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Psychology of Color in UI Design

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When it comes to making a powerful impression and pushing the identity of a brand, color is key. Just look at some of the most iconic color combinations of the world’s most famous companies – Coca Cola’s red and white, IKEA’s blue and yellow, McDonald’s ‘golden arches’ – the list goes on and on. These colors manage to burrow into our psyches, and give important clues as to the overall vibe of the company, and what we are to expect from their products. There’s no doubt about the fact that the color of an app’s interface can make a huge difference to how the app is received by the user. That colors have inherent and cultural meanings attached to them is something that’s well understood by psychologists, semiotics experts, and marketing departments alike, and it’s also something which has an automatic, reflexive effect on whosoever is looking at them. In this article, we’ll take a brief look at the ‘meanings’ of some of the most popular colors for apps, and take a moment to think about how using the ‘right’ colors for your interface can increase your app’s popularity and ease of use. What Do Colors Mean? Let’s take a look at a few of the most common colors, and think about the impact they have on your users when viewing your app. Red is passionate, energetic, and has undertones of love and romance. Using red in your app can give it a sense of urgency, but it’s worth bearing in mind that a little red really does go a long way! Warm, exciting, and dynamic, orange is a great color for youthful apps or those trying to put across a ‘cheap and cheerful’ vibe. Calming, deep, mysterious and clean, blue is a hugely popular color for apps trying to put across a sense of professionalism and efficiency. Associated with nature and cleanliness, green is commonly used by apps which are associated with ecological and sustainable products. Light, feminine, and fun, pink is the perfect color for an app interface which wants to put across a light-hearted and cheerful vibe. It’s the color of sunshine and childlike joy and is known to put users in a mood of confidence and inspiration. Purple is associated with regality and mystery and is often used in esoteric app interfaces or those associated with royalty, decadence, and class. Minimal, classy, elegant, and straight to the point, monochrome app interfaces provide an ideal blank canvas onto which the user can project their own ideas and inspirations. Gamma That People Will Trust One of the most important things to consider when selecting colors for your app’s interface is the sense that you want your users to trust your product. While a large chunk of this idea will come from the content of your app and the way that it is laid out, color does also have an important role to play. Think about it – if you wanted to put forward an app which was based around professionalism, handling money or sensitive data, or dealing with jobs and transactions, would you really want to make it burst with multi-colored rainbows of joyful tones? The chances are, probably not. Certain color schemes are simply too light-hearted or vibrant to be truly taken seriously, and while pink and yellow stripes or vivid splashes of color might be ideal for entertainment apps or youthful social networks, they simply won’t cut it when you’re trying to put across a more serious tone. Out of all the color schemes for ‘trustworthy’ or professional apps, it’s highly recommended to stick with either muted shades which complement each other or to use monochrome tones with the color blue included in the design. Why? Because blue is not only a calming, reliable hue, it’s also the color of trust and fiscal responsibility. Even in the political sphere, we can see this being played out: blue is usually the color of choice for centrist and conservative politics, as it is understood as being the ‘reliable’ color which can most easily be trusted with serious issues. Of course, this doesn’t mean that your options are limited to just black, white, and blue when it comes to creating a ‘trustworthy’ interface. However, it does mean that this is a tried-and-tested color scheme, with thousands of successful examples. Diverge from this palette with some caution! Taking Care of User’s Eyes Have you ever downloaded an app which boasts such a garish color scheme, you simply give up on using it after a while out of concern for your eyes? We certainly have, and while that might be at the more extreme end of a scale, there’s no doubt about the fact that the use of color is key when caring for your user’s vision. After all, nobody wants to be struck down with a migraine before they’ve finished browsing through your interface! The fact that certain color scheme is kinder on the eyes than others is well understood. It doesn’t take a genius to recognize that bright, bold, vivid blocks of clashing colors side by side create an unpleasant browsing experience. However, the science and psychology behind gentler, more eye-friendly color schemes go beyond simply avoiding violent color classes on your screen. And there’s no need to panic – you still can use those blocks of bright color that your client demands just as long as they’re in moderation. Don’t scream their presence from your mobile device! It’s actually been proven several times over that for apps which feature a lot of text, it’s kinder on the eyes of your users to create a darker background, with lighter colored words and figures. Supposedly, the most ‘gentle’ combination involves a dark blue background with yellow text, but let’s face it, that sounds a bit too garish for most apps, and doesn’t really hit those professional notes well at all. Pastel themes are not only trendy right now, but they are also great for easing the eye into a

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Top Tips for Great User Interface Design

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Your app is so much more than just a collection of pages, connected to each other and constructed for a particular purpose. It’s an interface, a platform, a tool, and a virtual space designed to meet a specific need, or promote a company, or provide solutions to an identified problem. As such, careful thought needs to go into the way the interface looks and feels – you want your audience to have a connection with your app, and for them to feel that it has been designed with their wishes, thoughts, or lifestyle in mind. Here at Messapps, we always take great care to put across the idea that interface design isn’t some last-minute process, slapped on at the end of the project. The colors, fonts, style, and overall tone of your app need to be taken into consideration all the way through because they’ll not only inform the way the app comes together, they’ll also establish the way your target audience relates to all the content and usability within. You know your audience better than anyone, and you know the kind of people they are, the way in which your app will be used by them, and the vibe you want to get across. This is why being selective with your design, and thinking carefully about the way you want your app and your company overall to come across, is absolutely key to your app’s success. Let’s take a look at a few tips and approaches to bear in mind when you come to this crucial part of your app’s creation. Colour is Key Make no mistake, the color scheme of your app is of the utmost importance, and says a huge amount about the nature of the app or the company it is promoting. You can find pages and pages of information on the meanings of colors, what they suggest, and the effects they have on your audience online (and we’d recommend putting in the time to do some research in this regard), but we’ll condense the main points for you here. The first tip we’d really, really like to get across is this: don’t use a whole spectrum of colors and hues on your app. You’re a professional, and your app needs to come across as one which has been professionally designed. Start flinging more than four or five different colors onto your interface, and it’ll end up looking like it has been put together by a hyperactive preschooler… and it’ll give your user a headache within minutes of opening it. Choose just one, two, or at a push three colors which harmonize or contrast comfortably with each other, and you’ll be onto a winner. Here’s a quick rundown of what the main colors mean. Also we have a good useful information of how to design an accessible user interface for color blindness. Choosing the Right Tone Tone can mean different things to different people, but however you approach it, it’s something important to consider when designing your app. Consistency is what’s key: if your app is for a professional service or business, the whole app needs to reflect this (in the color scheme, in the words used, and in the formatting). The same can be said for apps designed to get people excited about an event or service – you don’t want to launch an app for a children’s entertainment channel, for example, which resembles an accountancy firm in its choice of wording or layout. The best way to approach tone is to put yourself in the shoes of your users and target audience. If you were a customer, what impression would you like to gain from the app or the company behind it? Would you expect something sincere and professional, lighthearted and fun, or approachable and friendly? Use this as the basis for your app design, and be sure to have absolute consistency on every single page. Fonts, Fonts, Fonts The text makes up 95% of digital communication, and as a result, typography is really important when it comes to app design. Surprised? You’re not alone. We often don’t think too much about fonts when we’re using apps or at least that’s how it seems. In fact, subconsciously, fonts do have a considerable impact on how we receive the information they convey on the screen, and as such, a lot of time and money goes into both designing and choosing the right font for the right purpose. Most newbies to the app design world might not give fonts much of a second thought (apart from the universal rule of ‘no comic sans’), but to overlook this would be a mistake. The font you choose says a lot about the app and the company behind it, and it’s well worth trialing a few different fonts to see which conveys the best ‘feel’ or tone. One top tip which works as something of a catch-all when choosing fonts is to go for a native font. Apple’s native font – San Francisco – was meticulously designed for legibility, clarity, and slickness, as was Google’s native font, Roboto. Both are available to use, and there’s no need to worry about their legibility and usability on Android and iOS systems, as you can imagine millions went into their design! However, if you’re looking for something with more personality or a distinctive slant, there are plenty of options out there: just make sure that your font fits the tone of your app, is easy to read, and doesn’t end up crowding the all-important ‘white space’ of your app as a result of being used. Keep it Stylish It’s not easy to give advice when it comes to choosing the right style for your app. After all, your idea of what great style might be could well be different to ours. However, within that very conundrum lies the most important advice we could give: you need to remember that your app is not for you, it’s for your customers. As such,

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How to Create an Extraordinary UI Design for Mobile App that Instantly Draws Attention

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What is it that draws the attention of the target audiences towards a mobile application? Well, people may have various opinions on this; while some may prefer a unique feature-loaded mobile app, others might give preference to exclusively designed User Interface and User Experience. Whatever may be the fact, the app designers have to offer a seamless experience to the end users. However, the design of your mobile app is likewise important. According to another statistic, 94% of the first impressions are related to designs. Therefore, you can well understand the significance of User Interface and User Experience while designing an app. At the same time don’t mix and match User Interface with User Experience. Although they might seem to be similar, they are poles apart. User Experience is purely based on enhancing the satisfaction level of the customers and it mainly focuses on offering optimal usability and better access to the app. The UX helps in creating a brand awareness and the users tend to identify the products with the help of UX design. But we are here to discuss how to create an awesome UI design for mobile app that can appeal to the large number of audiences. User Interface is an indispensable tool, which draws the user towards the app. User Interface or UI aims at improving the user interaction through simple and sophisticated designs. In short, the goal of the UI designer is to create user-centric designs. In fact, you can also say that the success of User Experience relies on how well and efficiently the UI has been designed. The UI is not restricted to just designing a few eye-catching buttons and making the navigation simpler. It is about how well the user can get connected with the app. So, you the UI designers not only have to pay attention to the aesthetic beauty but also emphasize on the app functionality. You have to make the app user-friendly and think about various aspects of designing such as placement of the buttons, call-to-actions etc. So, what are the inputs that need to be put so as to make an appealing UI? Let’s have a brief discussion: The UI Designers Should Focus on Clarity One of the important aspects that keep the UI designers on their toes is adding the visual elements to the designing process. They seem to be concerned about how the app would look finally; because their aim is to establish the connection with the user. How about offering a clear shape to the app designing? Well, this is important if you want to enhance the brand awareness. The interface should not be perplexing or confusing but on the contrary, everything should be clear. Avoid adding the element of ambiguity and make the language easier. Try to keep the design as simple as possible. Do not overcrowd your app with the bunch of unnecessary words. This will not create a positive impact as far as interface is concerned. Make Use of Familiar Buttons or Call-to-Actions The UI designers want to implement unique buttons and icons when it comes to designing the interface. There is no harm in doing so, but you also need to remember that trying out too many things at the same time can lead to hampering the design. Create buttons that are easier to understand such as choosing the red color for the delete option. You need to keep in mind that if somebody is using your app for the first time, he should be familiar with the call-to-action keys. Speeding Up The App Performance The app should have a good navigation speed and should not lack behind. It must be noted that according to one of the surveys, 53% lose their interest in the mobile app due to slow speed. It also creates a negative influence on the performance of the app. You can ask for a feedback even if the screen is loading. This will keep the users informed as to what is happening. A highly responsive app will run seamlessly on different operating systems such as Android and iOS and on various devices. Choose the Appropriately Sized Fonts The Font play a crucial role in deciding the fate of the interface whether it is website or a mobile app. So, the UI designers have to take clear stand while choosing the font for the app; both in case of style and size. Don’t go for very stylish fonts that are difficult to comprehend. In addition, the size of the font should match with the interface design as well as the background color. It must be appropriate; neither should it be too small making it difficult to read the content or large so that you face the difficulty in adjusting the entire content. Making it Aesthetically Pleasing is Important It’s good that you are trying your level best to implement the best features and functions into the app; however, your app also need to be aesthetically pleasing to the target audiences in order to attract more. In order to achieve that end, the best way is to incorporate some animations if your app demands so. We know the trends are changing and today the static images and animations have been replaced by the motion pictures. This is one little trick that the UI designs can employ to enhance the performance of the app. Moreover, you can also keep your word of implementing something unique. This is where you can take full advantage of the CSS in giving life to your user interface. Keep Following the Latest UI/UX Trends The UI designers have to make sure that they are up-to-date with the latest trends related to mobile app designing. The trends keep altering and so nothing is constant. If you are not following what’s currently prevailing in the market, your app will lack behind in the stiff competition and there is no other way that you can come forward. Conducting Beta Testing is Necessary The UI designers should also

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Using Animation in the User Interface Design

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We all know how important User Interface (UI) is in app designing and development. However, with changing scenario, app designers have to readily adopt trends in design concepts and patterns that have the power of instantly drawing the users’ attention and enhance the customer retention. The use of animation in UI design has brought a significant change as the pictures are no more static and motionless but with animation tools, they have become more interactive. Importance of Animation in UI Design The moving or the in-motion animation graphic would certainly grab the attention of the users more than the traditional images and figures. This is one of the probable reasons why most of the designers are now incorporating the animation while designing the mobile app User Interface. It also offers some other benefits as well. Makes your User Interface Very Interactive You must know that if your user interface is not interactive, then there is no point in designing the interface. It is because people would show no interest in downloading your app even if it is very purposeful. The animation becomes very important when you are developing a gaming app or an educational app to explain some concept in an interesting manner. The users will be able to connect with the subject easily and understand the concept much better. Provide Interesting Options During Wait Time The users simply dislike the waiting while the app is uploading or getting updated. They don’t have the patience to wait for long period and so if you don’t want them to uninstall your app, you can interestingly use animation during the wait time to pacify the impatience of the users. This approach would at least keep the users engaged for some time and reduce their frustration. Use Animations to Send Notifications Sending notifications is an integral part of the mobile app marketing strategy. For instance, a lot of apps today use push notifications to send important information or promotional content to bulk users. So, why not add some twist to the tale? Let’s use animation to inform the customers more interactively. Your messages won’t go unread if it has that animation element in it. In fact, it will be able to communicate the message more clearly and precisely. The Use of Animation to Navigate Users One of the key advantages of animation in user interface is that allows the navigation of the users smoothly. The users can move from one location to another with ease. It helps in smooth transitions and transportation of the users. In addition, it also assists in setting a visual hierarchy for describing the connection between the different elements and it also can be used to design a particular button to possibly describe a particular app functionality or feature. Animations Show the Responses Better The animation can show better responses to the users in the form of visuals. This enhances the interaction between the user and the app. Through animation, they can get even the smallest and slightest details. Defining the Conceptual Animation Before we can proceed further and get into the details of how animation is used in user interface design, let’s first get introduced with conceptual animation. It can be defined as a specific motion design that helps in conceptualizing an idea before it gets converted into a real animation. Actually, it represents important concepts such as transitions, interactions etc. in an animation. The conceptual animation is something that provides uniqueness to your design that you are looking for. It has a distinctive approach and is relatively different from the conventional method. However, it has also created some controversy up to some extend as animation of this type may seem unrealistic uncalled for and difficult to implement in real world. Use of Conceptual Animation in UI When it comes to using the conceptual animation in user interface, one can cite a few important examples including: The Shift from a List to an Item This makes the navigation of the list of items easier for the user as they can simply move from the list to choosing a specific product. This is basically categorized into two categories; the first where the changeover takes place in a usual manner and the second is making the transition more interactive. Scrolling the List of Items Well, this is one of the most important features or uses of conceptual animation where the users can scroll at the list of items provided. Here you find two types of scrolling; in the first case the user simply moves up and down the list. The second type you find a delay once the user scrolls the list. And this delay actually provides the life to the animation. Use of Animation in Side Menu Well, the side menu is one of the common features that you would cross in various apps. So adding the animation element would provide a dynamic view to even the common navigation of the app. This makes the menu list look more elegant. The Functional Animation The Functional Animation is a type of animation which defines the functionality of the app and is usually embedded in the UI. The main purpose of designing a functional animation is to: Visual feedback Develop interactive transitions Help the user to get started Show system status The Visual Feedback The visual feedback becomes important as it helps them to take control and is regarded good for user interface. The feedback acknowledges the action of the user and depicts the result of the interaction whether successful or unsuccessful. The animation here has to be very subtle and responsiveness as well. It increases the sense of direct manipulation by improving the level of responsiveness from user interface control. It also visualizes the action of result. It tells the users the outcome of the operation they have performed. For example, when you finally, click submit after filling the form, it tells if it is successful or not. Develop Interactive Transitions When you are developing interactive transitions, it should

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How To Create Minimalistic UI Design for Your Mobile App?

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We have often been told that one of the key elements that drive the users into an app is intuitive design. What users prefer today is a simplified user interface with basic functionalities. But have you ever heard about the term minimalistic design? Actually, the word minimalistic design originates from the term Minimalism, which is said to be an art movement that started post the World War II. In the simple and plain language, it is clear, concise, and consistent design that brings the designing techniques to its core. It is not entirely related to app functionality. It is based on implementing the necessary design elements that takes your mobile app towards the zone of success. A highly rated app is always simple on the cards with a clear visual communication. It is easily navigable with attractive color schemes and aesthetic background. As such, the designer uses his expertise to perfection while incorporating the various aspects such as the white and negative space as well as proportionality. He allows the app to breathe with the right choice of the visual balance. Choosing the Simple Color Scheme Choosing a simple and sophisticated color scheme is a great way to user the experience of the users. You cannot deny the influence of colors in mobile app design. Some UI designers have the concept that picking up various colors can provide a rich look to the app design; but that’s not true. The UI designers are even free to select and develop their own color scheme based on the color scheme standards. As such, there are mainly two types of schemes that are popular. Monochromatic scheme When you opt for the monochromatic color scheme, you get a wide selection of tints, shades, and tones within a specific color. You can change the brightness and the saturation point of the color scheme and even create other hues and schemes that do not overpower the eyes. Analogous schemes In this scheme, the designer is supposed to pick and utilize three colors that are placed adjacent to one another on a color wheel. You have to use the same colors for carrying out the tasks and highlight the important design of the app. Here the brightest color gains utmost vitality, while the lightest hue is least important. One App, One Typeface It is not a viable idea if you blend the various font sizes and types to provide a patchy or uneven look to your app. This where you can show your skills, deduct the font numbers to make the typography consistent. You will have to pay attention on important factors to enhance your typographic skills including the style, weight, size and avoid focusing on the different typefaces. While selecting a typeface for any app, you need to note that the platform’s default font is very important. For instance, the iOS apps mainly use the San Francisco family of typefaces that improves the reading experience for the users across all the platforms. Similarly, in the case of Android and Chrome, the popularly used typefaces are Noto and Roboto. Divide by Elements and Spacing, Not Lines The designers mainly use the lines and dividers if they have to clearly outline and distinguish the different sections and categories of an app screen. However, like colors you cannot use too many lines, which can make your app interface look untidy and clumsy. On the other hand, if you are using the lines and dividers in the appropriate ratio and proportion, the appearance of the app interface would become appealing, and functional drawing the attention of the users. If you want to segregate the content part from the lines, you can use the blocks, and spacing colors etc. One can cite the example of Google Calendar App, where the lines and divisions have been spaced intelligently using the shadows rather than lines to show the different sections. Blur Effects If you want to get a minimalistic design for the app UI, then one of the best solutions is utilizing the blur effects. This is where you can work with the layers and interface hierarchy. This is regarded as the optimum possible method because when you are playing with the layered UI, you get the chance of knowing the mobile’s flow to design an engaging menu and explore for more solutions. If we want to give a perfect example of an app using blur effects, then you can see the Yahoo weather app. It shows some beautiful weather locations and what’s important is you just need a single tap to get the detailed data, whereas the important data is instantly visible. Data Spotlight Well, this is understandable. You need to highlight the most important piece of content or the one present at the center by using a bright visible color and large font. At the same time, you can use contrast colors for the call to actions, help, and others to make your app pleasing. If you are employing the bigger fonts and using dark colors, it would grab the user attention into that particular spot where you want to draw. It would easier to collect information. Making Use of the Whitespace In order to implement an ideal minimalistic design, the whitespace or the negative space must be used wisely. This is more essential as these are basically the blank spaces in any app that are left empty for the purpose of developing contracts, and create other elements. The whitespaces don’t have any color. But they are pivotal from the design’s perspective. Now, it all depends on the creativity and expertise of the designer on how skilfully he utilizes the negative space. Icons: Stroke and Fill Let’s first define iconography. Well, it is known as the visual language representing the app content and functionality. It must be ensured that the icons are identified with much ease and so there should be an element of simplicity in it. Therefore, you can use the stroke and filled icons similar to those used

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A Complete Guide to Use Typography in UI Design

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Each and every element is important in the layout when it comes to UI design and one of the best ways to enhance UI design is Typography. Nevertheless, typography is pondered to be the most difficult part of UI design. Hence, you have to learn the fundamentals of typography science in order to make an efficient UI design. But still, there are many webmasters and designers who don’t know the ways of using typography properly in UI design. If you are a designer, you must have a massive chance of the text and not simply view it as content, but as a basic feature of UI design. 95% typography is contained by web design and you have to go above the typeface. You must ponder readability, accountability, and graphic balance if you want to optimize your typography for UI design, but usability is the most crucial aspect for sure. What is Typography? According to Wikipedia, it’s a method and the art of organizing type for making written language attractive, readable, and legible when showcased. The systematization of type includes choosing point sizes, typefaces, line-spacing, line lengths, letter spacing, and modifying of the space between couples of letters. The term ‘Typography’ is also applicable to the organization, style, and appearance of the symbols, numbers, and letters produced by the procedure. In a nutshell, typography is about everything associated with the written language on the screen and needs both the tactic and art skills of a designer. Best Practices of Typography in UI Design In case you want to create excellent UI design, you should master in your typography. In this piece of blog, I’m going to share some guidelines which will help you excel in the typography style in UI design. Completely detectable letterforms Numerous typefaces have specific letterforms which are not differentiable from others in that set. This can make it really hard to read that interface’s text. Along with letters, figures are really sometimes ignored with compared to different attributes of fonts for a given assignment. Text styles Utilize in-built text styles if possible as they help you showcase context in ways which are visually different while maintaining absolute legibility. These styles depend on the system fonts and help you take benefits of basic typographic features like Dynamic Type that modifies leading and tracking for each font size automatically. Prototyping Alongside all types of designs, typography is essential in prototype design as well. Amazing mobile typography can function together with every UI element towards a productive and clean mobile UI; however, in mobile prototype design, the text doesn’t require being meaningful. For instance, in Mockplus, one of the best prototyping tools, you can utilize text component for designing with easy drag-and-drop. Mockplus comprises of both single-line and multi-line text elements. You are free to describe the properties of the text, such as font, font size, alignment, color, etc. Moreover, the text’s auto data fill function will save you much time. Also, you can examine the design on a real mobile for checking whether it is of amazing readability. Size is important Usually, it is seen that numerous designers include text components which differ in size; for instance, button copy, field labels, section headers, and so forth. Usually, some typefaces are ideal for large sizes whereas others look perfect when utilized in small sizes or for letterforms. Thereby, you will have to ponder the text’s scalability in case you have a typeface which you need to apply to large headlines and small labels. If you will choose a typeface which appears a specific way, ponder one which is compatible with different sizes and those which promote readability as well as usability. Letter spacing The single thing which you must ponder in letter spacing is that you have to make the spacing appropriate and smaller to the text size if the text is bigger. When you pair large letters with large spacing, the typeface seems very open and this helps you fix the spacing manually. This manual setting of letter spacing is applicable to headers only in UI design. Wide proportion A character’s width in association with its height is explained as the proportion. Usually, you need a wide letter and not a condensed one for better letter detection and this happens due to the better legibility. Readability This is regarding the whole reading experience’s quality and it’s described as the ease with which you can identify text blocks, sub-headings, paragraphs, headers, and understand the text showcased to you. You can consider it as some macro typography which makes the text appealing for encouraging website visitors for reading the content. Sans Serif vs. Serif According to history, serifs are more legible. They were utilized in print for an extended period and they highly enhance the reading experience for large text blocks. Serif enables the eye for flowing more easily over the text. However, this story is not the same on the mobile and the web. There are different sans-serifs which can be read and present state of visual design likes simple letterforms. On the web and specifically on mobile, you can see more sans-serifs. Moreover, the display is definitely not paper and generally, you will not read long texts on the web, particularly in applications. Thereby, it all depends on the project you are dealing with and how the users will use up your content. Hierarchy The reading pattern is decided by hierarchy. It tells how to keep a header separate from the body text and subheading. This can be done with the use of the effect of contrast, margins, text sizes, padding, etc. You need to learn this method properly to master amazing readability. Scenarios in view When you are about to finalize the text which you are going to include in your UI design, you have to check several scenarios. You will also have to understand how to match and mold the text. An alert message is an example of this. The original text requires being different from

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Top 9 UI Design Mistakes That Ruin Your Conversion Rate

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UI (User Interface) is the king when it comes to designing your website and app. Generally, users first see the UI design and then interact with it regularly. Website visitors give importance to the UI a lot and a typical user can make an opinion regarding your site immediately and the same level of expectation goes for the apps as well. A site cannot develop much if it doesn’t provide a better user experience. Visitors usually leave a site if they find it’s content dull or its layout appears unimpressive. If a site’s pages take longer than 2 seconds to load, its performance also suffers. And when a website’s design is not attractive and navigation messy, it can highly affect the website’s growth. So, there is no doubt that UI is the key to the success of a site. In spite of that, we find many UI design mistakes which cause failed conversion rates of a website. Common UI Design Mistakes That Spoil Your Conversion Rate Without further discussion, we will start the blog. Here I have listed some common UI design mistakes committed by website designers and business owners. After reading the blog, you would realize the exact mistakes you are making and you can take needed actions depending on our recommendation and measurement. Messy layout Sites with messy layout annoy your clients. It spoils user experience and becomes really annoying to users. In case the layout is cluttered and unorganized, it impacts the site’s conversion rates since clients cannot get the CTA position. The usage of excessive content, colors, pictures, and insufficiency of focus to creativity can make the layout cluttered. And when the layout doesn’t ponder usability and just focuses on the beauty, it could cause UI design issues which are really bad for your site. Wrong position of CTA CTA bundles complete conversion strength of web pages into a single button. Hence, it becomes highly crucial when it comes to the conversion rate. All aspects of CTAs must define clearly to the users that it can be clicked and they must tap on it. Nevertheless, this is where people commit mistakes as they don’t pay heed to the CTA that results in a bad result. Essential features which you must ponder while building your CTA are color, design, size, shape, location, language, and length. A site’s CTA must always follow the users’ state of mind. Their thoughts and buying attitude would become effective when you will decide the mentioned features of your CTA. Hence, you are recommended to find the precise combination of features and examine your CTA many times before making it live. When you get the ideal balance, you will experience loads of conversions. Unresponsive design This is also one of the big UI design flaws which sites make. This restricts a website’s growth and causes failure. An unresponsive design shows the site useless when it comes to being responsive across platforms and devices. If the design is unresponsive, users cannot access the best features using the devices of their preference. Moreover, responsiveness is responsible for the website’s ranking and sites which neglect this important feature have to encounter lots of issues. An unresponsive design even prevents sites from offering the best user experience. Use of stock images Stock images are undervalued because they are totally false and you can easily notice that. You should already know that website branding and marketing are immensely affected by the visuals which are medium to make a site visitor associated with the satisfied face of a happy client on a picture of your site. It surely adds your site’s mood and tone which cannot be done by stock photos. Since stock photos portray falsehood, you should not use them. When visitors visit your site, they look for a specific item or service and want to believe you as well. However, if they find a false image after landing on your site, that ruins their psychology badly. You must consider the fact that site imageries should always boost users’ confidence and engagement which is possible by using authentic images only. Improper navigation In case your website’s navigation is unorganized and inappropriate, it makes the users leave your site sooner than predicted. A site’s purpose is to make users navigate easily from a place to another or through the website to have data easily. The navigation is spontaneous if there are perfect visual signs and marks for everybody to shift from one place to another. In case the navigation is unclear and menus are not put in place properly, it may annoy users and let them leave your site without thinking for a while. Inadequacy of social proof In case the uncompromising UI design is concerned, the user-produced contents, testimonials, or client feedback won’t be pondered as the essential components. However, every appropriate web page must comprise of all social proofs of your quality. These social proofs become highly important for your website or app’s branding and conversion. This clearly defines that none can make an app or website design if there is no social proof integrated. The inadequacy of social proof shows the implausibility of your products and services. If there is no credibility, site or app visitors won’t want to visit your site and they won’t trust you without social proofs. Hence, your marketing value, SEO efforts, and branding get impacted which results in the lowered conversion rate. Maximum online purchasers these days don’t buy anything without checking reviews. Give authentic messages to your promising clients to get a sigh of relief. This technique can offer you more conversion rates than the CTA or product details can provide. You must ponder the fact that authentic client reviews are believed more than the best sales pitch. The slow speed of web page loading This is another user interface mistake which many sites do and thereby suffer. If your site has an increased page loading time and takes to load more than 2 seconds, clients can possibly move

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