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News App Can Prove To Be A Boon For Your Online Magazine

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Online magazines are the popular entertainment content providers that people seek. In today’s world where people are addicted to mobile phones, want all information right on their handsets. Whether it is an ecommerce business or education or news or media, every type of business that has online presence are moving towards having a mobile app developed for their business. Therefore, the native patterns of selling paper magazines and online magazines are changed to more of a mobile version of magazines what we call news apps. News apps can prove to be more profitable as it can help in increasing the reader base of an online magazine worldwide. Every newspaper company in the world, let say, Time of India, New York Times, USA Today, Hindustan Times, etc. are having a mobile application to facilitate their existing as well as new readers and also make more business with online advertisement. Same is the case with magazines like Time, The economist, Elle, Discovery, or National geography. They all have a mobile app to offer the seamless reading experience to their subscribers. This article highlights the factors that can prove that having a news app for your online magazine is indeed a boon for your business: Rich User Interface A news app can have a rich user interface that is interactive as well as eye catchy. An interactive UI allows user to find the content of their choice and also let them zoom in or zoom out, highlight the sections and save for the later read. There can be many interactive features that are incorporated in a new app. You can not only put the written content for your readers, but also show relevant audios, videos, and images. It is said that visual content is more engaging than articles. The content can be dynamically managed, can be edited or deleted as required. The app can be designed highlighting the hot news in the main section. All this designing strategies makes a news app user interface rich and dynamic, giving your customers an extravagant reading experience. A New Stream of Profit Making A news magazine whether it is paper or online, have certain ways of making profit, which are through periodic subscriptions, advertisements, paid articles and sponsored events. More the reader base, more the profits. But when we are talking about smart phone revolution and need of News App, it is mandatory to study how a news app can itself become a new stream of making profits. A reader comes to your news app for getting a real and fresh content related to the topic he likes. No reader is interested in banner ads and mostly they avoid looking at them. Also if you show advertisement pop-ups, even that is ignored and can impact on your reader base, as readers are more interested in reading the content. Therefore, such requirement of giving readers a seamless experience of reading and also displaying the advertisements can be catered by a news app. You can showcase sponsored articles right below the general article, or show a video in the bottom of the page. It will note even annoy the reader, deviating them from the main content and also show up the advertisement. Push Notifications If you talk about paper or online magazines, they can be referred by reader only when he/she wishes to. But if you have your online magazine as new app, you can use push notification feature to let readers be aware about the hot news or latest trends in the market. Every time there is a new article about latest trend that reader is interested in or any hot news, a notification is sent to reader. Moreover, a reader can control if he wants a notification or not, by enabling or disabling push notification service. Only a news app can give such facilities to your readers. Connects with Social Media Those people who are use to read your magazine are your loyal customers. But what about the rest of the world. How do you reach people across the world and increase reader base. To do so, social media are the right place to promote your news app/magazine. Let us take a case of Facebook, it has 1.86 billion active users per month. Promoting your magazine article on such social media app can bring you large audience. A news app can also have a feature to allow your readers to share articles on their social media apps. This way you can improve readers engagement on your magazine and trigger sales of your magazine subscription. Easy Navigation When it comes to magazine, the objective is to give reader something new and interesting to read about related to the subject’s reader is interested in. In the news app you can create numerous categories, a reader can select from. This makes a centralized place to view articles of all genre. Moreover, in an app you can highlight the relevant articles in the bottom of an article. Moreover, you can place a section of live videos, or breaking news, reader can easily access to it. These user friendly and high intuitive experience can be developed in a news app for your online magazine. Get your magazine in the eyes of people across the world by launching a news app. With latest technologies available in the market for iOS and Android platforms, developing a mobile app is not a challenge anymore. Read also: If you are looking to build your own news app for your online magazine, then feel free to contact us. We’ll be happy to assist you for the project’s cost estimation, development time and more. Blog Source- https://www.mindinventory.com/blog/news-app-can-prove-to-be-a-boon-for-your-online-magazine/

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Why Create a News App to Kickstart Your Online Magazine?

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At this digital age, people are captivated by smartphones or other mobile devices. They want all necessitous info to be found at their fingertips. Here comes the arrival of the online magazines that are a popular and credible source of entertainment meeting users’ requirements. Regardless of the different domains of the ventures, every organization that maintains its online presence has included a mobile app to improve its businesses. And this brings the development of news apps that intensifies the prospects of online magazines. If you have a live and running online magazine and you want a lot of users to read it, you must require a news app to draw more traffic and last in the present competitive market. According to Statista, 52.2% of all site traffic globally was produced through smartphones in 2018. And undoubtedly the percentage has increased in the last year as well. Hence, it is evident that mobile optimization is required to boost client experience for an online publisher. Today, almost every newspaper company has a mobile app to retain its current users and draw new users also. These news apps are utilized for improving companies with virtual ads. In terms of magazines, they have also included a seamless and amazing reading experience for readers and followers using mobile apps. Why News App Development is a Significant Investment for Your Business? Here are top reasons why you should seriously consider investing in a news app for your online magazine business: Revenue production by a new channel A digital magazine boasts different methods to generate revenue through paid subscriptions, paid articles, and ads. The follower and reader base is straight equivalent to the revenue. Nevertheless, in terms of news apps in this smartphone era, you should assess the scenario regarding apps’ conversion into a new source of profit. News app users reach out to such applications to involve in a captivating and good content associated with their choices. You must note that readers are not attracted by banner ads and they try to avoid them completely. Hence, you may avoid such pop-up ads because users just concentrate on the news content instead of ads. News apps offer a great reading experience and simultaneously display the ads helpfully so they don’t annoy users and distract them from the focus on the content they are reading, yet showing the ads simultaneously. People’s preference for mobile apps over websites Since almost 85% of consumers like mobile apps more than mobile browsers for online shopping, the same reason goes for news apps and online magazines as well. As per a survey done by Compuware, users choose mobile applications because they are quicker, more feasible and simpler to browse and provide a better user experience also. So the same conveniences they can receive from a news app. Better UI A news app features a great UI that is quite interesting, attractive, and easy to use. Such kind of interface allows users to make their search options more organized, highlight some segments, and save the content to read in the future. You can integrate more appealing features into a news app. The app displays not just published content articles but also some relevant audio, video, and image data to retain users. You can modify the news content according to your requirements. The app should be built in such a way that the most recent news can always be displayed on the main page by highlighting them. If your news app has a good UI and rich content, it will certainly offer users an amazing reading experience. Carefully tailored for individual readers Several tools permit marketers to customize ads for site visitors. Nevertheless, such an option is not available for organizing news content on maximum news websites. A news app permits you to gather information regarding the users’ behavior and interests and improve it to organize content depending on the individual’s requirements. If you follow some big publishers, you can see that their news apps are just a mobile-friendly version of their sites. So get an app that performs differently and beat your competitors. Apart from using the app’s machine learning technology, you can also use users’ feedback to personalize your news app’s content. Users will love to share their feedback on their newsfeed. Push notifications Based on the choice of the users, an online or physical magazine is accessed. Nevertheless, in case an online magazine is accessible as a news app, you can enable push notifications for alerting users about any vital or current news. Users can also enable or disable this feature. These features can only be integrated with a news app to improve the reader base. Better user experience Sometimes news sites overload users with lots of content pieces, such as ads, videos, images, pop-ups, stories, etc. And this may often annoy website visitors. On the other hand, a news app, by its nature, makes you savvier with a small navigation space you have. This helps you concentrate on user experience by separating an overloaded newsfeed and categorizing news into seamless feeds and chunks of stories and headlines. Easy navigation Associated with magazines, the primary target is to offer the readers some exciting and fresh news that are related to readers’ preferences. Many groups are formed in the news app and the reader can choose any one of them. A hub is made to let readers view articles of every categorization. Using news apps, the associated articles can be highlighted and focused at news content’s bottom and further, live videos and breaking news can also be spotlighted so the app users can avail them easily. Sustains engagement An engaged and promising visitor opens your app many times a day and returns frequently. News apps provide ample chances to sustain engagement by empowering and supporting users to choose and save their favorites, rate news stories, avail unique stories, play different games, submit their content, and earn rewards and loyalty points. Associating with social media Let’s accept the fact that magazine readers

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