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food delivery app

On-Demand Food Delivery App – a Boon for Food Ordering Platform

Gone are the days when you had to take the pains of searching for a good restaurant with amiable atmosphere so as to tantalize your taste buds. Well, that was a hectic job and time consuming too, isn’t it? However, today, the scenario is utterly different and you can complete this task within no time with the help of On-Demand Food Delivery App, a boon for the foodie. So, if you are busy at your workplace and finding it difficult to go and have a meal, then just sit back and relax; the on-demand food delivery app will get your favorite meal delivered right at the door step within the shortest possible time. Now let us explain this with some real time available data. According to the statistics, it was found that approximately 20% customers utilize the food delivery app once in a week. What’s encouraging here is that nearly 50% have given positive feedback about the services. Needless to say that this mobile application is gradually gaining the prominence, which has compelled a number of restaurants to develop their own mobile app. in fact, many restaurants claim that if they fail to deliver your food within the estimated time, they will offer it free of cost. Therefore, you can just take a note on how deadly the competition has turned out to be. If you are conducting a thorough research before, jumping into the market, you will be familiar that basically food service platforms has been categorized into three distinct categories: Full Service Platforms Platforms focusing on the Orders Platforms emphasizing more on logistics Here we will discuss on the logistics based platform because it has grown in popularity and will also assist in flourishing your restaurant business. If one has to elucidate the logistic platform in few words, then it combines your order and you provide delivery vehicles to your franchise or partner restaurants. But at the same it is also very important to be acquainted with some of the problems or challenges encountered by mobile app developers. While they are developing the app, their focus is satisfying three sets of different people namely, the customers, the restaurant owners and lastly the drivers or delivery boys. However, since the customer is one of the indispensable wings of your business, so, let’s concentrate on user and illustrate on developing a customer-friendly app: All Information at One Place Today people don’t have much time in hand; so, they want to get access to quick and apt information from the app. Thus, here’s your opportunity to score the goal. Just provide all the vital info about the restaurant at one place namely, the entire address, hours of operation, the full menu card indicating the price list and other stuff. This will make it easier for the clients to place their orders without wasting their valuable time. The GrubHub’s API a good example to look forward to as it contains a database of more than 10,000 restaurants. The API will help in upgrading your information and will transmit details about payment to partner restaurant. An Estimated Time of Delivery You are aware that most of the restaurants claim to offer timely delivery of the order, but how many actually comply that in reality. This is one of those crucial areas which can make the launching of your app a success or failure. So if you promptness and time accuracy, then you can surely rise above your competitors in the market. The customers are delighted and will certainly appreciate your services if their meal reaches on or before the estimated time. It will help in getting positive feedback and best reviews from your audience, which will market your app because a number of users give a lot of priority to the ratings and reviews. Some restaurants also have a policy to deliver the food free of cost if they exceed the estimated time of delivery. Well, the estimated time is calculated based on different factors such as location of the customer, availability of the drivers etc. Tracking of the Location in Real Time This is one feature which has been lately added by the on-demand food delivery servicing app companies. In fact, the real time tracking of order is used by other app developers too such as for cab booking, tracking of your item ordered from e-commerce website, courier companies etc. This simply allows the user to track the location and know the whereabouts of his order. It is essential to note that those food delivery apps which do not have this feature have fallen out and are not preferred by the customers. This will help to strengthen the bond with your loyal audiences. Give Due Importance to Ratings and Reviews One of the prime methodologies to excel in the on-demand food delivery business is giving due importance to the ratings, reviews and the feedbacks received from your valuable customers. You can ask them to give you a rating out of 10 or request them to send their important comments regarding your services. This rating will depend on whether the food was delivered on time or not, whether they enjoyed the taste of the meal etc. Uber, for example, asks users to rate their drivers and Munchery asks the same for the chef. You can plan improvements and also incorporate fresh ideas received as feedback to enhance your services. The Payment System Since the online payment grown with e-banking and there are various apps that facilitate the customers to pay for their order within the app, adopting this wise formula isn’t a bad idea. The Pizza Hut, Dominos, McDonald’s etc are some of the best illustrations that can be put forward. However, you can also keep on different options such as PayPal, Paytm, Wire Transfer, payment through debit or credit card, etc. There are many people who still prefer the conventional ways; so it is advisable to also provide the Cash on Delivery Payment to not run out of such users. Adding

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The Biggest Challenges Faced by Food Delivery App Business

The world has changed and has been continuously changing rapidly. Technology is changing and transforming nearly every industry that exists and has been delivering unpredictable aspects of growth to them. By adding ease, cost-effectiveness, and quality to the services and products, technology has made a place for itself in the market at each and every segment. Getting services like food, medicines, clothing as well as daily necessities is just a matter of few touches upon the screens and everything is available at your doorsteps. One of the most affected and benefited seems to be the industry of food. With the market shifting from the dining out towards the home delivery services, technological growth has even more paced up in the sector. Food delivery brands and organizations have grown huge and are leading the online marketplace. The total revenue of the online food ordering marketplace grew up to an incredible of $107,438M in 2019 and is expected to grow at 8.8% in the meantime till 2024. But like every sector and industry, even this one is facing and will continue to face challenges in the highly transforming market. The ongoing change has brought in a number of issues to cope up with and with them, the opportunities to soar high. Let’s look upon the challenges being faced by the food delivery industry and take a sneak peek into the market. Challenges For The Food Delivery App Business Food delivery app business has continuously been induced with a number of new customers each day. With the growing market base and cultivating opportunities, a large number of competitors have entered into the market with greater thrust and push. This has made the market place competitive and challenging for the businesses to capture. Unstable Customer Base is The Major Setback Customers in the food delivery businesses are observed to be highly unstable at loyalty. For a major part of the population, the term loyalty in while getting the food delivered doesn’t even exist. The major aim of the food delivery is to get great food at greater prices and with the least hassle. The competitors and market players have brought in the game of marketing and delivering services to such a merrier level that customers are already enjoying utmost services from almost all of them and thus aren’t in a situation to have a lot of differences in the choices. This has made the customer base unstable and diverts them away from the aspect of the business called loyalty. The food delivery businesses are trying very hard to control the loyalty factor and have realized the importance of it. A number of marketing strategies and tactics are continuously being offered by the food delivery organizations to have a happy and loyal customer base. As per the reports by Clevertap, a staggering amount of about 86% of users stop using an application after two weeks of its launch. Prices of The Market Are As Unstable Not just the customer base but also the prices of the food industry are highly volatile. With a number of factors affecting the prices of the food industry, organizations dealing in the food delivery business are lacking the track of keeping up with the effective prices and continuously have to strive for the right amount. While fighting inflation and rising prices of the food in association with their partners, they have to even focus upon the offensive or defensive pricing models being put forward by their competitors in the market continuously. The two-way pricing attack makes it even more difficult for the delivery brands to keep up with a constant rate of growth and revenue. However, with their asset-light model, aggregators post earnings before interest, taxes, depreciation, and amortization (EBITDA) margins of 40% to 50%. Inconsistent Food Quality It becomes highly challenging for the delivery partners to deliver the food with the utmost quality at the doorsteps far away from the place it is being prepared. The difference in the food being served upon the tables of the outlet as well as the one being delivered at the doorsteps is creating a major loophole the organizations have to strive hard to overcome. With technology, the delivery of the food has been possible but has yet to be implemented for the betterment of the means of the delivery in an affordable manner. Getting Ready For The Demand Every business aspires to grow and increase the market base continuously. It’s an ongoing process and has no end. But in the race to capture the bigger portion of the market, there’s another end to it that talks about the maintenance of the supply and availability to suffice the demand of the market thus captured. Howsoever big is the market captured, it’s a failed attempt if the businesses are unable to satisfy the needs of the customer base. The factor of satisfaction herein does not lie with just the delivery partners but the ones working at the backend, the restaurant owners. The market lies upon the delivery partner brands and thus is important to fill the gap between the delivery partners and restaurant owners to work together and get themselves ready to suffice the demand of the captured market. Bigger Fish Eats Up All The Other Ones The market consists of a number of players striving hard to reach the same goal – the biggest market share. The same race, when is joined by a bigger player who is already established and popular among the market, takes up a bigger pie with fewer efforts and leaves a very small portion for the other players to compete for. This brings on a challenge for smaller and upcoming players of the market to gain a larger customer base and a one of higher value. Competing with the already established and traditional delivery models has been a difficult time for the new technological application-oriented platforms. The traditional delivery systems still own a major of about 90% of the total market. Solutions For The Food Delivery App

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