Without exception, an app’s marketing will dictate the extent of its success. Whether it’s a mobile or a web app, there exists more than just one angle of approach to marketing; for whichever plan you devise, remember to avoid these common mistakes. 1. Inadequate focus on your app’s USP Your chief objective while marketing should …
An average iOS phone is said to have 48 apps downloaded in the United States. This means marketing for your app doesn’t end at the download. Keep your users coming back by keeping your app relevant and up to date with trending themes, features and other attractive app elements. Understand your consumer audience and look …
Social media is running unrestrained through the streets of the 21st century, and as a creator of an app, you need to harness it and take control. With seemingly everyone you meet a part of some form of social media, it is an important marketing strategy for your app to be a part of social …
App Indexing is Google’s answer to the conundrums facing all appreneurs: declining user retention, engagement, and overall loyalty rates. The buzz surrounding App Indexing lately is, in our opinion, warranted. Essentially, Google’s refined search engine will also include a thumbnail alongside all appropriate results that, when opened, will redirect the browsing user to a pre-designated screen on …
App Indexing: The Latest & Greatest in Marketing Read More »
Facebook offers all appreneurs the opportunity to utilize its limitless platform for user acquisition. Whether your budget is impressive or mediocre is of no concern to Facebook – all that’s required is a valid credit card account and an accessible Facebook profile. Note that our ad will automatically be placed on either Facebook or Instagram depending …
3 Tips to Promoting Mobile App on Instagram and Facebook Read More »
To make a positive first impression it is important to present yourself as best you can. Whether it be wearing smart clothes, submitting a great resume or even smiling to catch someone’s attention. For mobile apps: the app store is your stage and your app profile and screenshots are your outfit or resume. It is …
The App Store has its own rating system. Before we download an app, we make note of how many stars and the type of reviews it received. For users, stars and reviews promise quality in an application. It is human nature to go after the most sought out and highly revered product. The higher the …
So, you’ve had a custom app made, or you’ve built your app by yourself and alongside your development team. You’ve laid out all the plans, identified its key purpose, recognized the needs of a target audience, and taken the steps required to end up with a workable, effective, and efficient final product. Now it’s time …
So, you’ve had a custom app made, or you’ve built your app by yourself and alongside your development team. You’ve laid out all the plans, identified its key purpose, recognized the needs of a target audience, and taken the steps required to end up with a workable, effective, and efficient final product. Now it’s time …
Being in the marketing sector often means calling out for the unusual. You need your idea or the product to make some noise, and this doesn’t come easy. Your product must resonate with the public to avoid failure. This brings us to an important part of the discussion, that is, the likelihood of failure. While …
Rules are meant to break! 6 ways to market your app in an unusual way Read More »
