Attracting Investors Through Design
New technologies can be amazing. They can help people solve their problems, or simplify their lives. Despite all this, they can look difficult and incomprehensible. The goal here is not just to make a beautiful presentation of the project. It is more about using DESIGN to show investors and potential users the true value of your innovation. Design is at the heart of many startups such as GitHub, Airbnb, Square, and Fitbit. But what is “design”? Look at your current product. Does your design make it innovative? Useful? Understandable? Aesthetic? Will it be long lasting or will it be outdated in a couple of years? Great design has its roots in startup culture itself. Many entrepreneurs, developers, and engineers don’t just recognize that design can improve their products. Moreover, they include designers as part of the product founding team. 3 Reasons Why You Should Pay Closer Attention to Design To sum up What distinguishes design from art is the presence of functionality. So in pitching a project to investors design solve several problems. Good design without superfluous words can explain what your product is about. Secondly, the design of the presentation overall should convince potential investors to invest in your idea. In other words, it should sell itself. It’s getting harder and harder today to stand out due to the tech alone. Designers from modern giants like Apple, Dropbox, Airbnb, and others have changed the world. It has happened not just because their companies have better technology, but because they make their products more comfortable, aesthetic, and human. Blog Souce- https://messapps.com/allcategories/strategy/attracting-investors-through-design/
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