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How To Get App Reviews to Improve your Mobile App Downloads?

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Have you developed the coolest app ever? Are you just about to release it to the world and get millions of downloads? Unfortunately, while everyone hopes to get a lot of downloads, in reality we’re faced with great apps that only have few good reviews. This is because developing a great app in today’s world, where we have thousands of apps, is not enough anymore. Marketing is a big part in realizing an app right now, so we’ll give you a few tips on how to place your app on the market so that everyone can see it. We’ll also give you some insight in how you can generate good reviews for your app, which are essential if you want your app to provide some profit. App on sale! We’re a consumer generation that loves the word ‘sale’. So, discounts will sure help you in getting more downloads. Place your app so everyone can see that you offer a discount for a week, or a month, depending on what your goals are. So, if your budget allows you, you should definitely offer a deal on your app when it first hits the App Store. App Store Optimization Have you heard of SEO (search engine optimization)? Well, if you had, ASO (app store optimization) is basically the same thing, except it doesn’t happen on a search engine, but the App Store. You need to navigate a little bit the App Store and figure out which are the most popular keywords that fit your app and give it a name that will make the user feel familiar with the concept, as well as compelled to download it. Social Media – a low budget type of marketing A lot of companies use social media to promote their product. You can do the same with your app! Not only are your users probably on different social media outlets, but most of them are free. So, go ahead and create an account on the websites you think your targeted audience spends the most time on (be it Facebook, Instagram, Twitter, Pinterest or others) and promote your app as much as you can. People will discover it easier, and you won’t have to spend your whole budget on display marketing or even offline marketing. Get good reviews on your app There are multiple options you can try in your attempt of creating good reviews for an app. For example, an important aspect in app reviews is localization. Even though English is the most used language in creating reviews, that doesn’t mean it is understood by everyone. So, creating a multiple language platform for them to give their reviews and feel like they’re making a difference, you need to give them the option to give their opinion in their native language. Don’t forget about social media feedback! We already told you that creating a social media account should be on your top list of priorities, but don’t just promote your app and then remain completely inactive when your app starts getting downloads. You need to keep a constant relationship with your customer and encourage them to give you some feedback on your social media page as well. People will definitely check out the reviews on the page if that’s their first contact with the app, and will decide to download it depending on your score. There are a lot of bloggers that review apps. They might be eager to review your app if you approach them. Their fans will hear about your app from someone who they know and trust and will probably download the app themselves. Another thing you should do when you’re in the beginning is to ask people you know to give their opinion on the app in the form of a review. Your purpose at this moment is to get as many reviews, so that the user will trust that other people have used it and have a great opinion about the app before he/she downloads it. Conclusion The marketing strategy for your app might be as important as developing the app. A great app might find itself sunk in thousands of similar apps and it won’t ever reach the surface. That’s why you should create a marketing strategy that will get the app in the eye of the user and it will draw him/her in. Discounts, as well as ASO are very important when first releasing an app, so take in account these tips to get a large number of downloads. Blog Source- https://www.mindinventory.com/blog/how-to-get-app-reviews-to-improve-your-mobile-app-downloads/

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Key Reasons Why Users Not Download Your App

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According to Statista, as of March 2017, there are around 2.2 million apps available in the app store, while in the Play store, there are 2.8 million apps. In such millions of app, you will not get a second chance to impress your users to download and use your app. Moreover, the survey states that users take only less than a minute to judge your app. Thus, it becomes a matter of concern for mobile app developers to build an app that gives them success in terms of popularity and revenue. Here, we would like to discuss some important reasons that cause your app not getting more downloads. It becomes a strategic decision to build a mobile application for your business. A successful apps makes a great impact on your business and hence it need to make throughout planning right from its commencement. The app success depends on your business goals and the nature of the app. Based on KPIs (Key Performance Indicator), app success measurement reflects based on revenue goals and quantity – quantity that comprise total numbers of app downloads, usage statistics, percentage of target customers, etc. Defining objectives for revenue comprises monetizing factors, in-app purchase, paid downloads and other means to generate revenue. Developing an app without considering a clear business objective in your mind causes a failure to add business value. Inadequate Market Research In a harshly competitive app market, only a great concept or a stunning design theme will not accomplish your purpose to make it successful. You need to do comprehensive research that covers the all aspects of an app. It is essential to consider all factors such as a right target market, expectation of end users, present market needs, major rivals and many others. All such factors are vital to include in your research in order to enhance your app download ratio. If you find an innovative idea for app development and start working on it without considering its pros and cons, you cannot implement your idea to gain any benefits. With profound market research, you need to define a prime objective for developing an app for your business. Overlook Mobile OS When you initiate market research for your app, the important thing needs to consider is a mobile platform. You need to take decision based on your target audience, whether to build an iOS app or an Android App or other platforms. Developing an app using the platform based on your target market enhance the interest of your users. You can choose app development using the multiple platforms, if you want to target the large audience of all major platforms. Poor Security of App and Mobile Data One of the major factors that affect app success is app security. With increasing number of mobile threats, app users are more concern about valuable information of their mobile. They do not download any app unless they found it most secure. Thus, it becomes a key responsibility of mobile app developers to enhance their mobile app security knowledge in order to create a highly secure app. Ignoring Recent Technology Nowadays, app developed using the modern technology by implementing Augmented and Virtual Reality gives users the power of reality. A highly successful app, Pokémon has proved that utilizing recent technology is an efficient way to allure your users and make them habituated to use it. Overlooking technology may lower down your download ratio. Irrelevant UI and Poor UX For successful mobile apps, it’s User Interface and User Experience plays a vital role. Designing an app after comprehending your target audience and their behaviors helps you to select the right UI and UX that gives your users a pleasant user experience. App designing by considering the user’s point of view protects your app from failure. Imperfect App Testing When users found a single error in your app, they get irritated quickly and if it occurs more than once, they stop using it, especially, for new apps. Hence, app testing is a vital stage to pay complete attention and make it bug-free as well as secure. Testing phase also need throughout testing for app security checks. Moreover, you also need to provide an update, when you found any report or reviews regarding errors. An app that not provide any update, or add new features or response users’ feedback results in low download ratio due to poor ratings and reviews of users. Incompetent App Marketing If your app have not created pre-launch buzz or not developed a foolproof strategy prior to launch, your app will not get enough downloads. Unless and until you make an efficient marketing campaign to create strong awareness of your app among your target audience, you cannot accomplish your desired goals. App marketing and optimization need expertise and experience to work with it. App promotion activities such as a landing page, website, banners, ads, link strategy, and social media as well as an App store optimization (ASO) need accurate strategy and planning. Inadequate app marketing and optimization cause failure to generate app awareness that leads lower app ranking in the search result pages of the app store. There are several other factors such as stay uncommunicative with your users, more numbers of push notifications, security issues, failure in identifying the recent trend and many others are also other reasons for your app not getting more downloads. Conclusion When users are not downloading your apps, there are several factors you need to consider. From in-depth research and analysis of an app prior to commence app development, set a business objective, find a target market, end users’ expectation, and selection of mobile platform, technology, adequate UI and UX, app security, testing, app marketing and several other factors affects the download ratio of your app. Blog Source- https://www.mindinventory.com/blog/key-reasons-why-users-not-download-your-app/

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Effective Ways to Encourage Users to Download your App

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Close your eyes and revisit your day. Think of all the apps you were exposed to. The chances are you can name quite a few. From the moment we open our eyes in the morning to the moment we sleep, apps surround us. Whether it be for communicating, working or leisure, the app development industry has an offering for every part of our day. The Stats Say it all! When you consider the app usage statistics of 2019, you will be awestruck. Currently, there are 4.1 billion people with an active internet connection. In 2018 alone, there were 205.4 billion app downloads. An average American spends 130 hours on applications in a month and uses 9 applications daily. What it All Means for You? One thing is for sure if you are planning to develop your app, the market potential is quite lucrative. But, just because people are downloading and using apps and a high rate doesn’t mean your app will get the same response. After all, there is a lot of competition in the market. It is no longer a blue ocean. Therefore, you will have to put in the effort to encourage people to download your app. Here are some ideas that will make all the difference. Promote and Market Your App Merely making your app available on your website or App stores won’t seal the deal. Why? Well, because there are a plethora of apps already present on the web. Unless you tell your target audience that your app has been launched, they won’t even know about it! This is why you need to invest in marketing. Create an integrated marketing strategy. Use your digital presence along with conventional routes to ensure awareness and interest among users. Don’t just do so at the time of the launch of the app. Instead, keep investing in marketing to make sure that you grasp the attention of any new user that might seek the type of app you offer. Create a Solution, Not an App Nothing encourages customers to download an app as relevance does. A lot of companies make the mistake of creating products/services rather than solutions. Keep in mind that customers are not interested in the features of your app. They wish to know about the benefits the features bring. Rather than following the herd and making a similar app to ones already present, think of what your customers need. If you create an app that solves an underlying issue or satisfies a need, the buzz will be created, and people will download your app. Leverage Your Social Media Presence Whether your app is on an app store or your website, you shouldn’t just depend on people directly accessing the platform. Instead, you need to redirect them to it. Unless your app is very well known, it is quite unlikely that people will search for it. This is where your social media presence can come in handy. It can allow you to both build brand equity and resonance for your product as well as act as a redirection tool. A significant chunk of the global population is on social media. And through an advanced tool, you can send communications to your target audience only. Use such tools and your presence to engage your target customers on your social media accounts. Communicate your app’s unique selling point and differentiating features. Be creative and attention-grabbing while you are at it. The quality of your copy writing will govern your brand image. And the more favourable associations’ customers have of you, the more inclined they will be to download your app. Conduct Tasteful Telemarketing or Email Marketing If you are an app development company or a business with a pre-existing customer base, you don’t just have to focus on getting new users on board. You must also make sure that each of the current customers has downloaded the app. You will be surprised to know that not all do so. This can arise when you don’t market your app well. A great way to increase app download among current brand users is through direct marketing. Send them a personalized email or text message. Don’t be intrusive or annoying. The purpose of this email should be to create awareness and drive downloads. Give Your Customers Incentives If your app is worth downloading, the only resistance you face is in getting people to hit the download button, to begin with. The quality of your offering will easily do the rest of the job. Sometimes, people need a little more than product benefits to download an app. Reward their effort of taking out the time to download your app by offering incentives for downloading. Whether it be trial service (if the app has a premium pricing model), coupons, or discounts, incentives almost always work in getting people to download the app. To retain them, you must ensure that your application is seamless, smooth and high quality. Ensure Compatibility With an Array of Devices You can’t just create an app that works on desktop or tablets. You need to tap into the mobile segment as well. After all, most customers download apps through their mobile phones. Now many app developers are shifting their primary focus to mobile app development. People will be encouraged to download your app if it is compatible with the device they are viewing it on. So, make sure you offer a smooth experience in an array of mobile devices as well as tablets. Write a Blog Post Are you unsure about your product description? Do you think it doesn’t do justice to how great your app is? Considering how concise app descriptions have to be, this can b e true. A great way to highlight all the useful features of your app in detail, and offer potential users a proper insight, use your website to write a blog post about your app. Talk about its features. Link them to benefits and showcase how those benefits fit into the life of

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