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3 Biggest Mistakes Companies Fail in When Building Their Enterprise App

Enterprises have found a way to better engage clients through business apps. According to Gartner, demand for mobile app development services will grow five times faster than internal IT organizations’ capacity to deliver. “We’re seeing demand for mobile apps outstrip available development capacity, making quick creation of apps even more challenging. Mobile strategists must use tools and techniques that match the increase in mobile app needs within their organizations,” said Andrian Leow, principal research analyst for Gartner. The research said that the growing ownership of smartphones, which was predicted to reach 2.1 billion units by 2019, will be the driving force for apps in the business sector. People will continue to look for high performing devices and apps. Based on the data shared by O2, recently released smartphones are featuring processing capabilities two times faster than their predecessors allowing HD and high graphic apps to perform well. Likewise, the demand for reliable and high-quality business apps will also be on the rise. However, developing business apps requires a lot of planning. Often, there are problems brought about by errors from the business-side itself. For successful app development processes, here are three of the biggest mistakes organizations commit when building their enterprise application. Forgetting the customer The rise of eCommerce has led to modern consumers demanding high-tech and convenient ways to shop through their mobile devices. To ensure they will use the app, businesses need to incorporate what their target market needs from it. Mobile app users want personalization, solid performance, and rewards for their loyalty, which they want to be delivered to them intuitively and easily. First, invest in proper user experience (UX) design to ensure the user journey is seamless and straightforward. Second, do not forget to integrate personalization techniques to keep users engaged for long periods of time. Lastly, always utilize updates by correcting bugs to keep the user experience at a good pace. Remember that great experience will get more people talking about the app, and we know how ‘word of mouth’ marketing strategies can be powerful in driving its success. Poor testing Many companies tend to forget that not all consumers are up to speed with the latest tech. Businesses need to take note that a great application must work across a broad spectrum of devices and operating systems to be able to reach as many people as possible. Proper testing should be done to ensure the app is ready before its launch on the app stores. Glitches with its performance can do serious damage to the business or brand’s reputation. It is sensible and efficient to invest in in-depth testing upfront and regular maintenance to ensure the app is working to its optimum performance. Fail to communicate value Even big products have problems gathering enough traction to survive tech’s demanding and fast-paced marketplace. And, this isn’t necessarily because companies couldn’t offer people something they want. Businesses fail due to their inability to communicate effectively to consumers how their product (or for this discussion, the app) could change their lives or make things easier for them. It’s effective to create a message that clearly presents the value or benefits of the app to customers. The message should be simple, catchy, and straight to the point. Answer the questions: Mobile applications are a blessing to businesses, as it offered them a way to better present themselves and connect to their target market easily. Investing time and money isn’t enough to guarantee the success of the app. Companies should be able to avoid focusing on sales and move their attention to how their app can provide better service to customers.

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How to Enhance the Security of Enterprise Mobile Apps

Of late, enterprise apps have become a necessity for the business enterprises, rather than a mere luxury. In fact, most of the business firms are not hesitating in their right approach towards hiring the services of a highly proficient enterprise app development company for getting the enterprise apps developed and taking their business to the next level. Even the data presented by Adobe Systems reveal that in the year 2016, some close to 70% of the enterprises have already successfully implemented the enterprise apps and are making use of two to five customized apps. One of the primary reasons why the enterprise apps have significant become more effective is because it has brought significant improvement in the efficiency of the employees of an organization, increase in the mobility of the work and enhancing the BYOD (Bring Your Own Device) trend. Therefore, it hikes the overall productivity of the business. But considering the fact that website are easily getting attacked and targeted by the hackers, app security becomes paramount importance. The security of enterprise apps is all the more essential because the employees share the details using a common database. However, if you ensure a few vital steps to tighten the screws on the security factor, then you can save your apps from getting vulnerable. Enhancing the Security of Mobile Device Management As an app developer you should be aware of the fact that both the Android as well as the iOS Operating Systems runs the devices on different approaches. As for the instance, iOS devices are predominantly used for the enterprise apps. However, the Apple has laid down some stern terms and conditions related to the installation of the apps and other controls. Therefore, first thoroughly go through the policy enforcement of Apple because it is very particular on the security factor and will not compromise with it on any circumstance. One can cite the example of the newly launched iOS 11, which will only support the new and advanced devices and not work on the older phones. Well, if you want to manage your iOS devices appropriately, then the best way to do so is effectively using the Mobile Device Management or Enterprise Mobile Management. As such, you will come across a number of companies such as MobileIron, MaaS360, etc. who also offer their services in this regard. On the other hand, the price of the Android based devices are comparatively lower and so many of the enterprises hook to an Android phone or a tablet. It is recommended to make use of the Android for Work (A4W) for the purpose of the enterprise apps. The Android for Work is quite a useful tool as it helps in segregating the apps on two basis – personal and professional. You can surely trust on the Android for Work as it is considered safe and secure. It comprises of the device, the operating system as well as mobile device management offering the security. The App Login Verification Process The app log-in verification process is an important step that needs to be ensured if the app developer wants to boost the security arrangements. You are already aware about the malpractices of the unauthorized people trying to trespass your territory without permission. Now this security tool for the enterprise app is meant to combat such instances from accessing the private data. As a developer you will come across a number of verification logins but you can rely upon SSO (Single Sign on). Moreover, it is also budget friendly as well and at the same time is regarded as completely secure. It also allows you to login into various platforms by just using a single password. In this way you can maintain one strong password for multiple platforms that can remain confidential. In case of the retirement or resignation of the employee, his account will be deleted. Categorizing the Risk Factors As a website faces a number of risk issues during the development or even during its browsing, the same story can be repeated for the enterprise mobile apps. It must be remembered that not all security related threats fall within the same category; some are less malicious than the others. So, it is advisable to classify them in different groups so that you can know which are more dangerous and how you can solve the problem. In order to understand the threats more precisely, it is better to be familiar with source code repository, the version of the app, the data and its kind and lastly what impact the app would have in case of business failure. This will help you to give preference to the more critical risks associated with your business. You need to understand that enterprise apps are invariably different from the normal apps and so their security mustn’t be put at risk at any cost. Distribution of the App The app distribution comes into play when the designing of the app is complete. As such there are two major points where you can distribute or deploy your app. They include public app stores and enterprise app stores. The enterprise app stores mainly store information that is usually confidential and private. It keeps the information in safe custody and is shared amongst the employees of the company. The enterprise apps can remain secure by restricting the number of downloads, which means that only most important apps can only be downloaded. The enterprises don’t give any preference to apps that are of no use. Not only that the enterprise app stores also confines the accessibility for each of the applications. Security of Apps is not only the Issue If you thought that only concentrating on the app security will suffice your job and you have made your app safe, then it’s time to reconsider your decision. You also need to focus on other areas such as providing due importance to understanding of the servers and services. Plus, it also involves the security layer of the software. Apart from that, the

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