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app launch

App Launch Checklist

Launch Day Can Be Difficult To Prepare For. An app’s most critical time of growth starts on its launch date and continues up until the next three days that proceed it. The initial quantity and velocity of an app’s download count will dictate how highly it’ll rank on both the App Store and the Play Store: The best way to ensure that your downloads will hit some impressive heights at launch is by generating a user base well in advance. First, you’ll need a plan. The goal of the plan is this: create a launch date, and collect as many interested users as you can pre-launch. Start Early The earlier your landing page is developed, the greater your chances for user acquisition will be. This way, if your landing page isn’t promoting enough attention, you’ll still have plenty of time to generate fans. An early start will give you enough room to locate and reformat the least-most inspiring aspects of your app/website. Take Users Behind the Scenes On your landing page, create and maintain a developer’s log. Keep your users in the loop by being transparent about your goals: write blogs about what you’re building, how you’re building it, and about some of the problems you’ve encountered along the way. Blogs are also helpful for post-release: incorporate change logs, announcements, future updates, promotional codes, etc. Beta Testing/Soft Launch The point of a soft launch is to uncover which parts of the app need improvement. Launching your app to a select group of people can offer you insight on where your app is both the weakest and the strongest. Quality testing should be iterated several times throughout development to ensure that the changes made to your app meets user expectations. Delay Your Launch There’s time between when Google and Apple approves your app and when you can actually release it, so time your release wisely and finish any promotions you’ve neglected to deploy – take your time, there’s no rush. Resisting the urge to launch a fully developed app takes willpower, but the end product will be worth it: If your launch doesn’t seem promising, then you should wait. You’ll have nothing to lose, and only more to gain. Most Importantly, Listen to Your Users In the end, your opinion as the developer might be interesting, but it’s actually the least important. You’re building an app for others to use, and its implementations should be driven by both data collected about and from the app’s users – we always suggest turning to App Analytics! Be prepared to take your app in different directions both before and after development, or whenever it’s necessary.

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How to Make Sure Your App Does not Fail After Launch?

Any kind of application your launch in 2023 is a launched business — just like a rocket, it is either gonna fly to the moon or stay on Earth forever. In this article, we decided to help you with the best ideas on how to avoid your app failing on AppStore or Google Play after launch. Step 1 — Research As we said, any app you build is a startup. And, as a good startup, it must begin with a brilliant idea on solving your client’s problems. No problem = no downloads, huh? This could be avoided in case you research your targeted audience and market properly. Think of which platform would you targeted audience use — is that Android or iOS? Is there an existing app that duplicates your idea in major features? Does your business idea actually need an app? Maybe an AMP website would be enough? After you get all the possible answers, test them on your possible users. An MVP (minimum viable product) or even a Type form should be enough to get to know what your potential clients think of you. By the way, you’d better find the best possible user persona, which is a semi-fictional representation of a possible user of your app. Try to include as many details as possible that would describe your potential clients — from their demographics to their behavior patterns.So, once again, research-research-research. Step 2 — Marketing The second most-often encountered reason for an app to fail on the App Store is the fact that the startup team does not invest in marketing. If this application is new to the market (and yes, it is), you will obviously need to promote it to your potential clients. Think of marketing channels you will use, the budget you are ready to invest in promotion, and where you are most likely to meet your targeted audience. Of course, this piece of advice depends a lot on the previous one — research your clients! By the way, do not forget that app marketing is not a one-time event. You will need to continuously work on your marketing strategies and processes. You could market your biggest updates and new features that change the user’s experience within your app. Step 3 — UX & UI After the business model, UX and app design are altogether the most important part of a mobile-based startup. If you get millions of downloads, but the app abandonment rate is high,  you will never get a happy bunch of clients ready to pay you for your services. This part of your work also needs an optimized on boarding process. If you do not get to impress your users quickly with fast and ready-to-use design, your app’s abandonment rate will only get higher, which means that you will lose your customers. So yes, you’d better invest in UX and test it multiple times on different focus groups if you want to get a stable working app with thousands of happy clients. One more thing… While we are not Apple, Inc., and we do not present an iPhone in this article, (this would be a rather bad marketing action, huh?) we must underline that you do need to update your app after you launch it on the market. Believe us, there will be bugs to be fixed even if you test it 2-3 months prior to the release, and you will also want to add new features which would adapt your business to growing and developing market.

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