Avoid Committing These UX Pitfalls When Designing an App
Mobile Application Development is a complex task; ask any professional app developer and he would guide you through the process. As all designed websites doesn’t get the boost on the search engines, similarly most of the released mobile apps don’t get any public attention. One can site various whys and wherefores for people not downloading and installing your app. To be honest, one of the prime reasons, which makes your apps suffer is poor User Experience (UX) and User Interface (UI) design. Even one of the survey states that 88% of the customers do not return to a website or the mobile application if they have a bad user experience. Obviously you don’t want to fall in the same trap and so getting some valuable information on what the common user experience flaws are can prove as an eye-opener and worthy. However, it will be viable to throw some spotlight on what user experience is and why is it considered to be one of the most imperative tools for generating traffic to any app. A Short Brief Intro to User Experience (UX) As you can draw some line from its name; it is a designing tool that helps to enhance the experience of the end users while they are using your mobile application, increasing the satisfaction level. It is through the UX that accessing and navigation of the mobile application becomes simpler and hence the app becomes user friendly. Another vital reason that makes user experience is one of the must have assets is it helps in creating a brand awareness, which is necessary to compete with the competitors. But most importantly the customers tend to identify your product or service through an adorable UX design. As such UX is not just limited to offering an aesthetic and beautiful visual design, but the testing is also an essential aspect that an UX designer has to perform to check its functionality. And before beginning the designing process, the designer has to conduct a thorough research to get the innovative ideas. UX and UI are Same Sides of Coin The user experience designers tend to get perplexed considering that both user experience and user interface are the same sides of the coin. However, it is just a misconception and nothing else. While user interface (UI) can be defined as the page or the screen of the mobile app that the users view including the icon helping to establish the interaction between the user and the device. On the other hand, as already mentioned before user experience (UX) is the tool that is related to personal experience of the user while he is using the app. So, do not intermingle UI with UX. User interface is often used in the broader sense that comprises of interactive design, visually appealing design, easy to read content and eye-catching app icon. But user experience is often designed after doing a deep research and understanding the specific needs and demand of the end users. Inappropriate and Inconsistent Design Methods One of the major faults committed by the designers is choosing inappropriate and inconsistent design that adversely affects the performance of the app. This can start with taking a wrong decision on designing the interface of the app. A poorly designed UX will make it difficult for the users to navigate through the app. Therefore, your ultimate aim is to offer a design that will seamlessly operate on all types of devices without any hindrance. The mobile application has to be a consistent performer where the customers can easily understand and get through the functionality of the app. The content must be easily comprehendible; especially if the customer is booking for an item. If the designer is using the symbols to indicate something, it must be clear and must not be confusing at all. According to a research, 94% of the users delete the app within the first month of downloading it and many of them do so because of bad UX. Unnecessarily Including the Login Page You know there are a number of apps where the customers are compulsorily required to login into the page after entering a few important details such as name, email id and so on. The examples of such apps are online cab booking, eCommerce app etc. But it is not necessary that every app has to have a login page. Moreover, you must not keep on pocking the customer for the registration every time he opens your app. This will annoy him. Give some time so as to understand how the app operates and how it is useful to him. If your app requires the user to sign in, make it as simple as possible. Please remember the fact that 15.6% of the users uninstall the app due to poor registration experiences. Overstuffing and Overcrowding the App with Features It is a wrong conception that adding lots of features will generate more traffic to the mobile app and also enhance the experience of the users. The designer should always keep the point in mind that is developing the app for the customers and not for his personal usage. So, when you commence to design the interface, please sit with your team and discuss what features are vital to include in the app. If you are stuffing the app with too many features, you are actually taking the user into the zone of uncertainty and create confusion in his mind. So, better first understand what the app is all about, what products or services it will deal with and then proceed further. The users will get frustrated and it is your app that has to bear the consequences at last. It will also harm your brand value. It is advisable to keep a proportionate ratio as far as adding of the features is concerned. Not Conducting Deep Research to Understand User Demand It is evidently known that the story of a highly successful user experience begins with a deep rooted research to
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