UXDLAB SOFTWARE

Contact us

mobile apps

Mobile App or a Mobile Website?

Leave a Comment / Uncategorized /

Mobile apps and mobile websites both benefit the modern marketer. In previous years, however, experts have debated the impact of selecting one over another. Marketing strategies take time to fully form, and not every business impacts customers through multiple channels. Since 2014, mobile apps have dominated the industry. That said, they aren’t exactly superior to mobile websites. Whether you’re a sole proprietor, a small business owner, or a corporate leader, your strategy can benefit from the many technologies currently available to our market. Right now, 52 percent of smartphone users check their devices hourly. Both websites and mobile apps will experience high visibility by your viewers. You should, however, be knowledgeable about the inherent differences between the mobile app and mobile website. Let’s take a closer look. Mobile Apps A mobile app, meanwhile, offers utility through the user’s smartphone or tablet. Mobile apps are quite different from mobile websites due to their installation needs. Often acquired through a device’s app marketplace, apps can be better controlled by marketers entering insular environments Mobile apps accommodate for 89 percent of every mobile user’s device time. Practically everyone is using mobile applications and they’re going to use them more after 2016. Mobile apps give businesses the opportunity to host a “private corner” of their branded experience. Because mobile users need to download a mobile app prior to use, businesses have incredible control over device presence. Why Choose a Mobile App? A mobile app offers incomparable brand immersion. Consumers are preferring mobile-centric solutions, and they’re not afraid to engage mobile apps, SMS, or mobile email to get them. In fact, solely mobile solutions are incredibly effective. 50 percent of United States consumers buy goods and services immediately after receiving a branded QR code, text, or discount. Buyers are sticking to their local devices for brand support. A mobile app can power a business’s loyalty program. It can also engage users on deeper levels. A restaurant, for example, can increase consumer interaction by creating a food pairings app. Another company can create a mobile payment app to ensure total platform cohesion. Each year, smartphone security increases. Each year, consumers turn to their devices for browsing, purchasing, and payment. MMS, too, is changing the mobile app game — and companies are drawing users into their purchased apps via rich multimedia. Advantages of building a mobile app: Mobile Websites A mobile website is specifically tailored to touch-screen-enabled users. It takes advantage of tablet and smartphone technology to access web browsers, assist navigation, and introduce a company’s total offers. Android’s Chrome and iOS’s Safari are popular mobile website browsers, and users commonly conduct searches on these platforms to access mobile websites. Why Choose a Mobile Website? A mobile website is highly accessible to consumers. Really, every brand should have a mobile website. Because consumers are prioritizing mobile access over desktop access, mobile websites have become go-to portals for e-commerce and long-term consumer actions. A mobile website makes regular websites accessible. They capture a brand’s look, feel, images, pages, and content in a handheld dimension. It additionally improves functionality and readability. Providers like Google have reworked the industry’s comprehension of SEO, too, formatting modern standards to mobile website browsing. If your brand is creating an e-commerce experience, or if it’s simply forming into a large-scale operation, it definitely needs a mobile website. Advantages of making a website: Apps vs. Websites Both the mobile app and mobile website are useful in a business setting. However, a website should always be prioritized by growing businesses and brands engaging in e-commerce. The mobile website, in many ways, is a central “hub” for consumer activity. The best part is that your users don’t have to download anything extra to access your mobile-optimized website. There is plenty of proven marketing strategies to drive raving fans directly to your website and convert them into paying customers. If your budget allows for it, then an app can be a big add-on to your business presence. But keep in mind there are significantly different strategies to drive interest and downloads for your app. You can do in-app advertisements on similar apps targeting your preferred users. Deep linking is a popular app advertisement strategy that you can execute to boost conversions and ROI. Blog Source- https://messapps.com/allcategories/strategy/app-mobile-website/

Mobile App or a Mobile Website? Read More »

12 AngularJS Frameworks that Gives Extra Edge to Web and Mobile Applications

Leave a Comment / Uncategorized /

A simple technical approach is what you need to get the desired result even if dealing with a complex project. The app developers go through a tough time in building a perfect mobile application and in such a circumstance, it is the framework that comes to their rescue. They can ease out the stress and make your task look easy with the best possible end results. AngularJS has rightly been identified as one of the renowned and leading open-source JavaScript web application framework, under the maintenance of Google. It has undeniably been able to properly address and thereafter solve the issues related to development of single-page applications. It also assists in enhancing the potentiality of Model View Controller (MVC) as well as the browser based applications. It simplifies the job of the development and testing of the application. However, when it comes to selecting the appropriate framework for the development of AngularJS, the task can be tricky. One of the prime reasons that leads to a tough choice is because of the availability of a number of front-end frameworks supporting AngularJS. According to a stat published in Similar Tech, AngularJS has gained much popularity amongst business and industry, which is about 18.69%. And the fact is that ever since the popular front-end frameworks have hogged the center stage, they have been a great helping hand for the developers in creating the difficult apps. As such the app developers are gladly adopting them for working and supporting the AngularJS. These frameworks offer a number of advantages and you can develop an app more efficiently and swiftly. So, let’s explore at some of the best and potent AngularJS frameworks that developers are more than happy to work with. Ionic Framework Ionic Framework is one of the most capable and robust front-end AngularJS frameworks. It is also the first preferred choice of the web developers. If you want to build responsive apps within a less budget estimate, then it is a perfect selection. It not only helps in seamless operation of the Smartphones, but also enhances the experience of the end users. It extends its support to the HTML5 and CSS3 based mobile applications and the framework can easily be optimized using ionic. It has also been powered by the Software Development Kit (SDK) and a library of UI components for building hybrid apps. LumX When it comes to choosing the best team for front end framework, LumX, positions itself as one of the key players in developing the web based app. It follows all the specifications and important standards of the Google Material Design Documents. If you are planning to make customized apps, look no further than LumX that has been created with Sass, Bourbon and Neat. It has the potential to automatically optimize your files and improve the functionality of the apps. It is strong and can create the single page very quickly. Supersonic Supersonic is a front-end AngularJS framework that has established its name as a reliable and dynamic framework used for developing hybrid applications. It has been implemented with the REST API (Application Programming Interface) features and functions. With Supersonic within your reach, designing intuitive app interfaces will probably be the easiest tasks for the developers. You can also integrate data in the backend. The API based apps can be developed for both the iOS and Android Operating Systems. Mobile Angular UI The Mobile Angular UI has been recognized as another User Interface based framework that has grabbed the attention of the web developers. It has proved its worth in building HTML5 mobile applications. One of the factors that goes into its favor is that it’s easy to comprehend and you can easily work with it. It allows you to move the web apps into the mobile because they are highly responsive. The optimization of Bootstrap and AngularJS assists the powerful libraries including the overthrow.js and fastclick.js. You can also avail important mobile elements such as overlays, scrolling, switches, sidebars etc. You can design apps that will draw huge traffic with high responsive designs. Angular UI Bootstrap Angular UI Bootstrap as the name implies is a robust and efficient front-end frameworks Bootstrap that is backed by different components. The support of the HTML5 and CSS provides it an additional boost that helps to develop native AngularJS directive. Another noteworthy point is that the developers no more have to rely upon jQuery or Bootstrap’s JavaScript. It is advisable to go for a new directive such as carousel, color picker, dropdown and so on. In most cases, the new directives can be smaller than the actual JavaScript code size. Radian Radian is one of the popular scalable AngularJS frameworks that has been developed on Asynchronous Module Definitions (AMD) and usually regarded ideal for multi developing projects. If you need quick results and get the apps developed within the shortest possible time, then this powerful and vibrant framework is highly recommended. Because of the presence of the AMD, both the individual developer as well as an entire team can work in great coordination to create extraordinary apps. Moreover, files like CoffeeScript, SAANS and JADE etc. are well supported by it. Suave UI The choice of AngularJS framework does not end with Radian but you have one more framework; Suave UI to choose. The presence of directives, CSS definitions and services are adequately enough for the developer to create an aesthetically appealing web and mobile applications. The Suave UI can only be used in case you have added CSS & JS bundle-files and also include Suave Angular module. Mean.io If we literally define MEAN, it would mean Mongo DB, Express, and AngularJS and Node.js. It is a complete stack JavaScript framework that helps you in rapidly building the best MEAN based web apps. It also can create useful modules such as Mongoose and Passport that is configured and pre-bundled. It can help in design single or dynamic and multiple web application. Angular UI Grid Angular UI Grid is worthy when the developer

12 AngularJS Frameworks that Gives Extra Edge to Web and Mobile Applications Read More »

Improving Mental Health – How Can Mobile Apps Help Young People?

Leave a Comment / Uncategorized /

With one in every 5 young people suffer from a mental health problem every year and more than half of the mental disorders starting before the child reaches 15 years of age, mental ill health is a serious problem threatening the youth of the country. Increasing pressure on young individuals related to family, work and mostly education, make health and fitness apps a priority for them, much more than regular game and social networking apps which only secludes a young individual away from friends and families making him lonely and non-social. The statistics proving that apps can alleviate problems and help people cope better with their worries is not new. In fact, patients are sometimes encouraged to play apps and playing games as they can then forget their pain. Why choose apps to offer help? In today’s time a child gets a smartphone first and braces later! A smartphone which has the right apps in it lead the young person towards positivity and can prove to be one of the best tools to reach out to him and help him achieve his goals, solve his problems and lead a healthy and normal life. With the individual being in close and private contact with the apps regularly, they can be used to reach out to them to in several ways which include treating, diagnose and analyzing mental ill health. Youths do not open up to their doctors or family members easily and are often reluctant to take help from the people around them. Mental ill health apps are considered to be youth-appropriate channels as they offer rapid help, advice and intervention into a person’s mental ill health offering complete privacy to the patient protecting his name, illness details etc. A health and fitness app should be low in cost and high in efficacy. How can apps be introduced to such young patients? A mental illness patient can be slowly introduced to the world of apps. A positive approach should be owned when asking the patient to deal with the problem via the apps without making him realize his illness. Slowly, filter in information via the app to the patient offering proper detailed information about the mental illness followed by related advice and changes in lifestyle. This will help the treatment become effective and on finding positive changes in himself, the patient will get involved in the recovery process and be able to manage his own illness. Blog Source- https://www.mindinventory.com/blog/improving-mental-health-how-can-mobile-apps-help-young-people/

Improving Mental Health – How Can Mobile Apps Help Young People? Read More »

The 5 Steps That Are A Must When Building an App

Leave a Comment / Uncategorized /

Sometimes, entrepreneurs and developers flounder on the basic steps, making an easy task seeming a lot more demanding than it actually is. Got the perfect idea for a superb app which will be loved by millions? Can already imagine your users using it happily and blessing you for it? It’s About Implementing! Regardless of the fact as to how brilliant or unique your app idea is, if any given app is not built well, it will become quite difficult for it to become a success. With the mobile app marketing increasing tremendously and becoming extremely competitive with every passing day, it is essential that your app is built right and reaches its target audience easily. The 5 Steps Here are the 5 basic steps for building a mobile app and getting it right! Identify the need In order to build the perfect app, it is important that you come up with a solution to solve one of the many problems being faced by today’s users. Once the need has been found, you need to validate your idea with the help of Google Keyword Planner and check how many people are looking out for your idea so you know that your app will be in demand. Another idea would be to come up with a landing page with your apps idea and ask users to give in their views on the same. Work on the features and the flow After the app is validated, you need to focus on the documenting of the app preferably with a wireframing tool. Be thorough with details as you put down your idea on paper, its navigation and features. Once the basic is complete, work on the features that can be done away with so that you are left with the app’s core value. Added features can be included in the app as an update. This will not only help reduce initial development costs but also allow the app to reach the market rapidly. Make design/designing your priority Your app is all about its design so never settle for a basic one. A good developer will always put design which comprises of graphics and user experience first and work really well on it. Moreover, when selecting a development company, always opt for one which boasts of a good development team and design talent as that it what will make your app sell and make it popular in the first place. Also check the development company’s credibility before starting work with it. Explore the competition Once your app is ready to be launched and all the work is done, you need to explore your competitors. Though you might find it difficult to make your own place in a huge market, having good competition ensures that your app has good opportunity and can reach out to a good number of existing users. Ask yourself what is different in your app that the users will turn to it instead of your competitor. You must also analyze whether your app will be able to sustain in the market even if it is a late entry. Make use of analytics so that you can keep a track of the number of downloads, app retention and user engagement to improve it in the future. Say yes to change When the app is almost ready, take the help of beta testers to check on the production as this will help ensure that your app will live up to the customer’s expectations. Also, if the app fails to do so at some point, you must be ready to make the necessary changes without delay. An app coding must meet user preference and in order to achieve this, test the app completely before it is launched. Finally, create developer accounts with Google Play Store and the App Store which will allow you to sell your app through these platforms. It’s important to be careful. You will do great to ensure that you’ve the right app developer complementing you, who can guide you through the process. An experienced app development company like Mindinventory can help you to get the right app out there, in the right way and ensure that you do not make any basic mistakes that can cost you in the longer run. Blog Source- https://www.mindinventory.com/blog/the-5-steps-that-are-a-must-when-building-an-app/

The 5 Steps That Are A Must When Building an App Read More »

Benefits of Mobile App & Why you Should Invest in Mobile App

Leave a Comment / Uncategorized /

Why Should You Develop a Mobile App? When do you know that it’s time to build a mobile app? Mobile apps are a great way to reach out to your customers and even if you aren’t interested in building games or productivity apps, you sure can better the experience of your customers and employees with the right app. Giving the Initial Push Be it the new cafe round the corner or the salon in your town, a dedicated mobile app is what they have to offer with which they aim to take their marketing to the next level. Here are some major benefits of owning a mobile app and it is better to get one for your business today instead of staying way behind your competitors in the future. Increases visibility to customers Statistics reveal that a smartphone user spends more than 2 and a half hours on his mobile device every day and more than half of it is spent on apps. Having a mobile app will help increase the company’s visibility to customers as they scroll through and scan their device in search of the perfect app! Provides value If you wish to reward your customers, let them collect the same through the app! This will increase downloads and retain old customers easily. Direct marketing channel As an app has the ability to serve several functions such as providing information, playing games, audios and videos, offering news feeds, chat and more. Through it, it works as a direct marketing channel which provides your user with all the information you wish to provide them with. Push notifications allow direct interaction and remind customers of the products and services you have to offer. Helps build brand name Your brand awareness and name increases tremendously with a mobile app which works like a billboard sign. If your app has the perfect features and is beautifully designed, nothing can stop it from increasing your business by leaps and bounds. Gives way to customer loyalty Your mobile app will generate customer loyalty which is of utmost importance in today’s time. With excessive competition making its way in every field, having customers who stay loyal to your brand are a blessing in disguise and all that you need to make your business profitable and popular. A mobile app helps give that personalized touch to your brand and makes users feel connected to it at all times. Better customer engagement With a mobile app, your customers can easily reach out to you and communicate their needs, preferences, likes and dislikes. This makes your business a favorite amongst users. Rise above the competition Mobile apps are still not so common amongst small businesses and by owning one you can easily beat competition and rise above it. Why you should invest in Mobile apps? In today’s world, almost all the customers are on the move and are making use of mobile applications to stay in touch with their brands anytime of the day. Whether it is a mobile phone, a tablet or any other similar device, a mobile app offers all the information that a potential customer needs at the simple press of a button. Moreover, the apps which work on several mobile application platforms are the one that take away the cake undoubtedly. Regardless of the fact as to what kind of a business you run, a mobile app can be helpful in getting new customers as well as retaining the old ones. In today’s tech driven world, a customer who is in search of any kind of product or service first goes online in search of it and then talks to anyone else about it. Being available online will give your business a big boost especially if it is in the form of mobile apps where users can download all the information regarding your business on their mobile and make use of it whenever they want to. Your business in the form of a mobile app will be available at their fingertips to see, experience and purchase from when need be! Blog source- https://www.mindinventory.com/blog/benefit-of-mobile-app-why-you-should-invest-in-mobile-app/

Benefits of Mobile App & Why you Should Invest in Mobile App Read More »

Quality Assurance – Does Your Mobile App Developer Guarantee It?

Leave a Comment / Uncategorized /

When an app developers develops a new mobile application, he must remember that Quality Assurance or QA has a vital role to play in it and never overlook it. An app can be successful only if QA is involved in all developmental stages be it the creation, concept, requirements for analyzing, test specifications, testing app’s early visions and also releasing of the final product. Most often, developers fail on carrying out proper Quality Assurance, a reason problems can happen after the launch of an app on the app store. Proper QA testing can help you to ensure that the apps are working properly. Let us analyze how QA plays a vital role in every phase. Phase of preparation This phase comes in action even before the development of the app has been commissioned. It gets completed before the app’s first assembly takes place. Some of the major activities in this phase are identification of target device, introduction of functional requirements, developing the test documentation and then preparing its environment. In order to determine the target devices, one must figure out which devices will be supported by the application, what is the OS’s earliest version that needs support and identification of popular models. Functional requirements Here, the developer must define whether the app can be installed or is browser-based, whether or not it is self-contained and whether it will interact with a database, a website, social networks or other apps. Test documentation Some apps require high-level documentation and the tasks performed are not complex but can be completed with some clicks. If this is the case, detailed instruction needn’t be created for testing. Feedback from users Apps which are an updated version in itself are quite helpful in analyzing user feedbacks and their reviews which are posted on the marketplace. The end users find and document the problems which later on help identify the app’s shortcomings and rectify it accordingly. This is how a new version helps to solve a specific problem which the app might be facing. During testing, end-user concerns should be listed separately and paid special attention to. Testing environment The required apps on the mobile need to be installed to create a test environment. Moreover, the required apps also need to be installed and configured on the computer of the QA engineer. Apps such as Android SDK and iPhone Configuration Utility might be included in this. The process then starts after the first assembly is integrated and ends when the product development gets completed. Multiple assemblies are tested at regular intervals. Such a testing helps a QA engineer to empathize with the user but with a detailed knowledge of the principles and settings of the device and app features that are being tested. Controlling phase The draft is prepared for release in this phase after the end of the product development. A detailed testing is carried out in this phase which helps to stabilize the app and do away with minor defects if any. Moreover, in this stage the app is tested for loss of auxiliary modules. In this stage, features can be added and settings changed which will not be visible in the app’s final version but are done so for testing and development purposes. However, before the app is made available to the public, the features and settings used to develop and test are taken away. Acceptance testing This is the final phase where the app is checked to match the acceptance criteria. A set of typical test cases are used to perform this test which are based on the requirements of the app itself. It is the results of these tests which help the customer decide whether the app is good enough to be accepted or not. It is only after all these test phases are carefully carried out while the app is being developed that the developer can be sure that he has ended up with a functional product and the app is ready to hit the market. Blog Source- https://www.mindinventory.com/blog/quality-assurance-mobile-app-developer-guarantee-it/

Quality Assurance – Does Your Mobile App Developer Guarantee It? Read More »

Have A Mobile App Free? How You Can Make Money

Leave a Comment / Uncategorized /

Today, the mobile app market is heating up, particularly for free apps. We’re seeing that large numbers of mobile app developers or mobile app development both iPhone app development and Android application development companies are jumping into the market every passing day looking to make money on this big opportunity. So, if you can get users to pay for your free mobile app, then great. It’s a fact that there are numerous free applications already available for smartphones and tablet devices. But, free doesn’t mean you can not make money on your mobile application, and it means you need to be a little smart about your ad plan of action. There are mostly 5 pricing models (explained below) that bring in all the revenue and if you launch your mobile app using one of these monetization models, then you have a greater chance at making more money than any other model. These 5 monetization models are briefly explained below: Create a “Freemium” for apps and games Keep in mind that this is not only the most popular and favorite monetization derivative for apps and games, but the most revenue making one too. A freemium game or app is provided without charging anything to the consumers with limited features and content. Also, app users can access a premium version with extra content and feature through in-app purchase. The free game or app, with an in-app purchase takes away the price point as a barrier for mobile users to download an application and provides the mobile app developers the chance to show the value of their product. Also, they can provide premium content or offer elementary features for free that need the user to pay to use absolute functionality of the app. In addition, also provide a free basic version of your application to users to get a fast buy-in with less resistance and allow them to buy extra features for a monthly subscription or a fixed price once they’re dependent and get value in it. In-App Purchases(IAP) This monetization model lets users to unlock features or buy more of something. When you create an app, then you can set IAP to be a one time purchase such as I want to unlock that particular feature or an ongoing option like I want to buy 10 coins for $1), meaning you can buy that again and again. In addition, you can easily start gaining big amounts of revenue with the second (an ongoing option), but you need a fabulous app too that can justify it. If you were in the market of news feeds, then IAP’s can be subscriptions too. The Newsstand functionality within the Apple framework enables you to set up an in-app purchase that will charge every month automatically. Cost Per Install(CPI) It is a comparatively new marketing mechanism and is the mobile equivalent to cost per acquisition (CPA) in the web marketing world. Also, Cost Per Install is just what it sounds like mean you pay per install that you get. Playhaven and Chartboost are examples of this, and they are third parties that have software you install into your mobile app. Generally, their pricing ranges from $1 to $3.00 means that if you want to promote your application, then you have to pay Playhaven this amount every time someone installs your game. Also, if I get about $1 / install through Playhaven, so an app developer wants to promote their app will pay $3 to have a new user install it on their mobile phones. If I can give that installation, then I get paid $1 for that, which is really good money. Also, the profit is directly proportional to my download numbers and grows as your user grows. Additionally, there are thousands of Cost Per Install companies popping up nowadays and be sure to allow your app developer know you want to integrate them. Although, they are not too challenging to add onto an app or game, but is helpful to discuss early. Get a Sponsor There are plenty of non-game apps that don’t contribute themselves well to the freemium model, but are rather better suited to be monetized through ads. If you choose to provide your app for free, then there is still a leading monetization possibility and you’ll be depending on your consumers to engage with the ads to drive revenue. Getting a sponsor for your app immediately can get you the highest revenue and also lets for better integration of the app with the sponsoring brand. But, the app has to be a good fit with that specific brand. Also, developing and managing relationships with brands is difficult as well as time consuming, and sponsored advertising is expensive and so only best suited to big campaigns. Advertising Displaying ads to users of the app is a great app monetization technique. While prices for mobile ad inventory are much lower in comparison to traditional online placements, there’s still a key opportunity for apps that make a significant number of page views or provide access to a targeted audience. Know Your App Market and Users Check applications in the app stores, including your competitors, to determine best practices for monetizing similar apps. However, it is quite difficult to guess exactly how much money your competitors are generating through their apps, but you can identify the types of monetization models they use as well as how they frame their app content for ad impressions. So, inform yourself with your competitors’ methods and then ask yourself whether they’re missing a big opportunity or not. Besides, you should must note components of competitor apps in order that you can improve your monetization strategy or to make a better application with many advanced features. Conclusion So, Charge per Download, Partner With Mobile Ad Network or Ad Exchanges are not the only means to make money with apps. We’ve presented some other ways with which app developers can generate more revenue, but think creatively and I’m sure that you can

Have A Mobile App Free? How You Can Make Money Read More »

What Are Steps To Make App Popular

Leave a Comment / Uncategorized /

You came up with an innovative idea, worked out your niche, hired mobile app developers & designers, and developed your mobile app. But, the development and execution are only half the battle, and the following step is to market your mobile app in a right way. Or else, it will get lost among the other apps available for users on their smart phones. Therefore, here we are providing 7 great tips on how to market your mobile app: ASO (App Store Optimization) According to Developer Economics report, “50% of iOS developers and 64% of Android developers are operating below the ‘App Poverty Line’ of $500 per app per month. So, if you are sailing on the same boat, ASO can be a Saviour for you. App Store Optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. Also, “63% of apps are disclosed through app store searches” According to Forrester. Keep in mind that the higher your app ranks, the more visible it is to app users, resulting in downloads. App’s Icons & Colors The small picture that represents your app in the store is the first big chance for you to grab user’s eyeballs. This is because human beings are a visual beast, so what you pick out to represent your app matters a lot. To know what users like the most, you should take a look at some of the most best-selling applications in an App Store or Google Play search as well as take note of how they map themselves. Your App Title After your icon, another important thing your potential customers will see is the title of your app. So, it is very vital to make best use of the 255 character limit for the App Name field. Also, the app name must be in line with your app’s offering. Always choose those names that are easy to spell and pronounce. The name of the app (displayed in the App Store) can be a maximum of 255 characters and the name that will appear under your app icon (Bundle Display Name) on the phone can be a maximum of around 12 characters. Bear in mind that out of those 255 characters, only 25 characters appear in the search results. So, the most descriptive words must make the start of an app’s name. Besides, check the availability of the related domain name with social media accounts for your app in order to make branding consistent. Name Checklist or Knowem are very popular tools to check the availability of your future app name across all the favorite social media networks including Facebook and Twitter. Choose The Right Category For Your App Remember, one very crucial feature of discover-ability for the app is the category it appears in on the App Store. Also, categories allow apps users to browse through a wide collection of mobile apps. Ensure that you choose a category carefully that best fits the primary function of your application. iTunes Connect enables you to assign your app to two different categories, primary and secondary. 1) The primary category must be the more accurate description of the app, whereas 2) the secondary category increases the chance of your app discoverability. If you have the indulgence of choosing between lots of different categories for your primary and secondary categories, then go to the category which has less competition as it will increase your chances of coming up higher in searches. Make A How-To Video Making a video is a must for your app, and I would advise you to hire a professional company for this. If you are going to invest some amount in a video, then make sure it has subtitles for the local language. Translated you video into the common languages if you have the money, and it will do magic to your app download rate.make app video Reviews & Ratings Remember, getting a positive review or a high rating can be a blessing to your app downloads. Also, reviews by users deserve a proactive strategy. Discover whose critical review holds weight and seek for those publications or analysts. Incorporating social elements into an app is a really great way of increasing the chances that your app will go viral. Try to engage social media users and their friends, but ensure that there is a system within the app itself to get a person to engage their friends like through incentives. Your App Must Be Intuitive Suppose that your app is released and someone downloads it and then the user feels as if he / she needs an instruction manual to move ahead with the app, and it can be the greatest failure of your app. So, don’t make our potential users think what to do next and the application must be intuitive. Buttons, text input or other user interface components should be visible clearly when needed and disappear when not in use. Apart from this overriding default moves can lead to similar issues and these problems can make users feel stuck in a part of the application and forcing them to quit it. Conclusion These 7 points helped many app businesses to millions of downloads on their entire portfolio in a year. For this, make sure you have a great app development and marketing team. Some of the tips are really hard to implement, so you need to have dedicated, experienced and talented people around you. This is it from our side. feel free to provide new ideas, suggestions and comment. Any new ideas or suggestion for improvement will be appreciated from the bottom of heart. Blog Source- https://www.mindinventory.com/blog/what-are-steps-to-make-app-popular/

What Are Steps To Make App Popular Read More »

The Ultimate Guide To Focus Your Mobile App In The Right Direction

Leave a Comment / Uncategorized /

No secret that the app economy is roaring, but if your app doesn’t work right or any other app does it better, then you’ll wind up being erased or worse yet negative reviews on app stores. Therefore, we are providing this ultimate guide on how to focus your mobile app in the right direction: Designing Your App Regardless what type of application you are creating, the design phase is the foundation of your app and everything comes after that. What would happen if every function you could think of into an app? A large mess. There are four criteria that form the base for whether your application will successfully meet the user’s expectations or not. Your mobile app must have a core idea, a great plan, a layout, and of course great functionality. The Core Idea Every entrepreneur needs to be driven by a big and good idea, and the best effective way to come up with that idea is to host a brainstorming session with your colleagues. For this, divide everyone into subgroups of 3 to 5 members and deliver specific ideas to each group in order that the session is productive and does not end up with everyone being perplexed on one or two ideas. Listing, Mapping and Outline are the 3 best ways you can do productive brainstorming. Plan Before Starting App Designing / Coding Once you have an idea for a mobile app, you should plan it before you start to do any design or coding. You need to consider whether you want to create an app, which will have a lot of different working elements, or just an app, which will focus on a key feature. The developing process of an is time consuming as well as costly, thus it’s very vital to ensure you plan ahead, so that you will be able to account for everything that you will need during developing. Your budget, User need, Features and Mobile app platforms (Android or iOS) should be considered while developing the app. The app need to be as simple as possible, and focus on getting it to do one thing or a few related things. Designing You App Layout Carefully Designing the layout of any app is something like packaging of products as it is what your users are going to see directly. So, there are some, but important factors one needs to consider that will make sure an enjoyable user experience: These factors include Clarity, Consistency, Functionality, Navigation, User and Brand equity. App Functionality Your app development completed about 50 to 60 percent at this point. Now, what is needed of you is to make a point that the app features integrate with each other as well as do work smoothly as a bundle. This is an important element when developing an app, as you don’t want users to question if the application is not working properly. So, take your time in checking your app functionality, find the bug and fix it in order to make sure that the product functions properly. Promote Your app You have created an amazing app, now it’s time to let people know about your app and make it viral. Keep in mind that creating an amazing app that runs flawlessly is not enough, because it won’t get the attention it deserves without the proper marketing. There are some strategies you can use to ensure that your application is reaching your target audiences. For example, Submit For Reviews, Promote through Free Content, Create Free Trail and Paid Versions, Start a blog, Use social media, Define your landing page, Create a video intro to your app, Create and share interesting infographics and many more. Market to the right audience As a mobile app owner, you must know your target audience’s mobile usage in order to make sure that they can find you when they are searching for your business on their cell phones. Remember, segmentation has always been an important factor when it comes to marketing success. In addition to this, if you market to the wrong audience, then you will not get your wanted results, that’s why it is very important to acknowledge your audiences and market to each segment rightly. While considering promotion of the app, you need to pick up the right audience and for this consider Age, Lifestyle, Attitude, etc. Present The App right way Once you have found out that who is your target audience, now you have to figure out the best way to present your business app to them. Apart from this, you also need to ensure that the app is being marketed in an excellent way that best suits your audience and doesn’t cause them to lose interest. A few suggestions for the right channels to carry out the app promotion is use popular social media channels such as Facebook, Twitter, LinkedIn, etc. Additionally, make your content engaging. Creating unique blog posts regularly are another great way to engage your users with great content as well as to share your most exciting updates. Do Not Design Expensive App There are many apps available in the play stores Google Play and iPhone play stores that are in competition. Therefore, it would be good to keep your app at a lower price. This is because if the pricing is more than what the users wants, then you may not be able to convert your traffics into your customers, hence if you promote your app as well, then it will definitely take you in the right direction. Also, you will be able to drive more traffic, more visitors and successively more customers. Thats all from our side and I will be very happy to hear from you more ideas that you feel are very important while designing and developing an app. So, do leave a comment. Blog Source- https://www.mindinventory.com/blog/the-ultimate-guide-to-focus-your-mobile-app-in-the-right-direction/

The Ultimate Guide To Focus Your Mobile App In The Right Direction Read More »

Android App Development-Effective Tips for Beginners

Leave a Comment / Uncategorized /

Apple had triggered the onset of the mobile era with the release of iPhone SDK, but Google had taken over it by releasing open source Android platform later on. As ensue, Android marketplace Google Play had outnumbered the Apple store in terms of numbers of the apps and total downloads. App entrepreneurs and businesses are running after Android, seeing its brighter prospects, and promising future. It has boosted the interests of developers into the Android programming and geeks are seriously sweating to learn Android app development from the ground Zero. However, learning Android app programming is not tough at all, but demands some care and planning upfront to achieve desired results quickly, so we have initiated this post in favor of the beginners who are going to establish lifelong affairs with Android. In due course, following tips and tricks may help the startup programmers at good extent. Refine Your Programming Language Expertise Google has adopted Java at the base of the Android programming and refined the latest Java libraries as Android libraries with required modifications for the mobile platform. Therefore, familiarity with Java syntax is mandatory to step into the Android development. Fundamentally, Java is one of the best objects oriented programming languages so your OOP concepts should obvious and you should know the best coding practices to create clear, compact, and comprehensive programming documents. Besides these, you should be fair about packages, objects, classes, strings, interfaces, numbers, generics, collections, and concurrency like programming fundamentals for the best Android programming performance. Another programming essentiality is the grip over XML, as it will prove your best friend for robust interface designing. Therefore, Android Studios provides a list of functions in for XML programming to bring innovations and uniqueness in the app features as well as functionality. Sharp Your Tools Skills Programming skills alone is not sufficient to embark on the rapid development process, adequate flairs in the use of tools and techniques are vital. Today Android Studios is amalgamating most of the essential tools used previously in Android programmings such as Eclipse and Android SDK so learning Android Studios eliminates to run after those tools. Other IDEs such as IntelliJ and Netbeans are useful, but Android Studios possesses the same functionality and offer similar tools as one-window shop when the selection of IDE and development environment is in question. For testing purposes, inbuilt Emulators are available in Android Studios, but you can take help of other out-of-box free and paid Android Emulators granted for excellent results. Of course, you must be familiar with GitHub like SVN repositories and their usage in programming with an active account on it. Learn to Beat Fragmentation Google and Handset Alliance have released Android OS as an open source platform for mobiles. Thus, unlike iOS, any mobile device manufacturer can use Android as OS in the products and modify it as per needs. Moreover, any user can install and keep any version of Android OS until it supports the device hardware. This democracy is good for the manufacturers and end-users, but a headache for the Android app developers, particularly when compatibility and user experiences are priorities for the clients or businesses. Therefore, startup Android app developers have to learn the tricks, tweaks, and techniques to beat the high fragmentation relevant issues during the designing, coding, and testing like vital steps of Android app development process.The hands on expertise on Android Emulators help a little, and developers or Android development companies have to invest in a wide range of Android devices according to their target audience. Moreover, not testing on various devices is only consume considerable time but also demand different pieces of code too. Solid knowledge of Android application components such as Activities, Services, Broadcast Receivers, and Activating Components are significant. Optimize Application Optimization of the app is essential for the better performance of different devices and OS version environments. Good optimization practices include optimization of graphics, multimedia content, code, and animations as well as interactions. If your target speeds in loading, the size of the app and its loading approaches play significant roles. If your target is user experience, tons of factors need considerations including UI designing, smart UI elements, interactions architectures, information architecture, navigation, and a lot more. Conclusion: If you passionately have decided to jump on the Android app development bandwagon and would like to know few real tricks, our seasoned Android app developers are ready to help you out willingly. If you opt for a reputed Android App Development Team with extensive experiences and superior expertise, Mindinventory is a name to refer. Blog Source- https://www.mindinventory.com/blog/android-app-development-effective-tips-for-beginners/

Android App Development-Effective Tips for Beginners Read More »