website redesign

Deciding on building a website redesign strategy can bring life to your business. A business highly requires this strategy to thrive constantly in this competitive era and appealing web marketing industry. A redesign project can either bring immense success or a complete failure. Basically, it relies on the methods you execute and procedures you follow with the help of a website development company. You must have a clear vision for creating a redesign strategy. If you are better at defining your vision from scratch, the strategy will get immense success and the whole procedure will be seamless also. This is why I have come up with this useful guide to help an inbound marketer create a successful website redesign method. I have discussed some steps to build this strategy. So, let’s have a detailed discussion on them! Analyze Your Present Online Performance Metrics Prior to planning on redesigning your site, you should first measure the present functionality metrics of the site. Deal with some queries depending on the parameters for starting the project properly. Check whether your website is receiving the desired traffic. If not, find out the reason and recognize the pages which can bring the maximum traffic. Start by analyzing your site over its history in particular areas like: A total number of unique visitors, visitors, and visits. Use Google Analytics for this evaluation. Realistic targets vs. Bounce rate Fresh content for your new site Number of inbound linking domains Total number of indexed pages The target audience and their monthly average time on your website Top-functioning keywords study (in terms of lead production, traffic, and rank) Total number of pages which drive traffic Total number of sales produced every month A total number of form submissions or new leads every month. Set Your New Website Redesign Objectives In case you have determined your new website redesign goals which you want to accomplish, fine-tune your website for reflecting that. Understanding precisely what you need will provide you a clear idea of the whole website redesign method. The concept will also make sure that you communicate properly with your favorite website design company at every time. Be determined with your objects why you will redesign your site and creating a connection between the measurable results you want to accomplish and the site is important for your project.web design banner Take these following data-driven goals into account for redesigning your website: Design Performance Boosting present SEO rankings for essential keywords Tools and technology An increasing number of visitors or visits The increasing whole amount of sales produced Reducing bounce rate Promotion tactics Enhancing domain authority Increasing time on the website An increasing number of new form submissions or leads Delineate All Sections of Your Target Audience Want to come up with marketing campaigns which identify your audience’s particular requirements and choices? Then, divide your target audience first. This will result in effective utilization of your investment in the campaign and more outcomes. Here we have outlined some questions which you should ask yourself prior to planning on a website redesign method: Who is going to utilize my site? What will they do on my website? Which pages will be visited by the visitors? What do the visitors want to accomplish or receive from my website? Which audience do we wish to visit the site? When will they visit? How will they visit? From where will they visit? Several kinds of people visit your websites such as job seekers, present clients, promising clients, competitors, students interested in internships, media, vendors, hucksters, employees, and industry people who read all blogs for know-how and for staying updated. Here, you have to filter the most desired audience like current clients, promising clients, and the blog readers so you can make changes in your website design accordingly. Next, you should focus on the marketing campaigns which will bring in the maximum leads. Concentrate on them for having better results. Currently, search engine marketing, email marketing, and social media marketing are the strongest online marketing methods. Index Your High-Performing and Valuable Assets While redesigning your website, always remember to keep a stock of your best-performing and precious assets. You can keep an inventory of the following assets for your new site with some smarter tactics: Most trafficked pages Most viewed or shared content A number of inbound links to separate pages High-performing keywords you rank for and related pages In case you delete a page which has a higher number of inbound links, there is a possibility that you could lose lots of SEO credit which could result in decreased keyword rankings. You are recommended to hire a web designer who is an expert in basic SEO and can save a lot of time and your present online value. Evaluate Your Competitors’ Websites Check out what your competitors are doing for achieving better ranking on search engines. Find out how they are getting more leads than you. Although it’s important to keep a track of what all competitors are doing, you are recommended to ensure to not replicate or copy what they are doing in your own business. The smart strategy will be concentrating on making better marketing tactics and unique website design. Simple enhancements will offer the best user experience to your clients. In a nutshell, evaluate your competitors through marketing grader to know their strengths and weaknesses. This will help you know the particular areas of your site which must be overhauled. Once you conduct the analysis, use the analysis report for coming up with a new plan and a list of things which you are going to do at several phases of the website redesign procedure. Reflect Your Brand with a Website Customization Your site must precisely reflect your brand and the targets which you want to accomplish. Before you start designing your new site design and its content, you should be clear enough regarding your preferred branding, messaging, and your robust value proposition so its consistency across your whole site. A