Top Landing Page Design Tips to Increase Conversion
Business firms across different industry verticals have moved into the digitized platforms. The business environment in this virtual space is highly competitive. Thus, the success of your campaigns largely depends on the effectiveness of your landing page. In fact, an alluring design of the landing page of your website can drive your visitors down the funnel. Business firms count on website designers, who craft their landing pages with a powerful visual appeal. In the digitized business environment, the struggle for success and attention has been surging. Given that home pages constitute 77% of the landing pages, business owners need to focus on the design elements being used in these pages. Another statistic reveals that if your landing page suffers a delay of 1 second in loading, the site conversion rate can suffer a 7% decline. Whether you want your visitors to subscribe to your newsletter or register on the site, the landing page design must complement your marketing efforts. Importance of The Landing Page of Your Website The landing page is not necessarily the home page of your site. In digital marketing, it serves as a discrete tool to draw customers. It plays the role of attracting potential customers, who might check out the offers you have, or want to acquire knowledge about your product. The landing page entices these customers and brings them further down the sales channel. Its primary role is to channelize incoming traffic in the right direction and turn them into leads. The sales oriented and conversion related tasks of a landing page might include: Growing your list of subscribers Using forms to capture data and insights Increasing leads and sales Promotion of new products Recommended Design Practices for Your Landing Page Although landing pages share certain similarities with other common pages in your website, they shoulder a different role. The visual elements and presentation of data on your landing page, therefore, must be well-planned. Here are some guidelines for designing a powerful landing page, which you might find beneficial. Visual Simplicity Visual simplicity encompasses every element present in the user interface of the landing page. A minimalist design helps in maintaining the visual appeal of your landing page. The visitors get a better focus, and you get a better opportunity to put forward your value proposition. Check out these features that help in cultivating a greater visual simplicity: Utilizing the white space in your website and ensuring a seamless interplay of text and graphics give a better visual essence to the visitors. It isolates the CTA from other visual elements and makes them conspicuous in the site. Make sure that the elements on your site complement each other. A good contrast and balance is necessary between the images, graphics, animations and text. Place your design elements in such a way, which assists the visitors in reading the text. At times, heavy graphics might draw their attention away from the CTA. Enticing Visuals As a marketer, you must be aware of the importance of landing page photography. Incorporating the right videos and images is crucial on the landing page that compels the visitors to explore your offerings. Through explanatory videos and images, you can provide your customers with relevant information about your products. In the process, business firms can establish a personal bond with their visitors. Here are some interesting facts about visuals on your website: On an average, a landing page needs 8 seconds to create an impression on the customers. Therefore, it is crucial to display relevant visuals. Try to avoid generic stock photos on your landing page. You might display photos of real, friendly looking people to establish trust. Many firms hire professional product photographers who help in explaining the product details vividly. The impact of videos on customers is greater than what images can produce. In a research, it was found that 71% of the respondents believe that the conversion rate of video is higher than other content. Videos can also strengthen your SEO and generate a better engagement with the users. Effective use of videos can also substitute long-winded content. Integration of the Right Colors The role of colour in impacting customers’ psychology has been an interesting facet in marketing. It has a powerful role in making the potential customers act or feel in the desired way. Therefore, website designers master the art of using the right color palettes that leverage your user interface. It also guides the actions of the visitors, and in the process, enhances the conversion rate. Here are some tips on how you can incorporate colors effectively on your landing page: The contrast of colors in your website should go together with the readability of your copy. Therefore, adjust the high and low shades appropriately, ensuring that it doesn’t dominate over the texts. The color combinations in a palette should be compatible. You must also use opposite or complementary colors in the mix to make the design visually appealing. The designer should think from the psychological standpoint in marketing. A particular color might convey the right message, depending on the service or product. For instance, the green color creates an essence of trust, calmness or security. For products related to finance, this color is extensively used. When you target multiple demographics, take the color symbolism into consideration. The interpretation of colors in various cultures is different. Therefore, a uniform shade might not work for all the users. The interpretation of colors also depends on gender, so you have no single solution when you choose the color palette. Responsive Landing Page Design In the last few years, responsive websites have emerged as a new standard in the industry. This applies to the landing pages as well. Your landing page must provide the same level of experience to the mobile users as the other pages. Across the world, online purchases are on the rise and customers are increasingly using mobile devices to make their purchase. Making the landing pages responsive ensures that they are conversion-oriented. You might also
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