track app performance

You thought thinking up a killer idea was challenging. And then, developing a functional app was tough. But now, it’s up and running. So that means you can sit back and relax, right? Think again! The app market is competitive. Statista.com has the numbers. As of the third quarter of 2019, there are nearly 2,470,000 apps on Google Play and 1,798,000 apps on the Apple App Store. So you’re going to have to keep fighting to get noticed- that too, in a good way. You want billions of people across the world to use- and continue using- your app. Well, then you’ve got to keep pushing at making your app excel, boosting visibility, and retaining customer attention. You know that apps are beneficial to online businesses. Setting ambitious goals for delivering an unforgettable experience for your customers is part of your job description. So this means that you must quickly and efficiently investigate any issues to keep the responsiveness and performance of your app topnotch. And that can only be achieved through monitoring. Utilizing the appropriate tools to gain accurate and up to date insights is an ideal way to get ahead of the competition. How Can You Track Your App’s Performance? This is where app analytics comes into the picture. It captures data from mobile apps by identifying unique users, following their journeys, recording their behaviors, and providing reports on an app’s performance. Mobile analytics can be used to improve conversions by using data to create a better mobile experience. There are three uses for mobile analytics: Performance analytics- helps monitor an app’s efficiency Marketing analytics- tracks marketing campaigns In-app analytics- helps understand the mobile app user Why Should I Track the Performance of My App? Just last year, only 0.01% of all consumer mobile apps became financially successful, stated startupgrind.com. Scary, right? Well, that only enforces the fact that you cannot afford to let your app fail after all the hard work you put into launching it. There are several ways to keep tabs on your app. But before we get into that, here are the essential reasons why every developer needs to invest in keeping track of their app. Remain relevant to your customers Smartphones are a necessity, and brands are ignoring their importance. Through mobile apps, businesses are engaging with customers and empowering brands with extensive amounts of data. Tracking an app’s performance helps provide in-depth analytics on its adoption and usage as well as the user’s demographics. Using mobile analytics ensures that a brand remains relevant to its business goals and customers. If an individual doesn’t derive real value from an app, it will either be deleted or abandoned. Therefore, having the correct real-time data about customers is crucial for success. Do you know, 43% abandon the app a week after install, and 71% churn within 90 days? By monitoring changes in trends and preferences, a brand can maximize its efforts and continue to provide an app that is unique and valuable. There is always room for improvement Mobile analytics helps you assess consumer engagement and app performance. It is an integral part of the software development life cycle (SDLC). By gathering feedback and metrics, any brand will have the knowledge required to improve their current app. Developers have the power to make data-driven judgments about UX/UI, design, and content. This should be a continuous process so that the app can improve user engagement, increase user retention, and enhance the overall UX. Satisfy customer demands It’s always been- and will always be- about pleasing the customers. People are busier than ever. They want apps that can provide solutions to their problems while on the go- not get entangled with an app that keeps crashing. Apteligent stated that one in four users abandon an app after a single poor experience. Striving to achieve a 100% retention rate is unrealistic. But aiming to increase engagement and downloads is plausible. This will, in turn, gain more customers and attain growth. Therefore maintaining mobile app intelligence can help you highlight issues and rectify them as soon as possible. Apps need to optimize user experience and meet their expectations. Knowing what they are will keep you ahead of the curve. Gartner revealed that by 2018, 75% of organizations had redirected their investments to customer experience innovations. Get better than the competition There is a cutthroat in the digital world. Others in the same niche are ready to take as many customers as they can. Analytical tools can help you measure the performance of your business as well as others. So, depending upon the category that your app is designed for, consider monitoring the metrics of your competitors. From building brand awareness to communicating with your customers to getting viewers to take action, you now have the adequate tools to get ahead of the competition. You’ll know how the audience is engaging with your app and how they are interacting with it. Collecting the results daily, weekly, monthly, and annually will help you analyze trends and implement the right campaign for your business. In addition to app performance and behavioral metrics, you must also analyze industry data. Knowing how your app performs relative to others with respect to key app performance measures is vital for success. Utilizing reliable benchmarks for crash rate, app launch time, network latency, etc. can help analyze how your app compares with industry peers. The statistical analysis and insights can promote proper resource allocation, thereby improving your business. Allows brands to remain profitable Whether it’s through reviews, feedback, or analyzing data, determine what is making customers unsatisfied. By tracking the right metrics, you’ll be able to identify issues quickly and stay profitable. Engaging users and attracting new ones will help generate revenues. That’s why focusing on what’s driving ROI is essential. Buildfire claimed that 71% of app users churn within the first 90 days of downloading an app. By measuring metrics such as retention and churn, you can find out what’s causing these users to uninstall.