Video Editing App Development: Key Features and Cost Estimation

Smartphones have eased many things for us, which presently incorporates photography and video editing. The rise of some amazing video editing apps available for both iOS and Android smartphones has made video editing seamless. This is why now there is no requirement for file transferring to another laptop or computer or device. Video editing has not been so simpler before. We cannot refuse that video content plays an integral part in our life. According to Cisco’s prediction, the video traffic’s share will be 79% of the worldwide internet traffic by the end of 2020. And video editing apps play a pivotal role in making and promoting video content. In this blog, we will discuss how to develop a video editing app, what to consider while developing, types of video editing apps, what challenges you may face at the time of development, and how much it costs to develop a video editing app, etc. Let’s get started! Statistics and Trends of the Video Editing App Market Since the smartphones arrived with the video playback feature, the online video watching found excessive development in the market. As per the PointsGroup research, beginning from 2012 to 2014, a 400% extension in the mobile video views was registered. As per eMarketer forecast, in 2023, around 2.72 million people will watch video on their mobile phone. Hence, it has made sufficient space for the video editing app industry, as maximum people like to edit their videos using a mobile app actively. Types of Video Recording & Editing Apps The app market is full of many types of video editing apps. These applications can be classified into 5 key categories: Video editing apps Video recording apps Screen recording apps Apps having both video editing and recording functionality Apps having both screen recording and editing functionality Scopes in Developing a Video Editing App It is predicted that the mobile video market will cross $25 billion by 2021. Moreover, your video editing app can have a good share in case you do not wait till it’s very late to develop your app. In a video editing application, you can add several features like a choice for making and publishing stories, making filter-based and theme-based videos, and more for mobile users across the world. As per the current user demands, we can say that the mobile video market will undoubtedly benefit from these video editing apps. You just require understanding that the market needs innovation and you will need to make a robust app to move ahead and get noticed in the game. What to Consider While Developing a Video Editing App Many video editing apps are available in the app market, which have obtained huge success with their unique and robust features. This app development is a critical and lengthy procedure that needs to take many decisions. To reduce risks and provide an amazingly great product, you must polish your ideal appropriately. You should assess your competitors, decide your target audience, and define your competitors’ weaknesses and strengths. Here are some general aspects to take into account while developing a video editing app: Establish Your Idea When you are at the phase of app ideation, more challenges are around validating your app idea and creating the product. Detailed study and research can help arrive with an exclusive method that can identify the market requirements efficiently. The idea should be achievable and the idea’s possibility can be accomplished by conducting the market study, a competitive assessment, and streamlining definite targets within a decided tenure. Decide Your Target Audience You must understand who will be utilizing your app and for whom you develop it. You must find out the average users’ issues that they need to fix and their interests. Since it is regarding video editing app development, your target audience will possibly be more into video blogging, active hobbies, travels, sports, and more. Based on this, you can assume that the app will come ready for people who need to capture their special moments and share thoughts on social platforms with their loved ones. Here are some criteria to define your target audience: Location Age Income level Interests This approach will help you assess more accurately and define your target audience better. Alongside this, you can use different question-answer sites like Quora for asking real individuals regarding their encounter of using video editing mobile apps and find their outlook on things to make their user experience better. Also, you can ask your family and friends why they utilize video editing apps, what issues they fix using them, what features they prefer, and what features they want to have. Make a List of User-Friendly Features While creating an application, you should keep the interface spontaneous as nobody prefers experiencing lots of guides or steps for availing a feature. And a similar thing goes for application functionality. Hence you should start with the MVP (Minimal Viable Product) version, where you can let users get acquainted with the app first. Once they get familiar with the app, ponder their feedback and inputs. This is how you can obtain a better understanding of the features your target audience likes, and this will enhance the whole success of your application. A few examples of the robust features that you can apply to your video editing app are: Incorporating many files into videos or images or both. Adding tracks or audio effects. Maximized edits (shades, tints, temperature, contrast, saturation, exposition, etc.). Adding frames or trimming down the video. Social media share features Editing during recording using textures, filters, and special effects. Saving video in many formats. The aforesaid features can help you allure and increase user base while causing higher user retention and acquisition. Select a Monetization Model The next step is to decide your monetization model. You can better select a monetization model in the previous steps to abstain from redeveloping a specific part of the logic of the application. In case you are unsure of which one is more favorable, you can

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