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app success

Viable Strategies to Retain Your App Users and Keep Them Engaged

We are already into the beginning of 2018 and the road ahead is going to be more testing and truly challenging from here. The Mobile Application Development industry is actually passing through a transformational phase, wherein, the app development and designing trends are undergoing quick changes. Yes, satisfying the end users is becoming harder; but the most difficult job perhaps at this present moment is retaining your users and keep them interested in the app. Why? The reason- according to an online survey 77% of the users do not bother to return back to the app 72 hours after its installation. The same site states that this percentage increases to 90 after a month. Now let’s know why customer retention is important keeping in view the revenue of the company. You will be pleased to note that according to a report 5% hike in customer base will increase your profitability by 75%. Even Gartner has stated that 20% increment in users can generate 80% of company’s revenue. All these facts and figures are really encouraging for the app developers. So, let’s move on further to discuss some of the useful and viable strategies that will hook more end users and keep rolling the existing ones. Effectively Targeting the Target Customers One of the best ways to drive your users to your app is effectively targeting the customers. That is the golden rule for any business. You need to primarily focus on applying your sharp marketing skills that fits within their persona. What you can do is create personal profiles of your target customers in which you can add details pertaining to their likes and dislikes. The persona would usually contain their names, gender, age, location, areas of interest, the mobile platform they use (whether iOS or Android), social media platforms they use like Facebook, Twitter etc. The experts are of the opinion that creating personas will help a great deal in making your marketing tasks easier. Winning the Battle in First Impression Well, you must have probably heard about the idiom that “First Impression is the Last Impression” and this goes perfectly true in the case of app development industry where the competition has gone into some other level. So, in such a scenario, it becomes important to grab the attention of the users right from the word go. But the question is how to approach in that direction? The User Interface and User Experience of your mobile app plays a distinctive role in this aspect. It must be noted that both UI and UX are different tolls, but they must complement each other well; in short the UI of your app should perfectly match with the UX. Try to make your app navigation as easier as possible so that a person who is absolutely nil in operating an app can use it effectively without any problems. What else can be done in this respect is add the features at draws the attention of the users. You can add features that will enhance and improve their day-to-day life. If the user fails to connect with the UI or UX of your mobile app, he would probably never return back again. Optimum Performance is Key to Success Whatever step you ensure to retain the users, the app performance should on the top of the priority list. This is a great vehicle through which you can establish a strong bond with the target customers. Now does the consumer demand here in this segment?Firstly, you have to take into consideration the load time of your app. If your load time is higher, then you will have to suffer the outcome as Google will take you back in SERPs. Make sure the users do not face any difficulty on that front and their experience remains error-free. Once you fall back in SERP, the bounce rate tends to rise. If the loading time is slow than 2 seconds, then your app falls into the slow category zone. Keep Your Apps Always Up-to Date O.k. this point also goes well with the performance of your mobile application. The updates of apps is very essential because it will provide you a scope to add extra features and remove the unnecessary ones in accordance with the demand of the customers. The Updated apps will navigate at face pace and the loading of the pages will also be quick. Thus, the experience of the users will be highly satisfactory they would not only prefer to keep your app in their smartphone but also use it on regular basis. On the other hand, if you are not updating your app, you are surely losing the ground. The updated app will provide an opportunity to improve your ranking in the download rate will also go up. You can identify the bugs and remove it to make it more user friendly. Engaging the Customers by Personally Reaching Them You must remember that is you who has to take the pains of reaching the target users through personal engagement. As such you can try out various techniques in this regard but the ones that will be fruitful is using the Push Notifications. Here you send messages in which you are offering attractive deals and discounts. This can also include freebies, coupons and other offers that may be alluring for customers. But at the same time it must be kept in mind that you don’t frustrate the uses by sending the same message again and again. And please make sure that the content of the message is completely relevant in accordance with the app. Personalizing every message is a good strategy to follow. You can directly write the name of the person to whom the particular message is being sent to. The customers enjoy such kind of personal attention. Another way of engaging the customers is getting the valuable feedback in the form of ratings and reviews. You should always ask for suggestions of improvement from the users and take them into account

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The Comprehensive Guide on the Mobile Application Architecture

When you are developing or constructing anything you need a robust foundation. This is precisely applicable if planning to create a mobile application as well. With the times changing, the business enterprises are focusing more on building the apps to reach out the target audience. This is making the competition fiercer with several players entering into the arena. Therefore, it becomes imperative to get the right groundwork for which choosing the apt app architecture becomes important. In fact, many mobile apps simply fail to impress the users because of the poor architecture. Defining the Mobile App Architecture Mobile app architecture can be defined as the set of different methodologies, techniques and procedures carried out to successfully build a comprehensively structured mobile app according to the specific needs of the business enterprise. While creating the app architecture, you also have to take into account the programming of the wireless devices such as the Smartphone or the tablet etc. The Multiple Layers of the Mobile App Architecture Design The mobile app architecture design basically consists of multiple layers, but we would be focusing on three vital layers including: The Business Layer As the name suggests, it mainly comprises of the business units, the workflow, and the components. The Presentation Layer This layer particularly focuses on the components of the User Interface and the UI process components. Data Layer This layer is created from the combination of the data utilities, data access components, and service agents. Important Factors to Consider While Developing Mobile App Architecture It is essential for any app developer to be familiar with the crucial factors that are taken into consideration before delving into the steps of mobile app architecture. Deciding the Device Types Today we have N numbers of smartphones that belong to a different category. The type of the device can be categorized mainly based on the operating system they run on. For instance, Android smartphones are relatively different from the iOS Apple phones. This would be a pivotal deciding factor before choosing the app architecture. In addition, the devices can also be categorized into these important types such as the size of the screen, the size of memory, choice of the framework, CPU features, screen resolution, and storage capacity. The selection of the device becomes essential during the app architecture development due to the software and hardware requisites. Choosing the Appropriate Navigation Type The app navigation is one of the key factors that determine the success of the application. It includes both the client side as well as the server side. Thus, the customer needs and priority should top the list while choosing the type of navigation for the app. You need to remember the fact that app navigation has a large influence on user experience and so, you should go for the optimal. For instance, you can select the tab control, the single view, gesture-based navigation, scroll views, stocked navigation bar, and navigation based on a search. In order to make sure that you have developed an app that would aptly suffice the requirements of the users, you have to follow certain guidelines. The Importance of Bandwidth Status It is extremely essential to take into account the bandwidth situation or think about the local internet network of the demographic region where you are targeting the audience. Often the slowness of the internet speed frustrates the users and he churns out of the app. There are times when there is no internet connectivity or very limited net access. To counter such scenarios, you have to consider the worst possible internet network when developing the app architecture. You need to develop your caching, data access mechanism, and state management considering the fact internet speed is very limited. Besides also think about the power consumption and speed when working with the software protocols and hardware. Playing with the User Interface Designs This is one area where you get an opportunity to showcase your creativity and thus user interface gains much importance in the app architecture design. But don’t forget the thumb rule; which is simply is the best medicine for designing User Interface. Make it highly interactive and intuitive. Managing the Process Flow of the Mobile Application We have already mentioned above that the app architecture design is a multiple-layered structure and it’s important to discuss the guidelines of the three important layers. Presentation Layer The presentation layer bases itself mainly on how to present the app before the audiences. Therefore, the job of the app developers is to get across the right set of end users who can be complacent with the app infrastructure and design. You also need to consider the deployment factors based on the client. Apart from that, you need an accurate data format to be inserted into a robust data validation process for boosting the security aspect of the app. Another good practice is separating the business ideas for presentation of layer code. Data Access Layer The layer specifically targets the app securities related to data and other areas. The app developer has to be careful and offer the scalability so that it can fulfill the future requirements of the business when any changes are made. It becomes imperative to opt for the best data access technology so that there is no compromise on the security and functionality of the app. It would be better to choose the table-based identities for providing a simple design structure for the purpose of the data storage. This also lets the flow of the data across the boundary layers. The data access functionalities are all summed up in one place in the layer. It also maintains the mobile app data connections along with the CRUD (Create, Read, Update and Delete) management operations and data sources. You can opt for the least privilege approach so as to prevent the unauthorized access or secure against corrupting the data. Business Layer When we are talking about the business layer, we have to take into account activities including caching, security validation,

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