UXDLAB SOFTWARE

mobile app developer

How to Develop Mobile Apps That Attract and Retain Users

Today mobiles are ubiquitous and use of smartphones for shopping is becoming trendier in wake of wearable devices and their attachments with smartphone apps. Medium to big e-commerce businesses are spending a good deal of their budgets on mobile application development. However, success of mobile apps for a business is depending on many factors and attributes, but mobile development approaches are affecting a lot. If you have good team of mobile apps designers and mobile app programmers, still you need some extra efforts to make it a success legend in the market. Today if any end user is downloading your shopping app, that is a big honour to your business and matter of pride for your app development company, as very few apps can be stored in smartphone and use frequently according to the recent surveys. Establishing a Personal Touch with Users Thus, it is imperative to welcome or greet your users with a warm welcome message at first place and establish a good rapport at first encounter. If you use in app tracking analytics tools, you will know your users the best and based on their behaviour with your app, you can offer them personalised services. There are many ways to offer personalization in your mobile apps such as… Personalized ContentIf your mobile app has good and enough introductory content, you can engage them further and bring them quickly to their targeted places i.e. at products/services. Now, the real game of programmers starts here. Now, you have some prerequisite data to predict their personal choices and their personality. Thus, you can offer them highly personal content automatically or upon requests. This way you can give more informative content to the new users and to-the-point content to the repeated loyal customers. No doubt, your content may not restricted only up to texts, but may include relevant images and other multimedia content like video. For instance, instead of long textual descriptions about how to use products, you can embed a video depicting entire process in very decent and comprehensive manner. Personalized IncentivesJust like content, you can go to offer various incentives using same techniques and technologies in the mobile apps. Based on previous purchased history, social media profile, and many other ways, you can know that which sort of incentives/offers will work for your particular users or groups of users based on their location, culture, or demography. You can forward aiding products, vouchers, coupons, gifts, badges, awards, points, and many other kinds of incentive upon new and regular purchases of the users in your mobile apps. Taking Care of User Experiences-Performance-Usability If you have genuine team of mobile app developers at your side, you can win battle of success in mobile app market and in your own niche. As recent trends of offering excellent user experiences and best app performance, may give an edge to your mobile apps through word-of-mouth i.e. viral marketing. This way you will get good reviews on your business websites or in App store/marketplace for your app due to satisfied users. Usability will offer you best ROI. Offering easy to use navigation, checkout process, guest check-in, advance search features, and attractive UI with smooth interactions may bring good traffic as well as convert them into your loyal customers forever. Blog Source- https://www.mindinventory.com/blog/how-to-develop-mobile-apps-that-attract-and-retain-users/

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Quality Assurance – Does Your Mobile App Developer Guarantee It?

When an app developers develops a new mobile application, he must remember that Quality Assurance or QA has a vital role to play in it and never overlook it. An app can be successful only if QA is involved in all developmental stages be it the creation, concept, requirements for analyzing, test specifications, testing app’s early visions and also releasing of the final product. Most often, developers fail on carrying out proper Quality Assurance, a reason problems can happen after the launch of an app on the app store. Proper QA testing can help you to ensure that the apps are working properly. Let us analyze how QA plays a vital role in every phase. Phase of preparation This phase comes in action even before the development of the app has been commissioned. It gets completed before the app’s first assembly takes place. Some of the major activities in this phase are identification of target device, introduction of functional requirements, developing the test documentation and then preparing its environment. In order to determine the target devices, one must figure out which devices will be supported by the application, what is the OS’s earliest version that needs support and identification of popular models. Functional requirements Here, the developer must define whether the app can be installed or is browser-based, whether or not it is self-contained and whether it will interact with a database, a website, social networks or other apps. Test documentation Some apps require high-level documentation and the tasks performed are not complex but can be completed with some clicks. If this is the case, detailed instruction needn’t be created for testing. Feedback from users Apps which are an updated version in itself are quite helpful in analyzing user feedbacks and their reviews which are posted on the marketplace. The end users find and document the problems which later on help identify the app’s shortcomings and rectify it accordingly. This is how a new version helps to solve a specific problem which the app might be facing. During testing, end-user concerns should be listed separately and paid special attention to. Testing environment The required apps on the mobile need to be installed to create a test environment. Moreover, the required apps also need to be installed and configured on the computer of the QA engineer. Apps such as Android SDK and iPhone Configuration Utility might be included in this. The process then starts after the first assembly is integrated and ends when the product development gets completed. Multiple assemblies are tested at regular intervals. Such a testing helps a QA engineer to empathize with the user but with a detailed knowledge of the principles and settings of the device and app features that are being tested. Controlling phase The draft is prepared for release in this phase after the end of the product development. A detailed testing is carried out in this phase which helps to stabilize the app and do away with minor defects if any. Moreover, in this stage the app is tested for loss of auxiliary modules. In this stage, features can be added and settings changed which will not be visible in the app’s final version but are done so for testing and development purposes. However, before the app is made available to the public, the features and settings used to develop and test are taken away. Acceptance testing This is the final phase where the app is checked to match the acceptance criteria. A set of typical test cases are used to perform this test which are based on the requirements of the app itself. It is the results of these tests which help the customer decide whether the app is good enough to be accepted or not. It is only after all these test phases are carefully carried out while the app is being developed that the developer can be sure that he has ended up with a functional product and the app is ready to hit the market. Blog Source- https://www.mindinventory.com/blog/quality-assurance-mobile-app-developer-guarantee-it/

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