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Steps To Build a Successful Website Redesign Strategy In 2022

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Deciding on building a website redesign strategy can bring life to your business. A business highly requires this strategy to thrive constantly in this competitive era and appealing web marketing industry. A redesign project can either bring immense success or a complete failure. Basically, it relies on the methods you execute and procedures you follow with the help of a website development company. You must have a clear vision for creating a redesign strategy. If you are better at defining your vision from scratch, the strategy will get immense success and the whole procedure will be seamless also. This is why I have come up with this useful guide to help an inbound marketer create a successful website redesign method. I have discussed some steps to build this strategy. So, let’s have a detailed discussion on them! Analyze Your Present Online Performance Metrics Prior to planning on redesigning your site, you should first measure the present functionality metrics of the site. Deal with some queries depending on the parameters for starting the project properly. Check whether your website is receiving the desired traffic. If not, find out the reason and recognize the pages which can bring the maximum traffic. Start by analyzing your site over its history in particular areas like: A total number of unique visitors, visitors, and visits. Use Google Analytics for this evaluation. Realistic targets vs. Bounce rate Fresh content for your new site Number of inbound linking domains Total number of indexed pages The target audience and their monthly average time on your website Top-functioning keywords study (in terms of lead production, traffic, and rank) Total number of pages which drive traffic Total number of sales produced every month A total number of form submissions or new leads every month. Set Your New Website Redesign Objectives In case you have determined your new website redesign goals which you want to accomplish, fine-tune your website for reflecting that. Understanding precisely what you need will provide you a clear idea of the whole website redesign method. The concept will also make sure that you communicate properly with your favorite website design company at every time. Be determined with your objects why you will redesign your site and creating a connection between the measurable results you want to accomplish and the site is important for your project.web design banner Take these following data-driven goals into account for redesigning your website: Design Performance Boosting present SEO rankings for essential keywords Tools and technology An increasing number of visitors or visits The increasing whole amount of sales produced Reducing bounce rate Promotion tactics Enhancing domain authority Increasing time on the website An increasing number of new form submissions or leads Delineate All Sections of Your Target Audience Want to come up with marketing campaigns which identify your audience’s particular requirements and choices? Then, divide your target audience first. This will result in effective utilization of your investment in the campaign and more outcomes. Here we have outlined some questions which you should ask yourself prior to planning on a website redesign method: Who is going to utilize my site? What will they do on my website? Which pages will be visited by the visitors? What do the visitors want to accomplish or receive from my website? Which audience do we wish to visit the site? When will they visit? How will they visit? From where will they visit? Several kinds of people visit your websites such as job seekers, present clients, promising clients, competitors, students interested in internships, media, vendors, hucksters, employees, and industry people who read all blogs for know-how and for staying updated. Here, you have to filter the most desired audience like current clients, promising clients, and the blog readers so you can make changes in your website design accordingly. Next, you should focus on the marketing campaigns which will bring in the maximum leads. Concentrate on them for having better results. Currently, search engine marketing, email marketing, and social media marketing are the strongest online marketing methods. Index Your High-Performing and Valuable Assets While redesigning your website, always remember to keep a stock of your best-performing and precious assets. You can keep an inventory of the following assets for your new site with some smarter tactics: Most trafficked pages Most viewed or shared content A number of inbound links to separate pages High-performing keywords you rank for and related pages In case you delete a page which has a higher number of inbound links, there is a possibility that you could lose lots of SEO credit which could result in decreased keyword rankings. You are recommended to hire a web designer who is an expert in basic SEO and can save a lot of time and your present online value. Evaluate Your Competitors’ Websites Check out what your competitors are doing for achieving better ranking on search engines. Find out how they are getting more leads than you. Although it’s important to keep a track of what all competitors are doing, you are recommended to ensure to not replicate or copy what they are doing in your own business. The smart strategy will be concentrating on making better marketing tactics and unique website design. Simple enhancements will offer the best user experience to your clients. In a nutshell, evaluate your competitors through marketing grader to know their strengths and weaknesses. This will help you know the particular areas of your site which must be overhauled. Once you conduct the analysis, use the analysis report for coming up with a new plan and a list of things which you are going to do at several phases of the website redesign procedure. Reflect Your Brand with a Website Customization Your site must precisely reflect your brand and the targets which you want to accomplish. Before you start designing your new site design and its content, you should be clear enough regarding your preferred branding, messaging, and your robust value proposition so its consistency across your whole site. A

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React Native: A Cost-Effective Way for Cross Platform Mobile Apps Development

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Before we proceed any further, here are some facts and figures for you to chew on: The number of smartphone users worldwide is 2.71 billion and that of tablet users is 1.23 billion. By 2020, this number is predicted to reach 2.87 billion for smartphone users and 1.26 billion for tablet users. Global Internet users stand at 4.39 billion in 2019. This is 9% higher than last year. 3.986 billion users are active on mobile devices. Mobile Internet usage is surpassing desktop Internet usage. In 2018, 58% of site visits were reported to be coming from mobile devices. 205 billion mobile apps were downloaded in 2018 compared to 178 billion in 2017. Of these, 105 billion mobile apps have been downloaded via Google Play Store and iOS App Store. By 2020, this number could reach 250 billion. The mobile app industry is projected to earn $188.9 billion revenue by 2020. If you have eyeballed the figures carefully enough, you would know the mobile app industry is currently running the show. Because the market is hyper competitive, app penetration is deepening at a steady pace without any sign of slowing down. This is great news for developers as well as companies because app development in present times carries all the potential of dynamic pricing. But, are we also going to discuss the research and development costs that come along? As app makers, ask yourselves these six questions: How do we meet the rising demand for mobile apps without going over the odds when it comes to investments? How do we convince SMBs to put money in app development when they are well aware of the high costs? How do we build an incredible mobile app that does exceptionally well with the audience without breaking the bank? Do we work on iOS and Android separately or go for hybrid apps with cross platform compatibility? Is there any way to decrease the development time and use as fewer resources as possible without diluting the UI/UX? How do we cut costs without cutting corners? The answer is – with React Native! Before we explain why, let us talk about cross platform compatibility first. How is a Mobile App Developed to be Cross Platform Compatible? A mobile app created to be functional across multiple mobile operating systems with equal efficacy is known to have cross platform compatibility. Such an app can be developed in relatively less time and at a cost that is significantly lower. In other words, this one is a cost effective way of developing apps. Also, because this is the age of WORE (Write Once, Run Everywhere), the process of developing these apps usually involves just a single round of coding. In modern times, this has become a business imperative instead of a choice. With mobile operating systems diversifying and apps needing the best of all platforms, this is a middle ground that delivers neutrality. How Does Cross Platform App Development Reduce Costs? Not many years ago, app development was an idea strictly limited to platform nativeness. Whenever a client approached app development company, a quick query used to follow – which platform first? – iOS or Android? And god forbid if the client chose both the platforms, development would cost a bomb. And that did not even include the annual maintenance charges! However, times have changed now. Today, it is possible to avoid the high costs of developing native apps. With the concept of cross platform compatibility, developers can now use a single code to customize the mobile apps for both the platforms. Maintenance, too, is easy, quick, and affordable as the need to shut down operations temporarily is dismissed. Basking in the convenience of WORE, the codes are now reusable. Developers can simply use them over and over again, never writing new unique codes that complement separate platforms. This saves time and effort by 50 to 80%. It allows rapid app development at costs that do not burn a hole in your pocketbook. So, if yours is a blueprint for a feature rich app, cross platform compatibility ensures it gets developed in no time. React Native: A Breakthrough Technology Ever since programming came into being, coding has given people sleepless nights, regardless of whether they are programmers or non programmers. With programming languages and platforms rapidly mushrooming, the job is getting even more complicated. The code of native mobile applications needs to be ‘fixed’ every now and then, which makes development cumbersome and slow. Therefore, it has always been a developer’s dream to learn one language and wrap up everything using it – much like a ‘one size fits all’ formula. However, cross platform app technologies have not been able to come up with something worthwhile; only apps with funny interfaces and scrappy compatibility throng devices. In response to this chaos, Facebook introduced React Native in 2015 – a major breakaway from traditional app development tools. This open source framework comes with an amazing ability to develop cross platform mobile apps that work on Android as well as iOS devices. It makes use of collective libraries of app development frameworks such as PhoneGap and Xamarin, which lets it deliver apps much faster. Additionally, it allows developers to write the code in JavaScript and reuse it across devices. Thus, cross platform apps developed using React Native are as good as native apps. Because this framework is efficient and enables building complex mobile apps with total scalability, it is a choice among mobile application developers. No wonder it is being used by biggies like Tesla, Pinterest, Instagram, Skype, Uber, Myntra, Discord, Vogue, and Walmart! 8 Ways React Native Contributes to Affordable App Development Of all the benefits offered by React Native, cost efficiency is paramount. Of course, to develop mobile apps using the platform, a developer needs to consider multiple platforms so the outcome is an application that can manifest high performance. But, this still is a time saver! Let us study how React Native contributes to affordable app development. Reusable

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Top 9 UI Design Mistakes That Ruin Your Conversion Rate

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UI (User Interface) is the king when it comes to designing your website and app. Generally, users first see the UI design and then interact with it regularly. Website visitors give importance to the UI a lot and a typical user can make an opinion regarding your site immediately and the same level of expectation goes for the apps as well. A site cannot develop much if it doesn’t provide a better user experience. Visitors usually leave a site if they find it’s content dull or its layout appears unimpressive. If a site’s pages take longer than 2 seconds to load, its performance also suffers. And when a website’s design is not attractive and navigation messy, it can highly affect the website’s growth. So, there is no doubt that UI is the key to the success of a site. In spite of that, we find many UI design mistakes which cause failed conversion rates of a website. Common UI Design Mistakes That Spoil Your Conversion Rate Without further discussion, we will start the blog. Here I have listed some common UI design mistakes committed by website designers and business owners. After reading the blog, you would realize the exact mistakes you are making and you can take needed actions depending on our recommendation and measurement. Messy layout Sites with messy layout annoy your clients. It spoils user experience and becomes really annoying to users. In case the layout is cluttered and unorganized, it impacts the site’s conversion rates since clients cannot get the CTA position. The usage of excessive content, colors, pictures, and insufficiency of focus to creativity can make the layout cluttered. And when the layout doesn’t ponder usability and just focuses on the beauty, it could cause UI design issues which are really bad for your site. Wrong position of CTA CTA bundles complete conversion strength of web pages into a single button. Hence, it becomes highly crucial when it comes to the conversion rate. All aspects of CTAs must define clearly to the users that it can be clicked and they must tap on it. Nevertheless, this is where people commit mistakes as they don’t pay heed to the CTA that results in a bad result. Essential features which you must ponder while building your CTA are color, design, size, shape, location, language, and length. A site’s CTA must always follow the users’ state of mind. Their thoughts and buying attitude would become effective when you will decide the mentioned features of your CTA. Hence, you are recommended to find the precise combination of features and examine your CTA many times before making it live. When you get the ideal balance, you will experience loads of conversions. Unresponsive design This is also one of the big UI design flaws which sites make. This restricts a website’s growth and causes failure. An unresponsive design shows the site useless when it comes to being responsive across platforms and devices. If the design is unresponsive, users cannot access the best features using the devices of their preference. Moreover, responsiveness is responsible for the website’s ranking and sites which neglect this important feature have to encounter lots of issues. An unresponsive design even prevents sites from offering the best user experience. Use of stock images Stock images are undervalued because they are totally false and you can easily notice that. You should already know that website branding and marketing are immensely affected by the visuals which are medium to make a site visitor associated with the satisfied face of a happy client on a picture of your site. It surely adds your site’s mood and tone which cannot be done by stock photos. Since stock photos portray falsehood, you should not use them. When visitors visit your site, they look for a specific item or service and want to believe you as well. However, if they find a false image after landing on your site, that ruins their psychology badly. You must consider the fact that site imageries should always boost users’ confidence and engagement which is possible by using authentic images only. Improper navigation In case your website’s navigation is unorganized and inappropriate, it makes the users leave your site sooner than predicted. A site’s purpose is to make users navigate easily from a place to another or through the website to have data easily. The navigation is spontaneous if there are perfect visual signs and marks for everybody to shift from one place to another. In case the navigation is unclear and menus are not put in place properly, it may annoy users and let them leave your site without thinking for a while. Inadequacy of social proof In case the uncompromising UI design is concerned, the user-produced contents, testimonials, or client feedback won’t be pondered as the essential components. However, every appropriate web page must comprise of all social proofs of your quality. These social proofs become highly important for your website or app’s branding and conversion. This clearly defines that none can make an app or website design if there is no social proof integrated. The inadequacy of social proof shows the implausibility of your products and services. If there is no credibility, site or app visitors won’t want to visit your site and they won’t trust you without social proofs. Hence, your marketing value, SEO efforts, and branding get impacted which results in the lowered conversion rate. Maximum online purchasers these days don’t buy anything without checking reviews. Give authentic messages to your promising clients to get a sigh of relief. This technique can offer you more conversion rates than the CTA or product details can provide. You must ponder the fact that authentic client reviews are believed more than the best sales pitch. The slow speed of web page loading This is another user interface mistake which many sites do and thereby suffer. If your site has an increased page loading time and takes to load more than 2 seconds, clients can possibly move

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Top 12 Ways to Reduce Android App Size During App Development Lifecycle

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You’re reading this because… You’re an Android app developer who hates to see phones running out of space. You’re a patron of the 150 MP threshold Google Play Store puts on app download. You’re tired of developing mammoth sized APK files that hardly get installed. Let’s admit it: large size apps are storage-hoggers and downright nuisance. Users cannot do without them, nor can they get rid of them. They live in a constant love-hate relation with these apps – praising their rich graphics and smooth navigability, but cursing their sheer size at the end of the day. And, because human needs are insatiable, they cannot help dreaming about ways to have more apps in their devices without compromising on quality or overtaxing the phone storage. Beyond doubt, mobile devices have come of age with larger storage spaces. It has increased from a mere 16 GB 5 years ago to massive 256 GB. But, along with them, app sizes have grown, too. Android users worldwide would unanimously agree to the fact that the largest chunk of their phone storage belongs to apps, which mercilessly gorge on data, RAM and most importantly, battery life. Although there is cloud support for photos, videos, music, and other files, there is only so much a phone can take before it begins slogging and hanging. Size is a Major Problem in the Realm of App Development Don’t take our word for it. If we go by Google’s statistics, nearly 90% of mobile devices on this planet run on Android. The global user base is capped at 2.7 billion and the total number of apps available on Play Store is 2.8 million. Adding to this, Google says if the size of an app is more than 150 MB (earlier 100 MB), chances are its installation is going to be lowered by 30%. For every 6 MB expansion in size, the install conversion rate could drop by 1%. Android App developers should get all worked up about this matter because 70% users now consider the size of the app before installing it. And it’s no secret that an app that exists without considerable downloads is as good as non-existent. The Question is Why Large Size Apps Exist in the First Place? Modern-day apps have been puffed up because of three primary reasons: Highly growing feature sets Increasing UX expectations Support for a wide range of screen sizes and densities Hardly ever do these apps function efficiently. Beyond affecting the storage capacity and memory of mobile devices, they also increase data consumption. We can only imagine the woeful situation where a user relies on primitive Internet connectivity. Thankfully, Google has a Way Out! Even the tech giant is emphasizing on creating smaller apps and giving out tools for developers to make it happen. Its publishing platform, the Android App Bundle, enables users to install apps without re-downloading vital elements which are already present in other apps on Play Store, thus minimizing size. This is much like not having to buy utensils every time because you want to cook a certain recipe; the ingredients are just enough. Google believes the platform can reduce app size by as much as 35%. This is pretty huge. Shrunken sizes will also mean quicker development time and TTM. Long story short, users will have more apps to look forward to without overwhelming their phone storage. All a developer needs to do is upload the app as an Android App Bundle with all compiled codes and resources, and watch the platform defer APK generation as well as signing to Google Play. This is followed by the app serving model, Dynamic Delivery using the codes and resources to generate APKs optimized in harmony with the varying device configurations and then, serving it to users for download. The need to create multiple APKs and structure them to support different devices is dismissed. In return, users receive device-specific smaller versions of the app that can be downloaded without killing space. But, There’s More to Downsizing Android Apps The Android App Bundle cannot be the only key, can it? There has to be some collective effort from the developer fraternity as well to make sure Android apps do not eat up too much space on mobile devices. But, before we proceed, here’s what you need to know about the APK file structure: An APK is a ZIP archive that contains everything your app looks and works like. It comprises Resources like Images and fonts with compiled code as Dex files. An APK contains directories, which include the following: META-INF/ with CERT.SF and CERT.RSA signature files, and a MANIFEST.MF manifest file. assets/ with all assets retrievable using AssetManager objects. res/ with all resources that are not a part of resources.arsc. lib/ with a complied code for the software layer. Subdirectories: armeabi-v7a, arm64-v8a, x86, x86_64, and mips. It contains files, which include the following: AndroidManifest.xml which is always present, no matter what. resources.arsc with all compiled resources and configurations of res/values/ folder. classes.dex with all classes compiled in DEX file format. Top 12 Ways to Reduce Apps Size During the Development Life Cycle Image Optimization Image size can be conveniently reduced without diluting the resolution. For instance, .jpg and .png images can be converted to .webp web image format to downsize apps without compromising the quality. The .webp format offers lossy compression like .jpg and transparency like .png. In short, it has the best of both the worlds. There are a number of tools available for such conversion. Tools such as guetzli and packjpg suit .jpg file compression best while pngcrush, and zopflipng befit .png files. This apart, designers can implement vector graphics to create simple resolution-independent images that don’t crib for space.These are available in Android as VectorDrawable objects and enable a 100-byte file to generate images sharp and screen-sized. It is known that some images can do without static resources. The framework is more than enough to draw such images dynamically at runtime. Yes, using Vector Drawables objects

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13 Things You Should Know Before You Invest in Your Next Mobile App Idea!

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The inventions of smartphones and tablets have entirely changed the look of the modern era. Gadgets like cell phones largely influence the way we live and communicate with each other. Nowadays, almost every person possesses mobile devices without which life seems incomplete. The majority of businesses are shifting their attention towards having mobile applications to streamline their workflow processes and provide access to real-time data anywhere. 13 Factors to Consider Before Investing in Mobile App Idea Did you get an app idea? Awesome! Although you are propelled by enthusiasm to create an awe-inspiring mobile app, a few factors ought to be considered. For the product to be successful, you have to give all ideas a thought before rushing into development. Check out a few suggestions to get started: Begin With the End in Mind No matter how excited you are to get your app in the market, it is always essential to plan. In your mind, think about the results thoroughly and prepare for the drawbacks as well. Think about where you want to be after this product has launched and how do you want to capture the market with this app. Do Market Research Before preparing to launch your app in the market, you must do detailed app market research. By researching and analyzing the market, one can easily get an idea about the competitors, their ways, strategies, and tactics to deal with failures. This will help you in dealing with the concerns that can arise while designing your app.market research You can also do some research work on the apps, which have a similar idea like yours, but they failed. Inquire about the reasons why they failed, what was the cause of their demise. Your Idea Must Be 100% Efficient One of the prime characteristics that users expect is 100% efficiency in a mobile app. The only way you can survive in today’s competitive world is to make sure that your app provides a great user experience. For instance, make sure your app uses fewer data and uses it efficiently. Set the Budget It might be easy to determine the prices while shopping for rations, but the scenario is entirely different for a mobile app. You have to determine the expenditures you will face while creating the app. Apart from that, you also have to make sure that the amount you spend on your app development will eventually come back. The cost of an app primarily depends on the features that you want in it. If you do want to cheapen the rates, then remember you get back what you invest. You will also need to keep in mind the ways of how you are going to get the money to build an app. You might need to get in contact with some right investors who are willing to listen to you and negotiate. Set the Target Audience Keep the audience in mind. Ask yourself some crucial questions about the target audience. Questions like: Which age group is going to use this app? How is the app going to help them? Will the app meet their expectations? There is no need to rush the process because not everyone has an in-house mobile app developing system. If the questions above are answered very clearly, your app actually might be a success. Marketing Strategy This is one of the key elements in building a successful and useful app. It is a fact that almost 90% of apps are not even used after being installed. The question, which arises, is what causes the users to lose interest in the app. The answer to your question is that the marketing strategy is at fault. Marketing strategy is the decision-making process in which you have to decide what feature to keep in your app and what not. It involves the features and outlook of the app. ‘What features should the app have?’ ‘What color is it that attracts the audience the most?’ ‘What options can be nagging the customers and causing them to uninstall the app?’ Furthermore, see what opportunities the app can provide to the customers. Do not just build an app out of nowhere because you feel like it. If you have a great idea, and you strongly believe that the features in your app are better than other apps, Go Ahead! Specifications Specifications are also a key feature in mobile apps. What an app has to offer is what attracts the customers. You can come up with enticing specs for your app and attract mainstream users. The specs should be thought after careful research of what other apps are offering. You must also try to keep the specs and features up to date by continuously updating them. If the specifications are up to the mark, the app will be used and recommended to others as well. Operating System (OS) The operating system defines how computers or smartphones store files, switches between applications, maintains memory, and all work of the technical sort. Some operating systems are designed by a group of people around the world like the free operating system Linux. On the contrary, some commercial operating systems are made by companies like Microsoft and Apple. Now you have to choose an operating system for your app. Selecting a system also decides on which gadgets the app would be functional as different devices have different operating systems. You can also select more than one operating system. App Security One of the most important factors that a customer wants is that their privacy should be protected. Hence, you have to pay close attention to the security issues and viruses that attack your app. There are various methods to protect your app like static testing, dynamic testing, and mobile testing. Static and dynamic testing involves running codes at a fixed point in the app while it is being designed. This aids in encrypting the app against malware. Similarly, mobile testing is specifically designed to examine app when it runs in a smartphone.

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Best Practices App Developers Should Follow to Enhance Mobile App Data Security

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Imagine waking up one morning and finding your photos, conversations, and more on the internet for all of the world to see. Horrific, isn’t it? Even thinking about such a thing causes one to shiver. But having our private information made public, or theft of the sensitive data stored on our mobile devices is a very real and constant fear in the advancing era of cybernetics. The Extensive Use of Mobile Apps One of the most rapidly progressing things with regards to Information Technology is the apps on your smartphone that you use regularly. Nowadays, there is no single thing for which an app has not been developed. Whether you are a hungry introvert who wants to order food online, or a desperate college student looking to pass Anatomy 101 – you can rest assured that you will find a mobile app that will assist you with your objective. In 2018 alone, there has been as much as 205.4 billion app downloads worldwide. Compare this with the 92 billion app downloads of the year before that, and you can see how the mobile app industry has been growing. An average mobile phone user spends 2 hours and 15 minutes scrolling through mobile apps every day. Keeping these statistics in mind, it is safe to say that the mobile app developing industry is blooming and flourishing. Developing Apps for Mobile Phones is Not an Easy Job But while you are using all of these insanely addictive apps, have you ever stopped to wonder what security considerations the app developer has taken to protect your data? However, prosperous and lucrative the mobile app development business might be, it is not always rainbows and cookies. Though an app developer will most likely not be out of a job for very long these days, he has to work very hard to provide us with a flawless and immaculate app. One of the most frequent complains, and primary concern when developing an app for smartphones is data security. Your mobile phone holds a heap of sensitive information that you would not want to be leaking out. From contact numbers and personal photos to your bank details – it is the data that you cannot afford to be in the wrong hands. But many of the everyday apps in your use compromise the security and safety of this delicate material. Most Frequent Security Issues With Mobile Apps Before we dive in to discuss how a qualified app developing company takes care of these sensitive security issues, let us briefly talk about what these concerns are. Some of the most common cyber security concerns in the modern era include data theft or unintentional release of sensitive data, faulty encryption techniques, substandard or absent offline authorization, and defective session handling. In the following paragraphs, we will discuss each issue and its cause in a brief manner. Unintentional Release of Sensitive Data Accidental leakage of sensitive data happens when it is stored in insecure and unsafe locations on a mobile device. This unprotected data can be picked by the other apps on the device and used in ways that the user did not intend for. Faulty Encryption Techniques When you think of encrypted data, you imagine it is safe and protected. However, this is not always the case and encryption can sometimes fail to keep important data secure. The process of encrypting data involves creating a ‘key’ through which the data can be translated to its decrypted form. The idea behind encryption is that this ‘key’ is only made available to authorized users. However, when this ‘key’ is stored in an insecure location on the device, it can be easily accessed by hackers. This is when your encryption methods fail to protect you. Substandard or Absent Offline Authorization When you are using a mobile app, it is understood that you are not always connected to the internet. At these offline times, these apps cannot differentiate between different users. When an app lacks offline authorization or has a poor version of it, unauthorized users may access sensitive parts of the app offline. These hackers can even go so far as to use the app in ways that only administrators can. Defective Session Handling Last but not least, defective session handling is a real problem with mobile apps. This becomes even more of an issue if your smartphone is lost or stolen. If your app fails to end a previous session when you have started a new one, the unauthorized person with access to your lost phone can operate the app the same way that you can. They can reach sensitive data, copy it, alter it, or make it public. In short, this makes you vulnerable to a whole lot of problems. Best Practices App Developers Should Follow to Enhance Mobile App Security Now that we have discussed what are the common cyber security threats being faced by the public in association with mobile apps let us consider the steps that app developers can take to eliminate or minimize them. Fortunately, for each security problem, we have at least one solution that can be implemented to make your mobile use safer. Let’s begin with some necessary steps that every quality app developer must consider if he or she wants to provide a safe and problem-free experience to the users. Spare Significant Resources for Security This one may sound like a no brainer, but it needs to be greatly emphasized upon when considering how overlooked it tends to get. When developers are designing mobile apps, they want to come out on top of their competitors in regards to the facilities offered. Striving for excellence, they cut corners to be able to focus more on the performance of the app. A lot of times, these app developers might make the mistake of not allocating enough resources for security. In this case, though their app may be able to perform better than any other at what it is meant for, it will compromise

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The Complete iOS App development Tool Kit

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hinking about developing an app on iOS? Well, fortunately for you, it isn’t tricky or complicated to make an app and market it on iOS anymore. It is quite safe to say that the market segment for iOS application is significantly increasing – and fast! There is no doubt that every business requires a streamlined and tailor-made app that can help the organization enhance its brand name and propel well into the future. As per the statistical analysis posted in the Flurry Analytics Report, every seven out of ten applications are made for iOS. So, what that tells you is the fact that demand for experienced and skilled developers who can make applications for iOS will always be in demand. In light of this, I’m going to discuss some of the essential tools for developers making apps on the iOS platform quickly and efficiently. The Complete iOS App Development tool Kit Integrated Development Environments (IDEs) and Editors XCode This is a genuine IDE, which is used with Swift (a programming language) developed by Apple. XCode is the popular IDE of choice for most iOS developers and is mostly utilized for generating apps for Apple TV, iPhone, iPad, and Mac. XCode is reliable, fast, and will help bring consistency in the development process. AppCode Another streamlined tool created by JetBrains. The editor and IDE tool are significantly helpful when you talk about using multiple programming languages, which mainly include JavaScript, C++, Swift, and Objective-C. You can use AppCode to develop and generate applications for all Apple products. The primary advantage of using AppCode is the fact that it will make coding and analyzing codes easier and hassle-free. Moreover, the tool will also help highlight different coding errors. Code Runner This tool is another popular IDE that developers use to make highly advanced and sophisticated applications. There is no question Code Runner is a pretty versatile and robust programming editor for iOS developers. Also, the IDE helps support a total of twenty-three programming languages. The tool is lightweight, and you can use breakpoint with it to debug your code. RxSwift This sophisticated developer tool for iOS is also one of the most frequently used platforms when it comes to asynchronous programming. RxSwift is a massive programming library that helps developers program and codes dynamic iOS applications that smoothly interact with data, respond to that data and subsequent user events. Applyzer Launched in 2009, the iOS tool is primarily used for monitoring app rankings on the iTunes store. You can very easily make an Applyzer account and attach your app ID with it to see how well your app ranks on iTunes. In addition, the editor tool also provides developers with a keyword search option, helping them monitor all the different keywords that are used and their results. Mockingbird This developer tool is mostly used to analyze the early development stages of an app, outlining all the processes. Moreover, one of the best features of this tool is the fact that you can quite easily generate a clickable and visual wireframe of your app or its prototype. In addition, Mockingbird also enables iOS developers to link different pages smoothly, letting them edit and format a different array of collars, adjust or change the font size, and align the wireframe so that they can easily share their prototype with other designers and developers on the team. Design+Code 2 for iOS This developer tool considerably helps increase your learning curve by watching a compilation of different videos (worth 44 hours). The content has various topics that include different types of techniques that were incorporated in the making the Desing+Code2 platform itself – integrating a variety of other apps such as Sketch, XCode, and Framer. This is purely knowledge-based developer tool to help maximize your capabilities to create your iOS application. You can even bookmark and save different parts of the content you go over and conduct different exercises. Moreover, there is no learning curve required for this platform. Testflight This is a native framework platform for developers and is mainly used for testing different Apple products. With Testflight, it becomes easier to beta test your iOS app prototype or semi-finished and finished product with other users. Yes, you can invite different users and developers to test the efficacy of your design and development. Stack Overflow Stack Overflow is not a tool per se, but it is something equally valuable. It is a developer community (one of the most trusted) that you can use to get in touch with numerous experts and experienced iOS developers. You can discuss and share different techniques and absorb numerous experiences to hone or maximize your skillset. You can get answers to all types of developer-based questions and queries with Stack Overflow. Great Plug-ins for App Development for the iOS Platform There is no question that there are a countless number of plug-ins available for developers that interested in making and launching an app on the iOS platform. While some plug-ins are free, others, you need to pay for, and there are just too many to mention. So, in light of this, mentioned below are some of the most useful (based on preference) plug-ins that can come in significantly handy for iOS developers. Moreover, feel free to search and add more plug-ins to your list if you don’t find anything suiting your preferences. Alcatraz This is an open-source plug-in that can be used with XCode 7 and higher IDEs and editors. Alcatraz is its discovery engine for a multitude of other plugins, a variety of color schemes and templates. CocoaPods This plug-in will make it easier for you to integrate the OSX as well as iOS dependency manager tool to integrate with your XCode. Injection for XCode Using Injection for XCode, you can easily be able to change or alter the implementation process of a programming language such the Objective-C, without having to worry whether the app will crash. You will not need to restart the app. Fuzzy Autocomplete This

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Top Landing Page Design Tips to Increase Conversion

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Business firms across different industry verticals have moved into the digitized platforms. The business environment in this virtual space is highly competitive. Thus, the success of your campaigns largely depends on the effectiveness of your landing page. In fact, an alluring design of the landing page of your website can drive your visitors down the funnel. Business firms count on website designers, who craft their landing pages with a powerful visual appeal. In the digitized business environment, the struggle for success and attention has been surging. Given that home pages constitute 77% of the landing pages, business owners need to focus on the design elements being used in these pages. Another statistic reveals that if your landing page suffers a delay of 1 second in loading, the site conversion rate can suffer a 7% decline. Whether you want your visitors to subscribe to your newsletter or register on the site, the landing page design must complement your marketing efforts. Importance of The Landing Page of Your Website The landing page is not necessarily the home page of your site. In digital marketing, it serves as a discrete tool to draw customers. It plays the role of attracting potential customers, who might check out the offers you have, or want to acquire knowledge about your product. The landing page entices these customers and brings them further down the sales channel. Its primary role is to channelize incoming traffic in the right direction and turn them into leads. The sales oriented and conversion related tasks of a landing page might include: Growing your list of subscribers Using forms to capture data and insights Increasing leads and sales Promotion of new products Recommended Design Practices for Your Landing Page Although landing pages share certain similarities with other common pages in your website, they shoulder a different role. The visual elements and presentation of data on your landing page, therefore, must be well-planned. Here are some guidelines for designing a powerful landing page, which you might find beneficial. Visual Simplicity Visual simplicity encompasses every element present in the user interface of the landing page. A minimalist design helps in maintaining the visual appeal of your landing page. The visitors get a better focus, and you get a better opportunity to put forward your value proposition. Check out these features that help in cultivating a greater visual simplicity: Utilizing the white space in your website and ensuring a seamless interplay of text and graphics give a better visual essence to the visitors. It isolates the CTA from other visual elements and makes them conspicuous in the site. Make sure that the elements on your site complement each other. A good contrast and balance is necessary between the images, graphics, animations and text. Place your design elements in such a way, which assists the visitors in reading the text. At times, heavy graphics might draw their attention away from the CTA. Enticing Visuals As a marketer, you must be aware of the importance of landing page photography. Incorporating the right videos and images is crucial on the landing page that compels the visitors to explore your offerings. Through explanatory videos and images, you can provide your customers with relevant information about your products. In the process, business firms can establish a personal bond with their visitors. Here are some interesting facts about visuals on your website: On an average, a landing page needs 8 seconds to create an impression on the customers. Therefore, it is crucial to display relevant visuals. Try to avoid generic stock photos on your landing page. You might display photos of real, friendly looking people to establish trust. Many firms hire professional product photographers who help in explaining the product details vividly. The impact of videos on customers is greater than what images can produce. In a research, it was found that 71% of the respondents believe that the conversion rate of video is higher than other content. Videos can also strengthen your SEO and generate a better engagement with the users. Effective use of videos can also substitute long-winded content. Integration of the Right Colors The role of colour in impacting customers’ psychology has been an interesting facet in marketing. It has a powerful role in making the potential customers act or feel in the desired way. Therefore, website designers master the art of using the right color palettes that leverage your user interface. It also guides the actions of the visitors, and in the process, enhances the conversion rate. Here are some tips on how you can incorporate colors effectively on your landing page: The contrast of colors in your website should go together with the readability of your copy. Therefore, adjust the high and low shades appropriately, ensuring that it doesn’t dominate over the texts. The color combinations in a palette should be compatible. You must also use opposite or complementary colors in the mix to make the design visually appealing. The designer should think from the psychological standpoint in marketing. A particular color might convey the right message, depending on the service or product. For instance, the green color creates an essence of trust, calmness or security. For products related to finance, this color is extensively used. When you target multiple demographics, take the color symbolism into consideration. The interpretation of colors in various cultures is different. Therefore, a uniform shade might not work for all the users. The interpretation of colors also depends on gender, so you have no single solution when you choose the color palette. Responsive Landing Page Design In the last few years, responsive websites have emerged as a new standard in the industry. This applies to the landing pages as well. Your landing page must provide the same level of experience to the mobile users as the other pages. Across the world, online purchases are on the rise and customers are increasingly using mobile devices to make their purchase. Making the landing pages responsive ensures that they are conversion-oriented. You might also

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Why Choose Flutter for MVP Development?

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While launching a new app, the product development time is one of the most prioritized factors, which clients focus on. At times, this is placed even ahead of the project budget. Of course, companies can enjoy a competitive advantage, as they can tap their market before their competitors do. It is for this reason that a fast MVP (Minimum Viable Product) serves as an effective strategy for several companies. They implement these to test the requirements of their customers. Why is an MVP Necessary? An MVP can be defined as a simpler version of your software that can solve your problem. The software development time needs to be as short as possible. Companies waiting long to develop these products are susceptible to high competition. In the process, they may lose the strategic edge in the industry. However, with a working version of the software, startups can approach their investors. They can also be an early entrant in the industry. Validating a business idea becomes easier, when you have an MVP. A statistic reveals that 70% of tech startups fail to thrive, normally around 20 months after they receive the first financing, primarily due to poor market research. However, when you run a test using an MVP, the difference can be huge. It can prevent business failures, as you can obtain feedback and check out the needs of your customers. An MVP serves as a tool to realize the true potential of a given idea. Accordingly, you can plan the right direction of steering your business. Another core benefit of using an MVP is that, brands can promote their products earlier. In the process, they can reach out to the early adopters much faster. When you get an idea of the preferences of your users, you can incorporate the changes, while developing the product on full-scale. Besides, a tangible outcome of your product can help you attract investors. Most importantly, business firms need not invest resources in features that do not appeal to users. Evidently, an MVP can complement your marketing strategy right from scratch. Hybrid Apps and Flutter: A Brief Background Xamarin, a company which is presently owned by Microsoft, emerged in 2011 to foster better hybrid app development. This brought about a revolution in the development of hybrid apps. The idea was to simplify the coding and use the same code for developing apps on both platforms. Next, Ionic gained popularity in 2013, and Drift Co. was behind this development. The developers could come up with sophisticated apps, using their existing abilities. React.js was used by Facebook in 2015 for mobile app development. This was the beginning of React Native, a relatively new code base for JavaScript. Other hybrid frameworks were also present in the market, which the developers bypassed to carry out developments natively on Java. In December 2018, Flutter 1.0 was released by Google. Over 18 months, Google had the software in beta. The Dart programming language was used in this tool. Dart, developed by Google, is similar to C. As an OOP programming language, it was easy to be used by developers who knew Java or C. They could seamlessly adapt to the language. Besides, ECMA has approved Dart as a programming language and it is not a mobile only language. The developers can use Dart to develop anything on the servers, web, desktop and mobile apps. After this, mobile app developers have been extensively using Flutter to enjoy a seamless app development process. Why Should Businesses Adopt an MVP? In order to validate your business idea, an MVP needs to be developed. It confirms the interest of the users in the products you are planning to launch. Using an MVP can minimize possible errors by testing the product on a small scale, or creating a hypothesis. MVP deals with balancing the offerings of your business to the users with that they actually need. Business firms adopting MVPs can benefit in several ways. They can remain within a limited budget, while launching their apps quickly Save time while developing the app, finding the right target group Gather feedback about a given app, further improvising the product Save resources, money and time, ensuring that they channelize their efforts to develop a product that will probably be successful Find early adopters of the product by acquiring a potential base of customers For business firms, it is advisable to start with limited features in the basic model. Successful companies often follow this strategy. Companies That Have Successfully Implemented MVPs It is interesting to study how successful companies got started with an MVP. Many of the successful brands like Uber, Instagram and Buffer experimented with MVPs. Buffer Buffer is a popular social media account scheduling and management software. It was started as a two page site with minimal features. The developers adopted the lean methodology, presenting the idea to examine whether or not his product would appeal to the people. Eventually, the Buffer team came up with a web app, which supported only Twitter, integrated with a Chrome extension feature. Dropbox You must be familiar with Dropbox, the popular cloud storage platform. In the early days, the company encountered financial challenges. They required money to do away with technological problems, before the MVP could be launched. The investors, too, found it difficult to get a clear idea of their pitch, since they were not trying out any solution. Besides, the concept was very innovative and it lied beyond their imagination. Therefore, a video MVP was created by Dree Huston, explaining the idea behind Dropbox. Uber Transportation mechanisms within and even between cities have evolved, thanks to app cabs. Before the inception of Uber, people had to wait for a long time to avail a cab. People can now call cabs through their smartphones. The MVP developed for Uber was designed to test whether it was viable to develop an on-call taxi service without a call centre. The developers used GPS in sharing the locations of taxi drivers, while connecting

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Why New Businesses Need the Support of Web Development Companies

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For a new business, the first publicity comes through its website most of the time. Within the digitized settings in business, your website serves as more than just an electronic interface. It becomes one of the first branding and marketing tools, particularly for startups. A study reveals that 66% of the visitors, when exposed to website content for more than 15 minutes, are likely to comment positively or negatively on its design. From the online marketing perspective, your website is of prime importance. Evidently, website design and development is something you can’t afford to ignore while kickstarting your business. In Business, the First Impression is Likely the Last Impression A good website determines how you draw customers into the funnel. As a business owner, you must know that 38% of your visitors are unlikely to engage with your site if the layout is unattractive. It is important to come up with a compelling layout, with can get potential customers engaged. It takes seconds for people to judge your website. Therefore, the visual elements, the interplay of graphics and texts as well as the usability of this platform need to be integrated carefully. Failure to create an impact with a compelling website gives an edge to your competitors instead. You are likely to miss out on good leads, as visitors will move on to other websites. This is where you need professional web developers who can closely collaborate with your in-house team. They have a prominent role to play in how potential customers perceive your brand. In fact, good designers and developers come together to integrate all vital elements – from colors to graphics, navigation to UX – within the design in a way that creates a cohesive impact on the target audience’s collective psychology. How Can Web Developers Contribute to New Business Groups? Web developers evaluate the market potential for new businesses, and come up with functionally robust websites that pull the crowd. Have a look at the role that web developers play, while collaborating with a firm. The web development professionals study the requirements and build the code. In the process, they optimize the business value of their client firms, offering alternative solutions. High-quality websites offer sophistication and aesthetic appeal, which have a deep impact on the thought process of customers. Better navigation and accessibility complement their efforts of browsing through the site. Web developers also collaborate with their clients even after the launch of the website. By providing after-sales support and maintenance, they help business firms retain the consistency of their services. For specific projects, particular tools for web development might be necessary. Web developers identify these requirements and, in the process, cut down development cost and time. Collaborating with reputed web developers at an early stage can help business firms save a lot of money in their later days. Did you know you can prevent a loss of 7% in conversions, when you increase the loading speed of your website? Well, that’s what a developer does and that’s why you need him. Further, people value time more than anything else. Web developers can help you retain existing customers, while acquiring new ones with a website that converts. Why do Business Leaders Collaborate with Website Developers? Website developers come with a good collection of resources, which helps firms achieve their goals. Business analysts, QA experts, developers and other specialists come together, while building a site. In order to suit each stage of web development, the composition of this team must change. This helps in limiting expenses and sharpening the focus. From enhancing user experiences to building visually appealing UIs, the professionals take care of all the necessary aspects. This helps brands convey a cohesive branding pitch to their intended customers. The team oversees the execution of the website building project throughout its length. Given that website design is one of the most prioritized aspects of a company, business leaders collaborate extensively with web developers. Here are certain benefits you can enjoy, when you work closely with these professionals: Websites With Seamless Navigation Your visitors would love to breeze through your website seamlessly. Difficulty in finding the pages might hurt their experience. Hiring a good web developer ensures that your customers can browse the site without facing any difficulty. Good user experience is essential in retaining your visitors. Appealing Graphics And Additional Features For business firms, it is important to get their website customized depending on your offerings. Web developers integrate visual graphics and additional features in these portals. At times, entrepreneurs choose the same design on their website, brochures, and other advertising accessories. A comprehensive assistance from the web developers, is therefore, required. Responsive Websites The usability of your site decides its success in the competitive environment. Today, most websites are mobile-friendly, or responsive. A research reveals that 72% of the people love websites that are mobile-friendly. Given that a large segment of internet users gets access to your website through mobile devices, it is important to come up with mobile-friendly sites. A cross-device compatible website can broaden your customer base. Besides, your website is likely to retain more customers, if it has a faster loading time. Targeting Your Customers A well-maintained website can optimize your ROI. When customers are comfortable with the design and navigation of your site, they are likely to stick to your brand. In order to get more customers to your door, you must target them well. Web developers consider the psychological aspects and taste of your customers while designing the site. An organized and targeted approach works out well. Pronounced Brand Identity With the right website, you can create the essence of uniqueness among your customers. It enhances your brand identity and establishes credibility. Successful brands have often set trends with their website designs. This helps in associating with your customers with an optimistic outlook. Marketing And Sales To enhance your sales you must promote your brand on the online platforms. Through a consistent online presence, your brand can market its products,

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