app marketing

Old marketing habits can be hard to quit, especially if you’ve been using them for your entire career. But, it’s time to face the truth, you’re really hurting your brand. With the advancement of technologies, we’ve pretty much spoiled our customers. And because there is a lot of competition in the market, every brand wants to be the favorite and every one of them would do as much as they can to please their customers. Expert companies keep upgrading their marketing strategies to make sure that their brand stands out and attracts customer attention. The point is that, if you’re still stuck with the old marketing habits, then you’re in for a haul. I’m pretty sure that you’re really looking forward to learn about app marketing strategies. For marketers that can’t seem to leverage their brand, I will reveal exactly how they are hurting their brand and what strategies they should adopt for success and revenue. Top App Marketing Mistakes That Hurt Your Brand First, let’s dive into some app marketing mistakes that are lowering your brand’s reputation: Not building relationships with customers A very common, in fact, a traditional marketing habit is bombarding users with boring information about your product rather than creating two-way dialogue. The problem is that marketers just want to sell their products, they are more focused on the ‘me, me and me’ approach when in reality your marketing strategy should be more focused on ‘benefiting the user’. A simple example of this is, advertisements, people hate advertisements. A survey held by Statista, reveals that nearly 26% of users utilize ad blockers to get away from the otherwise annoying ads. The ‘me-and-only-me’ approach would probably be successful in the 1950s, but not in 2019. In today’s world, two-way communication has become very important, so instead of bombarding users with information, you can try providing them content that shows that you’re working to help them solve a problem. If you’ve created a fitness app, you can highlight the value it will add to the user’s routine. If you’ve created a gaming app, you can show all the incredible features and functionalities that make your app stand out from the rest in entertainment. When you connect with your customers on social media, online forums, and through emails, make sure that the content you send out reflects that you’re open for conversation. Instead of useless product praising, you can add a question, or tailor interactive elements that will help generate dialogue between you and your customer. Rarely updating your social media and website information Suppose you’re looking for an app that sells sneakers. You’re thinking of purchasing 2 pairs of the latest Air Jordan’s from the same retailer. After a few minutes of looking through the app store, you finally come across an app that sells the latest branded sneakers. You decide to visit their Facebook business page. You look for page reviews, but you can’t find any. Then you decide to look at their posts, but, it appears that the last time the admin posted something was 5 months ago. You look at the images, but the sneakers you’re looking to buy are not there. What would you do? Most consumers would probably abandon the page as well as the app as soon as they see outdated posts. The point is, if you are using social media to attract visitors to your mobile app, there is no point if you’re inactive and you rarely update your social media platforms or your website. In today’s world, in order to validate your products, most people look for proof that verifies your authenticity using social media, reviews, and your website. You have to show some activity, after all, your competitors might be doing a pretty good job, and your visitors have plenty of other options. Inability to re-market to past users It is a common saying among marketers that ‘80% of your business comes from 20% of your customers’. The problem is that mobile app companies focus on increasing their audience and forget about increasing the value of the 20% users. A recent report shows that from the 100% users that install your app today, only about 25% will be active after a weeks’ time. And some marketers follow the logic that once users have had their app experience, they are of no value to your app. However, they are wrong. The 70% of users that have already converted have a greater chance of engaging with your app as compared to new users. If you cannot re-engage your converted customers, then you’re in-fact losing 70% of your users every week. In order to re-engage your users, you can send personalized notifications, interactive ads, and offer discounts for re-engaging with your app. Not focusing on mobile app reviews As mentioned in the above example, before users purchase goods they look for validation using customer reviews on social media and other platforms. If your app doesn’t have any reviews and ratings, most people would think that your app is useless or spammy. Social proof plays a major role in the number of app downloads; High ratings and good reviews help you rank on the app store, and also increase your audience. Pushing out random content A stagnant and very annoying marketing strategy, is creating and distributing lengthy content that doesn’t meet the expectations of today’s consumers. Users are more attracted towards content that is interactive, relevant, and compelling (e.g this year marketers are more focused on sending out video content because users are more attracted towards videos as compared to other elements). So if you really want to improve your app marketing strategy, focus on pushing out engaging content that resonates with your target audience. Ways to Improve your App Marketing Strategy Progressive web apps can do wonders Progressive Web Apps are websites that look and function just like your native mobile apps. PWA’s have been accepted with open arms by popular companies including Google. By incorporating this fresh technology in your