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Why Your Business Needs an App

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The world of business is an ever-turning, ever-changing, and ever-evolving one. Those of us old enough to remember the world before the changes that the advent of the internet brought about, will remember business being, well, considerably slower than it is today. However, with the rise of the web came a remarkable level of adaptability and change, and it wasn’t long before business was leading the way on the path that the rest of us ultimately followed. Now, in the second decade of the 21st century, that pace of change hasn’t slowed on jot. In fact, the foot is still firmly on the acceleration pedal, and as all good business people know, to stay ahead means to maintain the edge on your competitors, and embrace change in all its dizzying glory. The internet is old news, and there can’t be many businesses out there today without a website, an online store, and the full gamut of internet-based tools at their disposal. However, there are still plenty of businesses out there which are lacking an app. Make no mistake, as the net continues to find its home on mobile devices, and people continue to use their smartphones as their primary tool for pretty much everything, having an app for your business really is key to your ongoing success. To not have an app for your business is to miss out on a massive array of opportunities to take your products or services further, and that’s just the start of it. Your job as a business owner is to establish a deeper, more lasting, more trusting connection with your customers and clientele… and there’s no doubt about the fact that apps are the easiest, most easily digestible, and most effective way of achieving precisely that. Let’s take a look at a handful of compelling reasons why your business absolutely should have an app, and why and how an app can genuinely take your company to new heights of communication, efficiency, and customer-focused success. You Can Easily Communicate With Clients This is the big one. An app for your business allows you to open a direct line between your company, and the smartphones which you clients keep on them all day, every day. Your job as a business owner is to establish an open, free-flowing channel of communication between yourselves and your customers… and a smartphone app facilitates this in ways which would have been unimaginable only ten years previously. Have a special offer in your store? Have a new blend of coffee in your cafe? Want to promote a particular service, keep your clients updated on company news, or remind old clients of what you do best? An app allows all this and much more to happen in an elegant, unobtrusive, and sophisticated manner, which is proven to have high rates of efficacy among your customer base. With news feeds on your app, those customers who take an active interest in what you do can stay updated on all your company news. You can even open comments threads or have social media integration to ensure that it’s a two-way channel of communication, inviting feedback and questions from your app holders. Such things make customers feel valued and part of your business’s ‘family’ – and that’s a powerful force which is typifying a very 21st century way of working. The same approach also facilitates business-friendly actions, such as upselling customers on their purchases, running loyalty card-type promotions via a digital platform (rather than the cumbersome and easy-to-lose physical cards), and keeping customers informed of ways they can gain a closer and more significant connection with your brand. Push Notifications Keep Customers Engaged One of the main benefits of having an app for your business is the fact that you can send push notifications to your app users with ease. This pop-up messages can be used to inform customers of important news or developments, remind them to visit your web store or use your services, or just prompt them towards a certain page on your app you want them to see. It’s a great way to forge that lasting connection between your business and your customer base, and keep them feeling as though you’re interested and willing to maintain a real relationship. Improve Team Communication Your business app isn’t just about connecting you with your customer base. Apps are also fantastic for businesses which require great communication within your own team and do away with some of the more awkward or cumbersome old-fashioned ways of communicating. If you need to send a message to all your team members at once, then making sure your staff have an app which keeps you all in touch is a great way of doing that. What’s more, with a custom app, your business will be able to set up efficient task managers which allow jobs and tasks to be designated to team members in clear, user-friendly ways. These kind of app add-ons are hugely successful in businesses where team members have different roles at different times, and who need a certain amount of flexibility in order to work effectively. Furthermore, apps are highly effective when it comes to onboarding employees, and ensuring everyone is kept up to date at all times. Make no mistake, team communication via a custom business app is the way forward, and streamlines work like nothing else! On the Go Inventory Tracking If your business requires inventory tracking or stock taking, then a custom app can be nothing short of a godsend. Automated systems via mobile apps are easy to implement and can save team members from drowning in spreadsheets and gaining headaches from keeping on top of sales and orders. Elegant, effective, and fully automated, our clients absolutely love the time and effort saving aspects of a quality custom app! Boost Customer Loyalty Having and maintaining a workable and successful business isn’t just about keeping operations streamlined, selling products, and staying on top of orders and deliveries. Today, customer loyalty is also

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Why Every Aspect of Your Business Is About To Change

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Making a small business successful is no easy job. The world of small businesses is filled with competition, which is why you need to find a way to make your business stand out. The best way to do this is by using the power of technology. Over $4 trillion is spent by businesses around the world on technology each year. Your main goal should be investing in the right technology. Most business owners fail to realize just how much a great app can change the way they interact with customers and consumers. Read below to find out how every aspect of your business will change if you invest in the development of a mobile app. Make Cultivating Customer Loyalty Easier Keeping your small business successful will require you to focus on keeping existing customers engaged and loyal. The modern consumer has more choices than ever before when it comes to the businesses, they can use to fill their needs. Realizing how important customer loyalty is can help you make the right business decisions. With the help of an effective and engaging app, you will have no problem cultivating customer loyalty. The best part about developing a mobile app is the fact that you can send push notifications to customers that download it. These notifications should be used sparingly so they retain their impact. Sending out notifications to inform customers about current sales you are running or to provide them with an exclusive coupon is a great idea. By reaching out to customers via their mobile device, you can keep them interested in what your company is doing. Increasing customer engagement levels is a key component of keeping modern consumers loyal. Improving Your Company’s Visibility Some business owners think that using old forms of advertising like billboards and other types of signage is the best way to make an impression on potential customers. In reality, modern consumers spend more time looking at their phones than they do checking out billboards in their area. Capitalizing on the fact that the average American spends up to two hours a day on their phone is easy when investing in a great mobile app. With a mobile app, you can stay connected to your audience. Ideally, you want to update your app on a regular basis to ensure it looks fresh and modern. Making sure your app features accurate information regarding your industry and how to get in touch with a member of your team is also vital. When making changes to your mobile app, you need to test and monitor it closely. The last thing you want is for these changes to affect how your app functions. Allowing app developers to perform an analysis of IIS logs will help you pinpoint any problems that may exist. Trying to do this complicated work on your own will usually backfire. This is why paying knowledgeable professionals to manage the technical aspects of your app is so crucial. An App Is a Direct Marketing Channel Each year, business owners spend billions of dollars on marketing and advertising. For most business owners, creating an online presence is something they are very passionate about. It will usually take a long time before the fruits of your online marketing efforts are evident. If you are looking for a way to create a direct marketing channel to interested consumers, then a mobile app is a must-have. Inexperienced business owners fail to realize just how many different functions a mobile app can perform. For instance, your app can be used as an advertisement for your products/services. You can also create an app that allows consumers to book services or buy products with the push of a button. During the app planning phase, you will have to figure out what type of program you want to provide consumers. Regardless of what your app goals are, there is a developer out there that can make them a reality. Sending out push notification reminders to the users of your app regarding your products/services can help you increase revenue substantially. However, you need to be selective regarding the notifications you send out. Ideally, you want to break your audience into segments and only send these segments notifications and offers that apply to their needs. The only way to do this is by collecting data with your app and using it to optimize your marketing campaigns. A Higher Degree of Customer Service As an experienced business owner, you have probably dealt with your fair share of irate customers. While this is not something most entrepreneurs look forward to, it is the price of doing business with the general public. Most business owners fail to realize that a mobile app can help them provide a higher degree of customer service. Making your new app multi-dimensional is the best way to get the most out of it. Not only should your app act as a marketing tool, you also need to provide consumers the ability to send messages or call a member of your team if they have a problem. The easier you can make it for a consumer with a problem to address their issues, the easier it will be to defuse tense situations and avoid losing customers. Incorporating chatbot software into your mobile app can be a game changer. These programs use the power of artificial intelligence and information you input to answer questions that consumers may have. Allowing this AI-infused technology to handle frequently asked questions will help to save you time without skimping on the amount of customer service being offered. The last thing you want is for a customer or consumer to leave your mobile app without all of their questions answered, which is why chatbots are a great investment. Finding the Right App Developer Takes Time If you want to take advantage of the benefits that mobile apps can offer your business, then finding an experienced app developer is vital. Before hiring an app developer, be sure to take a look at

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Why Should Startups focus on Android Application Development?

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Online businesses are moving their website based business to mobile applications. And why not? Today most of the mobile users have smart phones and like to have all the information on their handset. Not just this, there are other advantageous factors of having a mobile app. For e.g. it is easy to navigate, uses less storage space on servers, faster to operate, stronger enough to handle web traffic, etc. If we check worldwide statistics, smartphone market grew 13.0% every year, whereas Android dominates the smartphone market with a share of 84.7% giving tough competition to other OS based smartphones to survive. During last year’s Google Nexus press event, the company announced that there are 1.4 billion active Android devices worldwide. Google CEO Sundar Pichai stated during the press event that Android devices has doubled in the last year in India and Vietnam. Presently Android has become a market leader in smartphones, and businesses are making huge chunk of revenues by shifting their online business through android mobile apps. The startup mobile app development companies must target android application development for faster growth and success. Why Android App Development is The Right Choice for Startups Here are some business advantages that startups can get through android app development: Ample of Opportunities Everyday millions of android apps are downloaded by smartphone users globally from google play store. This indicates that users are looking for more innovative apps that can fulfil their requirements in easier and faster ways. Most of the companies are hiring android developers to create apps specific to their business. If startup companies focus on android app development by establishing correct resources in place, and showcase their capability of innovating using android, then there are ample of opportunities in the market to be catered to. Higher Returns on Investments Since Android is an open source platform, the development costs incurred are very low as developers can access to the SDK and development tools for free. Not just this, there is large pool of android developers available in the market with updated skills. The investment that a startup needs to do is in experienced resource and app marketing. In return, the app stands a big chance to yield profits. Higher Productivity The app developers can save their efforts by using Android Development platform, as there is a large number of code libraries that are available for use. Such readily available scripts just required to be run, which in turn saves huge amount of time in developing a particular feature from scratch. Therefore, developers can achieve higher productivity and launch app faster in the market which improves time to market the product. Open App Distribution Globally Android apps are sold and distributed over the world biggest open market that is Google Play. More than 11.1 billion apps downloaded in Q1 2016 from Google Play. It allows you to control how to publish the app, publish whenever you want to and as often as you want to. You can decide whether to publish an app to specific targeted segments or to worldwide. It lets you decide whether the app to be sold at a price or for free. Since you have all the controls to market your app, you can drive your business at your own ways. Feature Rich Applications Android app development platform offers easy in-house customization to make your app more dynamic to fulfill the business requirements. The set of development tools and open source code libraries available, an application can be made interactive and feature rich. The more features an app offers along with a user friendly design, the more customers prefer to download the same. Interoperability Every business has different processes for managing the operations. To manage various operations simultaneously, there are many systems working hand-in-hand and there is requirement of developing an enterprise mobile apps that are compatible and inter-operable with third party apps running on cross-platforms. And android is has successfully proven to be the platform to develop such enterprise mobile app that can inter-operate with apps on cross platforms. Easily Available Resources Not just the android development SDK is available easily, but even getting experienced android app developers is easy nowadays. Which helps startup companies to recruit the required skillset in a less time and start working. Even in case of attrition, the startups can easily find the replacement. Hence, human resource skills requirements can be fulfilled easily if you select android app development platform. Publicity and Customer Reach This is one of the prominent business benefit of an android application is that you can get open publicity on Google Play. There are millions of people visiting Google Play every day, which gives your application to get noticed. You can also opt for marketing plans on play store to promote your app and get higher downloads. Mobile app startups are having limited budget and resources, which is required to be used strategically to gain optimum output. Hence, Android platform suits the best development platform to develop and maintain the mobile apps. Moreover, the android app market is booming at rapid speed, which makes android even more preferred platform to launch your app in the market. Having your app made on android platform also gives you wider reach to customers around the world. So if you have a mobile app startup then focusing on Android can be your profit yielding tool. Blog Source- https://www.mindinventory.com/blog/why-should-startups-focus-on-android-application-development/

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Improve Your Business ROI with iBeacon Apps

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iBeacon was developed by Apple and it’s a technology that uses Bluetooth low-energy proximity sensing to transmit signals which mobile software use to trigger their own push notifications. Basically, information is transferred at per location, after the signal is picked up from devices that are in the close vicinity and support the sharing of data using low energy Bluetooth. The application is alerted by the device when it reaches the range or it drifts away from the other beacon device, and sometimes, the signal is lost because it meets obstacles such as thick walls, metal doors or other objects. This new technology is a breath of fresh air for businesses, as it can shake up m-commerce, travel, retail and many more. This protocol was created to bring a new way of offering location-based information and services to Apple’s devices that run on iOS, including iPad, which are capable of emitting and receiving iBeacon signal. However, the beacons aren’t made by Apple, but by third-party manufacturers (BlueCats, BlueSense, Estimote, Qualcomm and others) who must have a license for building them under the MFi Program. The iBeacon app will pick up signals beamed from iPhones supporting sharing data with Bluetooth low energy (BLE) and it will even understand ibeacon distancing. How Can It Be Implemented In The Real World? iBeacon was brought alongside iOS 7 and the compatible devices are iPhone 4S and later, iPad 3, iPad mini and iPod touch (5th gen. and later), but the same BLE technology is also supported by Android 4.3 and later and since 2014, it started being used in the US retail stores, airports and many more. So, if you own a business and you’re thinking about taking advantage of the iBeacon technology, here are some ideas that will help you improve your return on investment: iBeacon for Retail Stores iBeacon applications are being implemented in more and more retail organizations because it allows users to check out product information, or details about special deals or sales events. When customers enter the store, the app will detect their devices and it will even ask users if they are interested in buying the latest models. Integrated Into LED Lights General Electric and Philips started introducing LED lights with Bluetooth LE and it seems that retailers are enjoying these new lower-energy lights because they can cut costs. And shoppers who open a companion app while visiting stores will no longer have to ask around where they can find a specific product, because thanks to the beacons’ communication with their phone, they will know exactly where the item is located on the map of the store. iBeacon For Travel Travelers who are using an iOS or Android device will receive relevant notifications depending on their location, such as information about places they can visit, restaurants, where they can eat, or cheap hotels where they can sleep overnight. Also, after checking in at the hotel, customers will start receiving alerts for special offers. Many low-cost companies are using iBeacon to reach the customers in airports and to remind them to present their passport or to follow other rules imposed by the airport management. iBeacon For Entertainment Industry If customers play their favorite games within a shop, they receive virtual rewards. Also, when passing by a cinema, mobile users can get information about what’s playing and if they’re in lucky, maybe they can even receive vouchers. Other partnerships can be made between music companies or magazines and public or private transportations, so before customers will board a train or plane, they will receive notifications on what artist to listen to or what articles they should read. iBeacon For Automotive Using beacons, users are getting better traffic estimation and forecasts or they are able to unlock their cars and perform similar actions using an additional application such as Silvercar. iBeacon For Personal Use Some people “forget” to take out the trash and they need “someone” to remind them to do that. By adding a beacon to the trash can and setting an appointment to “take out the trash” daily, at a specific hour, food debris will no longer sit for days and rot in the trash can. iBeacon will also inform users to take their umbrella if it will rain in that day, and while they’re at home, they will no longer have to manually turn on the lights, as beacons will activate appliances. This means that when heading to the kitchen with the phone in the pocket, beacons will turn on the lights in the room. If you are looking for professional iBeacon app development, look no further than our portfolio. We have qualified, experienced and talented iBeacon developers capable of developing iBeacon apps for businesses of all sizes and industries. Blog Source- https://www.mindinventory.com/blog/improve-your-business-roi-with-ibeacon-apps/

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Top Things To Consider Before Developing Business Mobile Apps

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Mobile apps are becoming vital parts of both personal and professional lives everywhere, so companies need to keep up with the trend. Whether you want to create a messaging app, a task-giving app or anything in between for your employees, as a business CEO you need to take in consideration a few tips & tricks mobile app developers have for you. A study made in 2016 showed that companies worldwide have been turning to mobile apps to communicate better with their employees, with a 52% raise in business mobile apps from quarter to quarter. However, people are expecting more & more from business apps, even though they are usually not very advanced in design. Think about who is using the app – your employees The employees can bring you a lot of insight of what they expect from the app and what they think would work best for their workflow. You could make a questionnaire regarding app features to find out what would be the best app for your users. Identify the problem The questionnaire could be your base in finding the problem that you need to solve by creating app: whether you need to deliver tasks faster, have better communication between departments or have a platform where employees can suggest new projects for your business. After you identify the problem, you can start on creating the solution. Simplify your application People don’t want to spend hours on an app to find out how they can use the features that they need. The solution is to simplify the design, make it simple and elegant, with menus and sub-menus that will help the user identify the right feature they need. If you want to include advanced features, make sure to include a special menu for those, so the employees that need them know exactly where to look. Releasing the app when is not fully finished is not the wrong thing to do If you need to use the app as fast as possible, you can include the main features needed and release it for the employees. If you promise to improve on the app, the people that need to use it will surely not be mad and will use it in the draft form until you can release the final version of the app. It might be even better to release it before it’s done, because employees could help you build it by acknowledging any issues they found with the app. Don’t forget to prioritize As we said before, the draft version of the business application could have imbedded just the main features you need your employees to use. So prioritize! Find out what are the most important features you need, and then add them to the app in time. After all, time is money! Think about what you will need the app to have 10 years from now This app will probably be used for a very long time from now, so think about features that your business will need in the long run. After you identified what these attributes are, include them to the main ones you had set in the previous step. Think about the devices that will download this app If your business doesn’t offer the same work smartphones for everyone, your employees most definitely have different devices that have touch screens with different qualities. Optimize the app for different mobile devices, so users won’t find any difficulties with your app. Get help from companies which develop apps as their main activity In today’s day and age, developing apps from scratch is too much of a headache. Mobile app development companies can help you develop apps from the first state of development, to A/B testing and more. So don’t get your head wrapped in trying to create it yourself, as the people that do this for a living will do a good job creating the app and won’t charge you as much money as it would cost if you do it alone. Take in account your server What we mean by that is that the server needs to be able to receive data in real-time and easily spread it to all of your employees. This will help you increase productivity as well as help you speed up the process of working on a project. The mobile platform used is very important The platform will change the way you communicate with your employees, as well as other companies and even clients. If your app can collaborate with other apps (social media ones, or data transfer ones), the work experience will be optimal. So, take in account these aspects of the app when you choose your platform. Conclusion In conclusion, you shouldn’t try to develop the app from scratch, but employ a specialized mobile app development company to create it for you. Don’t forget to listen to your employees about special features they would like to see on your business app, as well as ask them about bugs and issues they found with it. Optimize your application for different mobile devices, and you should be good to go! Blog Source- https://www.mindinventory.com/blog/top-things-to-consider-before-developing-business-mobile-apps/

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How Mobile Application Can Boost Your Business?

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Mobile applications are enjoying an outstanding popularity. The high level of success isn’t granted just by the nature of apps themselves, but also by the fact that apps run on smartphones, and smartphone business is in full bloom. If you take into consideration that the vast majority of people that use a mobile phone are using a smartphone, when not that long ago people would be in awe over a mobile phone that had a VGA rear camera, or a flip phone, it’s easy to see how aggressive this climb to the top has been for smartphones.. And mobile apps only add to the hype, bringing in massive amounts of hits, depending of course on how popular the app is, and what purpose it serves. There are a few market places for apps online, one of which is Apple App Store, where people can download and use applications developed for Apple’s own operating system, iOS. The iOS market share is pretty substantial, as it is in a constant battle with Google Play Store, and even the most pessimistic would have to agree that it is at the very least in the top two market places. Put all these elements together and you got yourself an incredible opportunity in the form of a fresh new platform that everyone is connected to. Mobile apps and business Mobile apps have the potential of boosting any business or venture from its current state, despite how much recognition it has manage to garner up until now. So whether you’re an up and coming operation or a top dog in your branch, you can use the services provided by a mobile app to boost not only the image of your company, but also the internal performance and overall efficiency. Mobile apps can serve as gateways towards new potential customers and for companies that have yet to make one, an unexplored realm of possibility. Mobile apps for the customers Making an app for your customers means making an app that will help them. What that means is that this app should help you better understand your clientele and stay stronger connected to the people you are selling to. On the other hand, what the customer should get out of this experience is a facilitated access point towards your goods and services, and a reverse opportunity of getting to know you better. Mobile apps can be both a treat for already loyal customers but also a way of saying Hello to new customers that haven’t found your venture yet. With this app, people can see all the different variations of services that you are offering, as well as prices, limited time offers and special deals. If you want them to buy something, then making sure they know about it is the first step. Mobile apps for the employees Mobile apps can be a great way to bolster your business on the outside with the customers, but also from within. Your employees can also be treated to a company app that allows them to complete various tasks a lot easier, increasing their productivity and efficiency in the workplace, which in the end translates as a win for you. The right reasons Creating a mobile app for your business is a smart idea considering the times we live in, but you must tread cautiously. Mobile app users will sniff a bad app from a mile away, and if they decide to kick yours to the curve, you might not get a second chance to impress the same crowd with a second app. You need to make sure that you know exactly what your app is going to do, and more importantly, you need to make sure that you are creating something your customers really need. Don’t just throw together an obsolete app with your business credentials on it and hope for the best. If you are going to be successful in bringing in new customers, as well as improving your relations with the existing ones, you need to make sure your app stands for something. Conclusion That being said, the sky is the limit when talking about the benefits of mobile applications in the workplace. As we continue to witness the endless popularity of smartphones and mobile apps, you can rest assured that the right app representing your venture will rack up major rewards. Blog Source- https://www.mindinventory.com/blog/how-mobile-application-can-boost-your-business/

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Know How Enterprise Apps Benefit in Streamline Your Business

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Business applications or enterprise applications are popularly used in present times in corporate environment. Enterprise apps are large apps and become scalable, user-friendly, and data-centric as well as deliver great advantages to enterprises. With advancements in mobile app development technology, enterprise apps become popularly used by the small, mid and large sized businesses to streamline their critical processes and enhance efficiency. Based on the need of your business, you can plan to develop an app that delivers profitable outcomes with definite growth. It not only helps in increase employee engagement with an organization, but also boosts customer satisfaction, defeat rivals, improve decision-making process, boost productivity as well as proffer many more benefits. Development of Different Types of Bespoke Enterprise Apps for Businesses The trend of enterprise mobility increases that in turn helps in accomplishing the necessity of businesses to manage and empower their employee mobility. With the right conceptualization, design and development, you can make your enterprise app innovative in terms of gaining positive results for swift growth. There are several enterprise apps utilized by the organization based on their business needs such as: Enterprise Resource Planning App (ERP App) – This app helps you to incorporate all systems of your organization to access the data as and when require. In large organizations, where there different departments, such as sales, purchase, export, account, and others, with an efficient ERP app, it becomes the ease for top management to make their IT operations up-to-date. Content Management (CMS App) – It gives ease in managing different types of content including documents, presentations, product information, and many other data. CMS makes easy to manage and administrate bulk content. CMS becomes a basic necessity for every business in recent days. Customer Relationship Management (CRM App) – In order to deliver better service to your customers, CRM app helps your company in simplifying the work of sales and marketing team. In order to boost marketing activities as well as getting the response of customers or giving instant feedback, CRM app helps in increase proficiency of your customer relation department. Order Management App – It helps in keeping complete track of order system from its inquiry stage to successful delivery of products to customers. This order tracking helps in giving quick feedback of customers’ inquiry. With different criteria, you can get instant reports based on your requirement. It simplifies the task of sales and marketing team and enhances their performance with easy access of data, especially when they are in the field. There are several other types of enterprise apps used by the organizations such as Human Resource Management (HRM App), Financial App, Export Sales App, Billing App and many more based on bespoke needs of companies’ internal operations. Developing a customized app based on the precise need of your company helps you in many ways to overcome challenges. Enterprise Mobility Helps Businesses to Grow Rapidly With an enterprise app such as ERP, it makes management easy to get instant reports anytime from anywhere that not only helps them to accomplish their task efficiently, but also helps in taking the right decision without any delay. Integration of your system with an enterprise app helps to make your complete system up-to-date and get MIS reports or other financial details instantly. No matter, type of your business, you can hire an expert enterprise app development company, who can comprehend your business need and develop an app that precisely meet changing needs of your business. Understanding future growth in mind, a well-developed app by a professional and experienced mobile app developer can give your business complete return on your investment. The Reasons for Growth of Enterprise App Market are: It offers advantages of better business operations. With increase in the number of mobile users in the workplace, it enhances work performance of employees while they are on the move. Nowadays, businesses totally rely on software applications and other automated tools for their internal processes, whether it becomes data analytics, customer relation, communication, billing as well as communication within an organization, business network and customers. An enterprise app become an excellent solution that work as a centralize interface. Besides, it optimizes utilization of existing resources using efficient integration. Depending on different software systems to streamline your business processes becomes costly and time-consuming matter. Creating an app that works as a bridge for your existing systems carry out a gap between your employees, data and management as well as systems. Another reason that has increased trend of an enterprise app is that it has given mobility to complex business processes and enable to access data from any site locations and make the work culture flexible. It has augmented the interest of employees in their work and reduces their workload and duplication tasks. It helps in making data management operation effective and trouble-free. Based on one survey, there is approximately a 731% rise in activating custom apps in the last year as top management prefers a complete organized mobile strategy. Creating powerful mobility tools help organizations to compete the critical market challenges and its rapid changes. With simple plug-and-play solutions which helpful for even layman having no technical knowledge can easily operate and serve the complex tasks. Thus, such mobile based business application takes companies to go forward with flexible options. The success of any enterprise app completely depends on how efficiently it designed and developed. It becomes necessary to find a knowledgeable and reliable mobile app development company having a team of skilled mobile app developers with in-depth understanding in system architecture and development process for different mobile platforms. Conclusion With changing global trend, swift growth in utilization of enterprise apps has given new horizons to small, medium and large sized businesses to grow quickly by streamlining their processes. Any enterprise app designed for bespoke need of an organization gives booming outcomes, if it is designed by the expert mobile app development company having proficiency to comprehend the in-depth need of your business, latest mobile technology, and future trend to

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Why Both Mobile Website and Mobile App are Important for Business Prosperity

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Most of the business startups or even the organizations are often found in a dilemmatic situation; whether to opt for a mobile website or a mobile app when it comes to planning a strategy. The decision lies in their hands. However, if you were to take an expert opinion, both mobile website as well as mobile application is essential for flourishing and growth of the business. You will be surprised to note that with each passing day the percentage of web traffic from mobile devices such as smartphones and tablets is increasing at a rapid pace. Currently, it stands at 25% of all web traffic. To support the facts with some more data, one can mention the research related to mobile apps. It states that the revenue of the mobile app market is enhancing and is somewhere exceed to around $189 billion by 2020. However, still, many needs to be achieved and predominantly the twin combination of mobile website and app can do wonders to the business. Now let’s discuss how mobile website and a mobile application can turn the fortunes of your business and why you cannot simply ignore either: Helps to Establish Brand Value in the Market Both mobile website and the application is a vital tool which helps in establishing and escalating brand value for any business domain. It can better be explained through an example. Suppose you are a retailer who has developed a website for your business. When the customers visit your site either by a desktop or mobile, they can avail information on your products and services. On the other hand, developing a mobile application at the same time will get your more customers around; specifically those using smartphones and tablets. You can always request them to access your site through the app which is like killing two birds with one single stone. The app needs to be enticing, speedy and highly functional. Both are Equally Efficient to Cater Consumer Demands Both the mobile website and the mobile application can suffice to the specific customers’ needs. But first things first, you need to have some knowledge about business domain. It is always favourable to identify the targeted audience and then develop the website and the app accordingly. For instance, if you are launching a new product keeping in view the requirement of your targeted audience, then you can use both platforms to promote your item. Both can be linked to Social Media for Business Promotion There is need to tell you the emphatic role of social media in business promotion because you are already familiar with it. What needs to be emphasized is whether you opt for a mobile site or an app, you can add social media buttons on both. So, why not go for the combo. It will certainly benefit your business on two ends. This will offer an opportunity as people will access Facebook or Twitter either through website or through the app. You can Update both without Any Hassle It is extremely vital for you to keep on upgrading your website and the mobile app on regular intervals. And this is a hassle free job. The regular updating will allow your customers to sneak through the latest products and also they can browse your site without it getting hanged. Both Have Facility for Customer Interaction Now customer interaction is one area where you can create a win-win situation for your business. You can communicate with the customers through the Live Chat Window and this is readily possible in both the mobile website and also the mobile app. This is one of the quickest ways to get the customer response and feedback regarding the product or service. This will enable you to improve your product and to enter the market with full vigour. Both can Offer Adequate Security to the Visitors When we talk about the security features, it is one of the major concerns for most of the people surfing the various sites or checking out various apps. It must be protected through a strong password especially if it contains confidential user information. One of the key reasons why websites like WordPress or PayPal have excelled is because they enjoy the customer’s confidence that their confidential data is safe and secured. You can provide this security feature on mobile website and app. Conclusion There is no point of debating on which is better-mobile website or mobile application. We have focused our discussion on the joint benefits of both rather than mobile website versus app. It is comprehensively apparent that both have a decisive role in augmenting the prospects of the business. It should go parallel to each other to produce the optimum desired results. Blog Source- https://www.mindinventory.com/blog/why-mobile-website-and-mobile-app-important-for-business/

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On-Demand Food Delivery App – a Boon for Food Ordering Platform

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Gone are the days when you had to take the pains of searching for a good restaurant with amiable atmosphere so as to tantalize your taste buds. Well, that was a hectic job and time consuming too, isn’t it? However, today, the scenario is utterly different and you can complete this task within no time with the help of On-Demand Food Delivery App, a boon for the foodie. So, if you are busy at your workplace and finding it difficult to go and have a meal, then just sit back and relax; the on-demand food delivery app will get your favorite meal delivered right at the door step within the shortest possible time. Now let us explain this with some real time available data. According to the statistics, it was found that approximately 20% customers utilize the food delivery app once in a week. What’s encouraging here is that nearly 50% have given positive feedback about the services. Needless to say that this mobile application is gradually gaining the prominence, which has compelled a number of restaurants to develop their own mobile app. in fact, many restaurants claim that if they fail to deliver your food within the estimated time, they will offer it free of cost. Therefore, you can just take a note on how deadly the competition has turned out to be. If you are conducting a thorough research before, jumping into the market, you will be familiar that basically food service platforms has been categorized into three distinct categories: Full Service Platforms Platforms focusing on the Orders Platforms emphasizing more on logistics Here we will discuss on the logistics based platform because it has grown in popularity and will also assist in flourishing your restaurant business. If one has to elucidate the logistic platform in few words, then it combines your order and you provide delivery vehicles to your franchise or partner restaurants. But at the same it is also very important to be acquainted with some of the problems or challenges encountered by mobile app developers. While they are developing the app, their focus is satisfying three sets of different people namely, the customers, the restaurant owners and lastly the drivers or delivery boys. However, since the customer is one of the indispensable wings of your business, so, let’s concentrate on user and illustrate on developing a customer-friendly app: All Information at One Place Today people don’t have much time in hand; so, they want to get access to quick and apt information from the app. Thus, here’s your opportunity to score the goal. Just provide all the vital info about the restaurant at one place namely, the entire address, hours of operation, the full menu card indicating the price list and other stuff. This will make it easier for the clients to place their orders without wasting their valuable time. The GrubHub’s API a good example to look forward to as it contains a database of more than 10,000 restaurants. The API will help in upgrading your information and will transmit details about payment to partner restaurant. An Estimated Time of Delivery You are aware that most of the restaurants claim to offer timely delivery of the order, but how many actually comply that in reality. This is one of those crucial areas which can make the launching of your app a success or failure. So if you promptness and time accuracy, then you can surely rise above your competitors in the market. The customers are delighted and will certainly appreciate your services if their meal reaches on or before the estimated time. It will help in getting positive feedback and best reviews from your audience, which will market your app because a number of users give a lot of priority to the ratings and reviews. Some restaurants also have a policy to deliver the food free of cost if they exceed the estimated time of delivery. Well, the estimated time is calculated based on different factors such as location of the customer, availability of the drivers etc. Tracking of the Location in Real Time This is one feature which has been lately added by the on-demand food delivery servicing app companies. In fact, the real time tracking of order is used by other app developers too such as for cab booking, tracking of your item ordered from e-commerce website, courier companies etc. This simply allows the user to track the location and know the whereabouts of his order. It is essential to note that those food delivery apps which do not have this feature have fallen out and are not preferred by the customers. This will help to strengthen the bond with your loyal audiences. Give Due Importance to Ratings and Reviews One of the prime methodologies to excel in the on-demand food delivery business is giving due importance to the ratings, reviews and the feedbacks received from your valuable customers. You can ask them to give you a rating out of 10 or request them to send their important comments regarding your services. This rating will depend on whether the food was delivered on time or not, whether they enjoyed the taste of the meal etc. Uber, for example, asks users to rate their drivers and Munchery asks the same for the chef. You can plan improvements and also incorporate fresh ideas received as feedback to enhance your services. The Payment System Since the online payment grown with e-banking and there are various apps that facilitate the customers to pay for their order within the app, adopting this wise formula isn’t a bad idea. The Pizza Hut, Dominos, McDonald’s etc are some of the best illustrations that can be put forward. However, you can also keep on different options such as PayPal, Paytm, Wire Transfer, payment through debit or credit card, etc. There are many people who still prefer the conventional ways; so it is advisable to also provide the Cash on Delivery Payment to not run out of such users. Adding

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Which One to Choose: Native Apps or Progressive Web Apps?

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Today mobile applications are one of the optimal methods to promote your online business. However, when it comes to development of web apps, the developers have got a couple of options within their reach. They can choose either of the two to develop a high responsive app, which can literally satisfy the needs of their clients. The two methodologies include: Native Apps Progressive Web App (PWA’s) So, you must be pondering which better option is; obviously at the end of the day you want to build app that gains maximum traffic and downloads. This calls for a battle where we will compare both on various parameters and observe the end result as to who wins this competition. Let’s begin with the Native Apps The native applications are built with the specific mobile application platforms including both for the Android as well as the iOS. You need to have particular knowledge about the programming language such as Objective-C and Swift, Java for different operating systems. By having access to this low-level programming, you can actually bring a lot of improvement in the performance of the apps and also reach out APIs. However, comparatively it is costlier in terms of development. The Wow Factors of Native Apps But it will be viable to first look at some of its pros. First and foremost, it is known for its optimum performance. In fact, this is one area where they have been able to outperform progressive web apps or hybrid apps. Their loading speed is also very high and because of this quality, they won’t eat much of your phone’s battery. The customers are able to devote more time into apps. According to a statistics posted by comScore, 87% of the internet data gets consumed on mobile apps. Their performance is also up to the mark because of low-level programming. The native apps can also help in securing the data based on the storage capacity of the mobile device. The mobile phone or the device does not require interpreting the codes in the case of native apps, while writing the language of the program. But this facility is absent in PWAs. The native apps provide the customers access to most of the device functionality such as Bluetooth, NFC, and others. Well, this is again missing in PWA, where these features are not properly developed. As a result, the users don’t have to go to the web browsers. The apps are readily visible on the mobile screen as soon as you download and install it. The Ouch Factors of Native Apps One of the major drawbacks related to native apps is regarding the distribution friction. This means it is very tough to attract new users. People don’t download any app very easily. It is mainly because they have to follow various steps such as visiting the app store, finding the app, accepting the terms and conditions, waiting to get installed etc. And you are aware that people don’t have time and patience. The result, as a research indicates, 20% of users pull away after every step. However, Google, who has developed PWA, has come up with the idea where you can install an app with just one click. As mentioned earlier, both Android and iOS are developed on separate platforms, so the developer has an access to one single platform for building a native app. You cannot use Android codes for iOS and vice versa. Apart from that, another problem which props up here is that you need to hire different app developers for developing Android and iOS apps. In case of PWA’s you get the website and apps all at one place. Another disadvantage with the native apps is that they are costlier and also consumes lot of time to build. This is mainly because of the fact that native apps have low-level programming where you need more people to develop app. This is not there in PWA which has automated development process. The cost of building a native app is somewhat around $20,000 to $80,000, wheras for PWA, you only need to pay $6,000 to $20,000. Native Apps cannot be upgraded easily. If you are fixing a bug or launching a newer version, then you have to first submit the new version into the app store and then hope that your users will update the app. But contrary to that it does not happen in most cases and there is a apprehension of losing the customer base. On the other hand, PWA offers smooth updates. Now the Progressive Web App (PWA’s) The Progressive Web App or simply the PWA is new in the context of web development. It was launched by the Google a couple of years ago (in 2015). It was released and brought into the market with the intention of providing unmatched quality services as far as the mobile apps are concerned. Google wanted to improve the user experience especially that of the native apps. With a wide range of exciting features such as faster navigation, quick updates, push notifications sending, offline working mode and so on, it is gaining the public attention after its inception. The Benefits of Progressive Web Apps One of the biggest advantages that PWA offers is low friction because it is a web based product. This means you don’t have to open the web page and the app separately. This can be done by just one click on the board. With PWA it is optional whether you want to see the notifications or not. The installation procedure is simple and you can add it into your home screen. It has greater potentiality to draw customers and therefore, is used by a number of corporate houses. It has been mentioned earlier that PWAs are comparatively much budget friendlier and quicker to develop in comparison to the native apps. It also supports multiple platforms. This feature is a blessing for the new business owners. Moreover, PWA developers earn more income in comparison to native app developers. A

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