The visual appeal in mobile apps goes a long way in determining its impact on your business. While designing mobile apps, the developers focus on UX and UI significantly. A weak app design prompts the users to uninstall them from their handsets.
On an average, users uninstall 28% of the mobile apps within 30 days of installing them. Evidently, your mobile app design should be engaging and user-friendly.
Mobile App Design Process to Follow
In this article, we bring you the right mobile app designing strategy. You will come across a comprehensive app design process, which will help you develop robust mobile apps.
- Planning your Mobile App Design
At the outset, you need to come up with a plan, collaborating with the analysts. The experts provide the clients with an estimate of the time required to develop the features in the app.
The reputed designers closely collaborate with the business firms, while integrating the specified design elements in the apps. At this stage, the designers study customer requirements, and decide the right way to implement the design elements.
- Carry out your Research
Designer, through detailed web research, come up with the appropriate strategy to develop each innovative app. You should acknowledge the individuality of all these apps, as each of them is different in terms of functionalism.
It is advisable to stay updated with the latest trends in app design, which will help you to design an amazing app with the latest features.
You should also have detailed knowledge of the industry for which the app is being developed. This process ensures that all the latest features are present in the app.
- Identifying Target Audience
This is one of the most crucial tasks, which designers need to undertake. The functionalism of the app and the expectations of your target audience determine the design to a significant extent.
For instance, if you develop the app for kids, it should come with a soft colour and smooth edges. Business apps, on the other hand, carry professional fonts. The UI design depends on the target group substantially.
Consider the following questions while developing the interface:
- What is the demographic area of the users?
- What the app aims to serve?
- Why the user should use the app?
- What are the weak points of other apps in the same industry?
- Whats is the process through which your app can sort out these issues?
When you know all these aspects, it becomes easier to plan out the structure and features in the app.
- Specifications as Required
Designers need to develop the apps as per the specifications conveyed by the customers. These encompass all the tools and technologies that the UX designers will require in the process.
They hand over these specifications to the mobile app developers when the app design process is over.
- Developing Wireframes
Next, the developers need to build wireframes, which represents the skeletal structure of the future app, along with its important features. The reputed companies use the Sketch, Adobe XD or Photoshop for building wireframes for Android and iOS.
It is advisable to spend some time, collaborating with the team and carrying out discussions, so that all the features that the client wants are integrated seamlessly in the app. Make sure to adhere to the major principles of designing a mobile app when you build the wireframe.
- Building the Prototype
The prototype represents the live design of the app you are building, along with the process of interaction with the user. You may use the InVision or Adobe XD, which can quickly convert mobile designs into prototypes.
This prototype is reviewed by the customers and they provide their opinions and feedback. On analyzing these, you can incorporate the necessary changes in the app and move to the subsequent stage.
- Finishing Touch
This is the last stage of the mobile app design process. You might want to come up with certain specifications in the apps. These include interactions and animations that add to the visual pleasure for the users.
Next, the A/B testing is carried out to determine the exact version of the app, which the users will love. The one with a greater preference indicates that it will generate a greater conversion rate.
Tips for Enhancing the Visual Impact of Your Mobile App
Apart from the ones mentioned above, you should focus on some other details too, that can enhance the visual impact of the app. These include:
Users love mobile apps that they can navigate through seamlessly. You need to eliminate bugs and barriers, if any, during the app development process. An intuitive and simple navigation enables users to get a seamless experience.
In the process, your business can attract a greater number of users, who, in turn, recommend others to use the app. This is how startups are flourishing in the digitized age.
However, take care not to overload the app. The navigation should be breezy and users should find it easy to use the app. Most of the successful apps have a habitual model. If the users have to be too creative while using the app, it might not be popular.
Typography is one of the most important visual elements in the app. Use typography that carries the essence of your brand. At the same time, it should make your app look attractive. Clear and readable text is highly recommended.
Developers should also incorporate the right font size in the app. In case you have loads of visual elements in a large app, make sure that the text is visible and clear. Nail the spaces between words and lines.
The colour-contrast of the background and foreground is another area to consider. Do not make the visual look too dull. Maintain a pleasant contrast between colors that you use in the text as well as the background.
The reputed developers test different schemes of colour to check out the extent to which each variation appeals to the audience.
In most of the cases, the QA professionals share their opinions while you develop the colour schemes. This determines the way people will perceive the app.
To Sum it up…
People love apps that are developed with unique features. They expect the apps to be customized according to their in-app behavior, location and preferences. You can gain valuable insight into the expectations and taste of users, when you carry out the research at the initial stage.
It is important to design an amazing user interface, incorporating the right shapes, colors, space and movements of other design elements in the app. Every page of the app needs to carry the visual appeal.
Integrating all the features, the designers build the final prototype, which can further be modified. In fact, you need to upgrade the features in your app from time to time. The mobile app development team carries out the coding process seamlessly, thus ensuring users get some good experience of using the app.
These days, motion design has gained popularity among the developers. Depending on the nature of the business, the motion elements need to be integrated into the apps. A user-centric design, along with features that ease up the usability of the app makes it successful.
Evidently, it is important to customize the app as per client requirements. Nothing is more important than that!