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Why You Should Integrate Real-Time Features in Your Mobile App

Using real-time features in your mobile app is no longer an option, it is a necessity. Most business apps come with features like push notification, real-time feed, instant messaging and tracking live order status. Real-time technology delivers information to the users in actual-time scenario. This technology has made itself evident in mobile and web app development in the last few years to a significant extent. Since 2015, instant messaging apps have witnessed a substantial increment in use. Presently, established firms as well as startups are incorporating real-time features in their mobile apps to strengthen connectivity. Both end users and companies can benefit from these features, as they can enjoy quick, reliable and convenient communication. As a result, various industries, such as travel and transportation, food, healthcare and media have witnessed a steady rise in the use of real-time features. Why Should You be Having Real-time Features on Your Apps? Business firms must consider the following benefits and add integrate real-time features in their apps: Apps with real-time features can generate a greater degree of user engagement. These features enable the app to replicate the real-world behaviour. For instance, users can deal with multiple tasks simultaneously, like chatting with friends while booking a ride. Through this technology, one can get connected with other users of the app in a more natural manner. For instance, one can share live location, follow friends and message online using these apps. Real-time features also enable the developers to focus more on the core competencies of the apps. These include upgraded user interface, innovative features of inbuilt apps, interactive user experience and so on. With cloud delivery networks available now, the developers need not worry about the maintenance expenses and other costs, when they make these features available to the users. A statistic reveals that enabling push notification in apps leads to a 2X to 3X increment in the retention rate. The benefits mentioned above are among the key reasons why business firms integrate real-time features in their apps. Important Real-time Features You May Integrate Into Your Mobile App Have a look at the most important real-time features that your app should have: Push notifications Real-time feed Multi-user collaboration Integration of IoT devices Real-time messaging Live streaming Live order status Push Notifications Push notification is an important feature in both mobile and web applications. Particularly, when you want to make the users aware of the features of the app or latest products, this mechanism comes handy. Today, business houses strategically use push notifications to enhance the retention rate, keeping the users updated with the latest news. Real-time Feed This particular functionality is already available on the leading social media platforms, like Facebook, Instagram and Twitter. The end-users can tremendously benefit, when you integrate real-time feed in your business app. They stay updated with any new content that you publish on your platform. In the process, they do not miss out any important feed. Multi-user Collaboration When you integrate real-time features on your apps, you can allow the users to add, update, edit or delete data simultaneously. In the process, the team members find the task easier, when they execute the same. People can also give instant feedbacks, with regard to the updated information in real time. For instance, the Google Docs app is a typical real-time application. Multiple users from different locations can use the software to edit and collaborate. Google spreadsheets and Google Slides have also gained popularity for the same reason. Integration of IoT Devices Over the years, real-time technologies like BOSCH, COMET and WebSocket have evolved. These features are increasingly being used in mobile application. IoT (Internet of Things) is another crucial feature, which can refine the experience of the end-users. Let’s explore how the IoT Technology functions in mobile apps: At first, the sensors or IoT devices collect the data from the available sources Cellular network or Wi-Fi is used to send this data to cloud storage Advanced IoT software analyses the data, once it is available in the cloud systems Users receive this analyzed data as the final product In case the dispatched information is incorrect, the users receive alerts through app notifications, text messages and emails Real-time Messaging People want to communicate faster, which makes real-time messaging an indispensable feature in mobile apps. It is for this reason that mobile app developers are focusing on real-time messaging, that forms the spine of instant messaging in apps. Interactive messengers help people share all types of files and documents. The users can also engage in voice calls, video calls, multiple group chats and so on. This has refined collaboration and communication to a significant extent. Nowadays, real-time messaging have become must-have feature for all types of on-demand app development. Live Streaming Live streaming has turned out to be a popular feature in modern apps. Industries from various verticals, including logistics, entertainment, real estate and transportation, among others, are integrating this feature in their apps. This allows the mobile applications to create and deliver data to the users to foster deep interactions. Live streaming is also an important feature in gaming apps. Live Order Status Food delivery apps, apart from other applications, come with a feature for live order status checking. Particularly, companies dealing with shipping and delivery integrate this feature, using GPS, to enhance the overall user experience. They can track the status and position of the order in real time and communicate with the service provider over the same app. This also generates a greater user engagement and strengthens the business. Complemented with other features like location tracking and push notifications, companies use powerful apps to increase the transparency of the business. How Real-time Features Can Benefit Various Industries? Today, business firms from various segments of the industry are relying on real-time features on their mobile apps. Here are some of the top industries that have benefited from these features: Health and Fitness The apps are used to remind the users about the schedule of their workout. The goal-push notifications

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Top Security Measures for Android Application Development

In a world where people lead a digital lifestyle, security of mobile application is one of the most prominent concerns. From transfer of funds to investments, people use mobile apps for a wide range of purposes. Even business houses have integrated personalized apps to strengthen their marketing mix and customer support. However, malware attacks and ransomware continue to be a threat to the users. A study reveals that over 35% of the communications that mobile devices send are unencrypted. This indicates that over a third of data transmitted by mobile device is exposed to threat. Particularly, after the first quarter of 2017, ransomware attacks have significantly increased. Besides, a rapid generation of malware in China indicates that soon the mobile devices might face over 20 million dangers. It is for this reason that reputed Android app developers carry out safety tests regularly, to keep the applications foolproof. Best Practices for Android App Security With the alarming frequency and size of loopholes for data security, it is important for business firms to keep their Android apps secure. In this article, you will come across some security features, which can help you bridge the security gaps. Keep the Native Code Secure In order to keep the native code secure, Android app developers should use Android SDK for mobile app development, rather than Android NDK. When you collaborate with one of the developers, make sure that the experts use Android SDK. When the native code is integrated during the development process, the app receives the data over the network. This can also come from files or an IPC, which might be exposed to security factors. Therefore, you should keep the native code secure by using Android SDK during the development process. High-level Authentication Most of the developers now count on multi-factor authentication. The sensitive information remains secure through a robust session management and a disconnected system. You should prioritize the importance of setting up the advanced authentication mechanism, using tools like JSON web tokens or OAuth 2.0. This ensures an additional security in the Android apps. The integrated and secure access gateway makes sure that corporate resources can be accessed by only authorized applications and compliant devices. Code Obfuscation During the android app development process, the source code needs to be protected. Therefore, the developers should make it unintelligible for both the decompiler and humans. During the compilation, the entire operation needs to be preserved. The process of obfuscation gives a code that is impenetrable. It leverages the degree of confidentiality for the intellectual assets and prevents reverse engineering. In the process, it enhances the security of the Android application. Encrypt the Data Security in mobile apps involves keeping all kinds of information stored in the device secure. It encompasses the data that is transited between the back-end server and the application as well as the source code. Excluding certificate pinning confirms the application’s back-end web service. Encrypting the data is one of the most effective security practices for android mobile app security. This will keep important information from being stolen by hackers. Securing the Server These days, the server remains vulnerable to the hackers. They often try to attack the API of the server. This indicates that you need to keep the server and API secure to keep away attacks. You may add a firewall for web applications or conduct code reviews that will help you combat this challenge. Protect Transit Data It is important to keep your transit data protected. You need to be proactive with your defense mechanism. For instance, detection of jailbreak must be advanced and the access control needs to be status-based. Besides, devices that have been declared non-compliant should not be able to get access to corporate data. If you happen to lose a device, or it gets stolen, the entire application containing business data should be deleted. This ensures that your valuable data does not go to the wrong hands. Selective removal of data enables the IT department or users to wipe off the company data in the devices. Detection of Code Tamper During the app development process, it is recommended to integrate anti-tamper mechanisms. The security checklist should include signature verification, anti-virus and activity logs. This will help you monitor the infected or vulnerable libraries that are added to the source code of your application. Regular Testing and Updating A statistic reveals that the majority of Android devices use an Android version that are old by at least two years. This indicates that more than three quarters of the devices are at risk. You should know that hackers exploit the weaknesses and vulnerabilities in software. When the developer bridges the security breach, the hackers detect other weaknesses. It is not possible for Google to keep down the development of these threats. However, the Android OS is updated from time to time to combat these threats. Another mechanism used in server-side checks is penetration testing. Confidentiality and Security As a part of the AES (Advanced Encryption Standard), the encryption key should be of at least 128 bits. Reputed app developers use the pinning certificate and the hash key to further bolster the security. It encompasses the returning of the complete request, which appears as a hashed string along with a secret key. This string is compared by the server with the request that it receives, verifying any modification or change in the process. Data Storage on Client Side In case your device is stolen or lost, the information stored in it is exposed to threats. Besides, the device may not be secure, as some users jailbreak or root their smartphones to enjoy additional software and features. In the process, they lose an important layer of security. Therefore, you should store sensitive data on the server side or client side to prevent permanent loss of data. Strong Input Validations Data validation, also referred to as input validation, is the practice through which an input that the user supplies is tested. This prevents any data that is

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Top Mobile App Onboarding Best Practices

Onboarding is the brand identity of your mobile application. You can call it the first impression that defines either you will find somebody who declines to use it or get a loyal user. When initially a user launches your app, he/she should get a user-friendly, pleasant, and easy experience. Not every app needs an onboarding screen, but it’s a great tool for discussing fast to the user why the application is important and how he/she can use it. Importance of App Onboarding Before getting into the best practices of effective onboarding, let’s have a brief discussion on why an efficient app onboarding procedure is so crucial. App onboarding helps businesses optimize the first interaction of a user with the application. Making a positive and engaging first-time user experience is the key to an app’s success and maintains consistent user engagement. Sometimes users also lose interest when the app makes them puzzled and they find it hard to navigate. In accordance with statistics, almost 77% of users no more utilize an app 3 days after the first installation. The reason behind this is that they just didn’t understand how that particular product could be beneficial for them. Using app onboarding helps make the first-time user experience as smooth as possible, reducing possible pain points. The precise mobile app onboarding can save the app from getting deleted from a device and change the casual user to a serious and permanent one. The basic purpose of onboarding is to make an interactive procedure of letting the user know a mobile app to help them easily and fast utilize it in practice. Best Practices to Build an Efficient Onboarding The app marketers should consider that the onboarding begins on the app’s product page in the app stores because it’s the time when the user uses the app and gets familiar with it. Thereby, the whole onboarding procedure should be visually attractive and spontaneous. In this post, I will share the best practices for building a mobile app onboarding, alongside offering some good examples which can inspire you. Let’s dive into some recommendations to remember for an efficient in-app onboarding! Research with Login Options The friction users experience while creating an account and login is one reason behind low retention rates with mobile applications. Maximum users ponder making an account a big hassle, particularly in case they require entering lots of details and activating the account from their email. Hence, you must test with different login options for making an easy and enjoyable experience for your users. Apart from the email login, you can ponder no login at all or social media login. If you find a login unimportant for your mobile app, just leave it out. Nevertheless, you may require including other ways of gathering your users’ details. Ask Just the Most Important Things People wish to use an app as fast as possible but most apps need the users to give their personal details or request access to extra data. In case you also require this, just request the necessitous things, so you don’t have to waste your users’ time unnecessarily. You should not puzzle users with requests for accessing personal data or device activities when your app is first launched. You can always do it later when they launch it next time. Display Your Value-Add At first, users get in touch with your onboarding flow. If you don’t have a precise grasp over how your app can boost their lives, there is a possibility that they may forget your app or uninstall it. value add OnboardingFor instance, The New York Times mobile app displays what they are all about straight on the home screen. A short yet strong value proposition displays the top-notch journalism which the newspaper is famous for. Keep the Onboarding Screen Focused and Streamlined Although you need to offer instructions to your new users, ultimately you should make them encounter a data overload. Hence, try to keep your mobile app’s onboarding screen as streamline and focused as possible. Include value proposition. Add one or two sentences on the onboarding page which tells new users what they can acquire from utilizing your app. Do not forget to keep it sweet and short. Not all users prefer reading paragraphs, particularly when they want to explore a new app. When it comes to technology, people become really impatient and don’t think twice to uninstall an app just because the onboarding flow is lengthy. Give Importance to Personalization Personalization is the only thing that can make you different in today’s app marketplace. There is no exact time to go for it. You can give your users a tailor-made experience directly in the onboarding procedure. Take Spotify’s onboarding procedure as an example. After creating an account, you are prompted to choose musical artists you prefer – an onboarding procedure allows Spotify to make customized playlists for users directly. If you choose nearly 5 artists, this data enables Spotify to acquire a better insight into your musical choices, even before you start involving with the app. The way of customization may not be as precise for other applications as it’s for Spotify, but you should stay careful about scopes as they come along. Ultimately it builds great customization which will offer your brand a competitive advantage further. Indicate What the Next Step will be In case you need users to function a particular bunch of functions, inform them about the next step. Call to Action works amazingly in terms of raising involvement and audience retention as it can clarify people clearly what they should do next. Give Scope to Skip There are some users who like to sort out everything by themselves or are just very impatient; hence, you are recommended to offer them a scope to skip the app onboarding. ScopeIn a few cases, this can raise the number of users who work continuously with the app by 5 to 10%. There are some people who like to explore the product by themselves,

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Effective Ways to Encourage Users to Download your App

Close your eyes and revisit your day. Think of all the apps you were exposed to. The chances are you can name quite a few. From the moment we open our eyes in the morning to the moment we sleep, apps surround us. Whether it be for communicating, working or leisure, the app development industry has an offering for every part of our day. The Stats Say it all! When you consider the app usage statistics of 2019, you will be awestruck. Currently, there are 4.1 billion people with an active internet connection. In 2018 alone, there were 205.4 billion app downloads. An average American spends 130 hours on applications in a month and uses 9 applications daily. What it All Means for You? One thing is for sure if you are planning to develop your app, the market potential is quite lucrative. But, just because people are downloading and using apps and a high rate doesn’t mean your app will get the same response. After all, there is a lot of competition in the market. It is no longer a blue ocean. Therefore, you will have to put in the effort to encourage people to download your app. Here are some ideas that will make all the difference. Promote and Market Your App Merely making your app available on your website or App stores won’t seal the deal. Why? Well, because there are a plethora of apps already present on the web. Unless you tell your target audience that your app has been launched, they won’t even know about it! This is why you need to invest in marketing. Create an integrated marketing strategy. Use your digital presence along with conventional routes to ensure awareness and interest among users. Don’t just do so at the time of the launch of the app. Instead, keep investing in marketing to make sure that you grasp the attention of any new user that might seek the type of app you offer. Create a Solution, Not an App Nothing encourages customers to download an app as relevance does. A lot of companies make the mistake of creating products/services rather than solutions. Keep in mind that customers are not interested in the features of your app. They wish to know about the benefits the features bring. Rather than following the herd and making a similar app to ones already present, think of what your customers need. If you create an app that solves an underlying issue or satisfies a need, the buzz will be created, and people will download your app. Leverage Your Social Media Presence Whether your app is on an app store or your website, you shouldn’t just depend on people directly accessing the platform. Instead, you need to redirect them to it. Unless your app is very well known, it is quite unlikely that people will search for it. This is where your social media presence can come in handy. It can allow you to both build brand equity and resonance for your product as well as act as a redirection tool. A significant chunk of the global population is on social media. And through an advanced tool, you can send communications to your target audience only. Use such tools and your presence to engage your target customers on your social media accounts. Communicate your app’s unique selling point and differentiating features. Be creative and attention-grabbing while you are at it. The quality of your copy writing will govern your brand image. And the more favourable associations’ customers have of you, the more inclined they will be to download your app. Conduct Tasteful Telemarketing or Email Marketing If you are an app development company or a business with a pre-existing customer base, you don’t just have to focus on getting new users on board. You must also make sure that each of the current customers has downloaded the app. You will be surprised to know that not all do so. This can arise when you don’t market your app well. A great way to increase app download among current brand users is through direct marketing. Send them a personalized email or text message. Don’t be intrusive or annoying. The purpose of this email should be to create awareness and drive downloads. Give Your Customers Incentives If your app is worth downloading, the only resistance you face is in getting people to hit the download button, to begin with. The quality of your offering will easily do the rest of the job. Sometimes, people need a little more than product benefits to download an app. Reward their effort of taking out the time to download your app by offering incentives for downloading. Whether it be trial service (if the app has a premium pricing model), coupons, or discounts, incentives almost always work in getting people to download the app. To retain them, you must ensure that your application is seamless, smooth and high quality. Ensure Compatibility With an Array of Devices You can’t just create an app that works on desktop or tablets. You need to tap into the mobile segment as well. After all, most customers download apps through their mobile phones. Now many app developers are shifting their primary focus to mobile app development. People will be encouraged to download your app if it is compatible with the device they are viewing it on. So, make sure you offer a smooth experience in an array of mobile devices as well as tablets. Write a Blog Post Are you unsure about your product description? Do you think it doesn’t do justice to how great your app is? Considering how concise app descriptions have to be, this can b e true. A great way to highlight all the useful features of your app in detail, and offer potential users a proper insight, use your website to write a blog post about your app. Talk about its features. Link them to benefits and showcase how those benefits fit into the life of

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Top Checklist to Hire Python Developers

Python is always on top of the list of your preferred programming languages when it comes to powering the most recent equivalent of Instagram or testing microchips. Simplicity and versatility are two strong points of Python which has played a vital role and a big reason for the choice of a social giant like Facebook and Google search engine. Being one of the strongest and the most dynamic programming languages of these days, Python is favorable for web and desktop app development, and scientific, data-driven and AI(Artificial Intelligence) app developments. It’s evident that Python keeps up with a constant rank of being the one among the topmost 10 recognized programming languages of the globe. It is pondered to be an object-oriented, interpretive, and high-level language having in-built different semantics. Undoubtedly, its proficient binding data structures have made it an extremely suitable option for rapid app development and scripting purposes. Because of the high demand, need for a Python professional is also on high demand. Nevertheless, finding the best expert is always difficult. You must have a key insight into what you require and what you want to develop prior to hiring a professional Python developer for making your dreams come true. Things to Consider When Hiring Python Developers Let’s have a look at the top checklist which must be considered while hiring professional Python developers! Consider your need for hiring Although Python is a suitable language for developing an extensive array of apps, you should have a basic thought of what you want to accomplish and be capable of clarifying that vision, when it comes to hiring Python developers. This helps you concentrate especially on developers who are skilled and experienced in the areas you require. Conduct an interview You must conduct technical interviews to find out the most efficient Python developers. Communicate with them properly by asking some questions based on the particular topics you want to discuss with the promising candidates. Don’t forget the points mentioned below at the time of making interview questions for the Python developers: Ensure to ask the developers regarding a few of the best tools which they would prefer using for your projects. In case you are not competent in Python language, ensure that your technical team deals with the interviews to figure out the most talented developer. The questions of interviews must also inquire regarding the obstacles they might experience amid the development phase of the project. You need to concentrate more on asking problem-solving questions which are appropriate to the problems your technical team experienced while dealing with a previous project. Measure the answers given by the promising candidates to figure out whether their solutions are better than the ones given by your current team. In case a developer thinks that a particular Python system will be ideal for the provided issue, go for further discussion by asking more questions to discover the purposes behind his concepts. Assess the technical ability Choosing the right technical expert often can be as challenging as the technology behind many new companies or products is new. For this reason, it’s important to make sure that a team of Python experts you hire actually have the prowess you require. Don’t rush in assessing the skill set of the developers, incorporating what they know. You can analyze their technical prowess by utilizing an online test as part of your selection process for every Python developer. While pondering Python web developer, consider checking his/her portfolio, and client reviews or testimonials. Moreover, check reviews to decide what expertise other businesses have had with the developer. You can analyze the Python developers depending on particular technical abilities, like: Python shell usage Know-how regarding Python Version Numbers List Dictionaries, Comprehension, and Sets Basic memory handling like slicing and copying structures Use of “OS” and “SYS” Classes, Functions, and Generators The capacity of structuring code properly Test programming skills Prior to employing a Python developer for your projects, you should know his/her ability by testing his/her programming expertise. Make sure to conduct this test with the assistance of a mock-up of your product or by using a properly built template. While examining a developer’s expertise acts as a crucial parameter for selecting a professional, it also enables you to know the exclusive working style he/she might have. With the use of a skill test, you can also discover the things mentioned below: An expert developer can provide his/her suggestions, which will offer you a clear image of your problem-solving expertise, creativity, and the passion for his job role. The various ways through which a developer deals with a project while helping you in tracking the time taken for a task’s completion. The test will also provide an understanding of whether the candidate can fix every architectural problem with Python software. The test for Python expertise would give you an idea regarding the time taken by your promising applicant and how much effort he gives on recognizing the innovative ways to extract a better result. Check whether their chosen frameworks are the same as the ones you internally utilize or whether it’s the right option for your project. Measure the candidates’ enthusiasm Hiring a trained Python web developer goes beyond concentrating on his/her technical ability. The developer needs to have a sense of enthusiasm and curiosity regarding what he is working on also. You can go for a video or personal interview to figure out his/her excitement and enthusiasm regarding your product. Check whether the developer is aware of the market The Python developer whom you hire should not just be capable of writing a genuine piece of code but also should have the recognition of being one of the most talented in his field. When you hire an expert who is well aware of the implications of coding, your project is going to be the best in the market. To make sure that the developer has proper market knowledge, check for the features mentioned below: He/she needs to ponder utilizing unit

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Flutter for Cross-Platform App Development: To use or not to use?

In recent years, the popularity of cross-platform mobile app development has been increasing. As an app development platform, it has been catering to the needs of forward-thinking businesses. Android and iOS have been the most popular platforms to develop mobile apps. It is necessary to write different codes, when you develop apps on these platforms. However, with cross-platform app development, you can save your efforts and time. Various tools have been developed to facilitate cross-platform development of apps. You must be familiar with web-based tools like Xamarin developed by Microsoft, PhoneGap developed by Adobe, and React Native developed by Facebook. Developers have varying opinions on whether they should use Flutter for cross-platform app development. Here, you will come to know about its features, pros and cons. What is Flutter and Why Was It Developed? Flutter is a software development kit (SDK) for mobile apps, developed by Google. It has been developed to build mobile applications for the major app development platforms, like Android and iOS. As an open-source framework, Flutter is free and it offers a complete package of development tools, widgets and frameworks. This enables the app developers get a better experience, easing up the process. Although Flutter is a comparatively new tool, companies like Tencent and Alibaba have already embraced the technology. Besides, Flutter is being used by Google in the app called ‘Google Ads’. Therefore, Flutter has already proven its importance in developing native-looking apps on Android and iOS, using the same code base. As a full product, Flutter has made its way into the market since December 2018. Important facts about Flutter The enriched UI elements of Flutter follow particular guidelines Flutter is open source and comes free of cost The Flutter architecture is based on reactive programming The developers can benefit from its highly customizable and fast widgets An object-oriented programming language, called Dart, has been used to develop Flutter The C++ rendering engine is used in Flutter React Native app development turns out to be the main competitor of Flutter What Google has worked on Support for app development on Windows Key parts of the engine to enhance performance Tooling for Visual Studio Code and Android Studio Support for a greater number of Firebase APIs Support for ads, charts and online video Accessibility and internationalization Impressive documentation Bug fixes This software development kit, enables the developers to come up with 2D mobile apps. It can be used to build feature-rich apps, which support, geolocation, cameras, storage and network. To develop high-quality stock apps or branded designs, Flutter is perfectly suitable. Pros and Cons of Flutter Before you consider using Flutter to develop your business apps, have a look at its pros and cons. Pros of Flutter Flutter has many advantages that attract app developers as well as business owners to choose this framework. Here are some of the major benefits of Flutter: Developing Android and iOS Apps Simultaneously The same code base is used in Android and iOS apps that are built using Flutter. Therefore, it is not necessary to develop a particular system and then repeat the same mechanism for the other. Apps that are developed using Flutter are equally effective on both Google and Apple platforms. The process requires less coding during development and business firms can launch the apps on both the platforms simultaneously. Faster Prototyping The hot reload feature of Flutter is one of the core aspects, which convinces the developers. Using this feature, they can perceive any change that is made to the code in real time. They need not restart the app. The source code, which is updated, can be injected to the app under a running condition. The widget tree is automatically built by Flutter, so that the changes show up in real time. The benefit of hot reload is that, the process becomes dramatically faster. The entire process is improved and the developers are able to identify the bugs, no sooner than they appear. Eventually, they can test the new features or UI without any hassle. Lesser Coding The Dart programming language used in Flutter app development is strongly typed and object-oriented in nature. In Flutter, the programming style is declarative and reactive. The JavaScript bridge is not necessary in Flutter, that enhances the overall performance and startup time of the app. The AOT (Ahead-of-Time) compilation makes it possible for Dart to achieve this. Dart also uses the JIT (Just-in-Time) compilation that enhances the development workflow, permitting the hot reload feature to get the UI refreshed during the development process. Therefore, it is not necessary to build it from the scratch. Suitable for MVP At times, business firms need to showcase their products to investors in a short time. In these situations, a Flutter mobile app can serve the purpose. On both Android and iOS platforms, the apps look native. This will enable the investors gain a better idea on the final look of the MVP. It costs more money and takes far more time to develop two separate apps. Evidently, it can enhance the productivity of your business. Widgets Regardless of the size of the screen, the widgets should be having a natural look. These are needed for the view and interface of the apps. Besides, your widgets should be easily customizable, extensible and fast. Flutter comes with an enriched set of widgets, which offers extensive capabilities to create intricate customized widgets. Besides, these can be used for the app itself as well as for the entire screens. The documentation in Flutter states that each widget comes as an absolute declaration of the user interface. Other frameworks separate view controllers, views, layouts and various other properties. On the other hand, Flutter comes with these widgets as a unified object model. Cons of Flutter The Flutter framework is comparatively young, and it will still be developing. The toolkit comes with certain flaws, as presented here: Limitations in Libraries Although Flutter has several important libraries, the framework is comparatively new. You might not find all the

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Stagnant App Marketing Strategies Are Hurting Your Brand

Old marketing habits can be hard to quit, especially if you’ve been using them for your entire career. But, it’s time to face the truth, you’re really hurting your brand. With the advancement of technologies, we’ve pretty much spoiled our customers. And because there is a lot of competition in the market, every brand wants to be the favorite and every one of them would do as much as they can to please their customers. Expert companies keep upgrading their marketing strategies to make sure that their brand stands out and attracts customer attention. The point is that, if you’re still stuck with the old marketing habits, then you’re in for a haul. I’m pretty sure that you’re really looking forward to learn about app marketing strategies. For marketers that can’t seem to leverage their brand, I will reveal exactly how they are hurting their brand and what strategies they should adopt for success and revenue. Top App Marketing Mistakes That Hurt Your Brand First, let’s dive into some app marketing mistakes that are lowering your brand’s reputation: Not building relationships with customers A very common, in fact, a traditional marketing habit is bombarding users with boring information about your product rather than creating two-way dialogue. The problem is that marketers just want to sell their products, they are more focused on the ‘me, me and me’ approach when in reality your marketing strategy should be more focused on ‘benefiting the user’. A simple example of this is, advertisements, people hate advertisements. A survey held by Statista, reveals that nearly 26% of users utilize ad blockers to get away from the otherwise annoying ads. The ‘me-and-only-me’ approach would probably be successful in the 1950s, but not in 2019. In today’s world, two-way communication has become very important, so instead of bombarding users with information, you can try providing them content that shows that you’re working to help them solve a problem. If you’ve created a fitness app, you can highlight the value it will add to the user’s routine. If you’ve created a gaming app, you can show all the incredible features and functionalities that make your app stand out from the rest in entertainment. When you connect with your customers on social media, online forums, and through emails, make sure that the content you send out reflects that you’re open for conversation. Instead of useless product praising, you can add a question, or tailor interactive elements that will help generate dialogue between you and your customer. Rarely updating your social media and website information Suppose you’re looking for an app that sells sneakers. You’re thinking of purchasing 2 pairs of the latest Air Jordan’s from the same retailer. After a few minutes of looking through the app store, you finally come across an app that sells the latest branded sneakers. You decide to visit their Facebook business page. You look for page reviews, but you can’t find any. Then you decide to look at their posts, but, it appears that the last time the admin posted something was 5 months ago. You look at the images, but the sneakers you’re looking to buy are not there. What would you do? Most consumers would probably abandon the page as well as the app as soon as they see outdated posts. The point is, if you are using social media to attract visitors to your mobile app, there is no point if you’re inactive and you rarely update your social media platforms or your website. In today’s world, in order to validate your products, most people look for proof that verifies your authenticity using social media, reviews, and your website. You have to show some activity, after all, your competitors might be doing a pretty good job, and your visitors have plenty of other options. Inability to re-market to past users It is a common saying among marketers that ‘80% of your business comes from 20% of your customers’. The problem is that mobile app companies focus on increasing their audience and forget about increasing the value of the 20% users. A recent report shows that from the 100% users that install your app today, only about 25% will be active after a weeks’ time. And some marketers follow the logic that once users have had their app experience, they are of no value to your app. However, they are wrong. The 70% of users that have already converted have a greater chance of engaging with your app as compared to new users. If you cannot re-engage your converted customers, then you’re in-fact losing 70% of your users every week. In order to re-engage your users, you can send personalized notifications, interactive ads, and offer discounts for re-engaging with your app. Not focusing on mobile app reviews As mentioned in the above example, before users purchase goods they look for validation using customer reviews on social media and other platforms. If your app doesn’t have any reviews and ratings, most people would think that your app is useless or spammy. Social proof plays a major role in the number of app downloads; High ratings and good reviews help you rank on the app store, and also increase your audience. Pushing out random content A stagnant and very annoying marketing strategy, is creating and distributing lengthy content that doesn’t meet the expectations of today’s consumers. Users are more attracted towards content that is interactive, relevant, and compelling (e.g this year marketers are more focused on sending out video content because users are more attracted towards videos as compared to other elements). So if you really want to improve your app marketing strategy, focus on pushing out engaging content that resonates with your target audience. Ways to Improve your App Marketing Strategy Progressive web apps can do wonders Progressive Web Apps are websites that look and function just like your native mobile apps. PWA’s have been accepted with open arms by popular companies including Google. By incorporating this fresh technology in your

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Golang vs Python: Which Programming Language will Suit your Business?

Choosing the most suitable programming language for your business is a diplomatic decision indeed. Prior to the commencement of any project, the development teams are likely to discuss which programming language complements their needs. With too many options available, it becomes a tough move to shortlist the most relevant ones. You have C++, PHP, JavaScript, Go Language, Python and several others lined up before you. When you broil down these choices, you would end up with Golang and Python in most of the occasions. Although Golang and Python are similar in a number of ways, their functional features vary significantly. Here, you will get a comprehensive insight into these two programming languages: Golang vs Python. This will help you understand when to use them, and how each of them can help you. Python Performance and Statistics Python presently occupies the first position in the IEEE Spectrum ranking. The growth of Python web development has been incredible, and it is among the top six most extensively used programming languages. Have a look at the factors leading to the popularity of Python: Python comes with a long list of libraries, such as Pandas, Tensorflow, Scikit-learn, Pandas, Keras, NumPy and SciPy. This reduces the cost of the development cycle of the initial stages, besides saving time. Since Python is easy to apply, it is a great choice for startups. Eventually, it has emerged as one of the programming languages that are most easily accessible. The developers can seamlessly understand its syntax. Particularly, when you build datasets and analytical tools, Python appears to be your best choice. All these features make Python a vital language for software development. Golang Performance and Statistics A report published by GitHub reveals that Golang, as a programming language, is the fastest growing in 2020. Golang is an open source language, and lightweight in nature. Evidently, this makes it suitable for microservices software architectures. For instance, your e-commerce website receives customer’s orders, gets the inventory verified and ships the goods. In this case, each microservice is small. When you use Golang to build the website, the maintainability of the site improves significantly. The application will have better deployability and testability. Besides, in the previous quarter, the Golang industry has shown around 8.9% growth, along with a change of 1%. Have a look at the factors leading to the popularity of Golang: The Go Language is Cloud-native, and it is applicable for leading projects based on Docker and Ethereum. Since Golang is cross-platform, you can use a suitable operating system, when you compile the code. The developers can seamlessly install Golang and the quality of debugging is comparatively superior. These factors have led to the extensive popularity of Golang. Golang Vs Python: The Comparison Between Two Programming Languages The following parameters have been used in the comparison between the two popular programming languages: ogramming languages: Performance Scalability Applications Libraries Executions Golang Vs Python: Performance Golang is fast, and since the language is compiled, the developers can interpret it faster. Python, on the other hand, is an interpreted language and not as fast as Golang. However, you might not consider speed as the most important factor in your software development process. Python is fast enough to develop software within a standard completion time. It is not likely that performance issues will pop up, unless you achieve a significant scale. In terms of dealing with concurrency, the approach is different for the two languages. For concurrency, Golang has a built-in support and it is resource-efficient. It also uses the goroutines, which do not demand much of the memory and CPU. On the other hand, Python does not come with an inbuilt support to deal with concurrency. Instead, it depends on a concurrency library and therefore, it has a lower level of efficiency. Python vs Golang: Scalability The scalability factor was considered while developing Golang. Its purpose was to assist developers working at Google resolve issues at the scale of that particular company. Evidently, it involves thousands of programmers who work on large server software, which was hosted on several clusters. Therefore, Golang comes with a built-in support for concurrency. On the other hand, Python finds it difficult to deal with concurrency and it uses threads to implement parallelism. Concurrency indicates that an application is able to deal with more than a single task simultaneously. Parallelism indicates that the task is split into smaller parts by an application. This can then be processed in parallel. Evidently, if your project is large and scalable, you should use Golang, as it comes with an inherent support for concurrency. Golang vs Python: Applications You should note that each programming language comes with a specific purpose. For instance, people primarily use JavaScript for web development. Python, likewise, is used for artificial intelligence, data analytics, web development and deep learning. It has some amazing libraries that make it easier to use the language. The developers mainly use Golang for systems programming. As it supports concurrency, it can also be used for cluster computing and cloud computing. Golang has gained a lot of popularity in web development, as it is easy to use the libraries and it is a powerful language. This allows the developers can set up the web servers in little time. Python vs Golang: Libraries As Python comes with a wide array of libraries and frameworks, it turns out to be a good choice for the developers. Two of the most popular web frameworks include Flask and Django. This helps the developers work on the web development process in a very short time. Python also brings you an enriched collection of libraries in particular areas like forensics and data science. This ensures that the prototyping process can be completed in quick time. Golang, in contrast, also comes with library support to an extent. However, it does not satisfy the developers to the extent that Python does. Some developers argue that Golang is difficult to use due to the absence of important frameworks. Using a framework

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The Benefits of ReactJS and Reasons to Choose it for Your Project

Jordan Walke, a former employee at Facebook, developed ReactJS. It’s an open source JavaScript library that is utilized to create user interfaces for single page apps. The key object of ReactJS is to offer the best possible rendering functionality. It gets its strength by focusing on separate components. Rather than working on the whole website application, ReactJS permits a developer to impart the complex UI into easier and reusable components. In 2011, it was applied on Facebook and in 2012, on Instagram. Without reloading web pages, developers can make certain changes in web app data. The features or purpose of this is to be easy, efficient, and quick in making a user interface for apps. Moreover, developers can utilize it with another JavaScript framework, like Angular for this reason. It contains a substantial foundation and an active community behind it and Facebook has built this front-end library. In order to work with ReactJS efficiently, you need to have wide know-how regarding JavaScript, CSS, and HTML5. Although ReactJS doesn’t utilize HTML, JSX is quite the same as it. Hence, knowing about it will help you in learning more. ES6, the latest version of JavaScript is also utilized to ReactJS to make it more efficient and advance. What is Exceptional about ReactJS? It can be easily guessed that React is not similar to other popular frameworks, like Angular or Vue. So unlike others, it is, in fact, small, developed on the concept of components and functions properly with other frameworks as well as libraries such as JQuery, etc. The utilization of virtual DOM makes it the quickest one because it updates just the web page’s changed portion. This type of application of the architecture makes this framework nearly the most productive solution for developers. How Can Developers Use ReactJS? The reagent is a free library which utilizes the JSX compiler as well as the same instruments. Albeit it’s not totally essential, you can easily utilize common JavaScript in case you find it quicker and more comfortable for code writing in such a way. In order to utilize the framework, you must connect a single and publicly open file. You can just insert a link and the worldwide object React will share all helpful tactics. MVC is not utilized by this framework; it just makes impressions. However, the utilization of MVC is not limited as you can still use it along with ReactJS in a big project. Why Choose ReactJS in 2022? Since there are many frameworks to use, it’s a valid question as to why developers must use ReactJS in 2022. Well, this framework comprises of some typical features to make life simple for you. Let’s check out some basic reasons to select ReactJS: Data Binding & Code Reusability React can develop an Android web app and supports code reusability. It utilizes one side data binding and flux that’s an app architecture that controls data flow from a single point. This feature is useful for web app development and can help developers a lot. Easy & Simple To Learn In comparison with any other JavaScript framework, React is sophisticated and straightforward. It’s not even hard to use or understand. So, developers can utilize normal JavaScript for developing a web app and then deal with it utilizing this. You can combine HTML with it through some of its syntaxes. Moreover, JSX is quite easier to utilize with it. Testing & Functionality Developers can use the ReactJS framework for browsing ecmascript6 modules that define reliance and can utilize it with Babel, reacts-di, etc. These are simple to test and can be treated as the present state’s function. They can be monitored from the triggered functions, output, events, etc. You need to test prior to using and React JS definitely makes it very easy for doing it. Single Way Data Flow React enables robust way data flow in which some values are passed as components and rendered as properties in the HTML tags. It is unable to access or change components directly but passes a call back that does this job. This property is referred to as actions flow up and properties flow down. Virtual DOM ReactJS makes components of memory data structures that computes the modifications and updates the browser. Hence, a robust feature is empowered that helps the user in coding and it renders the elements, components, and data that can be processed and utilized finally. As it is already discussed, the reason for using ReactJS is to build user interfaces for web apps with sophistication and ease. In comparison with others, this is the best framework. It enables a user to perform a task with JSX instead of pure JavaScript, but you can utilize it as well. It contains native libraries built by Facebook and offers the reach architecture to iOS, UPD, and Android. Key Benefits of ReactJS Development Comfort and Speed The utilization of individual parts of an app on the server and the client offers a benefit to the speed of development. Hence, different people or team can write every single part if required. And the changes in design won’t cause rewriting all the logic again. Responsive Web Development React framework works properly with web apps, optimizing the regular functions, enabling to load just the relevant data. Loading speed and expert design, this is what is required these days. Non-risky In case you need to utilize the library, you can do it peacefully as the decision of combining with this environment won’t harm you. React can be simply mixed into current projects and supports a wide range of code bases. Usability In case you have earlier experience with JavaScript, React’s deployment won’t take much time of yours. Basically, an expert developer can master this technology within one or two days. SEO While talking about websites, we should highlight its connections with SEO, particularly in the context of the SPA. Unfortunately, JavaScript apps are not totally favorable for SEO requirements, because the internal data is dynamically loaded, and hence, all

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A Complete Guide to Use Typography in UI Design

Each and every element is important in the layout when it comes to UI design and one of the best ways to enhance UI design is Typography. Nevertheless, typography is pondered to be the most difficult part of UI design. Hence, you have to learn the fundamentals of typography science in order to make an efficient UI design. But still, there are many webmasters and designers who don’t know the ways of using typography properly in UI design. If you are a designer, you must have a massive chance of the text and not simply view it as content, but as a basic feature of UI design. 95% typography is contained by web design and you have to go above the typeface. You must ponder readability, accountability, and graphic balance if you want to optimize your typography for UI design, but usability is the most crucial aspect for sure. What is Typography? According to Wikipedia, it’s a method and the art of organizing type for making written language attractive, readable, and legible when showcased. The systematization of type includes choosing point sizes, typefaces, line-spacing, line lengths, letter spacing, and modifying of the space between couples of letters. The term ‘Typography’ is also applicable to the organization, style, and appearance of the symbols, numbers, and letters produced by the procedure. In a nutshell, typography is about everything associated with the written language on the screen and needs both the tactic and art skills of a designer. Best Practices of Typography in UI Design In case you want to create excellent UI design, you should master in your typography. In this piece of blog, I’m going to share some guidelines which will help you excel in the typography style in UI design. Completely detectable letterforms Numerous typefaces have specific letterforms which are not differentiable from others in that set. This can make it really hard to read that interface’s text. Along with letters, figures are really sometimes ignored with compared to different attributes of fonts for a given assignment. Text styles Utilize in-built text styles if possible as they help you showcase context in ways which are visually different while maintaining absolute legibility. These styles depend on the system fonts and help you take benefits of basic typographic features like Dynamic Type that modifies leading and tracking for each font size automatically. Prototyping Alongside all types of designs, typography is essential in prototype design as well. Amazing mobile typography can function together with every UI element towards a productive and clean mobile UI; however, in mobile prototype design, the text doesn’t require being meaningful. For instance, in Mockplus, one of the best prototyping tools, you can utilize text component for designing with easy drag-and-drop. Mockplus comprises of both single-line and multi-line text elements. You are free to describe the properties of the text, such as font, font size, alignment, color, etc. Moreover, the text’s auto data fill function will save you much time. Also, you can examine the design on a real mobile for checking whether it is of amazing readability. Size is important Usually, it is seen that numerous designers include text components which differ in size; for instance, button copy, field labels, section headers, and so forth. Usually, some typefaces are ideal for large sizes whereas others look perfect when utilized in small sizes or for letterforms. Thereby, you will have to ponder the text’s scalability in case you have a typeface which you need to apply to large headlines and small labels. If you will choose a typeface which appears a specific way, ponder one which is compatible with different sizes and those which promote readability as well as usability. Letter spacing The single thing which you must ponder in letter spacing is that you have to make the spacing appropriate and smaller to the text size if the text is bigger. When you pair large letters with large spacing, the typeface seems very open and this helps you fix the spacing manually. This manual setting of letter spacing is applicable to headers only in UI design. Wide proportion A character’s width in association with its height is explained as the proportion. Usually, you need a wide letter and not a condensed one for better letter detection and this happens due to the better legibility. Readability This is regarding the whole reading experience’s quality and it’s described as the ease with which you can identify text blocks, sub-headings, paragraphs, headers, and understand the text showcased to you. You can consider it as some macro typography which makes the text appealing for encouraging website visitors for reading the content. Sans Serif vs. Serif According to history, serifs are more legible. They were utilized in print for an extended period and they highly enhance the reading experience for large text blocks. Serif enables the eye for flowing more easily over the text. However, this story is not the same on the mobile and the web. There are different sans-serifs which can be read and present state of visual design likes simple letterforms. On the web and specifically on mobile, you can see more sans-serifs. Moreover, the display is definitely not paper and generally, you will not read long texts on the web, particularly in applications. Thereby, it all depends on the project you are dealing with and how the users will use up your content. Hierarchy The reading pattern is decided by hierarchy. It tells how to keep a header separate from the body text and subheading. This can be done with the use of the effect of contrast, margins, text sizes, padding, etc. You need to learn this method properly to master amazing readability. Scenarios in view When you are about to finalize the text which you are going to include in your UI design, you have to check several scenarios. You will also have to understand how to match and mold the text. An alert message is an example of this. The original text requires being different from

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