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Mobile App Marketing Strategy in 8 Steps

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So you have an amazing app idea and the development process is moving along smoothly, so it must be impossible this app won’t be successful right? Wrong. Unfortunately, there are plenty of ways your app can fail. But we’re here to help you make sure that doesn’t happen. The most important thing to stay on top of during your development process is marketing so that your app doesn’t fail. The reason why marketing your app is so important is that if your app is so great, but no one knows about it, chances are no one will experience how great your app is. There is so much competition amongst all the apps in the app store striving for users’ attention and it’s obviously no surprise that it is very challenging to get there. The app’s profile page in the app store is crucial to your customers because this is where you’re connecting with your target audience. Your app can either make it or break it with a user on this exact page. Think of it as your app’s selling pitch: there’s a preview video of the app along with some screenshots, a description, ratings, and reviews, etc – all to attract more customers and convince them that they need your app. 1. Research Target Market Research Target Market is the most important thing you should do if deciding to make an app. Proper research allows you to avoid copying existing apps and successfully finding your target audience and disassembling your competition will provide you the confidence necessary in order to progress your idea and marketing strategy. 2. Choose a launch date A good launch date can increase your app downloads from hundreds to thousands. Before publishing your app on the app store, you should do research just to make sure that your launch does not overlap with any bigger events. It’important to remember that both Apple and Google app stores have a review process and this may delay your app release. 3. Design You are building your app from the bottom up and as important as making sure the user interface and content are successful, marketing your app is just as significant. Sometimes, on rare occasions, the experience can be a work in progress but since the app is known and everyone has it, more people will want it and the download statistics will start to grow rapidly. But there’s a reason why people know about it and it’s more than just word of mouth; it’s marketing. 4. App store optimization This is also where app store optimization comes into play. This is the process of improving the visibility of the app in the app store. The art of coming up with the most creative keywords for the app so when someone is looking for an app like yours, it will appear. In other words, your app is easier to find, which is exactly what it needs in order to succeed. If you are interested in learning more about app store optimization, here are some tips. 5.Website As your app is in development, you should also be working on the microsite for your app. You can use this to keep people updated about your app and have it linked to any publicity. Talking about it builds hype and continues to attract people even before the app is actually launched. It’s never too early to create accounts on social media platforms. That’s the easiest and most affordable way to market your app. And once you’ve set a release date for the launch, you already have a following to announce when the app they’ve been waiting for is finally coming out. If you are unsure about how to maintain a social media page, check out these social media experts to learn from and find out the necessities for managing your social media. 6.Bloggers You can also contact bloggers or publications that are always talking about what’s new to look out for. Websites like Pre apps and other tech blogs are perfect ways you can announce your launch. Here are some more blogs and forums to check out for marketing your mobile app. When trying to get in touch with a blogger, you should always have a personalized email just for them to grab their attention. Then you should link them to your microsite and launch date. If they don’t answer, try sending a reminder in reply to the previous message you already sent them. If they still do not answer and your app has already launched and you still desire publicity (as you should), email them again with stats and customer testimonials and maybe that would grab their attention. Never give up on marketing. The more, the better! 7.Advertising Advertising is crucial to marketing your app. Pricing can vary depending on where you advertise and who you are trying to target but in the end, we think of it as an investment. App Install Ads are available via Facebook for you to use and abuse. Create an Ad and share it on Facebook! Any advertising is valuable to your app’s success. 8. Set up analytics Before you launch your app, there is not much you can measure without proper analytical tools. It’s very important to track your app’s data once it is launched. To do this use such tools as Google Analytics, Flurry, and Localytics. Now you know why app marketing is so essential and hopefully, you understand the methods of marketing your app. It is never too early to start marketing your app and it most definitely is never too much. No matter the feedback, rating, and reviews, or statistics, never assume your app is known and cannot grow any bigger. Keep marketing your app. Be an appreneur! Blog Source- https://messapps.com/allcategories/marketing/app-marketing-101/

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How Mobile Application Can Boost Your Business?

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Mobile applications are enjoying an outstanding popularity. The high level of success isn’t granted just by the nature of apps themselves, but also by the fact that apps run on smartphones, and smartphone business is in full bloom. If you take into consideration that the vast majority of people that use a mobile phone are using a smartphone, when not that long ago people would be in awe over a mobile phone that had a VGA rear camera, or a flip phone, it’s easy to see how aggressive this climb to the top has been for smartphones.. And mobile apps only add to the hype, bringing in massive amounts of hits, depending of course on how popular the app is, and what purpose it serves. There are a few market places for apps online, one of which is Apple App Store, where people can download and use applications developed for Apple’s own operating system, iOS. The iOS market share is pretty substantial, as it is in a constant battle with Google Play Store, and even the most pessimistic would have to agree that it is at the very least in the top two market places. Put all these elements together and you got yourself an incredible opportunity in the form of a fresh new platform that everyone is connected to. Mobile apps and business Mobile apps have the potential of boosting any business or venture from its current state, despite how much recognition it has manage to garner up until now. So whether you’re an up and coming operation or a top dog in your branch, you can use the services provided by a mobile app to boost not only the image of your company, but also the internal performance and overall efficiency. Mobile apps can serve as gateways towards new potential customers and for companies that have yet to make one, an unexplored realm of possibility. Mobile apps for the customers Making an app for your customers means making an app that will help them. What that means is that this app should help you better understand your clientele and stay stronger connected to the people you are selling to. On the other hand, what the customer should get out of this experience is a facilitated access point towards your goods and services, and a reverse opportunity of getting to know you better. Mobile apps can be both a treat for already loyal customers but also a way of saying Hello to new customers that haven’t found your venture yet. With this app, people can see all the different variations of services that you are offering, as well as prices, limited time offers and special deals. If you want them to buy something, then making sure they know about it is the first step. Mobile apps for the employees Mobile apps can be a great way to bolster your business on the outside with the customers, but also from within. Your employees can also be treated to a company app that allows them to complete various tasks a lot easier, increasing their productivity and efficiency in the workplace, which in the end translates as a win for you. The right reasons Creating a mobile app for your business is a smart idea considering the times we live in, but you must tread cautiously. Mobile app users will sniff a bad app from a mile away, and if they decide to kick yours to the curve, you might not get a second chance to impress the same crowd with a second app. You need to make sure that you know exactly what your app is going to do, and more importantly, you need to make sure that you are creating something your customers really need. Don’t just throw together an obsolete app with your business credentials on it and hope for the best. If you are going to be successful in bringing in new customers, as well as improving your relations with the existing ones, you need to make sure your app stands for something. Conclusion That being said, the sky is the limit when talking about the benefits of mobile applications in the workplace. As we continue to witness the endless popularity of smartphones and mobile apps, you can rest assured that the right app representing your venture will rack up major rewards. Blog Source- https://www.mindinventory.com/blog/how-mobile-application-can-boost-your-business/

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Common Mistakes App Entrepreneurs Make during Development and Marketing

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When looking at the top mobile app marketplaces, you commonly see things like the Top Downloads page, Most Popular page, etc. However, we’re talking about a page. How many more pages are apps no one even knows they exist and will never meet success due to various reasons? Sadly, the answer is way too many to count. But of course just like in any other thing in life, success is achieved by those who put in the work and excel at the little details that make them stand out. Some apps fail because they’re bad, plain and simple, but there are also a lot of apps that have a lot of potential. The latter category fails often due to mistakes they make here and there without even realizing in time. In this article we are to learn what kind of mistakes app creators make under their own noses which ruin the final product. How will your app make you money? There are a lot of steps to take before getting there, but the final step is no doubt choosing a monetization system for your app. A common mistake made by app developers is that they don’t think of this aspect until very late into the project. You wouldn’t be the first one to be sitting idly with a finished app and no idea how to sell it. The result is a poorly applied business model that results in your app not meeting its monetary potential. Let’s break that down for a second. In app marketing, there are multiple ways in which an app can produce revenue and depending on what kind of app you create, the best one can change. It might be more efficient or profitable to release your app under a “free but featuring ads” model, or straight up charge a fixed amount for each download. Having two versions of the app, one free and one paid but with certain benefits is also a popular formula. This must be something that you evaluate and turn over in your head as you develop the app, not after you’ve finished it so that you hinder both the release date and income. Budget managements and resource distribution The way you manage your budget and how you make use of your resources will determine how the final product will look like as well as what impact it will have ( and on whom, for that matter). There are several cases of great apps that never see the light of day because the developers plan their budget in a very sloppy manner and so they run out of funds before development is complete. Another similar example is putting all your money into the app itself with no more funds left for promotion and marketing strategies. There is also a reverse situation where you have a killer marketing campaign for an app that you can’t actually build because, guess what? You spent your entire budget on a killer marketing campaign. Such things differentiate the success stories from the “almost there’s and “what if”s. Rigidness and unoriginality If your app focuses on doing only one thing, and that thing only, it might live out a short success followed by a sudden drop. No matter how terrific a function is, it eventually gets old, outdated, or outdone. This is why it is important to make sure that your app is capable of bringing multiple elements to the table. Sure, you might have sought to create an app that does one particular thing very well, and you’ve succeeded. But if you want to keep building on that success you need to expand your horizon and start thinking of new ways the app can serve your customers. Let’s keep looking here for a second, specifically at errors that occur in what apps provide. If you make an app that achieves the same purpose as other existing apps, you need to make sure you bring something new to the table. Often times people release apps that approach the same successful concepts as already popular apps, but not as well. This is a sure way to make sure that your time and effort are wasted. Conclusion That being said, developing a successful app is never an easy task. There are a lot of elements that are out of your control such as current trends or user tendencies, but there are also lot aspects you can directly influence. Making sure you do everything in your power to succeed and that you avoid errors that can cost you a lot will prove decisive in the end. Blog Source- https://www.mindinventory.com/blog/common-mistakes-app-entrepreneurs-make-during-development-and-marketing/

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Benefits of Mobile App Deep Linking for Your App Success

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With increasing numbers of mobile apps, it becomes puzzling for users to find a most suitable app they are looking for. Nowadays, from a small business to a large conglomerate, everyone is looking for developing a mobile app to enhance their business efficiency. But, that will not solve the purpose of your business. Unless and until, you spread a right message to your target audience, your best quality and fully functional app has no value. In order to maintain your business leadership and defeat rivals, you should stay updated with latest technology as well as most efficient advertising and marketing methods that work magnificently to maximize benefits of your investment, in real time. Mobile Deep Links – A Latest Tool to Make Your App Marketing Successful In recent times, mobile deep linking is the latest kind of online advertisement helpful in offering mobile users precise information based on their search and take them efficiently to the content page that they are looking for. It is not only helpful for mobile development app companies to generate revenue, but also helps in increasing numbers of app installations. Mobile app deep linking is the most efficient way to communicate with the other mobile apps or mobile web with the help of clickable links that direct users to a particular screen or a landing page inside the app other than directing them to app store or a mobile site. It facilitates user to take them to the particular content or service or products they are looking for. Deep links enable users to lead to the specific app page directly using the different interactions such as one app to another app, ad to app, website to app as well as social media to app, SMS to app, email to app and many more. Moreover, mobile phone search as well as search results to the app are also allows users to make their search efficient using mobile deep linking. Types of Mobile App Deep Links A Deep link is a mobile link or a URL that works as a hyperlink in which it takes users to a specific screen of a mobile app instead of sending it to a website or a web page. The different types of deep links are Standard or Basic Deep Links, Deferred Links and Contextual Deep Links. Standard or Basic Deep Links It directs mobile users to a particular screen of your app with the help of your app URL. It can be incorporated into different mobile channels such as emails, SMS, web pages, social media sites, etc. It is useful to send users any part of an app. A seller can link any product ad on the mobile web to app’s specific product page. This link saves the valuable time of users in finding a particular page or app, but the only disadvantage is, it shows an error page, if a particular app is not installed on the users mobile. Deferred Deep Links Such like standard links, it does not require a particular app installed on the user’s device when the user clicks on a deep link. It directs users to the app store, if an app is not installed in the user’s device. Once user installed an app, it takes users to a location or a screen within an app. Contextual Deep Links This is the best type of mobile deep link compared to basic and deferred links as it provides better relevancy and direct users more precisely to a particular location. This links not only directs the user to a specific page, but also pass data (about the user, who they are, referred from where, etc.) to that app through install and give the experience of personalized onboarding and better attribution. Unsurpassed Benefits of Mobile App Deep Linking Mobile deep links proffer mobile app developers and marketers several benefits that help them to make their marketing campaign more efficient, better user experience, improve user engagement as well as boost conversion, build retention, personalized onboarding and several more. Helps in Promoting Content Efficiently With the help of mobile app deep linking, you can create links on social media accounts, email addresses, websites that allow you to link back to a specific content just within your app. This efficient tool helps you to take your users directly to your app page on which you have promoted content. Thus, without giving users chance to escape in between if an app taking time to open, this link helps app developers to take users to the right content or products they are searching for. Enhance Users Engagement, Retention and Re-engage App using deep linking gets more benefits in terms of increase activation rate as well as retention rate. They also realized the difference that users visits the app more frequently compared to the app without deep links. It also helps in re-engage users who have already installed your app, but not active from long time. With the help of push notification, deep links take the users directly on the page giving interesting information about your product or services attract users to re-engage with your app. Improve the User Experience & OnBoarding Deep links allow users to reduce their searching time and make the navigation easy and fast. It takes users directly on the page they are searching for instead of waiting for welcome page to open and finding relevant content. Contextual deep linking helps in offering users personalized onboarding experience with personalized messages or invites. Increasing the Number of App Installation When you use deep links in your app, Google index it and show your app in search engine result pages in a similar way it searches for a website. When user clicks on the link, it leads it to the page to install it, if it is not installed in the user’s device. Thus, it helps to attract more users to install your app directly. It also helps in increasing the ranking of your app in the app store listing. Make

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Useful Tips to Get Ready for a Successful Mobile App Launch

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The mobile app development is an ongoing process. From finding a fresh concept for developing a new app to its successful launch on the app store or the play store, it’s just half of the work you have done. Launching your app does not mean that your responsibility is over. The key responsibility after launching an app is its promotion to create awareness of your app among your target audience. There are millions of apps in the app store and therefore, making successful app promotion is a challenging task in order to reach your target audience and attract them to download your app. There are several aspects need to consider that let you get prepared for a successful mobile app launch. To make your app successful in the app store or the play store, it requires top ranking in the search pages of app store. Hence, you need a strategic planning to make your promotion activities efficiently in order to reach your target audience. You need to make an objective to increase numbers of download in defined time limit to improve search ranks. As app having more number of download get top listing in search results that helps in attracting more users. Create a Pre-Launch Buzz If you have completed your app or your app development work is in the process, it becomes prudent to start building an audience for your app. There are many ways that let your users inform about your app before its launch. With the help of landing page or a website, you can start collecting emails and suggestions from interested audience. A Landing Page, the Best way to Create App Awareness Create a landing page about your app helps people to know about your app. It requires for collecting leads and therefore, no need of stunning graphics. You just need an email id field and for people who found interest in your app, you can provide sign up option. Thus, you can collect data of interested people before its launch. A Website, a Supported Media to Inform Your Audience about Your App This is also one of the best promotional methods before the launch of your app. You can design a website that shows all relevant information of your app in an attractive manner. In the website, you can present your app concept, app screenshots, as well as app beta version. The website is an efficient way to provide your target audience appropriate information about the app and how it is useful to them. For instance, if you are developing a gaming app, you can inform users, how your game app gives them complete fun and engaging experience. Appealing Press Releases Helps in Attracting More Users Using the press release that informs your audience about the launch of your app helps in creating awareness of your app. Nowadays, there are several sites in which you can submit your press release. You can also send your press release to editors of popular newspaper and in a magazine related to your app subject. For instance, you need to approach education related magazines for your educational app. Approach Social Media, Get Advantage of Powerful Media You should not underestimate the power of social media in present times. Hence, take the advantage of this popular media and start marketing your app on different popular social networking site such a Facebook, Twitter, LinkedIn, Instagram, etc. You need to create an attractive profile page for each of these sites to build a network. Provide all information related to your app, its release date and focus important features. If you have no constraints of budget, you should spend on advertising in such popular social media sites. In twitter, by creating a catchy hashtags and appealing tweets, you can enhance followers on your twitter account. Do not forget to provide links of a landing page or a website or your email id in order to collect feedback of your target audience. An Attractive Video is the Best Tool to Highlight Your App Features You can prepare a short video for your app to attract your end-users. Apple facilitates developers to use short video of the app. Presenting attractive information with graphics and sound as well as catchy slogans, helps you to build a good image of your app. Highlighting significant features of your app in video allures users to download your app. Thus, with this useful feature, you can grab advantage to boost numbers of downloads. Make Strategic ASO to Get Top Ranking in the App Store As search engine optimization is essential for website promotion, app store optimization (ASO) is equally important to make a mobile app popular. Using precise ASO methods in an ethical way, you can make your app popular in app store listing page. Selecting the most appropriate app name makes lots of difference to reach the target audience. Select app title, description using the most targeted keywords. Conclusion There are several factors that affect the success of app launch. You should get prepared for a successful mobile app launch right from its development stage. A foolproof app development and marketing strategy helps you to make the all process simple and efficient. From an agile app development method to an efficient app marketing and ASO, with precise planning, you will be able to make your mobile app launch successful by attracting your target audience and allure them to download your app. Create a buzz of your app before its launch help you to increase the interest of your users in your app using efficient app promotion activities. Blog Source- https://www.mindinventory.com/blog/tips-to-get-ready-for-successful-mobile-app-launch/

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Get an Insight into Worthy App Monetization Strategies

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When you are developing a mobile application, only half the task has been accomplished; because the market today is over flooded with innumerable apps in each of the categories. So, your job is not just restricted to creating meaningful apps, but also establishing a rightful impact amidst the targeted audiences. You are already aware about the sternest competition prevailing out there; so framing the earnest app monetization strategies can boost your profitability. The users have already been pampered with assortment of choices and it will take them only a few seconds to uninstall it if they don’t find it interesting. Now, how would you define app monetization? In the simplest of terms, it is a procedure of earning money from a mobile app, where users don’t have to pay for anything. Let’s analyze in some detail the app monetization schemes that will be fruitful for your business as well. Advertisement First and foremost, advertising is one of the most intriguing tools if you are looking for app monetization. Therefore, if you are not implementing this tool, you are actually missing out the bus for earning the extra source. Digital advertising is gaining a firm ground these days and as such it has been successful in attracting a lot of customers. According to survey shows that people devote a lot of time on choosing the appropriate app, which is about 3 hours, 40 minutes in a day. Moreover, it has already been mentioned that people most likely prefer free apps. So, it is advisable to go with the audience demand and make the app free maximize the benefits of in-app advertising. The advertisements are categorized into five categories including: Full Screen Ads Notification Ads Capture Form Advanced Overlay Banner Ads After this your next job in hand is to find your target audience, who would be benefiting from you advertising. Plus, you need to also think how these ads will increase the value of your brand and so on. Advertising can be a good option because according to Gartner Research, the revenue of mobile advertising is booming at $18 billion annually. Email Marketing If you are willing to engage more customers into your app, this tactic will prove to be quite enhancing. This is because people do not change their emails very frequently and you can target more users through email marketing. You have to regularly update your emails and send to the potential customers. Wiselytics found that the total duration of an email is about 12 days whereas Facebook posts and Tweets have only few hours. What you can do is collect information users and add a subscription form into your app. Now as the users will enter the app through email subscription, it will enhance your brand and you can lure them through your schemes. In addition, you can also promote your blogs, newsletter and other content through email. Paid Downloads O.k. you know that people aren’t much interested in downloading the apps, but paid downloads can be a venerable option as far as generation of the revenue is concerned. However, this is only possible if you have a very strong PR presence and people rely on your brand. The users as such have to pay once and for all. But the real difficult task is to convince the customer to download your app after paying money. In fact, some of the apps in the Apple iOS store are not free and same is the condition of Google Play Store. Getting Sponsors on the Board Well, finding a reliable partner or sponsor can be a good experience and you can build a robust monetization strategy. It will also prove advantageous to your users because all will jointly plan a business strategy here to deliver optimal services. But it is sensible to partner with best brands who have already established their recognition in the market. You can promote your app and logo on their website or app and reach out to more people in this way. One of the benefits of this feature is CTR or (Click Through Rate), where the user clicks on your ad posted on some other app. Monetizing the Code There is one optimum method where you can monetize your app and your users will not have to pay anything for it. For this, you need to create your own code and it needs to be successful. This will tempt other brands or apps to approach you and offer to re-skin your app. One of the best examples that can be cited in this regard is Temple Run, which was re-skinned for Temple Run Oz as a film tie-in. You can actually take one step further when your business has received its full credit and value, you can sell the app to another person. SMS Marketing This is similar to that of email marketing or email subscription, where you gather the data of the customers and send them emails accordingly. In this case you can send bulk SMS at one go which includes important updates, reminders, contests and other promotional. This is very effective as it reaches the customers in no time and it can drive traffic to your app. In-app Purchases If even you are providing a free app, it does not mean that you cannot make money from it. Yes you can through the in-app purchases. Not only that, your users will get to know more about your product. The user will not have to pay for downloading the app but will be paying for gated features. For instance, if a customer is buying your product, you can take the shipping chargers or you can opt for in-app billing. Offering Free Versions of the App Well, this may also be referred to as “freemium” apps and includes the in-app purchase. Here in this format you provide free apps to your customers for a specific period of time say for fortnight or a month and when the customer understands its value, he will certainly purchase

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App Store optimization – Top 8 Dos and Don’ts

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Before launching an app, you have to be prepared with a groundbreaking app marketing strategy. Optimizing the title of the app, adding a description and other features that can best control the app are a few things to be conceived even before the app hits stores. With Google Play Store operating successfully and 8 successful years of iOS app store, it seems like an eternity in the field of technology – something that has become a vital part of our life. From messaging to dating apps and health to banking apps, the world is in the palm of our hands. The success of apps across app stores is largely determined by SEO. But, ASO (App Store Optimization) is the new idea. The search across app stores is not as refined as in search engines – very true. However, that does not mean it is irrelevant. According to the Google Play Head of Search & Discovery, “for the average app, search actually makes up the vast majority of installs.” So, it clearly reveals that regardless of how efficient you are at marketing, which can obviously increase your downloads, you would still be dependent on app store based query results. So, it is very important to set up your app page in the best way within the varied range of app stores. Let’s dig deeper from this point! Understand Your Target Audience and Competition Before launching an app, you have to study the market and your targeted customer base. A perfect ASO strategy always emphasizes on understanding how customers would use the app as well as the deeper view of competitive landscape. To begin with, here are a few questions you must ask yourself: What is the common language of my target audience? How would my target audience describe my app? What could be the top reasons to download and use the app? Do I have a competitive advantage? What are the targeted keywords of my competitors? How can I compete against similar apps on the basis of same keywords? Do’s: Plan your ASO strategy in such a way so that you step into your customers’ shoes. Your aim is to make your app discoverable in app store searched. For that, you should target keywords that can drive more traffic. Consumer research is the best way to find out optimal keywords. Likewise, you should also survey the keywords used by your competitors. This can help you determine whether you should use the same keywords or try different ones. Don’ts: Do not follow what your competitors are doing. To reach out to masses in the app store, make sure your app is different. Don’t use the same keywords as similar apps have done; it can make your app redundant and invisible. Name the App The most important aspect of App Store Optimization is the name of your app. You need to pay great attention to the name so that it is catchy with correct meta data. The title or name of the app is the very first thing users see along with the icon. These are two deciding factors that make your app relevant too. Do’s: Make sure you include the app or brand name in the title. Try to feed at least 1 or 3 keywords into the title. Use appropriate tools to decide ASO keywords. And don’t forget – the key terms should be within the first 25 characters of text. Don’ts: In iOS, app developers tend to use up 255 characters generously, which is a mistake. Android, contrarily, limits the title length down to 25 characters. You don’t have to use up all the characters and reach the limit. Always write relevant and useful title, meta data and description. Additionally, don’t stuff keywords unnecessarily; users may start regarding your title as spam. Choosing Your App Description The app description is that one field you have to fill out in the app’s meta data. In this case, there are 2 parts to consider – content above the fold and content below the fold. Android restricts the description to 4000 characters for perfect Google Play positioning. However, iOS does not take description search related matters into account, though it is useful for marketing. Do’s: Your description should give information about the app, explaining how it works, what it does, and what the features are. Your text should be easy to read, including a list of app features, and a short summary describing different aspects of the app that have already been improved with latest updates. Don’ts: Don’t use dense paragraphs. Don’t push long texts that are difficult to read and could bore your users. Short, crisp, and to-the-point statements with call to action are suggested. Create a Unique App Icon Your mobile app icon becomes the face of the app. As potential customers browse innumerable apps through the list, visually attractive icons can catch their fancy. Thus, you should focus on creating a unique and attractive icon for the app. Do’s: The app icon should be attractive, for sure, but what matters is its originality. So, come up with an app icon that is 100 percent original. Try to use a single symbol or shape in the design and keep it as simple as you can. Make it recognizable too. You can take advantage of using vibrant colors to make the app stand out in the crowd of millions of apps. Don’ts: Complex app icon designs are usually repulsive. In fact, it has been a trend of customers to ignore apps with complex and illegible designs. Using too many colors, shapes and including excessive amount of text spoils the show. Design of the App App Store Optimization is also about how well designed your app is. In fact, it can make or break the image of your app. You are allowed to include different images, screenshots or videos, in the store illustrating what the app looks like. In this way, you allow your users to see the app’s design even before

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Push Notifications Can Re-Engage Your Lost Customers and Avoid App Churning

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The mobile application development industry is passing through one of the most competitive stages where customer retention has become a daunting task. Having said that, the marketing team literally focuses on how to get more users on the board and most importantly keep them engaged. However, experts tend to believe that it is more important to gain the loyalty of the long-term customer than keep on hankering for the new and casual ones. And there is always an apprehension that the excising customers may churn your mobile app, which means saying goodbye on the grounds that they did not find your app useful and worthy. So, your job in hand is to keep them interested and one of the optimal marketing skills that you can certainly implement is using the Push Notifications to good effect. There is no doubt that you can establish a direct communication or interaction with your esteemed used via push notifications. It is encouraging to note that according to a study, push notifications are two times better in comparison to broadcast messages. However, it must also be remembered that the messages sent through push notifications should be relevant and useful or according to a stat, 78% users will turn off the notifications. You have to necessarily plan a strategy and think twice or even thrice as to what type of message you would send to the users and how it will benefit them. The push notification should enhance the user experience and so you can make the best use of the splash screen. The splash screen also helps you to understand your user’s interest. If the user does not any interest in the notification, you have to adopt the wait and watch policy and see how they respond after using the app. Categorizing your Target Audiences When you are first planning to enable push notification, the best thing would be to segregate or segment your target audiences. You must have heard of the popular phrase ‘Content is King’; so, this is one area which needs a special emphasis. You cannot put all your users into a single category because each one has a different requirement. Often the messages sent out the users are based on their tastes and preferences or you may say consumer behavior. Yes, you have to apply your economics knowledge here. The user data that you have probably gathered through the app will come into play here. In fact, the research-based websites have found that during the last two to three years there has been an upsurge in the push notifications from 53% to 65%, whereas the broadcast messages have drastically declined during the same period. Push Notification also improves the lead conversations as well. Personalizing the Content of Notification One of the effective strategies to avoid churning of the users is sending them personalized messages through push notifications. It means to give your users what are searching for. However, this strategy will bear its fruit if you have completed the segmentation of the customers appropriately. Now, you can easily decide which messages are appropriate for a particular group of customers, thus, driving more traffic to the app. If you are personalizing the content, you are making it more relevant to the user. However, at the same time, it is essential to keep an eye on how the user is utilizing the message for his own benefit. Once you get some idea on it, you can send more of such specific messages. Nowadays, the users prefer to have one-to-one interaction and this strategy is just aiming for that. In addition to the personalized push notifications, you can also plan to send the rich notification, which has become a popular tactic nowadays. This is a more interactive messaging tool which comprises of images, audio and video messages apart from the text. Now the users are also getting more tools where they can send their personal response in the form of images and can also save the content. The users will feel satisfied with receiving more attention and their engagement will increase. Focus More on Quality Well, it is a well-known dictum that we probably have heard several times- focus on providing quality rather than quantity. It is rather a universal statement true in many sections. As far as the relevance of push notification is concerned, you have to follow it depend on what your app is dealing with or what service or product does it offer. It is of no use sending push notifications at random intervals so as to frustrate the users. Rather, you need to have a check on the frequency. There is no such time deadline here that has to be followed strictly. It is utmost important that whenever you are sending the notification at whatever time interval, it should carry substantial weight and have a value. Don’t frustrate your users with too many irrelevant messages. They might opt out of push notification and even uninstall your app. What you can do is add some creativity, which will be more engaging. Getting your Users Back on Board One of the ways that push notifications to prove worthy to avoid churning of the users is to bring them back on the board. According to a research, it has been found that about 65% of the users return to the mobile app within a span of one month if the push notification is enabled. Well, what can be done is add some spice to the deals that will allure them to re-engage. You can send them attractive offers and discounts. This is one of the effective traits employed in the mobile app marketing strategy. Tracking the Success of the App through Engagement Metrics You may ask how push notifications help in tracking the engagement metrics. Well, it is through the response of the users, which can give you an idea how successful has your app been. Based on the metrics, you can decide what strategy to follow and bring an improvement in

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Tips on How to Identify the Target Audiences for Mobile App

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So, you have completed the mobile app development and planning to proceed to the next stage, which is launching it. But just wait for a minute! Have you done a proper and thorough research on your target audiences before releasing the app? If yes, then you are on the right track and if not, then first you have to identify who your potential customers are and then go ahead on the way. Well, don’t take the research work casually because your ultimate aim is to get more users on your app. In fact, one of the studies reveal that about 14% of the startups failed to get any user attention because they ignored users and indulged in poor marketing strategies. All this happened because they did not know properly about their target audiences. This is the age of sternest competition where you have no room for creating an error. Once the users churn your app, he would barely return back again. So, why should offer such an opportunity. You may have a great app idea and you think that could entire large number of customers, but let the audience decide whether that idea is really unique or not. You can get familiar with the taste of the users only by conducting a research. So, first you have to take some time out and decide firmly on your potential users. In fact, it will also help to save much of your time and money and developing the app would rather be uncomplicated. How Identifying your Audiences Can Prove Useful Well, as said that if you define your target audiences in advance even before starting to develop the app, it could prove highly beneficial. It improves the chances of achieving success becomes higher. In addition, it will allow you to add the app features and functionality according to the needs, taste and preferences of your audiences. Apart from that, it will also help to develop the optimum monetization scheme and prepare the best app specification. It also allows you to launch an effective marketing campaign. The Initial Steps of Conducting Research on Target Audiences Today millions of people are using Smartphones and various gadgets, having an access to N numbers of apps on both Android and iOS platforms. The consumers are looking something exclusive and unique in apps. For instance, if we take about the eCommerce apps, then according to one of the surveys, 85% people want to avail discounts on products similar to the ones last purchased. So, it would be more suitable if you divide your findings into two parts; general understand and secondary market research. The General Understanding In the general understanding you get to know the first nerve of your audience and you actually gather knowledge on the initial lines of market. For instance, if it a grocery app, then your target audience would include almost all people belonging to different age groups. However, since grocery shopping is largely associated with homemakers, your specific focus would be on women living in a particular region or state. But you cannot say that only women are your potential customers as men, students and others also use the app to buy items. Secondary Market Research Well, in the secondary market research, you have to go with a broader prospective and approach as it is a deep exploration. You must not forget to keep your eyes intact on the competitors and give special attention on people who would use the app more than others. Taking the grocery app example, you should concentrate on how often people order products from grocery app and what are the common items they buy, what is the popular mode of payment etc. You also have to consider the app reviews and ratings as well. Converting your Marketing Strategies More Effective Hiring the Services of Marketing Agency If you go to the Google, you would come across a number of local and offshore marketing agencies who are willing to offer their services to the client. You just to contact the professionals, explain what kind of app you have and pay their chargers. The big corporate houses can afford the price but for startups and small business, it could prove costly. So, Why Not Adopt the Cost-Effective Method Well, the best option is choosing the market research strategies that won’t pinch your pocket at all. To tell you more, there are a number of ethical and reliable websites and online statistics available, which could prove to be more than handy. When you search on the Google, you would get across many such as the Statista. It contains most valuable information, stats and other figures related to mobile apps, markets and revenues etc. You can draw a lot of info from there. Similarly, you have App Annie, which also provides important numbers on marketing insights. A lot of other websites offer figures and stats on different app categories. The Google Adwords or Google Trends will help you in getting familiar with who are currently online and what they are searching at present. For instance, if you find they are specifically searching for a particular product, you can add that into your category list. Then, there is Reddit that assists in figuring out what the target audience actually wants. Understanding the Demography, Behavior and Audience Lifestyle Well, you want to set best output from your efforts through research then you have to understand the demographics, lifestyle and behaviors of your audience. It is important to identify their gender, age, location and culture. This becomes more imperative if you have a travel or a restaurant app. Conducting Surveys In surveys, you directly go to your audience and ask about their preferences. Well, there are different ways in which you can conduct a survey. The first is combining landing page with Facebook advertising. In this method you develop different pages for different types of target audiences and connect them to a landing page, which contains the details of your products and services.

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Effective Ways to Encourage Users to Download your App

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Close your eyes and revisit your day. Think of all the apps you were exposed to. The chances are you can name quite a few. From the moment we open our eyes in the morning to the moment we sleep, apps surround us. Whether it be for communicating, working or leisure, the app development industry has an offering for every part of our day. The Stats Say it all! When you consider the app usage statistics of 2019, you will be awestruck. Currently, there are 4.1 billion people with an active internet connection. In 2018 alone, there were 205.4 billion app downloads. An average American spends 130 hours on applications in a month and uses 9 applications daily. What it All Means for You? One thing is for sure if you are planning to develop your app, the market potential is quite lucrative. But, just because people are downloading and using apps and a high rate doesn’t mean your app will get the same response. After all, there is a lot of competition in the market. It is no longer a blue ocean. Therefore, you will have to put in the effort to encourage people to download your app. Here are some ideas that will make all the difference. Promote and Market Your App Merely making your app available on your website or App stores won’t seal the deal. Why? Well, because there are a plethora of apps already present on the web. Unless you tell your target audience that your app has been launched, they won’t even know about it! This is why you need to invest in marketing. Create an integrated marketing strategy. Use your digital presence along with conventional routes to ensure awareness and interest among users. Don’t just do so at the time of the launch of the app. Instead, keep investing in marketing to make sure that you grasp the attention of any new user that might seek the type of app you offer. Create a Solution, Not an App Nothing encourages customers to download an app as relevance does. A lot of companies make the mistake of creating products/services rather than solutions. Keep in mind that customers are not interested in the features of your app. They wish to know about the benefits the features bring. Rather than following the herd and making a similar app to ones already present, think of what your customers need. If you create an app that solves an underlying issue or satisfies a need, the buzz will be created, and people will download your app. Leverage Your Social Media Presence Whether your app is on an app store or your website, you shouldn’t just depend on people directly accessing the platform. Instead, you need to redirect them to it. Unless your app is very well known, it is quite unlikely that people will search for it. This is where your social media presence can come in handy. It can allow you to both build brand equity and resonance for your product as well as act as a redirection tool. A significant chunk of the global population is on social media. And through an advanced tool, you can send communications to your target audience only. Use such tools and your presence to engage your target customers on your social media accounts. Communicate your app’s unique selling point and differentiating features. Be creative and attention-grabbing while you are at it. The quality of your copy writing will govern your brand image. And the more favourable associations’ customers have of you, the more inclined they will be to download your app. Conduct Tasteful Telemarketing or Email Marketing If you are an app development company or a business with a pre-existing customer base, you don’t just have to focus on getting new users on board. You must also make sure that each of the current customers has downloaded the app. You will be surprised to know that not all do so. This can arise when you don’t market your app well. A great way to increase app download among current brand users is through direct marketing. Send them a personalized email or text message. Don’t be intrusive or annoying. The purpose of this email should be to create awareness and drive downloads. Give Your Customers Incentives If your app is worth downloading, the only resistance you face is in getting people to hit the download button, to begin with. The quality of your offering will easily do the rest of the job. Sometimes, people need a little more than product benefits to download an app. Reward their effort of taking out the time to download your app by offering incentives for downloading. Whether it be trial service (if the app has a premium pricing model), coupons, or discounts, incentives almost always work in getting people to download the app. To retain them, you must ensure that your application is seamless, smooth and high quality. Ensure Compatibility With an Array of Devices You can’t just create an app that works on desktop or tablets. You need to tap into the mobile segment as well. After all, most customers download apps through their mobile phones. Now many app developers are shifting their primary focus to mobile app development. People will be encouraged to download your app if it is compatible with the device they are viewing it on. So, make sure you offer a smooth experience in an array of mobile devices as well as tablets. Write a Blog Post Are you unsure about your product description? Do you think it doesn’t do justice to how great your app is? Considering how concise app descriptions have to be, this can b e true. A great way to highlight all the useful features of your app in detail, and offer potential users a proper insight, use your website to write a blog post about your app. Talk about its features. Link them to benefits and showcase how those benefits fit into the life of

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