need to create an attractive profile page for each of these sites to build a network. Provide all information related to your app, its release date and focus important features. If you have no constraints of budget, you should spend on advertising in such popular social media sites. In twitter, by creating a catchy hashtags and appealing tweets, you can enhance followers on your twitter account. Do not forget to provide links of a landing page or a website or your email id in order to collect feedback of your target audience. An Attractive Video is the Best Tool to Highlight Your App Features You can prepare a short video for your app to attract your end-users. Apple facilitates developers to use short video of the app. Presenting attractive information with graphics and sound as well as catchy slogans, helps you to build a good image of your app. Highlighting significant features of your app in video allures users to download your app. Thus, with this useful feature, you can grab advantage to boost numbers of downloads. Make Strategic ASO to Get Top Ranking in the App Store As search engine optimization is essential for website promotion, app store optimization (ASO) is equally important to make a mobile app popular. Using precise ASO methods in an ethical way, you can make your app popular in app store listing page. Selecting the most appropriate app name makes lots of difference to reach the target audience. Select app title, description using the most targeted keywords. Conclusion There are several factors that affect the success of app launch. You should get prepared for a successful mobile app launch right from its development stage. A foolproof app development and marketing strategy helps you to make the all process simple and efficient. From an agile app development method to an efficient app marketing and ASO, with precise planning, you will be able to make your mobile app launch successful by attracting your target audience and allure them to download your app. Create a buzz of your app before its launch help you to increase the interest of your users in your app using efficient app promotion activities. Blog Source- https://www.mindinventory.com/blog/tips-to-get-ready-for-successful-mobile-app-launch/

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Why Both Mobile Website and Mobile App are Important for Business Prosperity

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Most of the business startups or even the organizations are often found in a dilemmatic situation; whether to opt for a mobile website or a mobile app when it comes to planning a strategy. The decision lies in their hands. However, if you were to take an expert opinion, both mobile website as well as mobile application is essential for flourishing and growth of the business. You will be surprised to note that with each passing day the percentage of web traffic from mobile devices such as smartphones and tablets is increasing at a rapid pace. Currently, it stands at 25% of all web traffic. To support the facts with some more data, one can mention the research related to mobile apps. It states that the revenue of the mobile app market is enhancing and is somewhere exceed to around $189 billion by 2020. However, still, many needs to be achieved and predominantly the twin combination of mobile website and app can do wonders to the business. Now let’s discuss how mobile website and a mobile application can turn the fortunes of your business and why you cannot simply ignore either: Helps to Establish Brand Value in the Market Both mobile website and the application is a vital tool which helps in establishing and escalating brand value for any business domain. It can better be explained through an example. Suppose you are a retailer who has developed a website for your business. When the customers visit your site either by a desktop or mobile, they can avail information on your products and services. On the other hand, developing a mobile application at the same time will get your more customers around; specifically those using smartphones and tablets. You can always request them to access your site through the app which is like killing two birds with one single stone. The app needs to be enticing, speedy and highly functional. Both are Equally Efficient to Cater Consumer Demands Both the mobile website and the mobile application can suffice to the specific customers’ needs. But first things first, you need to have some knowledge about business domain. It is always favourable to identify the targeted audience and then develop the website and the app accordingly. For instance, if you are launching a new product keeping in view the requirement of your targeted audience, then you can use both platforms to promote your item. Both can be linked to Social Media for Business Promotion There is need to tell you the emphatic role of social media in business promotion because you are already familiar with it. What needs to be emphasized is whether you opt for a mobile site or an app, you can add social media buttons on both. So, why not go for the combo. It will certainly benefit your business on two ends. This will offer an opportunity as people will access Facebook or Twitter either through website or through the app. You can Update both without Any Hassle It is extremely vital for you to keep on upgrading your website and the mobile app on regular intervals. And this is a hassle free job. The regular updating will allow your customers to sneak through the latest products and also they can browse your site without it getting hanged. Both Have Facility for Customer Interaction Now customer interaction is one area where you can create a win-win situation for your business. You can communicate with the customers through the Live Chat Window and this is readily possible in both the mobile website and also the mobile app. This is one of the quickest ways to get the customer response and feedback regarding the product or service. This will enable you to improve your product and to enter the market with full vigour. Both can Offer Adequate Security to the Visitors When we talk about the security features, it is one of the major concerns for most of the people surfing the various sites or checking out various apps. It must be protected through a strong password especially if it contains confidential user information. One of the key reasons why websites like WordPress or PayPal have excelled is because they enjoy the customer’s confidence that their confidential data is safe and secured. You can provide this security feature on mobile website and app. Conclusion There is no point of debating on which is better-mobile website or mobile application. We have focused our discussion on the joint benefits of both rather than mobile website versus app. It is comprehensively apparent that both have a decisive role in augmenting the prospects of the business. It should go parallel to each other to produce the optimum desired results. Blog Source- https://www.mindinventory.com/blog/why-mobile-website-and-mobile-app-important-for-business/

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Comprehensive Guide on Choosing the Optimal Mobile Prototyping Tool

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If one has to define prototype in the simplest of languages, it means a sample or a trial product. And to tell you the truth, the mobile prototyping tools have gained popularity with wide variety of extensive features. Every now and then we come across a new prototype tool for mobile that makes the market further competitive. However, selecting the best prototype tool for the mobile design as such can be a daunting task. But answering a few questions in this context will help in simplifying the job to much extent. So, let’s first answer to a few vital queries to sort out this issue (choosing the apt prototype tool) better: Are you actually searching for the Best Mobile Prototype Tool? Now this question needs to be initially answered at the top. You might think it to be silly, but it is important. Are you searching for the prototyping tool just for the sake of remaining in the competition? If you want to test the low fidelity version, then trying out the paper prototyping such as the sketches isn’t a bad idea. The Reason You Need a Mobile Prototype Tool People today want to remain updated with the latest mobile technology and design and testing the tool soon after its release will assist to improve the outflow of the work and accomplish favourable outcome. Other than that it helps to reduce the time span needed to develop a new app. Prototyping Tool is not confined to Mobile Only Yes, that’s right. Prototyping is one of those tools which do not remain confined to mobile app, but it can predominantly used in desktop apps and websites. This actually decides what type of tool you might have to use. FluidUI is one of the best prototyping tools that is used to make interactive prototypes for mobile, web and desktop. Which Prototyping Tool is Appropriate? Well, it largely depends upon the kind of project and the tool which will solve your purpose. Here you need to be careful and choose the app very attentively because it can provide a new uniqueness to your mobile apps. Prototype Tools for Mobile Applications When you come upon this stage, you will have to choose the tool depending on the type of app you are approaching. For instance, if it is a native based app, then it is best advisable to pick tools such as Form, Pixate, Origami, etc. On the other hand, if you have access to screen mockups, then choosing tools like Concept.ly, Solidify will better suffice your purpose. Involvement of the Various Stages of Prototyping You should be aware of the fact that there are various stages involved i n the task of prototyping tools. There are different tools for these varied stages. As for example, in the beginning you require low fidelity version and therefore tools like Balsamiq and MockFlow are useful; whereas if you are in the later stages, then high fidelity version such as Invision and Concept.ly is what you need. Most Prototyping Tools Aren’t Free of Cost Well, this is one fact that can surprise you a lot, but the truth remains that most of the UX prototyping tools are not available free of cost. You need to pay in order to access their features. Even those with free accounts have limited access. So, decide your budget when choosing the tools. Now that we have answered the vital questions in short, let’s move on to discuss the essential Technical factors that can help you master in choosing the optimal Mobile Prototyping Tools: A More Interacting Fidelity is Crucial You can find the interactive fidelity at different levels. However, first you need to decide what kind of communicative flow you are searching for. You can choose either a static page or multi-step interaction. The former is suitable for conceptual and usability testing. It offers you feature like clickable area with hyperlinks and side-ins. And the latter is handy if you are looking for documentation based prototypes. Examples of less interactive prototypes include InVision and the more interactive tools are Axure. Visual Designing for Instant Appeal This can be regarded as one of the most significant constraints while choosing the prototype tools for the mobile. It is important to take into considerations the expectations of deliverable visual fidelity. This is one task which is usually taken by UXers, mostly in large firms. It is taken on three different levels; high, moderate and low. The pitches are in general high; the usability testing is moderate, whereas the concept proofs are low. All these depend on the target audience and the purpose of the project. If you want to take about some illustrations, then cloud based tools such as Pixate or InVision are helpful for interaction, while some others like Axure or Justinmind is beneficial for creating the explicit visual design. They may use shadows, reused approach or the custom fonts. Incorporating Animation is A Big Boost The third most vital technical aspect which plays a decisive role in selecting an appropriate mobile prototyping tool is the animation and motion. It will be better for you to decide at the commencement of the project if or not you wish to develop animations in prototype. Animation is one such tool that helps to communicate complex interactions. Another essential point to know at this juncture is the level of control over the animation prototype. Here you can avail tools with the facility of in-built animations. Examples of such tools include Blueprint, POP and Xcode. However, they lack customizability. On the other hand, there are stronger animation tools known for their elastic settings and functionality such as the Axure, Justinmind and Proto.io. But if your priority is controlling the velocity, elastic friction etc, then tools like Framer or CSS3 animation can prove useful. Mobile Prototyping for Gestures The Gestures can be regarded as one of the important factors in choosing the prototyping tools; however, it is not that you might necessarily need the gestural inputs for the

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Implementing Chat Feature in Your App – Worthy or Not

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The communication process has undergone a drastic change over the years. It has travelled quite a long distance right from the era of sending handwritten letters to the present age of instant messaging. Today business is encountering a fierce competition in the market and so the need for real-time communication has augmented. Just a decade ago, the SMS was the order of the day, but with the evolution of time, the popular chat based apps have substituted its place. And it be clear-cut, one must thank the emergence of the Smartphones which has played a dominant role in bringing these apps to the forefront. The current scenario is that no business can excel without offering an optimal customer service. Therefore, when you think of this indispensable feature, the first thing that crosses your mind is providing a Chat option to the esteemed customers. Another important aspect is when you opt for a global research; you will be surprised to note that instant messaging apps like Whatsapp has already crossed more than 1000 million users (1200 in January 2017) followed by others such as Facebook Messenger, Snapchat, Viber, Instagram, Skype, Google Hangout etc. So, obviously you don’t want to fall short in this tough race. According to the recent market survey, the audience will be demanding more for such apps in the near future. Why Your Mobile App Should Have a Chat Feature? So, you need to necessarily add the chat feature in your application due to these prevalent features: Involves the Customer-Centric Approach By adding the chat feature in your application, you are moving towards the customer-centric approach which means you are concerned regarding your clients. You might have provided Toll free numbers or the email option, where the customer can ask his queries but with the passage of time, they are not preferred options. Most of the clients appreciate quick response which the emails and the call centers fail to provide. Another problem that props up in this regard is that of the language. You might have to train your staff before they can sort out the queries of the customers. However, the biggest drawback here is that clients have to wait, which they abhor because it’s time consuming. A Predominant tool for Business Promotion If you are planning for a business start-up or having a small business, then the chat feature can be a great boon to boost your future business prospects. It not only helps in increasing your productivity, but also can hike visibility, marketing and brand promotion. You get an opportunity to directly showcase your products and services to the customers and also get instant feedback from them on the same. The Importance of SMS cannot be denied Well, you might say that SMS or Short Hand Messaging seems to be the master tool of previous years, so why is it important? To answer your question, first of all SMS is a chatting option. It is one chatting alternative which allows you to reach millions of people around the world. Remember this that not all people are using Smartphones or have internet connectivity in their mobile. Hence, in such cases you can say that SMS is more than essential tool. Moreover, it is an instant communication two-way process involving the sender and the receiver. Whether it is updates regarding your business or products or the banking services all are informed smoothly by text messaging. Even the popular cab companies like Uber or Ola inform their customers regarding the arrival of cab through SMS only. It also allows the customer to keep a track record of their interaction with the company for any further purpose. Chatting Tools offers Wide Range of Facilities If you think that the different chatting tools are only for sending text messages, you might have to reconsider your decision. They are one of the most vital apps for social media networking nowadays and surely they have lot more to offer. Group chats, free calls, video calls even to international numbers are some of the facilities provided. In order to ensure user is completely secured, it offers end to end encryption. Valuable Customer Information to Store in Database Just think, how benefited you would be if you are aware of your customer’s preferences or dislikes before hand? It will be a blessing because you can frame or reframe your business strategies accordingly. You can also bring improvement in your services based on their feedback. So, in short chat will help to solidify the bond with your clients. Now what information can you gather? Let us see. Precisely it can be the phone numbers or email ids, the country and city in which he resides, what brand does he prefer to use (same as your product), the internet user he uses and so on. In this way you are preparing a database of the clients, which is obligatory for the business. Having Enterprise Chat App as an Asset Have you heard about Enterprise Chat App? Well, it can be a great asset for any business just because it offers different services to the customers that include banking, online shopping or sending cabs. One of the plus points with this chat app is that it can be fully customized and secure your official communication. According to current statistics, it has become one of the most preferred chat tools for corporate communication in the offices. And it is suitable for all types of business be it a manufacturing or retail or online. Getting New Customers on the Board Now don’t restrict the benefits of chat to just pleasing the existing customers by solving answering their questions, but rather see this as viable opportunity to find new clients on the board. Today people have become more interactive and they are searching for new unique products or want to avail information on some. So, here is your opportunity to score the goal. Don’t let it go off easily! This has become more plausible because the numbers of online

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Key Reasons Why Users Not Download Your App

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According to Statista, as of March 2017, there are around 2.2 million apps available in the app store, while in the Play store, there are 2.8 million apps. In such millions of app, you will not get a second chance to impress your users to download and use your app. Moreover, the survey states that users take only less than a minute to judge your app. Thus, it becomes a matter of concern for mobile app developers to build an app that gives them success in terms of popularity and revenue. Here, we would like to discuss some important reasons that cause your app not getting more downloads. It becomes a strategic decision to build a mobile application for your business. A successful apps makes a great impact on your business and hence it need to make throughout planning right from its commencement. The app success depends on your business goals and the nature of the app. Based on KPIs (Key Performance Indicator), app success measurement reflects based on revenue goals and quantity – quantity that comprise total numbers of app downloads, usage statistics, percentage of target customers, etc. Defining objectives for revenue comprises monetizing factors, in-app purchase, paid downloads and other means to generate revenue. Developing an app without considering a clear business objective in your mind causes a failure to add business value. Inadequate Market Research In a harshly competitive app market, only a great concept or a stunning design theme will not accomplish your purpose to make it successful. You need to do comprehensive research that covers the all aspects of an app. It is essential to consider all factors such as a right target market, expectation of end users, present market needs, major rivals and many others. All such factors are vital to include in your research in order to enhance your app download ratio. If you find an innovative idea for app development and start working on it without considering its pros and cons, you cannot implement your idea to gain any benefits. With profound market research, you need to define a prime objective for developing an app for your business. Overlook Mobile OS When you initiate market research for your app, the important thing needs to consider is a mobile platform. You need to take decision based on your target audience, whether to build an iOS app or an Android App or other platforms. Developing an app using the platform based on your target market enhance the interest of your users. You can choose app development using the multiple platforms, if you want to target the large audience of all major platforms. Poor Security of App and Mobile Data One of the major factors that affect app success is app security. With increasing number of mobile threats, app users are more concern about valuable information of their mobile. They do not download any app unless they found it most secure. Thus, it becomes a key responsibility of mobile app developers to enhance their mobile app security knowledge in order to create a highly secure app. Ignoring Recent Technology Nowadays, app developed using the modern technology by implementing Augmented and Virtual Reality gives users the power of reality. A highly successful app, Pokémon has proved that utilizing recent technology is an efficient way to allure your users and make them habituated to use it. Overlooking technology may lower down your download ratio. Irrelevant UI and Poor UX For successful mobile apps, it’s User Interface and User Experience plays a vital role. Designing an app after comprehending your target audience and their behaviors helps you to select the right UI and UX that gives your users a pleasant user experience. App designing by considering the user’s point of view protects your app from failure. Imperfect App Testing When users found a single error in your app, they get irritated quickly and if it occurs more than once, they stop using it, especially, for new apps. Hence, app testing is a vital stage to pay complete attention and make it bug-free as well as secure. Testing phase also need throughout testing for app security checks. Moreover, you also need to provide an update, when you found any report or reviews regarding errors. An app that not provide any update, or add new features or response users’ feedback results in low download ratio due to poor ratings and reviews of users. Incompetent App Marketing If your app have not created pre-launch buzz or not developed a foolproof strategy prior to launch, your app will not get enough downloads. Unless and until you make an efficient marketing campaign to create strong awareness of your app among your target audience, you cannot accomplish your desired goals. App marketing and optimization need expertise and experience to work with it. App promotion activities such as a landing page, website, banners, ads, link strategy, and social media as well as an App store optimization (ASO) need accurate strategy and planning. Inadequate app marketing and optimization cause failure to generate app awareness that leads lower app ranking in the search result pages of the app store. There are several other factors such as stay uncommunicative with your users, more numbers of push notifications, security issues, failure in identifying the recent trend and many others are also other reasons for your app not getting more downloads. Conclusion When users are not downloading your apps, there are several factors you need to consider. From in-depth research and analysis of an app prior to commence app development, set a business objective, find a target market, end users’ expectation, and selection of mobile platform, technology, adequate UI and UX, app security, testing, app marketing and several other factors affects the download ratio of your app. Blog Source- https://www.mindinventory.com/blog/key-reasons-why-users-not-download-your-app/

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How to Improve Your Mobile App Security Knowledge

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With the increasing use of smart phones all across the world has created demands of high-end functionality, an uncompromising handiness and extra ease with less effort by its users which has boosted demand of more innovative mobile apps. On the other hands, it becomes a key necessity for mobile users to protect their valuable mobile data getting hacked from mobile hackers. Based on one survey, mobile hackers have successfully hacked many high-end and most popular apps on the app store as well as the play store. There are several popular apps, including iOS apps and Android Apps suffering from vulnerability problems, thus, it becomes a matter of concern to make sure that what makes your app secure? Hence, as a mobile app developer, it becomes essential for you to enhance the security of your app in order to give your users assurance of complete security and let them engaged to use your app for the long-term. Most of the app users left using app due to the lack of security of their mobile information. Hence, as become a mobile app developer or a mobile app development company, you should increase knowledge of mobile application security. Things to consider for increasing your Mobile App Security Knowledge: Know about Mobile Code Security Risks Hackers performing malware activities normally tap bugs in the coding and design or vulnerabilities of their targeted app. Prior to exploit the vulnerability, hackers mostly tend to acquire an app’s public copy to overturn its functionality. They revised popular apps and re-launched it on third-party app stores with malicious code to attract the users those are not aware of such tricks to install the app. Thus, it becomes vital to use tools that help developers to find and overcome security vulnerabilities and set their apps from getting tampered or reverse engineering. Mobile app developers should know about the risks of app code which is mainly vulnerabilities and malicious functionality. The malicious functionality category is a harmful and unwanted code behaviors list that becomes cautiously positioned in an app that trapped users to install it. Users are unknown of such trap and think that they installed a game or an app, but, actually, they installed phishing UI or unknown spyware. The malicious functionality includes data retrieval, activity monitoring, UI impersonation, unauthorized dialing or network connectivity or SMS or Payment, Time bomb or system modification. The vulnerabilities of mobile security are leakage/storage of sensitive data, transmission of sensitive data unsafely, and hard-coded passwords. The mobile app developers should aware about the distinct layers of mobile code security stack that includes the infrastructure layer, operating system, hardware as well as application layers. Know about the Security of Your App Data Normally, mobile apps access data, documents and other useful information are stored on the mobile device. In case of lost of mobile, it becomes harmful for data to loss or shared or misuse. In order to prevent valuable information, encryption of mobile data is a useful way for data security within the sandbox of the app that protects it from malware and other types of unauthorized access. In order to manage app data sharing on the mobile device, it requires encrypting and controlling the individual data elements. Know about the Security of the Device The security of the device is equally important to understand. The mobile app sandbox is dominant in the recent mobile operating system design that requires being protected. Rooting the device causes the harm to the original security model and thus, it is necessary to protect the device from access important data. Besides, rapidly increasing jailbreak technology utilizes to evade detection, hence, deal with such technology is vital to prevent mobile devices from big threats. Moreover, the malware of mobile is not depends on the jailbreak technology every time, hence, in mobile apps, unnecessary use of permissions granted by the users or by default can provide rogue app access or malware to basic services such as SMS used to help scam activities. Thus, app developers should think about the up-to-date intellect sources to manage the associated risk using their app. Know About Your App Testing & Security The most important part of your app development is to make throughout testing of your app. It becomes vital not to hurry to launch your app without checking for its seamless coding and accurate testing. You can use app security tools such as AppScan to make through analysis of your app and validate its behaviors prior to its release. You can use such tools to check security issues of your app. Take help of app security expert to examine your code to identify and fix the bugs, if any in your app before its release. Ensure your app is perfect as far as security concerns. App testing using a third-party app security testing tool helps you to make your app free from bugs and helps in enhancing your app security. Conclusion Improving knowledge of mobile application securities helps mobile app development companies and developers to develop highly secure apps to prevent it from vulnerability. To secure the data of users, app security is the key concern in a foolproof system development life cycle. Improving app coding security knowledge helps you in developing highly secure apps necessary to prevent valuable information of your app users and increase their trust and interest in your app. Blog Source- https://www.mindinventory.com/blog/improve-your-mobile-app-security-knowledge/

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On-Demand Food Delivery App – a Boon for Food Ordering Platform

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Gone are the days when you had to take the pains of searching for a good restaurant with amiable atmosphere so as to tantalize your taste buds. Well, that was a hectic job and time consuming too, isn’t it? However, today, the scenario is utterly different and you can complete this task within no time with the help of On-Demand Food Delivery App, a boon for the foodie. So, if you are busy at your workplace and finding it difficult to go and have a meal, then just sit back and relax; the on-demand food delivery app will get your favorite meal delivered right at the door step within the shortest possible time. Now let us explain this with some real time available data. According to the statistics, it was found that approximately 20% customers utilize the food delivery app once in a week. What’s encouraging here is that nearly 50% have given positive feedback about the services. Needless to say that this mobile application is gradually gaining the prominence, which has compelled a number of restaurants to develop their own mobile app. in fact, many restaurants claim that if they fail to deliver your food within the estimated time, they will offer it free of cost. Therefore, you can just take a note on how deadly the competition has turned out to be. If you are conducting a thorough research before, jumping into the market, you will be familiar that basically food service platforms has been categorized into three distinct categories: Full Service Platforms Platforms focusing on the Orders Platforms emphasizing more on logistics Here we will discuss on the logistics based platform because it has grown in popularity and will also assist in flourishing your restaurant business. If one has to elucidate the logistic platform in few words, then it combines your order and you provide delivery vehicles to your franchise or partner restaurants. But at the same it is also very important to be acquainted with some of the problems or challenges encountered by mobile app developers. While they are developing the app, their focus is satisfying three sets of different people namely, the customers, the restaurant owners and lastly the drivers or delivery boys. However, since the customer is one of the indispensable wings of your business, so, let’s concentrate on user and illustrate on developing a customer-friendly app: All Information at One Place Today people don’t have much time in hand; so, they want to get access to quick and apt information from the app. Thus, here’s your opportunity to score the goal. Just provide all the vital info about the restaurant at one place namely, the entire address, hours of operation, the full menu card indicating the price list and other stuff. This will make it easier for the clients to place their orders without wasting their valuable time. The GrubHub’s API a good example to look forward to as it contains a database of more than 10,000 restaurants. The API will help in upgrading your information and will transmit details about payment to partner restaurant. An Estimated Time of Delivery You are aware that most of the restaurants claim to offer timely delivery of the order, but how many actually comply that in reality. This is one of those crucial areas which can make the launching of your app a success or failure. So if you promptness and time accuracy, then you can surely rise above your competitors in the market. The customers are delighted and will certainly appreciate your services if their meal reaches on or before the estimated time. It will help in getting positive feedback and best reviews from your audience, which will market your app because a number of users give a lot of priority to the ratings and reviews. Some restaurants also have a policy to deliver the food free of cost if they exceed the estimated time of delivery. Well, the estimated time is calculated based on different factors such as location of the customer, availability of the drivers etc. Tracking of the Location in Real Time This is one feature which has been lately added by the on-demand food delivery servicing app companies. In fact, the real time tracking of order is used by other app developers too such as for cab booking, tracking of your item ordered from e-commerce website, courier companies etc. This simply allows the user to track the location and know the whereabouts of his order. It is essential to note that those food delivery apps which do not have this feature have fallen out and are not preferred by the customers. This will help to strengthen the bond with your loyal audiences. Give Due Importance to Ratings and Reviews One of the prime methodologies to excel in the on-demand food delivery business is giving due importance to the ratings, reviews and the feedbacks received from your valuable customers. You can ask them to give you a rating out of 10 or request them to send their important comments regarding your services. This rating will depend on whether the food was delivered on time or not, whether they enjoyed the taste of the meal etc. Uber, for example, asks users to rate their drivers and Munchery asks the same for the chef. You can plan improvements and also incorporate fresh ideas received as feedback to enhance your services. The Payment System Since the online payment grown with e-banking and there are various apps that facilitate the customers to pay for their order within the app, adopting this wise formula isn’t a bad idea. The Pizza Hut, Dominos, McDonald’s etc are some of the best illustrations that can be put forward. However, you can also keep on different options such as PayPal, Paytm, Wire Transfer, payment through debit or credit card, etc. There are many people who still prefer the conventional ways; so it is advisable to also provide the Cash on Delivery Payment to not run out of such users. Adding

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Top 11 Mobile App Ideas and Latest Trends for Sports Industry

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Sport is a profitable and worthy industry. Here you can find people who prefer different sports like baseball, football, cricket, basketball, soccer, rugby, and more. A sports app is ideal for such people as they want to stay connected with their preferred sports and play them online. There are numerous sports apps available in the Play Store and App Store. While developing a sports app, you should create one that can provide a robust user experience. Building a sports app might seem tedious, but you can bring a whole idea if you conduct a comprehensive study on user requirements. The Sports App Market Size and Statistics Many people don’t like TV screens anymore and stream live sports on their mobile devices. For this reason, many sports companies are building their apps. It helps people watch anytime and anywhere on their mobile screens. Apart from sports enthusiasts, many other people use mobile apps. Sports coaches, event organizers, and parents find these apps the most satisfactory way of communication with the sportspersons and handling teams to enjoy sports on the go. Sports apps have become an indispensable part of daily mobile users, enabling them to use mobiles to know everything about sports. Here’s what to know about the sports app market size and statistics: According to a report from CBS News, 56% of Americans are sports lovers. 50% of the global population loves any sport, including baseball, basketball, cricket, soccer, golf, tennis, etc. Each day, users spend around 50 minutes on sports applications. According to Coherent Market Insights, the global sports apps market will experience effective growth during 2019-2027. The market development is highly associated with the increase in the acceptance of healthy lifestyles, using smartphones, and easy access to sports apps. The worldwide sports market is predicted to reach 17,436.4 Million USD by 2027. According to Statista, the number of downloads in the sports sector is forecasted to reach 2,033.9 million in 2022. Paid app revenue in the sports sector is expected to reach 188 Million USD in 2022. Latest Trends to Follow in Sports App Development Since there are many sports apps, your app should have some exceptional features. In that case, you should follow the latest trends in the sports industry. To help you out, we have discussed some of the latest sports market trends below: Social Media Integration With this feature, users can share their experiences on social platforms. Social media integration improves user engagement by sharing their feelings and views about an app on Twitter, Instagram, Facebook, and others. In short, it helps in brand recognition. Wearable App Integration Wearable technology is one of the latest trends developing globally. Due to tech advancement, wearable apps are becoming a crucial part of our daily lives. Utilization of AR and VR AR (Augmented Reality) and VR (Virtual Reality) play a crucial role in the sports industry. These technologies help provide real-life experiences in the virtual world. Using these technologies, live game streaming in an app can give the same user experience as sitting in the gallery of a stadium. Cross-Platform App Development We have already seen the shift of mobile app development to cross-platform development. Some tech biggies like Alibaba, Pinterest, Facebook, etc., have also used this technology to boost their efficacy. Hence, this technology is a revolutionary change in sports app development. Its innumerable benefits include rapid growth, high performance, affordability, and more. Use of AI AI (Artificial Intelligence) is an inseparable part of every latest innovation of the sports industry. After all, it creates a better user experience. With this technology, a sports app can provide a tailored user experience and improve the user base. Moreover, AI offers support services for solving user queries with pre-decided answers. Gamification Now gamification is also a part of sports app development. It helps include new features to web and mobile applications to enhance user engagement. Also, it helps retain users for a more extended period. All of these latest trends may prove to be a game-changer for building recognition for your sports app or your organization. Top Trending Sports App Ideas I have compiled a list of some fantastic sports app ideas to help you attract many users causing a massive profit for your app development investment. Let’s check them out! Fantasy Sports Apps These apps are widely popular among global followers. In this app, users create virtual teams of real players, and they compete depending on the players’ statistical performance in actual games. The workflow of these apps looks like this: Select a match, and after registration, login, and OTP verification, users can choose their preferred game. The idea of these apps enables sports lovers to compete virtually and build their teams. It gives them the feeling like they are contributing to a real game of their choice. For this reason, these apps are top-rated worldwide. We have developed a fantasy sports app for cricket for one of our clients. The app allows cricket managers to create their own teams from real-life players, compete in open tournaments with other managers around the world, and keep track of real-time score. Sports Ticket Booking Apps You can draw ideas and inspirations from a ticket booking app for sports events. This app can provide a complete 3D map of the stadium and display the available seats that users can reserve. The app will help users find a suitable seat for having the best viewing experience and book seats for their preferred games. Moreover, you can add some extra features to the app, like purchasing refreshments online and having them delivered to your seat in the stadium. Your app must also have the notification feature to inform users beforehand regarding every forthcoming sporting event. Sports Betting Apps Although people prefer watching sports, their interest grows when they invest their money in those games. Sports betting is now legal and famous in several nations. You will find various forms of betting, such as traditional betting that takes place in a betting marketplace by a bookmaker. These days, sports betting applications even employ many business models, internal currencies,

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