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How To Increase User Engagement For Your Mobile App

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If your mobile application has a high download rate, it doesn’t mean that it will bring you money. Nowadays, brands spend vast sums on acquiring users, yet getting a user is only one part of tough work. Once users got interested in your products, you have to know how to engage and retain them. Yes, your app could be free, have a friendly interface, and positive reviews. However, it doesn’t mean that everyone who downloaded your app would become your user. Top 7 Effective Methods to Engage Users to Your Mobile App As I have already mentioned above, achieving mobile app engagement is a difficult task. In this part of the article, I am going to review five working methods that will help you to keep users engaged in your app regularly. Create a quality app Build a quality mobile application with proper functionality and interface. Test your product before launching it. If you want your product to work well and bring you profit, you have to work hard on it. Proper functionality is one of the primary keys to keeping your users interested in using the app. Poor features always annoy new customers. Therefore, they quickly leave, hoping to find a better solution. Invest money, time, and effort into creating a great design. Include easy-to-read lines, convincing headlines, and different calls-to-action. Let Your Users “Try Before Buy” A lot of people get pushed away by strict limitations you may want to include. Haven’t you been bored by “you can use these features after signing up” or “get premium or gold subscription to view those features” phrases? A significant percentage of people get rid of such an app after downloading it on their mobile devices. Why? People want to know what they get and even if you are not going to give them everything for free, try to offer them a trial. By showing the real value of your app, you will engage so many more people. Give new users a taste of your app to make them interested. This is how your app should work — you have to let your users try what you offer first. Provide Instant Customer Support Within Your App Offering a competent customer support service can also be a great way to make your new app users feel more comfortable. Live chat assistance within your mobile app can solve a lot of problems for your customers. If they can’t find the necessary features, they can ask professionals for help instead of leaving the app in frustration. Have you noticed how useful live chats are at online stores? It’s incredibly convenient when you can ask a particular person about a product or service that you can’t find or don’t have time to look for. Make It Work Fast Speed is what defines an excellent app, too. If you want a big audience to be engaged in your mobile app, then your software should work correctly. Every option and feature should work fast to bring the users the desired result. Why do people choose to use mobile apps? They suppose to solve their problems fast. Pizza delivery app is there to bring you food in just 30 minutes; a dating app helps you find a romantic partner within a certain distance in minutes, as well. Use Push Notifications Even though enabling push notifications is not something new, a lot of app developers do not consider this feature relevant. If you aim to increase user engagement, then you should keep your users updated about any new message or event. This communication will help you to interact with your users properly; it will also make a lot of users more active and interested. The statistics show that about 65% of users return to the app within a month in case push notifications are turned on. Reward Your Customers Discounts and special offers are very effective methods for engaging new customers, which is why you may consider offering discounts or rewards for using your app. Depending on what services or products you use, you can offer both refunds and rewards. For example, taxi services like Uber provide their customers with referral discounts. Think of the best way to keep your users happy and provide them with better deals than your competitors on the market. Update Your App If your users have to deal with constant crashes and bugs within your mobile app, they will begin searching for more accessible and convenient options. Trust me, the choice of new, more comfortable, and user-friendly apps is enormous. By updating your software regularly, you will demonstrate that you invest effort and care to make your UX better. Try to make at least one update per month to provide your users with new solutions. Your app should work properly on all devices. Explore and add new segments to keep your users interested in spending time and money within your mobile app. Conclusion All the strategies mentioned above will help the engagement rate be higher. Consequently, this will help your app to keep its users. Therefore, your users will be more likely to spend money and time within your app. So yes, if you decided to create an app, you should remember that one-time investment is not enough since things change and evolve, and you have to keep up with trends. Otherwise, your competitors (and believe me, their number is enormous) won’t leave you any chance. Learn about your customers’ needs and wants to provide them with the product or service that they will love. Try all seven methods but not at once. Test each and wait for positive results. If your users come back, it means that you are on the right path!

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Viable Strategies to Retain Your App Users and Keep Them Engaged

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We are already into the beginning of 2018 and the road ahead is going to be more testing and truly challenging from here. The Mobile Application Development industry is actually passing through a transformational phase, wherein, the app development and designing trends are undergoing quick changes. Yes, satisfying the end users is becoming harder; but the most difficult job perhaps at this present moment is retaining your users and keep them interested in the app. Why? The reason- according to an online survey 77% of the users do not bother to return back to the app 72 hours after its installation. The same site states that this percentage increases to 90 after a month. Now let’s know why customer retention is important keeping in view the revenue of the company. You will be pleased to note that according to a report 5% hike in customer base will increase your profitability by 75%. Even Gartner has stated that 20% increment in users can generate 80% of company’s revenue. All these facts and figures are really encouraging for the app developers. So, let’s move on further to discuss some of the useful and viable strategies that will hook more end users and keep rolling the existing ones. Effectively Targeting the Target Customers One of the best ways to drive your users to your app is effectively targeting the customers. That is the golden rule for any business. You need to primarily focus on applying your sharp marketing skills that fits within their persona. What you can do is create personal profiles of your target customers in which you can add details pertaining to their likes and dislikes. The persona would usually contain their names, gender, age, location, areas of interest, the mobile platform they use (whether iOS or Android), social media platforms they use like Facebook, Twitter etc. The experts are of the opinion that creating personas will help a great deal in making your marketing tasks easier. Winning the Battle in First Impression Well, you must have probably heard about the idiom that “First Impression is the Last Impression” and this goes perfectly true in the case of app development industry where the competition has gone into some other level. So, in such a scenario, it becomes important to grab the attention of the users right from the word go. But the question is how to approach in that direction? The User Interface and User Experience of your mobile app plays a distinctive role in this aspect. It must be noted that both UI and UX are different tolls, but they must complement each other well; in short the UI of your app should perfectly match with the UX. Try to make your app navigation as easier as possible so that a person who is absolutely nil in operating an app can use it effectively without any problems. What else can be done in this respect is add the features at draws the attention of the users. You can add features that will enhance and improve their day-to-day life. If the user fails to connect with the UI or UX of your mobile app, he would probably never return back again. Optimum Performance is Key to Success Whatever step you ensure to retain the users, the app performance should on the top of the priority list. This is a great vehicle through which you can establish a strong bond with the target customers. Now does the consumer demand here in this segment?Firstly, you have to take into consideration the load time of your app. If your load time is higher, then you will have to suffer the outcome as Google will take you back in SERPs. Make sure the users do not face any difficulty on that front and their experience remains error-free. Once you fall back in SERP, the bounce rate tends to rise. If the loading time is slow than 2 seconds, then your app falls into the slow category zone. Keep Your Apps Always Up-to Date O.k. this point also goes well with the performance of your mobile application. The updates of apps is very essential because it will provide you a scope to add extra features and remove the unnecessary ones in accordance with the demand of the customers. The Updated apps will navigate at face pace and the loading of the pages will also be quick. Thus, the experience of the users will be highly satisfactory they would not only prefer to keep your app in their smartphone but also use it on regular basis. On the other hand, if you are not updating your app, you are surely losing the ground. The updated app will provide an opportunity to improve your ranking in the download rate will also go up. You can identify the bugs and remove it to make it more user friendly. Engaging the Customers by Personally Reaching Them You must remember that is you who has to take the pains of reaching the target users through personal engagement. As such you can try out various techniques in this regard but the ones that will be fruitful is using the Push Notifications. Here you send messages in which you are offering attractive deals and discounts. This can also include freebies, coupons and other offers that may be alluring for customers. But at the same time it must be kept in mind that you don’t frustrate the uses by sending the same message again and again. And please make sure that the content of the message is completely relevant in accordance with the app. Personalizing every message is a good strategy to follow. You can directly write the name of the person to whom the particular message is being sent to. The customers enjoy such kind of personal attention. Another way of engaging the customers is getting the valuable feedback in the form of ratings and reviews. You should always ask for suggestions of improvement from the users and take them into account

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Get More Millennial Customers on the Board with the Support of On-demand Apps

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This digital era probably belongs to the Millennials or the Gen X who have an idealistic approach towards life. They are keener towards electronic devices and gadgets, constantly in the hunt for the advanced version of Smartphones and tablets. It is surprising to note that according to a research, teenagers between age groups 15 to 24 check their smartphones 387 times in a day. Now, this figure is enough for the Mobile App Development Company to target the young generation. However, the most important question is what type of apps do the millennials have a nose for? We have some statistics suggesting that on-demand apps have become one of the most popular categories in the recent years. These include the sports and health based apps, finance related apps, online shopping and food delivery apps, travel and taxi booking apps etc. Well, we will see some new players joining the squad in the future. So, let’s a stand on how you can impress the young customers through the on-demand mobile applications. By Developing Apps that Value Time and Save Money Do you know why grocery apps and online food delivery apps became popular? Probably, they saved a lot of their customer’s valuable time. The millennials find it difficult to visit the store to buy products and so they prefer it ordering directly from the apps. Whatever is ordered is rightly delivered at the doorstep, whether it is grocery items for a meal from a restaurant. Also most of the customers are college or university students who do not have a stable source of income. So, they give priority to on-demand apps and install them that are offering good rebates and great deals! They want to have fun but without pinching their pockets. That’s why you must have witnessed that the system of offering coupons and loyalty rewards have increased to add more customers. For instance, if you have an app for cafe, you can offer special discounts while offering coffee. In fact, the youngsters played an important role the success of apps like Airbnb or UberEATS. On-Demand Apps have Created Several Job Opportunities There is no doubt in the fact that there has been a big boost in the economy ever since the evolution of the on-demand app solutions. One of the primary reasons is that on-demand apps have created a plethora of opportunities for the young people providing jobs in various sectors. One can cite the example of cab booking apps like Uber and Ola. Companies such as Uber has recruited a number of persons as cab drivers and this figure is increasing with each passing day. Similarly, apps such as Swiggy or UberEATS have employed a number of people for delivering the food from restaurant to the desired address of the customer. According to a report, there are over two million active Uber drivers in US alone and about 400,000 drivers in India. Therefore, the on-demand apps are offering one of the best opportunities to earn more and more money. They can work as full time or part time depending upon their choice. Develop On-Demand Apps Increasing Satisfaction Level You know the millennial customers interact on various platforms and express their views on different issues. But the app developer has to keep in mind to develop an app that increases the satisfaction level of these young audiences, listen and respond to their problems. The social apps, for instance, have become a good asset to reach out a wider number of people and thus develop apps that they are more interested in such as health and fitness, live streaming video etc. Besides that, you can build apps that provide quality education and learning experiences through live training sessions. This motivates more people to come and join the app. For example, there are apps specifically created for persons preparing for competitive exams and IITs. It contains many tutorial videos along with last-minute vital tips on how to succeed in the exam. Your App Should Motivate Millennials The on-demand apps can be innovative and at the same motivate the young minds to do something unique. In fact, it is because of this desire to walk away from the crowd that has given birth to a number of successful startups. And as more youngsters are getting familiar with the new creative ideas about startups, they are also aspiring to walk on the same path. In fact, many people have started their business such as bakery, flower decoration, and bouquet, care for the elder, sports coaching and training, academic coaching, arts and handicraft etc. All these businesses can be linked up with mobile apps. No doubt, this will attract more customers, especially the current generation resulting in the hike of on-demand apps. Millennials Want Apps Easy to Navigate This is a golden rule for attracting customers belonging to all age groups. Your app should be user-friendly, convenient to handle and easily navigable. What about offering one tap solution? Isn’t fascinating? Let’s explain it with a restaurant app. You can provide wide range of menu with clear images with cost of each dish to make the choice easier. The optimal UI and UX will offer better navigation of the app. The app having the facility to track food will give an added advantage. The customer can view the ratings of the dish and restaurant. The customer has easier payment option. The Last Words To conclude, we can certainly say that millennial customers are indeed one of the most important sections of target audiences to presently focus at. However, impressing the young generation today is not a cake walk; you have to plan a strategy to reach them. At the same time, make sure it does not hinder their privacy as they are very concerned about it. At the end of the day your prime job is to satisfy the customers and solve their problem because they want to be heard. Blog Source- https://www.mindinventory.com/blog/get-more-millennial-customers-through-on-demand-apps/

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How to Design the App Notification Strategy to Increase User Engagement

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The past two decades have seen a massive rise in the use of mobile phones worldwide. Billions of people now own a smartphone and enjoy access to the internet. An overwhelming majority of users also keep multiple apps on their mobile phones to access a company’s goods and services. Mobile marketing can be, without a doubt, the most effective way to engage your audience; however, there is a fine line between being engaging and downright annoying and unnecessary. If you want to see continuous user engagement, you will need to find new marketing tactics irrespective of the kind of business you have. You will need to adapt to new channels to keep your audience engaged. One such channel that has risen for app owners recently is the push notifications. Not only are app notifications effective to reach your customers and prospects, but they are also great to retain existing customers over longer periods. According to research, app notifications can improve user engagement by as much as 88 percent, if used intelligently. Since they provide a much easier way to put time-sensitive updates in front of the readers, push notifications can be a powerful tool for content publishers. In this blog, we will not only cover the benefits of app notifications but also help you design the right strategy to enhance user engagement. Why Use App Push Notifications? App notifications are indispensable for app developers because there is so much to be gained from them. Below are the key benefits that you can get from sending app notifications. Push notifications provide direct access to your audience. They do not even need to be in the app to read and know about your sales offerings, promos, and much more. App notifications enhance overall user experience. The New York Times succeeded so much with push notifications that they have hired a dedicated team to send notifications to subscribed users. App push notifications can also be used to increase the app retention rate by 3 to 10 times. App notifications provide a reason for users to open the app. If you use them intelligently, you can reap the benefits by prompting user engagement. Most of the time, users download an app but rarely use it. Push notifications can be used to increase the turnover of inactive app users. By employing the right app push notifications strategy to deliver insightful information, you can turn your users into loyal customers. App push notifications help you track user behavior and gather important data about them. It enables you to make sense of the complex analytics with data on open rates, open times, delivery receipts, etc. Another vital feature of app notification is that it allows you to target the right audience. After acquiring the data like age, gender, and location, you will be able to personalize the notifications for each user. Creating the Right Mobile App Push Notifications Strategy Building your app push notifications strategy is not as simple as it may seem. Here are the best practices you need to keep in mind when creating push notifications strategy. Identify your purpose The first step in creating the right app notifications strategy is defining your purpose. Define the problem that you want to solve or a goal that you want to achieve with push notifications. For instance, if you find out that users are leaving the app at a particular point in their user experience, you can use push notifications at that point to solve this problem. Leverage personalization A recent data science report found that app notifications that contain personalized content see an 800% increase in user engagement. For a successful app push notifications strategy, it is recommended to customize your message to individual users. This will also help app developers to build different content strategies based on individual profiles. Based on the user behavior and activity on the app, you will be able to determine the various phases the users are going through and find out their lifecycle. This data will help you personalize your notifications, depending on the phases your users are in. It can also help you create highly targeted messages that will make the users feel special – as if you are engaging with them in a one-on-one conversation. This will encourage users to open your app and find the latest content and offerings. Leverage users’ demographics Users’ demographics, including age, gender, location, etc. can be the most helpful types of triggers for push notifications. According to a push notification survey Localytics from 2018 of 1,000 smartphone users, 49% would us an app more if it sent them push notifications related to their hometown. 42 percent of users said they use an app more if it sent push notifications triggered by their present location. Such notifications can be the most convincing to users due to personalized content. So, if you aren’t yet using geofencing, now is the time to utilize it for targeting users with relevant content that serves a particular purpose. Send real-time updates App notifications can be a powerful tool to engage the audience with real-time updates. The updates will serve as reminders for the audience who are unaware of your brand and offerings. Push notifications are mostly text-based, but they can also be in the form of images and videos. The notifications appear on the user’s device, just like other device updates. You can send information like new arrivals, discounts, breaking news, traffic news, and stories with app notifications. What makes app notifications highly successful is the fact that users can swipe off the message in no time. Focus on the content of the message The content of the notification plays a vital role in the significance of the message. Make sure to keep them relevant, because irrelevant messages will have no value for the users. Use compelling headlines and try to craft a message that will directly communicate with the audience. Avoid unnecessary content that the users are not interested in. Once your users found that your

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