PWA

The mobile app industry has become a platform of scintillating trends in the last few years. Experts have landed in many such debates where different opinions are presented to offer a decent user experience. With that said, here we were thinking of chatting about exploring this new trend that has taken over the heat in the last couple of years: Progressive web apps. It’s debatable whether PWAs (progressive web apps) are better than mobile applications, as many of them out there support mobile apps and many are influenced by mobile web experience. The worldwide users of smartphones are 6.5 billion; today everything from grocery shopping to medicine, flight tickets to movie tickets, these apps are all that manage our schedules. So we must know about their every facet. What progressive web apps have got for us is something we are going to learn about. Well, PWAs have got the key to a smooth user experience to offer you. As the technology has just stepped into the mobile industry, it’s a prerequisite for the users to dig into the roots of PWA and gain an in-depth understanding of this concept. Let’s begin: What are Progressive Web Apps? Progressive web apps are all about offering features similar to those of typical native applications on a browser. It’s an application that works on the web browser. If we take a look from a technical perspective, PWAs grant access to open web technologies in order to render cross-platform interoperability. PWAs provide the audience with an app-like functionality and experience that’s customized for their devices. The idea behind the concept of progressive web applications is to provide users with access, be it any device (as they are using it on a browser). Moving on to learn more surprising facts about PWA in the upcoming segments. Popular Companies that are Using Progressive Web Apps What Transformation Have PWAs Brought After Their Evolution? The worldwide progressive web application market size was USD 1.13 billion in 2019 and it is expected to reach USD 10.44 billion by 2027, at a CAGR of 31.9% during the forecast period. So, it’s clearly indicative that the use of progressive web applications is on the surge. The outcomes businesses noticed adopting PWA In addition to a 150% increase in user engagement, Trivago reported a 97% increase in clicks to the hotel offers with its PWA. Hulu replaced the platform-specific desktop experience with PWA. They have witnessed more than a 27% rise in their return visitors. BookMyShow’s progressive web application is 54x smaller in size than their Android app & 180x more lightweight than their iOS app. Users’ engagement overview Ola says that their PWA in Tier 3 cities has a 30% greater conversion rate than native. Pages per session increased by 65% and the bounce rate dropped by 20% on Twitter Lite. Zee5, a streaming network, introduced a PWA to increase its audience. The PWA reduces buffering time by 50% and is three times quicker. Conversion rate and revenue The PWA for BookMyShow loads in less than 3 seconds and has over 80% higher conversion rates. After the implementation of PWA, Flipkart witnessed a 70% rise in conversions. With the rise of user engagement and conversion rates, PWAs are helpful in SEO as well. We must discuss this aspect in detail! Well, these are stats that present you with an overview of progressive web applications and how they are performing for these popular labels, along with many other ventures in the count. Let’s head further: How Progressive Web Apps are Different from Native Applications? Native applications are self-contained programs that stick with smartphones only. Progressive web applications are websites with the look and feel of an app to offer a bespoke experience to the users. When we think of a native application; for instance, consider thinking about a Microsoft application. When you think of PWA, consider thinking about Google Docs. It’s pretty simple! Now that we have talked about some of the interesting facts, it’s also vital to understand what makes PWA a PWA; how are these very web applications different from the mainstream native applications: Responsiveness Progressive web applications run on the browser, and the browser can be accessed from every device, be it a smartphone, desktop, tablet, iPad, and all others. So, when the progressive web app is developed, the matter of responsiveness is taken on a prior note so that when the user is trying to access your PWA from any device, he is having a smooth experience. Well, the development team ensures that there is no back and forth in the UI of the application; the app’s design fits perfectly according to the device. Flexibility What is the point of having a progressive web application that is lacking nothing but flexibility? The most important factor of progressive web apps is that their margin is not up to smartphones, they are accessible on every platform. That is the reason progressive web applications are a secret sauce for increased user engagement as they have a forte to be able to function on all types of browsers or operating systems. Keeping the flexibility and progressive factors at the core is what has to be taken care of, the development team needs to make sure that the web app is able to run on every browser that users opt for. The factor of connectivity When it comes to the website, it’s pretty obvious that you cannot explore the website when the internet connection is down. But some native applications allow users to use them regardless of low connectivity at times. But progressive web applications, despite running on the internet browser, allow users to explore the same with the app independent of the connection. This is possible by caching the app data ahead of time. This process is implemented with service workers. The service worker offers a programmatic way to cache resources (we will be learning more about the same further.) So, while developing a PWA, the factor of internet connectivity has