newspaper app features

Do you still have the fond memories of those days when people would eagerly wait for the daily newspaper every morning? In fact, many of you would agree that lots of people were so addicted to it they would begin their day with a newspaper in one hand and a cup of tea in another. First things first, they wanted to read the important headlines to get familiar with what’s happening in the domestic and international circuit. The electronic media arrived later after 2000 and since there was, flood news channels, running 24×7. However, as times have progressed, literally those days have gone. And most of you are aware of the prime reason; the advent of News and Newspaper App has caused a major setback for the print media industry. Newspaper App Market Insights Now, let’s take this into the deeper insights and put some numbers and stats to explain how even the big bosses like ‘The New York Times’, ‘The Wall Street Journal’, ‘The Guardian’, ‘The Times of India’ have seen the slump in their readership. According to the Pew Research Center, there has been a fall both in the circulation and revenue of the newspapers in the United States, which is stated to decline by 10% in the weekday. Similarly, if we talk about India, the readership has decreased as per the May 2017 report of Audit Bureau of Circulation (ABC). Even the story of European countries such as Britain, France, and Germany is no different. Statista indicates that the turnover of the retail sale of the periodicals in the U.K. has gone down significantly in the last decade. As such, it was about 3971 million in 2008, which declined to 2718 in 2016. Let’s now analyze how news-based apps and social media forums have played a key role in converting the readership of global audiences. According to one of the available data, around 67% of the Americans gather news from social media. Likewise, if we perceive the percentage of news app usage in various countries, then Sweden tops the list with 37%, followed by South Korea and Spain with 33% and 27% respectively. The Category of News-Based Apps Before we go into the details of features and discuss the monetization policy of the newspaper app, it’s essential to first look into the two types of news apps. News Aggregator Apps The first category is News Aggregator, where the mobile applications cover incidents occurring in the regional, national or international arena. In fact, this type of news apps is widely popular amongst the users as it makes them aware of the world’s happenings with just a few taps around. But at the same time, the choice of news content to be displayed on the app is also extremely important. It should necessarily be interesting and something that grabs the user’s attention instantly. You need to decide whether your app would be paid or accessed free of cost. Besides the vital news such as political, sports, crime, business, entertainment, and weather report, you can also inform the users about the important events and exhibitions around the various cities. You can include optimistic news that provokes positive thoughts and inspires other people to do the same. Mobile Apps for News Resources The second category belongs to mobile apps for news resources. This would prove beneficial for people who are the owners of newspapers and web media. You can develop a news app version of your daily such as what ‘The Times of India’ has done to enhance the number of readership across the globe. The readers get breaking news immediately and read about the incident in real-time. It also allows users to choose their niche of interest. Some individuals have a keen interest in going through the political beat while some are curious to know what’s happening in the share market and business world. And with the 2019 General Elections just a few months away, the news-based apps are going to surge up as far as numbers of downloads are concerned. App Monetization Strategies The news-based app falls within the on-demand app category. Therefore, it’s important to decide the monetization of the Newspaper Mobile App. Of course, you as the owner want to earn more bucks at the end of the day and choosing the right monetization strategy will lead to the path of success and profit bearing. Here, you have got a few options to look at such as the advertisements and the paid subscriptions. The Advertisements It is rather easier to find good paid advertisements for the daily. You know how newspapers nowadays are full of ads. But when it comes to the news app, the scenario undergoes a change. They have a different advertisement format such as splash ad during the release of the app and not so noticeable ads that continuously gets displayed on the screen. Paid Subscriptions This is rather a common app monetizing strategy. But the question is why a user would pay an amount to subscribe to get the news. So, you can offer two separate versions; paid and free. You can offer personalized services for the paid version and keep it ad-free. Organizing Events Well, you can opt for this third option if you get a good positive response from the potential audiences. You can organize some events such as social debates on current issues and advertize your news apps on such platforms. Must-Have Features in the Magazine/Newspaper App So far we have been shedding light on the different types of news apps and discussed the various app monetization strategy. Now, let’s focus on the most essential features of the newspaper app that is summed below: Log-in or Registration Like most of the on-demand apps, the news app also requires users to first register their account. It can be done through email-id or mobile number. The users can also use social media platforms to log-in fresh into the app. Creating the User Profile After the person has signed in into his