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The Advantages of Having A Mobile App for Restaurant Business

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The mobile applications have created magical wonders for several businesses and industries out there in the market competing against each other. You might be involved in any business, but if you want to make your online presence count, then mobile apps are the major keys to success. The mobile apps have outperformed websites and people are more interested in searching for purposeful apps that can cater to their requirements. The restaurant apps have been successful in drawing the attention of the cuisine lovers, fond of visiting new eateries to try out new dishes. According to a survey, 83% of the people use smart gadgets as smartphones and tablets to find restaurant locations and directions. According to another report, 79% users have stated that restaurant mobile technology has certainly enhanced their overall experience. With restaurant apps, the customers can order the food online and it would be rightly delivered at their home or workplace. The customers also get the facility of loyalty rewards and they can take the benefit of discounts and coupons. Moreover, they also get a variety of options to tantalize their taste buds. In fact, there are some vital factors why you should look for a mobile app to enhance your restaurant business prospects: The Users can Book Table Online Well, most of the customers when visit the restaurant with their friends and family pre-reserve or book a table of their choice in advance. This allows them to save their lot of time as they don’t have to wait for the other people to vacant the chairs. Plus, they can arrange for the sitting arrangements properly according to the number of people visiting restaurant. In addition, they can also select their favorite spot according to the ambience of the restaurant. According to a survey, 36% of the customers believe that online booking of table is an essential feature of the restaurant app. It would certainly be an added advantage if you tie up with some taxi app service to provide the pick-up and drop-in benefit to the existing customers visiting your restaurant. The Benefit of Having Geo-Location We are aware that considering the scenario nowadays, the geo-location services in a mobile app has become a necessity. In fact, it is a crucial feature found almost in every on-demand app. If you include the geo-location facility along with built-in maps and GPS, it would become easier for the food lovers to trace the exact location of restaurant and also they can also choose their preferred table for the pre-booking. Now, it will also benefit the restaurant owner as well. If they know that the customers are within close proximity, they can make the arrangements and decorate the table, manage the staffs and resources etc. However, it would be a plus point if you are using the iBeacon technology to sent alerts and reminders to your customers if they are present within the zone of your restaurant. The Advantage of Placing Online Order The restaurant apps are providing more flexibility to both the customer as well as the owner. It has become much easier for the customer to place his orders online comfortably from anywhere. It reduces the queue and improves the efficiency and service of the restaurant. In fact, it has been predominantly seen that renowned restaurant chains such as Subway and Starbucks have reduced the waiting time of the customers by taking online order. Another advantage of using the mobile app is that it significantly reduces the human errors and improves the satisfaction level of the user. Your staff does not need to waste much time in answering phone calls of the customers for placing the order. The customers can check the order history. The restaurant owners can also take other benefits as well. It will provide the valuable information about your customer’s eating habits, his favorite dishes and so you can send him notifications accordingly. Showcasing the Menu Online Today most of the restaurant apps are providing the users with the option of online menu card. This relatively allows the customer to place his order within just a click of button. What you can do is add the attractive pictures of various cuisines and dishes to entice the end users. This makes it even faster booking. The customer if able to understand the dish by its name can identify it through the displayed picture. Plus, each of the dishes also has its price, which makes it easier for the customer to place the order according to his budget. You also can mention if you are offering free delivery services or it’s chargeable. It should be noted that the digital menu card must be well-organized and each of the cuisines must be placed categorically. The Wonders of Push Notifications Like geo-location services, the push notification can also prove to more than handy for the restaurant business. You can send the important notifications to your esteemed customers informing about special discount offers and other attractive options. In this way you can successfully keep your customers engaged to your app and they would be interested to use such offers. In fact, the customers should have the final word when deciding what kind of push notification they would prefer and choose the span of time. They might get annoyed or irritated if notifications are sent frequently. The notifications act as a promotional for the restaurant app through which they try to increase the customer base and win the loyalty of the users. The In-App Payment Facility You can offer the in-app payment facility to the customers so that they can pay their bill using your app and don’t have to open any other application. When the user processes the payment via your app, he would usually get connected to various options such as using the internet banking, paying through debit or credit card or using payment gateway such as Braintree or Wire Transfer. The restaurant owner directly receives the amount in his account and he does not have to take

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Factors that can Boost the Mobile App Ranking in the Google Play Store

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One of the most challenging roles for the app developers today is to optimize the mobile app ranking in the app store. If you are an Android App Developer, then this task becomes even trickier as the numbers of mobile applications on Google Play Store according to a statistics of December 2017 have already crossed 3.5 million. When the customer retention and engagement is very important to keep your app on the top, you need an acute strategy to deal with your competitors. However, the users can churn your app within no time and this would be a major setback to boost your app ranking. So, don’t fall a prey into the pit and just look forward to improving your mobile app ranking in the Google Play Store. How Does Google Play Store Rank the Apps? Well, you must have heard about website ranking on the various search engines; similarly, the apps too are ranked in the Google Play Store. The Google Play Store uses different algorithms and some determining factors to rank the app. These may include the total number of downloads by users, the app ratings and reviews, the app retention time on the Smartphones, how quickly is it getting uninstalled after the download and whether or not it is connected with social media links. The Role Played by App Store Optimization (ASO) You know that App Store Optimization or ASO is very important in determining the success rate of your app. In fact, according to a study, 50% of the downloaded Android Apps were discovered through app store searches. So, it becomes imperative to pay attention on the ASO and if you miss out that your ranking would certainly decline. Undoubtedly, ASO has been identified as the essential marketing channel and here the same process is followed as like someone searching for a keyword. Thus, keyword holds the key. The App Store Optimization also has the potential to attract large set of targeted audiences. It is cost effective too. It also helps in building the trust factor of the users and increases your conversion rate as well. While you are targeting the audience via keyword, it is important to select the right keyword. You need to focus on the relevance, difficulty and traffic while defining the keywords. You have to search for lower difficulty score in order to rank your app higher. Choosing the App Title or Name that Fits Best You already have become aware of how vital the search is so as to optimize your app; and so to further improve the chances of app discoverability, choosing a perfect name or title for the app becomes crucial. Remember, the users will find your app by typing the initial keywords and so it must be selected wisely. Moreover, it should also clearly define what your app is all about even before a user downloads it. You need to use the main keyword in the app title so that finding the app becomes easier. However, don’t go for similar sounding names of the popular apps that are already ruling the market. This will decrease the chances of discovering app as Google will direct the user to the popular app in place of yours. Paying Attention to the App Rating Review and UX The app ratings and reviews hold a key position when it comes to boosting the rank of your app in the Google Play Store. According to a statistic, about 92% customers read the reviews today before downloading an app as compared to 88% in 2014. So, it cannot be ignored at any cost. Every android app developer tries to build an app that receives 5 star rating from the audiences. But only handfuls are successful. This is because in order to get best rating you have to focus on offering compromising product and service with unmatched User Experience. Adding Description of the App So, when you are adding the description of your app, make sure to be precise and short. You need to make your description relevant and at the same time make users aware of what your app does. Please take the note that Google takes the vital keywords from your description and not from the keyword bar in the Google Play Store. Another important fact to keep in mind is that Google allows you a maximum of using 4000 characters only. So, ensure to make the best use of the available space. However, you need to note that your description is not keyword stuffed. You can use it twice or thrice. Lastly, remember that the first 167 character of your description is actually the meta description for search engine. Make your description attractive and appealing to the audiences. Give Due Importance to Screenshots, Graphics and Videos The screenshots and the app designs are optimal techniques one can adopt to get higher ranking on the Google Play Store. It actually shows a glimpse of your app to the user before the final download. So, it needs to be ensured that you are uploading and using High Definition Screenshots comprising of all sizes to boost visibility and bettering the app ranking. With Google App Store you can also exhibit the details of the app through the videos and inform about the highlighting features of the app. So, the users can get a pre-idea of the app. Graphics too plays a pivotal role in improving the ranking and you have to be very careful while designing it. The app icon is another important tool that will instantly draw the attention of the users. Getting Across the Right Set of Customers If the app needs to get a higher ranking, then the developer has to get across the right set of targeted audiences. You would have to take into account which age group people would use your app maximum and define your strategies accordingly. So, the job in hand is to find the right potential audience. Focusing on App Promotion App promotion is one of the

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How to Explain Your App Idea to App Development Team Effectively

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Once you have finally made up your mind to build a mobile app for your business, the next step would be finding the right set of team for catering the project. But more than that, it is imperative to explain the details of the project and establish an effective communication with the app developers. In fact, you must know that most of the apps also fail to get the user attention because the idea of app development is not spelled out properly and as a result the app has to suffer after its release. Yes, it’s true that the app development employ their own ideas and creativity but the entrepreneur also has to provide some details regarding what type of app he is looking for. Moreover, if you fail to communicate your ideas, the app development process will also hamper and it will not complete within the stipulated deadline. This can also result in increasing the estimated cost of app development. Therefore, approach the app development team with a clear mindset and try to give as many details possible. Briefly Introducing Your Company So, first things first, you have to introduce your company to the app development team and tell them why you want an app. The developers will get to know what industry your business belongs to. The next thing is giving details about your target audiences or which age group people would be using the app maximum. Then you also need to tell the team whether you are the entrepreneur or a professional representing the company. The Composition of App Development Team Well, to start off, the composition and structure of the app development team depends on the size of the project. It mainly comprises of a project manager, android or iOS developers or both, backend developer, UI and UX designer and app tester. Thus, when you are discussing your project, you have to mainly deal with these professionals who play different role in app building process. While you explain the project, it’s important to listen attentively to their ideas too because it is two-way communication here. Segregating your Project into Different Segments If you want to offer a full-proof explanation and make the development team understand your vision, the best possible way out is to categorize the entire project into different categories and divide it into small bits. Of course, app development task is a complicated and long process, so better take it part by part. Discussing everything at one go can create confusion and this is not the right approach. Begin with the Minimum Viable Product or MVP So, when you are opting for the app development, the first step is this regard would be building a Minimum Viable Product or MVP in which a fundamental version of the mobile application is presented without much of functionalities and features. The MVP comprises the most important features of your app. However, the other features can be added later. The main purpose of creating the MVP plan is to authenticate the idea of app into the market. You also get an idea about how the users will be using your app after its release. Getting into the minute details of the project is not needed at this junction. The development team will form a core of the idea. Taking Help of the Flow Charts In order to explain your app idea more effectively and clearly, better take the support of the flow charts with the help of images and diagrams. Here usually you would focus on describing the app functionality. It means the user gets familiar regarding what takes place when he clicks or taps a function. Explaining the Functions Clearly This is a crucial part which you have to explain clearly. The functions must be clarified properly that needs to necessarily included in the app. Now this is one area where an elaborate description is required in simplest of words. You can also take suggestions from the app developers if you are missing out on some. Asking for the Quotation and Project Deadline Well, you are aware that budget is the indispensable factor when it comes to app development and most entrepreneurs keep it on the top of their list. Obviously, when you contact the app development team, you would be asking how much does the app development cost. The development team of course would enquire about your budget estimate or money you are willing to invest in the project. Ask for free quotations through emails, online video chat or even when meeting the professionals directly. You need to also take into account the deadline of completing the project. You have to mention whether you are flexible with the deadline or following a strict schedule. Developing the Graphs and Visual Mockups The visual mockup is essentially related to the designing of the app and so it has to be communicated with the UI and UX designers. In this vital step of communication, the mockups are created that will further help the development team to get an idea regarding the visualization of the mobile application. The owner usually holds talk about the app design, color, icon, fonts, etc. The Importance of User Success Stories When you are communicating with the app development team, it is pivotal to emphasize on the user success stories as well. It basically throws light on the targeted audiences of the app and their expectations from the app. This would probably help in inclusion of all important features and provide an optimal user experience to the end users. Each of the stories highlights a separate feature and increases the value of the app. Establishing a Healthy Communication with Team The app development team enjoys working with clients who value their hard work and establish a healthy and long term relationship with the App Development Company. But the communication link has to get connected from both the sides. It is important to understand each other ideas and communicate freely and clearly without any ifs

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The Importance of Color in Mobile App Design

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We are well familiar that both user experience as well as user interface plays a significant role when it comes to engaging more users. However, you cannot deny the influence of various colors in app design. The fact is the app designers shouldn’t just concentrate on making the app user friendly but also equally emphasize on selecting the right proportion of hues for the app design. Yes, people would love a colorful and attractive app, which helps in interpretation of your app’s content. However, the question before the app designing is choosing colors for different segments of the mobile app. You have to choose the color for your app icon, the logo, and the primary colors and most importantly, select the color scheme. The Significance of Various Important Colors The app designers in most cases would follow the latest trends in app design while selecting the colors, which isn’t a bad idea. You must note that each of the hues have an impact and communicative power with the user. So, let’s analyze a few vital colors that see what meaning they convey. If you are using red, it would simply imply the call to action and is more impulsive. The yellow is related to delight and optimism. Green is more associated with the nature and environment and is connected with money and wealth. Orange represents excitement and enthusiasm. Blue is again a dynamic color known for prosperity and serenity. Choosing the Color for the Icon If you visit the Google Play Store or Apple App Store, you can view numerous app icons having plethora of colors. The color of the icons is mostly chosen depending on what type of app is it? So, here your understanding and knowledge of the hues will come into play. You have to make the selection very cautiously. The possible way out is following the current design trends and then may be choose the prevalent colors such as red, blue or green. If you have done a thorough research, you must have seen that blue is the most widely used color found in popular apps such as Facebook, Twitter, LinkedIn, Google, Safari etc. But if you want your app icon to look different, then you can use the various shades of green.\ Picking up the Right Color Scheme You should know that selecting the right color scheme is indeed one of the critical jobs that you have got in hands. Thus, when you go out for making the choice, there are different aspects that need to be taken into consideration such as color associates of your region and brand colors. What you need to do is choose the simple colors to enhance the UX. The simple colors look pleasing to the eyes and at the same time, it becomes easier for the user to read the content. In fact, according to one of the researches, it has been found that most users prefer like simple colors while using Adobe ColorCC. When you are using simple colors, it is better to go with two or most probably three colors. While developing the color scheme you can take the help of color wheel that contains several predefined schemes making the task easier for the designers. Types of Color Schemes Used Monochromatic This is one of the simplest color scheme used for designing apps as you have to take each of the color right from the base. It will have a good impact and will give a sober look. It contains only one color along with shades, tones and tints. You can create elegant innovative designs with it. The blue and green will be soothing for the eyes. Analogous This color scheme is prepared from associated colors where one is used for prominence, while the other is used to enhance the scheme. In the Analogous color scheme you have to mainly use three hues, which are closely related to each other. In this case, the main challenge is to decide which color to use as to give the app a more sophisticated look. An instance of an app using analogous color is Calm meditation app making use of green and blue so that users feel more relaxed and at peace. Complementary These are mostly contrasting colors and contrary to each other. Their main purpose is to gain the focus of the user. So, here basically two colors are selected; one remains dominant while the other is contrasting or balancing it. However, must be ensured that colors are chosen carefully for the content does not look very bright. Custom Color Scheme When you are deciding to implement the custom color scheme, use the color wheel intelligently. But it is not that only experienced designers can lay their hands on it. If you have just started, then the advice would be to use more of traditional color scheme and if you want to succeed then try using only one or two base color. Compound Color Scheme Also known as the split-complementary scheme, it combines base color as well as a couple of analogous colors. It is similar contrasting as complementary color but does not have a good visual outlook. Choosing the Color Shades Selecting the color shade of the app is also important and here the designer needs to blend black with the base color. Its main objective is to make the mobile design more attractive. It also highlights certain specific areas of the app such as its functionality. The Use of Adobe Color CC The main function of Adobe Color CC is to make the job of the designers easier by simplifying the task of selecting required color. As such you can choose any color as base color and also add and save the palettes directly. The Effects of Color Contrast The designers need to make use of the color contrast (using two opposite colors) to prevent the eyes from strain. It divides the colors of the app so that user can easily get the attention. The colors

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Why Small Business Should Invest in Mobile App?

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Does your small business need the help of mobile application? Well, if you ask this question, then the reply would be a definite yes. Now, you may wonder how the mobile application can prove to a great support for flourishing your small business enterprise, considering the fact that mobile app is a costly affair. However, this is merely a misconception because with numerous numbers of mobile apps getting developed nowadays, availing the services of an affordable Mobile App Development Company has become easier compared to the previous years. In fact, as time is progressing, more and more business owners have started to understand the value and benefits that mobile apps offer to their existing business. According to a survey, about 42% small business already owns a mobile app, whereas, nearly 30% are planning to invest in building one. The same study reveals that nearly 55% of the millennials owning a small business have a mobile app. You Can Engage More Customers With Minimal Effort Even if you are a business owner of a small enterprise, your sole aim is to get across more and more customers. Until now, the small business have been employing traditional methods to increase the customer base such as advertisement through hoardings and pamphlets, newspaper, etc. but, times have changed and you have to adopt new techniques to each out potential consumers. The mobile apps will provide that scope where you can directly communicate with your target audience in real time. You can promote your products and services at a rapid pace. The mobile apps also help in taking the customer opinion poll, which further helps in to prepare strategies thereafter. Mobile Apps are Great Marketing Assets Indeed Ever since the concept of digital marketing has evolved in the strata of business promotion, we have seen how websites have brought a major change. However, now this place has been substituted by mobile applications that are proving to a great marketing tool for any business on the floor. Now, this marketing tool has rightly joined hands with the geolocation and beacon technology. This is helping the business owners to track their customers in real time and more importantly, they can send specific messages as soon as the customer is nearing their store location. This also helps a great deal in decreasing the cost of marketing expenses. The business can focus on their customers and deliver what they are looking for. Allows You to Take the Valuable Feedback Nowadays, you know about the stiff and hard-hearted competition prevailing in the market. It is very difficult to keep your customers interested for a long time. However, having said that if you are taking their valuable opinion and views, then you can improvise a lot and offer far better products and services. Whether you have an Android or iOS app, the ratings and reviews certainly mean a lot in the Google Play Store or iOS app store. It is a parameter that helps you to judge your products and services. If you are constantly receiving negative feedback, then you can look into the matter as to what is going wrong. You have to take the reviews and ratings of the customers seriously if you want to excel further up. Simplifies the Entire Payment Process Small businesses often mess up with payments as they basically deal or conduct business transaction in cash. But now, it’s time to go for the cashless system which will not only make your transactions simpler and stress-free but also will help in saving a lot of time. Gone are the days when you needed a calculator to doing all the mathematical operations. The introduction of payment gateway will provide a huge relief from all these hectic tasks. Whether you are receiving a payment from a customer or party, it will directly be credited into your account with just a few easy taps. In the same way, if you have to pay someone, say wholesalers, you can also follow the same process. You don’t need to maintain separate registry or book for recording the transactions as everything will be available in the mobile app. Offering the Loyalty Programs to Customers With the introduction of mobile apps, we have seen the concept of loyalty programs. This is a kind of promotional strategy where you offer rewards in the form of cash backs or coupons to all those existing customers who have been using your mobile app for a long period of time or in other ways have been loyal to you. The loyalty programs not only help in engaging the customers but also assist in collecting the valuable information and inputs about his likes and dislikes and how he feels regarding your business. The loyalty programs will enhance the user experience as well. Sell Your Products Faster and Build a Brand Image Mobile apps can change the conventional selling methods where business owners waited for customers to arrive at their store. It helps you to sell your products online at a much quicker pace and here you don’t have to convince the customer to buy your item. The customer relatively chooses the product from the concerned category, pays the amount and the product is sold. In fact, you are also creating a brand image by owning a mobile app for your business. You get to see a positive response when customer visit your app and navigate through the various items on display. Scheduling the Appointments and Reminders For those business owners, who are basically service providers such as saloon or laundry business, you can provide the facility of scheduling appointments and reminders to the customers. The customers will schedule an appointment to visit your saloon and they don’t have to waste their time in waiting for other customers. Similarly, if there is a coaching class, it can send reminders to the students that they have to attend classes at the appointed time. You can do so by sending bulk SMS at the same time. Offering the Support

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A Guide to Develop A Cryptocurrency Exchange Platform

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Ever since the bitcoin made its emergence in 2009, the term cryptocurrency has gone viral and popularly used as medium of transaction. Now, we have other types of cryptocurrencies such as Litecoin, Ethereum or Ripple as options besides bitcoin if one cannot afford its market value price. The digital currency is getting exchanged widely and the entrepreneurs find it relatively easier to deal in cryptocurrency in place of traditional currencies such as Dollar, Pound or Euro. And as we are contemplating the wider picture of the cryptocurrency, talking about the future scenario, it has a much bright scope. The Cryptocurrency exchanges are also known as the Digital Currency Exchanges (DCE) can be conducted between any two parties where the money is transferred electronically using the cryptographic method to secure the payments. Therefore, if you have the added advantage of a crypto exchange app, then your job will become much simpler as compared to mining the electronic digital currency. According to latest study, the share of bitcoin in the business arena is about 55%. Where Does Exchange Take Place The ones who develop the digital currencies remain free from the Digital Currency Exchanges (DCE) that is involved in trading the cryptocurrency. The Digital Currency Providers (DCP) is business entities that basically maintain the customer’s account but cannot issue the cryptocurrency to users directly. In fact, the user needs to buy or sell the cryptocurrency from DCEs. The DCEs can either be a subordinate to DCPs or it can be independent business firms. In addition, you also have the facility of Direct Trade Platforms, which can spontaneously deal between the two involved parties. However, here you won’t get the market price as traders set their own prices. The user can also use blockage sites to buy the digital currencies at the price set by agent. Creating your Own Cryptocurrency Exchange So, when you have already made a firm decision that you want to develop a cryptocurrency exchange, the first thing you need is obtaining a trade license and most importantly to register your exchange according to the rules and norms of your region. Initially, most of the governments were like in India were rigid on cryptocurrency transaction, but it has shown some leniency in this regard. However, it is essential that you need to comply with the KYC norms and should be ready with all necessary documents and customer integration with verification API is needed in exchange with its backup. You would also require charts that informs about the volatility index regarding the digital currencies. They help in comparison of trading pairs. You need to prepare orders; a table of transactions and lastly get a detailed history of most profitable transactions useful to determine the bidders. Creating a User Account System So, your first job in hand is to develop a user account system as you need to get a cryptocurrency wallet where all these electronic money will be stored. The user has to be provided with the option; whether he is sending or receiving the money. Since you are creating an exchange, you also have to control the transaction according to the position of the market. If it is modular creation, they even the minute details have to be considered. Payment Processing The facility of payment processing is an essential aspect that needs to be kept in mind. You require the support of an efficient payment processor such as a bank and payment gateway API so that customers can send or withdraw money without any hassle. The Role of Aggregator You need to play the role of an aggregator means to aggregate or assemble particular information from different online sources. It helps users to develop their own coins and put it on the list of assets. It process is costly as the aggregator draws huge amount of information per second and processes it. Importance of Trading Kernel If you want to run your cryptocurrency exchange seamlessly, then you also need the support and assistance of a trading kernel that helps in creating order books to carry out the transactions and check the balance amount. This is an important tool in the process and you cannot move further without a trading kernel. User-Friendly UI Another significant area where you have to focus is offering a user-friendly UI design so as to get more customers. It is important that the UI design must easily support all devices namely smartphones, tablets, laptops etc. You can ask the developers to develop a customized cryptocurrency exchange application. Support of Cryptocurrency So, when you are creating a cryptocurrency exchange, it becomes pivotal to determine how many cryptocurrency your exchange will support. As per the report, there are about more than 1500 cryptocurrencies and their numbers are increasing. It is obvious that if your exchange offers support to several types of digital currencies, then your investments will grow. Moreover, the competition is also rising; so accordingly take the decision. Developing the Cryptocurrency Wallet One of the crucial tasks that need to be done is creating the cryptocurrency wallet. The digital coins will get stored in these wallets. It needs to have an enhanced security system which can improve the trust factor of the customers. The wallets are categorized into two: hot and cold. Admin Control The admin control manages the entire operation of the cryptocurrency exchange. However, its features can be customized according to the needs of the business. You can change the trading charges and maintain the list of cryptocurrencies and adding the new ones etc. The Software for the Exchange When you are trying to avail the software for your new cryptocurrency exchange, you have three options on the trot: The First is Developing Your Own Software Well, to start off, this is one of the most hectic tasks because you need a special team panel to deal with the project. The project will rendered successfully if each of the members in the team expertise in the area of understanding the software and well familiar

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Converting iOS App to Android and Vice Versa: The Step by Step Guidance

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Beyond any doubt in mind, the Android and the iOS platforms are indeed the two most successful and extensively used Operating Systems in the recent times. Both the OS are a great competitor of each other and you can choose either of the two platforms or even both to develop a useful mobile application. It may be that you have first developed an Android app and you want to convert the same into an iOS app or vice-versa to get more visibility and flow of traffic. It is a known fact that Android has the biggest market share in the mobile app development industry. So, obviously, you don’t want to miss out the large piece of cake by not switching from iOS to Android. Similarly, if you want to get a more sophisticated customer and robust security features, then you can move on to iOS. But the question is how to convert from one platform to another and how challenging is the job for an app developer. First, we will focus on how to convert an iOS app to Android app. Convert an iOS App to Android Well, this is not an easy task to begin with. You have to take into account a number of factors such as app porting. It means that you can port your items from one platform to another. This is easy in Android because of the Java language that is friendlier. In the recent years, some of the Android apps have been also allowed on Windows by Microsoft taking a few easy steps. Android is known for its flexibility. You can add more features as per the demands of the market and even customize it as well. It provides extended functionality. Even the Google Play Store is very supportive in this regard. It means that you don’t have to wait for too long after the conversion of app from iOS to Android. The bugs can also get removed very easily without much effort. Now when you go for the conversion, you have to mainly consider on these aspects: Developing the App Architecture So, initially the work has to get started with deciding what should be the minimum level of version, which can support the app. For example, if you are choosing Android 4.4 KitKat, then you get coverage of 90.5% of the mobile devices. But you have to choose the version according to the features and so an analysis is important. You also need to review the architecture of the along with its features and functionalities. Please study and analyze the difference between the Android and iOS platforms thoroughly. You can precisely modify and work on a few features including the push notifications, specifications about the switching of content, establishing better interaction between the other apps and touch 3D etc. The Design of the App You must know that there is a great difference between the designing of both the popular platforms. In android apps, you usually come across material design, while iOS has flat designs. Even there is a difference in the patterns used as well. So, the app designer has to redesign the Android app while converting it. Taking about the icon, Android has its own icon library while it makes use of the Roboto as its standard font. The content navigation is mainly found towards the bottom and it has two types of button; the flat and floating button. In addition, you can also find other elements and tools such as Switch, Text fields, RadioButton, Bottom Sheets etc. Another important factor to note is the metric differences that would basically involve the screen resolutions and 48 DP rule dominance in UI design, etc. the comparison of the font size becomes a pivotal job and the ratio that needs to be maintained is .075. The Framework and Code Library of Android The app developers mainly have to make use of the external elements and libraries while creating the apps. But when you are converting iOS to Android, it’s important to go through the app compatibility of the elements and if they aren’t compatible, then choose frameworks. You know well that iOS get developed in Swift language, while Android makes use of the Java or Kotlin. It is not possible to recompile the first code into the second. But both the platforms use and support C code and it can be ported with certain conditions. Thus, when converting, the app needs to be written an entire different language and you have to take into account the app architecture, the app library and so on. The Testing of the App After you have done with the conversion of the app from iOS to Android, it’s time to go for quality assurance and app testing before making it live on the Play Store. You have to check that your apps remain bug free and there is absolutely no problem in its smooth operation. It also needs to be seen that it is offering an optimal UI and UX to the end user. Android has more devices than iOS and you also have to consider the screen resolutions and OS versions. It can be said that migrating from iOS to Android needs proper planning and strategy that should be well executed. You have to access the entire project and minutely understand each of its details before implementation and then finally go for the app testing. Converting Android App to iOS In the second round of discussion, we will now concentrate on how to convert the android apps to iOS apps. It should be noted that although android dominates the market by numbers, but when it comes to revenue generation, iOS is the boss. Moreover, the users are more loyal to iOS apps. It basically involves five steps that can be discussed below. The Navigation Factor If you are aware of both Android and iOS device functionality, you should know that the biggest difference lies in the main button or the Home button. The iPhones have

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The Current Blockchain Development Trends of 2022 that will Remain in Focus

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Soon after the introduction of bitcoin in 2009, we have witnessed several other cryptocurrencies making their way out in the center. And with that the Blockchain technology has certain revolution in the digital currencies. With the passage of time, the Blockchain is ascending one step further up providing new incentives and opportunities to the financial sector and corporate world. According to a study, about two-third of the companies has said would be integrating the Blockchain technology by the end of this year. The Distributed Ledger Technology (DLT) is offering the strength and impetus to a number of industries apart from the finance and so the tech giants have already began working to upgrade this technology a little further away. The previous years has been highly successful as we saw many renowned companies such as Microsoft, Oracle and IBM launching the cloud-based Blockchain services in October. The upsurge in the number of Blockchain-based application is merely indicating its bright prospect in the future. In fact, the Blockchain technology has given rise to the Initial Coin Offering (ICO), which is a fundraising tool helping in the transaction of future crypto coins in exchange of the cryptocurrencies. Current Blockchain Development Trends The ICOs have already superseded the conventional type venture capital crowdfunding models. More is expected in 2022 and within the time to arrive. So, let’s have a peep at what the current Blockchain development trends are for this year. The Blend of Blockchain with Artificial Intelligence (AI) The ones associated with mobile app development are not unfamiliar with what Artificial Intelligence (AI) is and how it has become a blockbuster in the technological arena. The basic algorithm of AI has enabled machines to perform functions that they were not programmed for. Now, just imagine if this advanced technology will shake hands with Blockchain, what the outcome would be. The question is how the Blockchain will further boost the AI and increase its potential to the fullest. We are aware that machines in order to offer its maximum output value and capacity, needs to have an access to the big data. The bulk of the big data is mainly available for the mainstream and is reserved for the analytics. Therefore, if you want to exchangethis data economically and hassle-free, the Blockchain would play a major role. The Blockchain technology is known for its robust security and so the big data providers don’t have to worry on that front. They can easily link up with the AI developers. This rather helps in the development of complex machine learning algorithms and devices can access the data for achieving artificial sentience. The Impact on Internet of Things (IoT) If the reports of the International Data Corporation (IDC) are to be believed, 20% of all IoT based industries will implement the basic level of Blockchain technology by 2019. In fact, the experts also believe that Blockchain along with Internet of Things will see the surge in the automated insurance policies. Furthermore, Blockchain will become a vital asset in the third generation security. One also cannot deny the fact that both these technologies will take the industries to a higher level as time progresses. Now talking from the digital transaction point of view, besides becoming securer, the speed becomes faster and also affordable. The business is also said to become automated and it will simplify the complicated centralized IT infrastructure. If this is not all then the micro-transactions also would be mechanized. The IoT is said to be more fortified. Blockchain Predicted to Become its Own Asset Tracking Tool The experts also believe that within the years to come, the tokenization process in Blockchain technology will gain abundance. If you want to spell it out then it is simply using the Blockchain tokens or coins that signify a few particular assets. Well, this is a game-changing trend in Blockchain for sure. As the token can be used to track an asset when it comes out from the supply chain, similarly, the tokens here are significantly used for representing the liquid assets in traditional currencies. Here there is no exchange risks involved due to Blockchain solutions. Blockchain Network to Integrate the Rule of Law The Smart Contract is closely connected with Blockchain and bitcoin. The Smart Contract is a code stored in computed and primarily used for automating the business operation process. So, for business firms looking to control the Blockchain solutions, this tool will become more prominent and can be used as productivity enablers. However, in order to resolve any dispute or disagreement between the two parties, the Blockchain is trying to enforce the rule of law. This is mainly because it is a decentralized currency and has got no authority. The two business groups will have to agree to certain rules before joining the Blockchain network. However, nothing conclusive has been found on how to enforce the laws. Moving from the Pilot to Production According to the experts, the Blockchain was getting focus mainly on the pilot projects. However, the fact was that some were getting dumped and others progressed to the production stage. So, the Blockchain is going to help the enterprises further in deciding what technology needs to be implemented to increase the value of the project. Blockchain a Boon for an Array of Industries Blockchain is bolstering a number of industries and the financial as well as the insurance sectors are the two most key areas. The transaction will become much easier with the help and advancement in smart contract. Apart from that, it also assists in supply chain and payment in international currency. The insurance sector is going to reap huge benefits from Blockchain. The Blockchain will make the process of claim settlement very simple. Plus, there will be no fraud claims. The trust factor of the users will increase and much more. The government, the education, transport and healthcare industry will also take benefit of Blockchain technology. Asia and Middle East to be Big Blockchain Markets As per the prediction and

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Tips on How to Identify the Target Audiences for Mobile App

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So, you have completed the mobile app development and planning to proceed to the next stage, which is launching it. But just wait for a minute! Have you done a proper and thorough research on your target audiences before releasing the app? If yes, then you are on the right track and if not, then first you have to identify who your potential customers are and then go ahead on the way. Well, don’t take the research work casually because your ultimate aim is to get more users on your app. In fact, one of the studies reveal that about 14% of the startups failed to get any user attention because they ignored users and indulged in poor marketing strategies. All this happened because they did not know properly about their target audiences. This is the age of sternest competition where you have no room for creating an error. Once the users churn your app, he would barely return back again. So, why should offer such an opportunity. You may have a great app idea and you think that could entire large number of customers, but let the audience decide whether that idea is really unique or not. You can get familiar with the taste of the users only by conducting a research. So, first you have to take some time out and decide firmly on your potential users. In fact, it will also help to save much of your time and money and developing the app would rather be uncomplicated. How Identifying your Audiences Can Prove Useful Well, as said that if you define your target audiences in advance even before starting to develop the app, it could prove highly beneficial. It improves the chances of achieving success becomes higher. In addition, it will allow you to add the app features and functionality according to the needs, taste and preferences of your audiences. Apart from that, it will also help to develop the optimum monetization scheme and prepare the best app specification. It also allows you to launch an effective marketing campaign. The Initial Steps of Conducting Research on Target Audiences Today millions of people are using Smartphones and various gadgets, having an access to N numbers of apps on both Android and iOS platforms. The consumers are looking something exclusive and unique in apps. For instance, if we take about the eCommerce apps, then according to one of the surveys, 85% people want to avail discounts on products similar to the ones last purchased. So, it would be more suitable if you divide your findings into two parts; general understand and secondary market research. The General Understanding In the general understanding you get to know the first nerve of your audience and you actually gather knowledge on the initial lines of market. For instance, if it a grocery app, then your target audience would include almost all people belonging to different age groups. However, since grocery shopping is largely associated with homemakers, your specific focus would be on women living in a particular region or state. But you cannot say that only women are your potential customers as men, students and others also use the app to buy items. Secondary Market Research Well, in the secondary market research, you have to go with a broader prospective and approach as it is a deep exploration. You must not forget to keep your eyes intact on the competitors and give special attention on people who would use the app more than others. Taking the grocery app example, you should concentrate on how often people order products from grocery app and what are the common items they buy, what is the popular mode of payment etc. You also have to consider the app reviews and ratings as well. Converting your Marketing Strategies More Effective Hiring the Services of Marketing Agency If you go to the Google, you would come across a number of local and offshore marketing agencies who are willing to offer their services to the client. You just to contact the professionals, explain what kind of app you have and pay their chargers. The big corporate houses can afford the price but for startups and small business, it could prove costly. So, Why Not Adopt the Cost-Effective Method Well, the best option is choosing the market research strategies that won’t pinch your pocket at all. To tell you more, there are a number of ethical and reliable websites and online statistics available, which could prove to be more than handy. When you search on the Google, you would get across many such as the Statista. It contains most valuable information, stats and other figures related to mobile apps, markets and revenues etc. You can draw a lot of info from there. Similarly, you have App Annie, which also provides important numbers on marketing insights. A lot of other websites offer figures and stats on different app categories. The Google Adwords or Google Trends will help you in getting familiar with who are currently online and what they are searching at present. For instance, if you find they are specifically searching for a particular product, you can add that into your category list. Then, there is Reddit that assists in figuring out what the target audience actually wants. Understanding the Demography, Behavior and Audience Lifestyle Well, you want to set best output from your efforts through research then you have to understand the demographics, lifestyle and behaviors of your audience. It is important to identify their gender, age, location and culture. This becomes more imperative if you have a travel or a restaurant app. Conducting Surveys In surveys, you directly go to your audience and ask about their preferences. Well, there are different ways in which you can conduct a survey. The first is combining landing page with Facebook advertising. In this method you develop different pages for different types of target audiences and connect them to a landing page, which contains the details of your products and services.

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Sports Betting App Development: Must Have Features & Cost Estimation

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It was about two decades ago in the year 1997 that online betting or gambling made its first appearance. Since then it has never looked back. However, the business related to betting took a giant leap forward as the mobile sport betting app was launched. Previously, betting was considered a more risky affair as people had to visit the online websites or visit the physical shops to place their bet on a wide range of sports activities. Betting is an age old traditional activity that is being carried from long time. In the 21st century, it has got technologically advanced and sophisticated as gamblers from worldwide can go for the bet with just single tap of button using smartphones. In fact, according to the statistics, there has been a tremendous upsurge in the market volume of online betting, which is expected to figure around $51.96 billion by the end of this year. Comparatively, this amount is just the double of the sum of what it was a decade ago in 2009. Betting or gambling is mostly popular in European and American continents as there are still a few countries including India, Japan and Middle East where gambling is considered illegal occupation. However, if you go through the media reports, betting is legal in most of the nations. The renowned betting apps like Bet 365 or William Hill have changed the entire scenario. So, if you are also looking to develop a betting app and delve into entire different experience, then don’t miss the further reading. You must note down an important aspect that each of the betting apps have varied features with different betting rules and methods. However, the one common prospect which all of these apps share is enhancing the user experience of the sports enthusiasts. They can watch their sport live, cheer the favorite team and player and at the same time place a bet to win lots of prizes and money. All these can be done using a Smartphone device, that’s it. The Indomitable Features of Sports Betting App Well, if you want to talk about the basic structure of the betting app, then usually it remains divided into two categories namely – the user panel and the admin panel. The User Panel The Login Feature This is one of the most common features that you would come across in almost all types of on-demand apps. Normally, the user or customer is required to log in into his account using email ids or user and passwords. Choosing the Sport or Player So, when you are developing the sports betting app, you have to provide a spectrum of options for sporting events on which users will be placing their bet. It can include football or Barclays English Premier League, basketball or NBA, Formula One, Rugby, Tennis or Grand Slams, Horse Race, Cricket, WWE etc. The list on the app should include all the names of the teams and players playing the sport. The betting rates for each of these teams are also displayed adjacently. Watch the Game Live The betting app also provides the facility with a screen so that he can watch the game live and see how it progresses. This will make the task easier to plan their strategy before placing a bet on any team or player. How to Bet – A Guide This is supposed to be one of the most vital features in a betting app. It contains all essential information on how a person has to bet on a particular game or team. It is quite useful for fresher who are placing their first bet through an app. In short, it is a guide for them. Info About Individual Player It is imperative to know each and every player playing the sport and more importantly who have they performed in the previous games. For instance, if you are betting on any jockey, then you should know whether he has won any earlier race or not. Keeping Informed About Match Schedules Apart from that you also have to keep your users informed about the future calendars and match schedules including the date and time. It makes it easier to plan their betting activates in advance. Choosing the Model of Betting A sport betting has various patterns and the user has the comfort of picking up the best one according to his preference and convenience. A few examples include Check-Raising, Check or Call, Check Min-Raise, Call, Call Raise, Folding the Flop, Always Checking the River etc. Different Categories of Betting Once you have selected the betting pattern, you have to choose the type of bet you are willing to place in the game. The type of bet usually depends on the sport on which the bet is placed. Examples of these include Head To Head, Single, Patent, Yankee, Handicaps, Multiples, Each Way and many more. Interacting with Others The app offers the facility so that the user can interact and communicate with each other and discuss about the predictions of the match. The Final Rank and Position You get to know about your final status whether you have won or lost the bet when the admin creates a new pool. Making Instant Payment and Start Betting The betting app will offer you the benefit of making instant online payment with just a few taps. So, it has payment gateway integration and user can pay the amount according to his choice of method. Support for Many Languages Since betting is conducted worldwide, it has to be multilingual. It should support the common languages spoken around the globe, so that user can choose the preferred language. The Entire Summary of Match The app provides the summary of the entire match so that the gambler can do a detailed analysis on the performance of each of the players. And he can also view the important turning points of the game, if he has missed it. Offering Offline Services as Well Well, your app has to also

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