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eCommerce app

Why Online Retailers Should Invest In eCommerce Mobile App?

The evolution of modern day technology has led to an undeniable raise of popularity amongst eCommerce mobile apps. There are several factors behind this, and one of the simplest answers is that younger generations spend a lot of time on their mobile device therefore smartphones and tablets are an amazing ways to reach massive audiences. Every good business knows that it needs to adapt if it wants to remain on top or even grow, therefore a lot of enterprises now find themselves owning eCommerce apps. However, not every business has an app yet, so in this article we’re going to look at what make eCommerce mobile apps a good idea. With the rise of such apps being predicted to further accelerate in 2017 and 2018, deciding to have on for your business might be a very smart business model. More control, stability and functions There is no denying that mobile apps are superior to web applications when it comes to marketing. All the little problems that can occur on managing a website can be far easier to remove or fix on a mobile app. In addition, the amount of control you have not only over the app but also over the way customers interact with it, it is net superior to the web counterpart. Through a mobile app, you can offer a way wider array of functions to the customer and also customize their experience into a personal one. Diversity brings out the savvy shopper in people Studies show those businesses which implement several methods for customers to shop through usually end up making more money. Through trial and error, some companies learned that the key is not to overshadow the traditional means of shopping with new age mobile apps, but rather have them complement each other and work together to offer an enriched experienced to the customer. That being said, having an eCommerce app that can make your services available day and night to people doesn’t mean you’ll lose your physical shop business, but that your overall income will be buffed by the mobile app initiative. Giving people what they want While there are clear benefits to implementing an eCommerce app into your business plan, another reason for which you should have one is that people want one. While that might seem like some head scratching material, there’s an explanation coming. Mobile apps that allow people to make purchases from their home and also get a lot of other features related to a brand are becoming more and more popular. As that is happening other brands will comply to the trend, making potential customers want to see the same thing coming from your brand. And you know what’s worst? They will take not seeing more as seeing less, meaning that it can actually be in your detriment not to implement an extra feature. Push notifications Through push notifications, you have a direct line to customers, letting them see (and making sure they see it) what the latest deals in your store are. It’s a great tool that every business with an app uses. The best part is that users enable push notifications themselves, meaning that if you send Push notifications to someone they probably want you to, so there’s no breach of privacy. Enticing features Beyond showing people what your store products or services are, you can use an app to bolster their loyalty towards your brand. Different exclusive deals, tools and helpful features baked right into your business’s app can really drive customers towards your business. Meet the people you’re selling to An eCommerce app is also a great way to get to know your clientele. Just as you can use it to offer personalized shopping experiences to people, so can you make use of an app to learn more about your customers. What they like most, what their shopping habits are, and what is more likely to spark their curiosity and appeal to their inner shopper. You can’t really do that in a store in the couple of minutes they spend there, unless you conduct a full blown interview right there on the spot. That would be weird. Conclusion In conclusion, there are many perks to having an eCommerce app. Not only is it beneficial, but depending on what your business domain is and who your competition is, it might actually save you from losing some customers. Embracing the eCommerce app trend is sort of a necessity if you want to stay afloat in a constantly changing ecosystem. Blog Source- https://www.mindinventory.com/blog/why-online-retailers-should-invest-in-ecommerce-mobile-app/

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Top Benefits that eCommerce Apps Offer in Gaining More Traffic

There is no denial to the fact that the various eCommerce websites and mobile applications has taken the entire world by storm. The massive and enormous success of Amazon, Flipkart or eBay and others speaks volumes for itself and we need no other evidence to prove the statement. Who would have thought a decade ago that one can buy all necessary items of use under one roof and you don’t even need to walk down to the nearest store to get these products. They are delivered right at the doorstep within the shortest possible time. And to add more convenience, the eCommerce is one online shop that is available 24x7x365 days; never getting shut down. Let’s now have a glance at some of the statistics that will reveal why the eCommerce apps and sites have created a pandemonium worldwide. According to a survey, the eCommerce mobile apps usage increased by 174% in 2014. Business Intelligence, a research service of Business Insider predicts that the total revenue share of the mCommerce is expected to stay around at $284 million or 45% in US alone by the year 2020. It is the dominance of the eCommerce apps or sites that today many retailers are also rooting towards them with the intention of selling their products. Truly they have understood the fact that it is one optimal platform where they can sell all their items online and reach out to a large number of targeted customers with minimal effort. Moreover, it has also been predominantly seen that the users first check the mobile app to go through the products and if they feel, then they shift to the responsive eCommerce website. Therefore, the eCommerce apps have become a necessity nowadays if you want to compete in this stiff race. The eCommerce at Your Round the Clock Services It has been stated earlier that one of the major benefits that eCommerce apps provide in engaging more traffic is the fact that they offer round the clock services to their customers. Having said that, the customer can book his desired product at any hour of the day even at midnight and from anywhere with just a few taps of the finger. The purchases and sales goes on continuously without any interruption. Once you book the product your job is done and it will be delivered at an address of your choice. That’s it. It’s simple as that! Faster Access at the Products within Hand One can deny the fact the mobile eCommerce apps loader faster than the websites do. And the access to the extensive range of the products is also at the tip of the fingers. The users don’t have to take the pain of switching on their personal computers or laptops, they browse the different items and their prices right from their smartphones. The fast loading also helps in gaining more traffic to your app. But if the app is slow the customers may lose his interest and will switch on to some other app or website in the meanwhile. Therefore, maintaining the customer loyalty becomes very important. Widest Choices of Renowned Brands at One Junction Adobe published a data which stated that 67% of the online shoppers hook to the eCommerce apps because they get the widest assortment of their favorite brands all at one junction. They don’t need to visit somewhere else. And the icing on the cake is that most of the time eCommerce websites offer attractive discounts and offers especially if there is any festive occasion. They also entice the customers with additional rebates if the customer downloads their app and does purchasing from there. So, why should the audience look beyond eCommerce when each of the items is readily available without spending more? eCommerce Apps can be Even Assessed Offline One of the major pros that eCommerce apps provide in enhancing better engagement is that they can be even accessed when the user does not the internet facility in his smartphone. This is one facility which is not available in the case of a website. The user can choose the products he prefers to buy and add it into the cart. In fact, there has been a change of the trend. Many people do visit the eCommerce apps even if they don’t wish to purchase anything. They intend to check what new stock of products have arrived in the online store. Taking the Advantage of the In-built Tools The eCommerce apps gives you a viable opportunity to take full advantage of the inbuilt tools and features. Now you can share the pictures of the products found in the app with your friends and family through social media apps. This acts as a great marketing asset wherein your product information passes on from one person to another. In addition, the scanner helps to scan the items better through the distant codes. Above all this will enrich the experience of the end users, which is the prime aim of the eCommerce business owners. The Numbers of Smartphone Users are Steadfastly Increasing Well, it’s high time to think about the eCommerce mobile apps because you know very well that the numbers of smartphone users globally are multiplying at a rapid pace in comparison to desktop or laptop. According to TechCrunch, it has been estimated that the total number of smartphone users will be somewhat around 6.1 billion by the year 2020. So, you have to prepare for that race as the future of eCommerce apps seems to be quite an illuminating one. Apps offer the Instant Communication Opportunity If you are willing to get more traffic into your app, one of the best ways is to establish a communication with your target audiences. You will feel too blessed with the facility of eCommerce apps that provides you spontaneous opportunity to interact the user and give him the specific information whenever he requires. You can also assist him in finding a particular product within the specified budget estimate. And that is

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