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10 Ways to Build a Secure Mobile App

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The digital era and mobile technology already overtake the world. Many people are now found on their mobile devices. These people are doing random and numerous activities on their mobile gadgets like surfing the internet, connecting with friends through social media, playing games, or interacting with any mobile app. With the influx of users worldwide, mobile devices have even surpassed the searches done over desktop or laptop. This growth leads to a rise in the demand for mobile app development. Mobile applications have already become an essential facet of the daily lives for mobile users as it comes with ease of use and offers convenience. However, as mobile apps become popular, and mobile app development continues to grow in demand, many have become susceptible to possible attacks. Some of the most popular apps these days, which include executing financial transactions, uploading sensitive data, and linking with personal information, have been the target of many attacks. As an app developer, it is your job to make sure that whatever mobile app you develop will not compromise your users’ security. To ensure your user’s safety as well as your app’s credibility, here are ten ways to secure your developed mobile app. How To Develop A Secure Mobile App 1. Develop Like A Mobile App Attacker As you build your mobile app, always have an attacker mindset. Ask questions that you think would help secure your mobile app, like if you can easily exploit the developed app, is the code easy to crack, or if the mobile app can be easily hacked. No matter how small the issue you find in your developing mobile app, make sure to fortify it. Any minor vulnerability can be a passageway for cyber criminals and hackers to attack your application. Do code reviews to help eliminate any possible attack. Spend time looking for possible ways to break the app. Make sure you also address apparent flaws in your mobile app. 2. Collaborate With Your Security Team From The Start Building an app is not a one-step process. It involves planning, researching, brainstorming, building prototypes, much testing, and more. Whatever stages you have in your app development, ensure that you include security as part of its essentials. Your security team should be part of your mobile development process form the very start. Always make sure that you ask your security team for an opinion on how to make your mobile app flawless with regards to security. 3. Always Conduct Tests And More Tests Testing your mobile app is an essential step as you need to take to ensure that your app can withstand any possible attack. In a recent study, 60% of developers are not confident about their mobile app security, yet they do nothing about it. As a responsible mobile app developer, make sure that you conduct many tests to make sure that your app’s security foundation is strong. 4. Watch Out For Third-party Security Loopholes While it is not wrong to incorporate codes from third-parties, either free or paid, you have to remember that these codes are not always safe. Many developers try to avoid it as much as they can. If the need arises and you badly need to incorporate any third-party code, make sure to read reviews and make a thorough investigation of your third party modules. 5. Always Remember The SSL Certificate Mobile apps that lack SSL certificates are always vulnerable to hacking attacks. The absence of this certificate will allow hackers to infiltrate your app, intercept your traffic, and carry out a fake login, redirecting your users. Studies show that most apps do not adequately implement SSL validation and are very much susceptible to attacks like man-in-the-middle. To avoid this, ensure that your mobile app implements SSL certificates to make a secure channel between your user and your server. 6. Include User Authentication In Your App Requiring your users to create a password in accessing your mobile app is the first line of defense. However, many users tend to forget their passwords or make a weak password, which makes hackers easily crack logins. To solve this problem, implement two-factor authentication or 2FA in your mobile application. Primarily if the mobile app you are developing will be used for financial transactions, will require confidential information, or store personal data, make sure to authenticate the identity of the user. Alongside passwords, add 2FA elements like random codes that users can access using a registered mobile phone or their emails. You can also include a fingerprint scan or retina scan to boost your app’s login security. 7. Review Your API An essential part of backend programming, API are usually security threats that give headaches to most developers. To ensure the safety of your API or Application Programming Interface, make sure that it is verified by whatever platform you are using to develop your app. 8. Encrypt The Data Required By Your Device Personal or confidential information stored over an app is a recipe for an attack. If it is indispensable to collect confidential information, make sure that it is secured within the app. You can do this by encrypting all the sensitive information found on your device. Avoid compromising all the confidential data your app users have entrusted you. Make sure that you take the time to study and find the best place to store your data. This move will make it beneficial for you and your app security standpoint. 9. Minimize Permissions As much as possible, avoid too many permission grants on your app. If you do not need to access the camera, do not ask for it. If your mobile app does not use contacts, then do ask permission from it. Remember that every permission request that your app ask is another connection that can pose vulnerabilities. Design your mobile app with zero-trust security in mind. 10. Craft A Secure Code Attacks in mobile apps usually start from the codes you have written. Most attackers and hackers look for vulnerabilities in your

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Full Guide To Mobile App Engagement

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App’s define 21st-century mobile usage. There are literally millions of apps on the Apple/Android app store, but how many apps become a staple in a user’s mobile experience? It turns out that 25% of apps are used only once before being disposed of. Loyalty is a dream for many app developers, and in our “hot today, forgotten tomorrow” reality, this commodity is becoming increasingly scarce. App User Engagement So what is a user app engagement and why is it so important? Simply stated, it’s the ways in which a user interacts with your app. The more an individual uses an app, the more comfort they receive from it, the more loyal they become. A great place to start is having an app that is informational, helps you achieve a task, or increases productivity. And this may sound like enough, but alas, with so much competition clawing at your throat, developers must go above and beyond to stay relevant with indigent users always on the lookout out for the next best thing; bless their souls for pushing us, the guys behind the scenes, to continue breaking boundaries. So now you know why it’s important to engage your app users. It’s time for you to know-how. Here are ways you can go about doing so: The App Store Intro On the other end of the store, people are looking at your apps download page asking themselves why they should give your product the time of day. The descriptions and screenshots displayed on your app’s page should focus on benefits instead of features. Features explain how your app goes about providing its benefits and there are a time and place to showcase them (onboarding). Benefits define the fun, productive, or economical ways the user will prosper by downloading your product. Another thing that is heavily regarded in this initial intro, is the app store rating. Be sure to implement a good strategy for collecting user feedback, encouraging the most satisfied users to rate your app. Potential users listen to those who have taken the plunge first. If the water (your app) isn’t good, potential users will just stay onshore (app store) and move to a different spot (competitor’s app). Onboarding This is where your app’s serviceable features will get a formal introduction. The onboarding process nurtures users and guides them through what your app has to offer. The onboarding process generally consists of three things: Onboarding provides new users with a sense of belonging; they are now part of the community. It also aims to eliminate confusion regarding functionality as this can easily deter newbies. The Push Notification Once the initial app engagement is successful, push notifications are used to keep the ball rolling. They are delivered to the users’ home screen when the app hasn’t been opened. Most of them act like that, “Hey, I miss you. How’ve you been?” message from an old friend or lover. The more specific and personalized they are, the better they’re received. A lot of top apps will track in-app activities and create segments to target you accordingly. Apps that remain silent for a while can easily be forgotten as other apps are constantly competing for your time. But don’t get carried away; some companies go too far with these notifications and customers get peeved by the spamming. A happy medium must be found. Social Sharing With 37% of the world’s population being active social media users, the humanities’ will to let the rest of the world acknowledge their presence is evident. It is necessary to harness the power of this truth to let the word of your amazing app spread far and wide. And besides allowing users to engage with their audience and growing your network, it can help you discover what your market is looking for. Deep Linking Deep linking helps you achieve two things; it pushes app user engagement and puts you in control over marketing processes. Notifications hold more power when they direct you to a specific part of an app. As many apps have broad functionality, a notification that only leads users to the home screen seems rather insignificant. However, a notification that notifies a user’s success and takes them to a screen that validates this with a message, and perhaps a virtual confetti cannon going off, can prove engaging. The In-App Purchase If you can build an app where users can gladly justify spending their hard-earned money in, congratulations, you’re clearly doing something right. And the more they happily spend, the more important the app will hold to them. Shying away from something that is free is naturally a lot easier than giving up something you put in work to acquire. Communicate! Communication is the easiest way to maintain app engagement. It’s a shame because a lack of communication is a common cause of dissatisfied customers taking to reviews on an app’s page to relieve their woes. To avoid this, provide an FAQ page in your app and options on how to get in touch with customer service. Test and Measure App Engagement Fortunately, apps, being digital, provide a plethora of opportunities to yield data. But this data is only useful if the proper customer event and third-party trackers are employed. The most popular way to analyze data is through analytic tools such as Google Analytics, GameAnalytics, and mix panel, just to name a few. The engagement metrics can include the total number of downloads, visits, as well as push notification stats. Another way that you can measure app engagement success includes A/B testing. Thinking you know how your users will respond to a certain message is too ambitious. A/B split testing allows you to take two messages and have them battle it out, the one that resonates more, decided by a customer’s action, or inaction is evidently moved forward with. Conclusion A successful formula for creating, then nurturing mobile app engagement is a tough one to produce. There is no perfect strategy and the attention an audience wants

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5 Tips For Creating a Successful App Video Preview

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Half of the potential users will decide whether they’ll install your app or not within the first 5 seconds of looking at your app’s page. Today, it takes more than a few screenshots in the App Store to attract users. You can’t forget about the ability to post a short video, one that effectively portrays the benefits your app can bring. In this short guide, you’ll get five easy tips on how to create an amazing app preview video that will surely increase your downloads. Tip 1 – Plan your video Plan your video and what you want to include in it. Script it in the way you see it panning out. Define the video’s goal, its message to an audience, and the manner in which it will be presented. Tip 2 – Enticing thumbnail The thumbnail of your video preview must be enticing in order to get potential users to click on it. Regardless of the App Store, you’re posting in, this thumbnail image may be the first image users will see on your app’s page. Rightfully so, this image heavily influences your visitors’ first impressions, so make your choice wisely. Tip 3 – Brief but informative The video should be brief, yet informative. Showcase all the benefits and advantages of your app/game in a quick, creative manner. Tip 4 – Structure The video needs to make sense. Don’t forget about the structure. Random, scattered messages that have no logical flow will only deter. Prioritize what you plan to include first, what is going showcased next, etc. Tip 5 – Sound Use music. No, you need not buy a license from Warner Music Group. But with whatever music you decide to incorporate, confirm that you have permission to add that track first. For easy access to royalty-free tracks, check out SoundCloud’s free-to-use playlists. And if you’re doing a voice-over, test your microphone to ensure its ability to capture voice clearly. Blog Posted- https://messapps.com/allcategories/marketing/successful-app-video-preview/

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4 Tips to Engage Your App Users

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When you create an app, think about all the details. If you want your app to assist, bring money, and work for your audience, you need to intensely nurture it at the idea stage. Tip 1: Create a trial version Create a trial version with in-app purchases or an option to subscribe to a premium version. The trial version should reveal the value your application brings. And the user should understand why he needs to buy the yearly subscription for $14.99. It may be a video course subscription or unlimited access to cloud storage. Whatever it is, your price should showcase the value this app can bring. Tip 2: Present app as a solution to a problem Present your application as a solution to a problem. Or show how your app helps you solve problems. It’s not a part of marketing; it’s about making sure the user understands the benefits. Display your solutions via App Store/Google Play video and screen previews. Also, include some tips for new users inside of an app (pop-ups and onboarding screens). Tip 3: Encourage your users Yes, they deserve it. Why not give a little gift for the beginning of a subscription period? It may be a digital or physical thing, depending on your strategy and budget. At the moment, the most popular digital gifts are discounts, free in-app purchases, and social network stickers. Tip 4: Push notifications. Don’t forget to implement them. They can remind your users about an end-of-day special or show personal suggestions. If deals and specials would hurt your profitability too much, you can use these notifications to simply remind users about important functions within your app. Such notifications will show that you care about your customers. Blog Source- https://messapps.com/allcategories/marketing/tips-to-engage-users/

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Researching the Target Market and Competition

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With around 3.8 million apps being available to Android users and upwards of 2 million on the Apple App Store according to a most recent statistic, you don’t want your app getting lost in this Amazonian-sized jungle without a map. According to CB Insights, in their post-mortem on the death of 253 startups, 14% of the startups went under due to failing to find their target audience. Fortunately, there is a way to successfully navigate this jungle and it starts by finding your apps target market. How to Find Your Target Market There are two mediums you need to tap into when searching for your target market: If your app is an aggregated list of equestrian services based on location, it’s probably safe to assume that your target market is heavily concentrated in the Midwest and not in Midtown, NYC. Perhaps I should’ve called this one “common-sense”, but common-sense is a loose term and definition seems to vary from person to person. So, ask yourself. The business space is filled with market research services that promise to dig up priceless information and act as a matchmaking service between your app and its target audience. However, this comes at a price, a weighty one at that. If you’re a large enterprise, go ahead, make it rain, by all means; but if your still a slim startup looking to put on weight, such costs are out of the question. Market Research Strategies that won’t leave a dent in your wallet Fortunately, you can dig out useful market insights and still keep change in your pocket. Here’s where to look: On Statista you can find loads of handy data on app usage per industry. This will provide you with a scope of your potential market. Google Adwords and Trends will provide you with an overview of what’s hot and what’s not in terms of search history. If you realize that interest in your topic is fading over-time, either you come up with a sensible answer to why that is. Worst case, you’ll have to ditch the idea, but it’s better to recognize reality at this stage than one week before launch. Another great way to seek out market insights is to simply read the questions that your potential users have been asking. Forums like Quora and Reddit reveal what’s on people’s minds and respective answers will contain insights you can work off of. Validating Your Idea Build an MVP (Most Viable Product) version of your app, with a few key features and gather user feedback from your relevant communities. Google search will reveal various user communities—e.g. Early Bird, Pre Apps, and Launchsky. Let these testers break you down. You may get offended, be prepared to get hurt; in the long run, you’ll be thanking these early criticizers as it will only make your app stronger. Know Your Unique Value Proposition Competitive research is about dissecting your competition to their strengths and weaknesses. Building an app that’s already on the App Store is like being on a road to nowhere. A Unique Value Proposition (UVP) explains how your product solves problems and benefits the user; it needs to convince customers to choose your product over the competition. How to conduct a Competitive Analysis It’s imperative to constantly be on the lookout for innovative ways to learn from your competitor’s tactics and employ that information to grow your own business. These are the questions you should be asking: Business Details App Store Usage Data Marketing data PR Coverage Browse through your competitor’s website; search their name in Google. What kind of coverage have they received? Keep these particular publications and bloggers in mind; when the time comes for you to market, they may be interested in writing about your app. Content Social Media It’s crucial to know how competitors are using social media to promote this content. Look at their Facebook page, their Twitter feed. What is the strategy they are pursuing on these social media giants? SWOT Analysis Based on the information you’ve gathered from the previous step it would now be wise to perform a SWOT Analysis. SWOT is a framework that evaluates the competitions competitive position by identifying strengths, weaknesses, opportunities, and threats. These are some of the questions you need to be asking: Strengths Weaknesses Opportunities Threats Conclusion Successfully finding your people and disassembling your competition will provide you the confidence necessary in order to progress your idea. Upon researching the market and competition you may discover holes in your idea. Once you’ve patched everything up, you may step back and realize that your idea is unrecognizable from its conception; this is ok, this is natural. So many ideas have skipped over this stage in a rush to get into development. And where are they now? What have they become? A CB Insight statistic no doubt. Don’t become another statistic. Do your homework. Blog Source- https://messapps.com/allcategories/strategy/researching-the-target-market-and-competition/

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How to Create Great User Stories

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One of the most difficult things to tackle effectively is taking a client’s dream and producing an application that’s tried and true to their vision. Especially when the project’s requirements are complex, finding a good mode for translating functionality becomes progressively harder. And that’s when the concept of ‘user stories’ fly in to save the day. What is a User Story Before user stories were implemented programmers would spend weeks on end writing highly detailed software requirements specifications. “The app shall do this…” and “The app shall do that.” The problem was that no one would ever read them. Clients would not understand them and it’s only natural for programmers to skip diving into a sea of text and get to diving in a sea of code instead. Instead of paragraph after paragraph of manual-style details, a user story packages the desired feature into one short, structured sentence. Here’s an example of a user story from one of Messapps very own applications (Reefill): As a user, I want to retrieve water from the said station once it is unlocked so I can refill my bottle and quench my thirst. It’s not very detailed, but it does answer three very important questions: Attributes of a good user story In order to form coherent user stories, as in any profitable pursuit, one should start by INVESTing. INVEST is an acronym (don’t acronyms make life so much easier?) which defines all the attributes required for an articulate user story. The following is each element of the acronym explained: How to Write User Stories Step 1: Identify who is trying to get the value User personas describe the types of users your product may have. What this person does is connected to their use of that app. And sometimes an individual may have multiple personas in association with their use of the product. For example, one can either hail a cab using an application on their phone, but that very same person may very well use the app to connect with potential passengers that are looking for a ride. Step 2: Determine what each type of user cares about Once you develop a list of potential users, it’s imperative that you answer the following: What is the user trying the get out of the product? This is the part where you brainstorm a bunch of features. We can use Messapps app Reefill for example. We can build a user persona with the following features: Step 3: Come up with the why and what The first two parts of each story are now defined: the user type, and their desired goal. Next step is to think about why that type of user wants that feature, or what value it would provide them with. In accordance with what we came up with in step 2, it should be something like this: Step 4: Answer the what and why with the how (Acceptance Criteria) So you’ve written your story now. But that’s not it. Like every great story, it needs re-examination to make sure it’s logical. You know what you want to do and why it should be done. So now, how do we do it? That’s where acceptance criteria come in. This is where your expertise as a developer or a client with basic knowledge of applications comes in. You’re not traversing far into the innards of an application yet, this will come later, the development stage will take care of this. You’re simply using a bit of imagination to envision how the story will unfold. Here are some examples from stories presented in the previous step: Conclusion User stories not only let you form the skeleton of your project, but they also set objectives in a way that’s easy to digest for your team. These stories do not require a programming degree. These are simple structured sentences that explain wants and needs. A toddler says, “I need to go potty”; an ambitious parent developing a mobile app that potty trains their toddler writes, “As a parent, I want to monitor my child’s toilet training progression,” It’s that simple Congratulations! You are now ready to create effective user stories that will surely transfer your dream into a reality Blog Source- https://messapps.com/allcategories/strategy/creating-great-users-stories/

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App Development Methodologies: Agile vs. Waterfall

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So you rounded up a crew of first-class app developers and some fortune 500 company commissions you to build an app that will change the game but you don’t exactly know how to go about building it? Well, you’ve come to the right place. And even if your case is more low-key the same practices apply. There are two main development methodologies that we use in the app development industry: Agile and Waterfall. The end goal of each is the same, to create an application, but the way they go about this feat is different. What is Agile? Agile is a development methodology that emphasizes the rapid delivery of an application. It is defined by “sprints,” a period of time allocated for a particular project component to be completed. The completed sprint results in a deliverable which in our industry is referred to as a “build.” A build is a pre-release version of an app; it is a portion of an app. The features in the app are prioritized from most important to least depending on the business value the customer places them. As work is completed and a deliverable is pushed, it can be reviewed by the project team as well as the customer. What is Waterfall? The Waterfall model or “traditional” approach emphasizes a logical progression of steps; it is a linear approach to software development. Unlike Agile which boasts its adaptability, one stage of development must end before the other commences and there is no going back to previous steps. Below is a basic model of logical progression using the Waterfall method: Project traits and Development Methodologies Next, we will look at how these models act in accordance with common project traits as well as point out a pro and con of each. Customer Involvement Agile: The customer will be weighing in on many aspects of the project. Due to the greater number of deliverables (builds) in the development process, the customer develops a strong sense of ownership by working directly with the team to progress the project. Pro Con Waterfall: When project requirements are defined it’s as if they’re set in stone. Pro Con Feature Prioritization Agile: The most essential features get developed first. As the scope in many cases is undefined this is practiced so at least a basic version of the app gets produced when funding gets low.   Pro Con Waterfall: The customer gets what was agreed upon. There is no partial package; it’s all or nothing with this approach. Pro Con Team Agile: Since the fate of Agile’s effectiveness rests upon the cohesiveness of a team, a smaller team is preferred. There is a high degree of coordination and synchronization required using this method and increasing the size of your team naturally reduces the strength of these traits. Pro Con Waterfall: With this methodology, it’s like passing a baton to the next runner on a track. Coordination and synchronization are limited to handoff points. Pro Con Funding Agile:  Since this methodology welcomes changes with open arms, fixed-funding is risky. Customer involvement is so high that if you don’t stand your ground as the developer you’ll become the slave to the increasing wants, needs, and changes. That’s why Pay-as-you-go is the name of Agile’s game. Pro Con Waterfall: Fixed-price contracts work well here. Since the project requirements are so rigid, the scope must be defined in advance and remain steadfast. Pro Con Which methodology comes out on top? The simple answer is: it depends. Across the board, Agile is implemented in projects more. A 2015 survey done by Hewlett-Packard survey puts this into perspective: Agile principles seem to fit the current digital landscape better. Evolving needs and change seem to be present throughout all projects.   But what we would recommend is developing your own hybrid methodology. Don’t look at these methodologies as commandments, look at them as recommendations. Take the flexibility of Agile and mesh it together with the rigidity of the Waterfall. You are unique and so should be your methodology. Tailor it to what suits your environment best. Blog Source- https://messapps.com/allcategories/app-development-methodologies/

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SMM In Apps Promotion

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Some years ago the only way of internet marketing methods including search engine marketing and some more direct advertising systems. Social networks brought another way to maintain relations between companies and their clients. Today social media marketing is a necessity for any budding business. Many famous brands brainstorm variants of posts, designing photos and videos for upcoming social network promotional campaigns. For example, Adidas, Nike, and Walmart actively “live” on social networks, with the goal to increase their media influence. It is almost necessary to do the same for your own application(s). Let’s look at how we can promote iOS and Android applications in social networks. Social media strategy This is the first stage. If you do not know what you want to post on social media, get on it. Build a strategy for marketing on Facebook, Twitter, and other social platforms. It will help you to understand what you need to write and share. Such posts may be about new versions of your app, videos with the example of use and solving problems, useful hints, statistics, FAQ, announces, and so on. Reviews and guest posts Don’t forget, you can ask public page admins to post information about your app or review it. As an incentive, you can provide them with promo codes, that can be redeemed in your app. Bloggers Don’t be shy to ask bloggers to either produce or host an article pertaining to your app. Every niche, even the most narrow, has its own opinion leaders. Do your own research, find bloggers with free or affordable rates, and discuss your idea with them. If your project fits their style, their followers could end up being in your target audience! Target advertising Create a budget, have a message and choose the audience you want to reach out to. It’s not always easy to find your target audience and may take heavy research. But once you do, it’ll be way easier to convert these potential users to actual. Free specials As we know, people like to identify themselves with something novel. You can work off this notion. Think about promo collaboration with bloggers: you can make your app free on the weekends and ask bloggers to share this information in the form of a special for their subscribers. Don’t forget to show that you care about your customers. Blog Source- https://messapps.com/allcategories/marketing/smm-in-apps-promotion/

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Speaking Code – A Complete Review of The Basics

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In no way is learning to code a natural or intuitive process. Like any other skill or hobby, the best way to expedite a new learning process is by first familiarizing yourself with the basics; here’s a brief overview. Why is programming sometimes referred to as “Coding”? Because a programmer’s “source code” is like a set of instructions that the CPU cannot initially decipher. That’s why “higher” language – your source code – is often considered to be an “encoded” sequence of instruction for the CPU to read. The “higher” programming language that you choose – and there are many – is then translated from your source code into a “lower language” that your CPU can actually register via a compiler program. Compilers A compiler is essentially the middle-man between you and the CPU that’s included in a Software Development Kit. It takes all of the source code that you’ve written in a higher language and transposes it into a stream of numbers that the CPU can read – machine code. As a rule of thumb, a program is compiled before it’s run. Software Development Kits An SDK is exactly what it sounds like: a package of software that a programmer uses in order to create programs with an integrated programming language. Each kit contains compilers, debuggers, and any other facilities needed to develop apps for a specific platform. For the most part, it’s highly uncommon to simply code using an SDK; it’s typically coupled with something called an Integrated Development Environment. Integrated Development Environments An IDE contains an SDK; most IDEs are tailored to function around a particular SDK. An IDE’s purpose is to make coding with an SDK more manageable. What an IDE is to a programmer is essentially what an instrument is to a musician: although all instruments can play music, certain instruments allow a musician to express him or herself in more desired or preferred format; although all IDEs can be used while coding, one IDE and its included SDK might be preferred or even necessary for creating a program that is compatible with a particular platform. Android and iOS IDEs Java and Objective-C are both programming languages used for coding Android and iOS apps respectively. Developers interested in developing apps for iOS devices should first familiarize themselves with the IDE called Xcode, which uses the iOS-compatible language of Objective-C. As for Android devices, Eclipse and Android Studio are both the go-to IDEs for coding in the Android-compatible language of Java. This also means that Android devices cannot run apps that are coded in Objective-C, and an iOS device cannot run apps that are coded in Java. There are, however, a few up-and-coming IDEs which are considered cross-platform compatible, such as Xamarin. HTML and CSS Both HTML (Hyper Text Markup Language) and CSS (Cascading Style Sheets) are programming languages that function in web development. HTML is used to structure a website with links, images, texts, videos and other “elements”; CSS is used in tandem with HTML to further stylize the layout of the webpage by re-arranging the colors, fonts, and positioning of HTML elements. The three control structures of programming *Written in CSS Some languages don’t delegate the semicolon with this purpose, such as HTML and Python, but most do: Xcode, C++, Java, CSS, etc. *Written in C++ Note: variables are assigned in C++ like so: “int denom = 0”. “int” designates the variable “denom” as an integer, and “= 0” sets the variable “denom”‘s value to 0. The variable can be changed at any time once it’s created by typing the variable’s name and resetting its value, such as the conditional statement does above: “denom = 0” *Written in C++ Queue vs Stack (FIFO vs LIFO) Both queues and stacks are ordered arrays (lists), meaning that the order of their contained variables is significant. Ordered arrays are useful tools to have for problem-solving at all levels of coding. Blog Source- https://messapps.com/allcategories/marketing/speaking-code-complete-review-basics/

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Mobile App or a Mobile Website?

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Mobile apps and mobile websites both benefit the modern marketer. In previous years, however, experts have debated the impact of selecting one over another. Marketing strategies take time to fully form, and not every business impacts customers through multiple channels. Since 2014, mobile apps have dominated the industry. That said, they aren’t exactly superior to mobile websites. Whether you’re a sole proprietor, a small business owner, or a corporate leader, your strategy can benefit from the many technologies currently available to our market. Right now, 52 percent of smartphone users check their devices hourly. Both websites and mobile apps will experience high visibility by your viewers. You should, however, be knowledgeable about the inherent differences between the mobile app and mobile website. Let’s take a closer look. Mobile Apps A mobile app, meanwhile, offers utility through the user’s smartphone or tablet. Mobile apps are quite different from mobile websites due to their installation needs. Often acquired through a device’s app marketplace, apps can be better controlled by marketers entering insular environments Mobile apps accommodate for 89 percent of every mobile user’s device time. Practically everyone is using mobile applications and they’re going to use them more after 2016. Mobile apps give businesses the opportunity to host a “private corner” of their branded experience. Because mobile users need to download a mobile app prior to use, businesses have incredible control over device presence. Why Choose a Mobile App? A mobile app offers incomparable brand immersion. Consumers are preferring mobile-centric solutions, and they’re not afraid to engage mobile apps, SMS, or mobile email to get them. In fact, solely mobile solutions are incredibly effective. 50 percent of United States consumers buy goods and services immediately after receiving a branded QR code, text, or discount. Buyers are sticking to their local devices for brand support. A mobile app can power a business’s loyalty program. It can also engage users on deeper levels. A restaurant, for example, can increase consumer interaction by creating a food pairings app. Another company can create a mobile payment app to ensure total platform cohesion. Each year, smartphone security increases. Each year, consumers turn to their devices for browsing, purchasing, and payment. MMS, too, is changing the mobile app game — and companies are drawing users into their purchased apps via rich multimedia. Advantages of building a mobile app: Mobile Websites A mobile website is specifically tailored to touch-screen-enabled users. It takes advantage of tablet and smartphone technology to access web browsers, assist navigation, and introduce a company’s total offers. Android’s Chrome and iOS’s Safari are popular mobile website browsers, and users commonly conduct searches on these platforms to access mobile websites. Why Choose a Mobile Website? A mobile website is highly accessible to consumers. Really, every brand should have a mobile website. Because consumers are prioritizing mobile access over desktop access, mobile websites have become go-to portals for e-commerce and long-term consumer actions. A mobile website makes regular websites accessible. They capture a brand’s look, feel, images, pages, and content in a handheld dimension. It additionally improves functionality and readability. Providers like Google have reworked the industry’s comprehension of SEO, too, formatting modern standards to mobile website browsing. If your brand is creating an e-commerce experience, or if it’s simply forming into a large-scale operation, it definitely needs a mobile website. Advantages of making a website: Apps vs. Websites Both the mobile app and mobile website are useful in a business setting. However, a website should always be prioritized by growing businesses and brands engaging in e-commerce. The mobile website, in many ways, is a central “hub” for consumer activity. The best part is that your users don’t have to download anything extra to access your mobile-optimized website. There is plenty of proven marketing strategies to drive raving fans directly to your website and convert them into paying customers. If your budget allows for it, then an app can be a big add-on to your business presence. But keep in mind there are significantly different strategies to drive interest and downloads for your app. You can do in-app advertisements on similar apps targeting your preferred users. Deep linking is a popular app advertisement strategy that you can execute to boost conversions and ROI. Blog Source- https://messapps.com/allcategories/strategy/app-mobile-website/

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