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The Importance of Color in Mobile App Design

We are well familiar that both user experience as well as user interface plays a significant role when it comes to engaging more users. However, you cannot deny the influence of various colors in app design. The fact is the app designers shouldn’t just concentrate on making the app user friendly but also equally emphasize on selecting the right proportion of hues for the app design. Yes, people would love a colorful and attractive app, which helps in interpretation of your app’s content. However, the question before the app designing is choosing colors for different segments of the mobile app. You have to choose the color for your app icon, the logo, and the primary colors and most importantly, select the color scheme. The Significance of Various Important Colors The app designers in most cases would follow the latest trends in app design while selecting the colors, which isn’t a bad idea. You must note that each of the hues have an impact and communicative power with the user. So, let’s analyze a few vital colors that see what meaning they convey. If you are using red, it would simply imply the call to action and is more impulsive. The yellow is related to delight and optimism. Green is more associated with the nature and environment and is connected with money and wealth. Orange represents excitement and enthusiasm. Blue is again a dynamic color known for prosperity and serenity. Choosing the Color for the Icon If you visit the Google Play Store or Apple App Store, you can view numerous app icons having plethora of colors. The color of the icons is mostly chosen depending on what type of app is it? So, here your understanding and knowledge of the hues will come into play. You have to make the selection very cautiously. The possible way out is following the current design trends and then may be choose the prevalent colors such as red, blue or green. If you have done a thorough research, you must have seen that blue is the most widely used color found in popular apps such as Facebook, Twitter, LinkedIn, Google, Safari etc. But if you want your app icon to look different, then you can use the various shades of green.\ Picking up the Right Color Scheme You should know that selecting the right color scheme is indeed one of the critical jobs that you have got in hands. Thus, when you go out for making the choice, there are different aspects that need to be taken into consideration such as color associates of your region and brand colors. What you need to do is choose the simple colors to enhance the UX. The simple colors look pleasing to the eyes and at the same time, it becomes easier for the user to read the content. In fact, according to one of the researches, it has been found that most users prefer like simple colors while using Adobe ColorCC. When you are using simple colors, it is better to go with two or most probably three colors. While developing the color scheme you can take the help of color wheel that contains several predefined schemes making the task easier for the designers. Types of Color Schemes Used Monochromatic This is one of the simplest color scheme used for designing apps as you have to take each of the color right from the base. It will have a good impact and will give a sober look. It contains only one color along with shades, tones and tints. You can create elegant innovative designs with it. The blue and green will be soothing for the eyes. Analogous This color scheme is prepared from associated colors where one is used for prominence, while the other is used to enhance the scheme. In the Analogous color scheme you have to mainly use three hues, which are closely related to each other. In this case, the main challenge is to decide which color to use as to give the app a more sophisticated look. An instance of an app using analogous color is Calm meditation app making use of green and blue so that users feel more relaxed and at peace. Complementary These are mostly contrasting colors and contrary to each other. Their main purpose is to gain the focus of the user. So, here basically two colors are selected; one remains dominant while the other is contrasting or balancing it. However, must be ensured that colors are chosen carefully for the content does not look very bright. Custom Color Scheme When you are deciding to implement the custom color scheme, use the color wheel intelligently. But it is not that only experienced designers can lay their hands on it. If you have just started, then the advice would be to use more of traditional color scheme and if you want to succeed then try using only one or two base color. Compound Color Scheme Also known as the split-complementary scheme, it combines base color as well as a couple of analogous colors. It is similar contrasting as complementary color but does not have a good visual outlook. Choosing the Color Shades Selecting the color shade of the app is also important and here the designer needs to blend black with the base color. Its main objective is to make the mobile design more attractive. It also highlights certain specific areas of the app such as its functionality. The Use of Adobe Color CC The main function of Adobe Color CC is to make the job of the designers easier by simplifying the task of selecting required color. As such you can choose any color as base color and also add and save the palettes directly. The Effects of Color Contrast The designers need to make use of the color contrast (using two opposite colors) to prevent the eyes from strain. It divides the colors of the app so that user can easily get the attention. The colors

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How To Create Minimalistic UI Design for Your Mobile App?

We have often been told that one of the key elements that drive the users into an app is intuitive design. What users prefer today is a simplified user interface with basic functionalities. But have you ever heard about the term minimalistic design? Actually, the word minimalistic design originates from the term Minimalism, which is said to be an art movement that started post the World War II. In the simple and plain language, it is clear, concise, and consistent design that brings the designing techniques to its core. It is not entirely related to app functionality. It is based on implementing the necessary design elements that takes your mobile app towards the zone of success. A highly rated app is always simple on the cards with a clear visual communication. It is easily navigable with attractive color schemes and aesthetic background. As such, the designer uses his expertise to perfection while incorporating the various aspects such as the white and negative space as well as proportionality. He allows the app to breathe with the right choice of the visual balance. Choosing the Simple Color Scheme Choosing a simple and sophisticated color scheme is a great way to user the experience of the users. You cannot deny the influence of colors in mobile app design. Some UI designers have the concept that picking up various colors can provide a rich look to the app design; but that’s not true. The UI designers are even free to select and develop their own color scheme based on the color scheme standards. As such, there are mainly two types of schemes that are popular. Monochromatic scheme When you opt for the monochromatic color scheme, you get a wide selection of tints, shades, and tones within a specific color. You can change the brightness and the saturation point of the color scheme and even create other hues and schemes that do not overpower the eyes. Analogous schemes In this scheme, the designer is supposed to pick and utilize three colors that are placed adjacent to one another on a color wheel. You have to use the same colors for carrying out the tasks and highlight the important design of the app. Here the brightest color gains utmost vitality, while the lightest hue is least important. One App, One Typeface It is not a viable idea if you blend the various font sizes and types to provide a patchy or uneven look to your app. This where you can show your skills, deduct the font numbers to make the typography consistent. You will have to pay attention on important factors to enhance your typographic skills including the style, weight, size and avoid focusing on the different typefaces. While selecting a typeface for any app, you need to note that the platform’s default font is very important. For instance, the iOS apps mainly use the San Francisco family of typefaces that improves the reading experience for the users across all the platforms. Similarly, in the case of Android and Chrome, the popularly used typefaces are Noto and Roboto. Divide by Elements and Spacing, Not Lines The designers mainly use the lines and dividers if they have to clearly outline and distinguish the different sections and categories of an app screen. However, like colors you cannot use too many lines, which can make your app interface look untidy and clumsy. On the other hand, if you are using the lines and dividers in the appropriate ratio and proportion, the appearance of the app interface would become appealing, and functional drawing the attention of the users. If you want to segregate the content part from the lines, you can use the blocks, and spacing colors etc. One can cite the example of Google Calendar App, where the lines and divisions have been spaced intelligently using the shadows rather than lines to show the different sections. Blur Effects If you want to get a minimalistic design for the app UI, then one of the best solutions is utilizing the blur effects. This is where you can work with the layers and interface hierarchy. This is regarded as the optimum possible method because when you are playing with the layered UI, you get the chance of knowing the mobile’s flow to design an engaging menu and explore for more solutions. If we want to give a perfect example of an app using blur effects, then you can see the Yahoo weather app. It shows some beautiful weather locations and what’s important is you just need a single tap to get the detailed data, whereas the important data is instantly visible. Data Spotlight Well, this is understandable. You need to highlight the most important piece of content or the one present at the center by using a bright visible color and large font. At the same time, you can use contrast colors for the call to actions, help, and others to make your app pleasing. If you are employing the bigger fonts and using dark colors, it would grab the user attention into that particular spot where you want to draw. It would easier to collect information. Making Use of the Whitespace In order to implement an ideal minimalistic design, the whitespace or the negative space must be used wisely. This is more essential as these are basically the blank spaces in any app that are left empty for the purpose of developing contracts, and create other elements. The whitespaces don’t have any color. But they are pivotal from the design’s perspective. Now, it all depends on the creativity and expertise of the designer on how skilfully he utilizes the negative space. Icons: Stroke and Fill Let’s first define iconography. Well, it is known as the visual language representing the app content and functionality. It must be ensured that the icons are identified with much ease and so there should be an element of simplicity in it. Therefore, you can use the stroke and filled icons similar to those used

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