How to Make Your Event App As Big As Eventbrite?
Based on data from analytics firm Localytics, 25% of users abandon apps after a single use. Additional research claims that the average mobile app can lose up to 77% of daily active users (DAUs) within three days of being downloaded. But more alarmingly, Gartner quotes that 9,999 of 10,000 consumer mobile apps failed in 2018. You guessed it. In the jam-packed app market, competition is fierce. And it continues to grow as thousands of new apps enter the race every day. So it’s going to get continuously harder to get noticed, even if you have a ‘great’ app. You’re going to have to channel your efforts in the right direction. You cannot afford to make any mistakes. In such a situation, it’s natural for app developers to look up to others that are currently successful in the app world. As role models, they help brands create realistic goals and focus on long-term achievements. Well, in the realm of apps, Eventbrite has done precisely that. What’s So Special About Eventbrite App? As a renowned custom event app, Eventbrite helps deliver a personalized experience. More importantly, this app integrates every team member seamlessly into the process, from the tech-savvy attendees to the sponsors to the event managers. But no matter which aspect you look at, Eventbrite has proven to carry an exceptional mix of features with finesse. And that is allowing the app to stand out in the crowd. Yes, it’s definitely more than just about the ease with which people can use it. In fact, it’s a combination of characteristics, such as how the app promotes the sharing of information through real-time updates and how it drives active participation with the aid of targeted notifications. From wowing the users to showcasing the unique brand name, Eventbrite has displayed consistent performance like no other. Do You Aspire to Be Just as Popular? Yeah, we know how tough it is to be a successful mobile app developer. But there are many in the same boat. So welcome on board. This blog will take you through all the essential aspects that Eventbrite has incorporated into its strategy. If you have read our blog Characteristics of a Really Successful App, you will come to realize that there is a crucial ingredient to mobile app success. Not only does your app need to have numerous essential features, but you must focus on creating a demand for your app. One of the best examples that you can easily relate to is the fact that every time a new iPhone model rolls out, people want to buy it immediately. Did they need a new phone at the time? Probably not. But they buy it anyway. Apple makes sure there is a need for its devices. This is the kind of hype you want to create for your app. In order to do that, your app must be dependable, perfect, and user-friendly. But these are only a few of the things that are making Eventbrite so memorable. What Makes Eventbrite Such a Successful App? Several elements influence and contribute to the success of an app. If anyone of these components is missing, the level of accomplishment will not be the same. So let’s take a closer look at the characteristics of the Eventbrite app that you should implement while developing an event app. Unique App Concept The developers of Eventbrite took something that was complex and transformed it into a simple and straightforward one. Plus, they took a service that was primarily accessible only to the top end of the market and made it available for everybody. So Eventbrite’s Unique Selling Point (USP) is giving organizers and event managers a chance at self-governance. People can now experiment with their level of creativity with the help of this app. And with the confidence in the technology backing their ideas, anyone can create, manage, host, and run an event. So whether it’s a concert, business meeting, or a social gathering, Eventbrite is a one-stop solution for scheduling, planning, organizing, payment solutions, and ticketing. So create a USP that differentiates your app from others in the market. Look at the competition and identify what it is you need to do. What are you offering that competitors aren’t? Will your app provide services/products for the lowest cost or the highest quality? Better yet, will it be the first-ever product of its kind? Expert Advice: The unique app concept is reflected in the useful functionality of your app. The core aspect should be to allow users to change their behavior so that the app fits perfectly into their daily routine. The more the dependence on your app, the higher the demand. Usability It’s essential to understand the core feature of your app. With Eventbrite, developers have preserved the simplicity of the services and made long-term goals achievable. The app also targets an audience in order to promote upcoming events. In fact, organizers can customize information to inform people about them through messages and posts. Moreover, customers can effortlessly surf and book tickets to favorite shows and events. So yes, usefulness is a significant aspect that has helped Eventbrite gain fame. Developers knew that creating a tool that offered a great deal of flexibility would be one of the contributing factors to its success. And that made it a perfect app for every type of event, and every size. You must work on discovering people’s pain points and ensure your app aligns with them. Providing real value to consumers can make any app successful. That’s because users will be attracted to it. And if the app continues to cater to their problems, they are soon converted into loyal customers. So it’s imperative to understand and define your potential users. But you must also evaluate and learn from your competitors. Expert Advice: Even if an app resolves an issue, it must also be user-friendly. For instance, if it takes too long for people to figure out how the app works, users may not have the
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