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Avoid Committing These UX Pitfalls When Designing an App

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Mobile Application Development is a complex task; ask any professional app developer and he would guide you through the process. As all designed websites doesn’t get the boost on the search engines, similarly most of the released mobile apps don’t get any public attention. One can site various whys and wherefores for people not downloading and installing your app. To be honest, one of the prime reasons, which makes your apps suffer is poor User Experience (UX) and User Interface (UI) design. Even one of the survey states that 88% of the customers do not return to a website or the mobile application if they have a bad user experience. Obviously you don’t want to fall in the same trap and so getting some valuable information on what the common user experience flaws are can prove as an eye-opener and worthy. However, it will be viable to throw some spotlight on what user experience is and why is it considered to be one of the most imperative tools for generating traffic to any app. A Short Brief Intro to User Experience (UX) As you can draw some line from its name; it is a designing tool that helps to enhance the experience of the end users while they are using your mobile application, increasing the satisfaction level. It is through the UX that accessing and navigation of the mobile application becomes simpler and hence the app becomes user friendly. Another vital reason that makes user experience is one of the must have assets is it helps in creating a brand awareness, which is necessary to compete with the competitors. But most importantly the customers tend to identify your product or service through an adorable UX design. As such UX is not just limited to offering an aesthetic and beautiful visual design, but the testing is also an essential aspect that an UX designer has to perform to check its functionality. And before beginning the designing process, the designer has to conduct a thorough research to get the innovative ideas. UX and UI are Same Sides of Coin The user experience designers tend to get perplexed considering that both user experience and user interface are the same sides of the coin. However, it is just a misconception and nothing else. While user interface (UI) can be defined as the page or the screen of the mobile app that the users view including the icon helping to establish the interaction between the user and the device. On the other hand, as already mentioned before user experience (UX) is the tool that is related to personal experience of the user while he is using the app. So, do not intermingle UI with UX. User interface is often used in the broader sense that comprises of interactive design, visually appealing design, easy to read content and eye-catching app icon. But user experience is often designed after doing a deep research and understanding the specific needs and demand of the end users. Inappropriate and Inconsistent Design Methods One of the major faults committed by the designers is choosing inappropriate and inconsistent design that adversely affects the performance of the app. This can start with taking a wrong decision on designing the interface of the app. A poorly designed UX will make it difficult for the users to navigate through the app. Therefore, your ultimate aim is to offer a design that will seamlessly operate on all types of devices without any hindrance. The mobile application has to be a consistent performer where the customers can easily understand and get through the functionality of the app. The content must be easily comprehendible; especially if the customer is booking for an item. If the designer is using the symbols to indicate something, it must be clear and must not be confusing at all. According to a research, 94% of the users delete the app within the first month of downloading it and many of them do so because of bad UX. Unnecessarily Including the Login Page You know there are a number of apps where the customers are compulsorily required to login into the page after entering a few important details such as name, email id and so on. The examples of such apps are online cab booking, eCommerce app etc. But it is not necessary that every app has to have a login page. Moreover, you must not keep on pocking the customer for the registration every time he opens your app. This will annoy him. Give some time so as to understand how the app operates and how it is useful to him. If your app requires the user to sign in, make it as simple as possible. Please remember the fact that 15.6% of the users uninstall the app due to poor registration experiences. Overstuffing and Overcrowding the App with Features It is a wrong conception that adding lots of features will generate more traffic to the mobile app and also enhance the experience of the users. The designer should always keep the point in mind that is developing the app for the customers and not for his personal usage. So, when you commence to design the interface, please sit with your team and discuss what features are vital to include in the app. If you are stuffing the app with too many features, you are actually taking the user into the zone of uncertainty and create confusion in his mind. So, better first understand what the app is all about, what products or services it will deal with and then proceed further. The users will get frustrated and it is your app that has to bear the consequences at last. It will also harm your brand value. It is advisable to keep a proportionate ratio as far as adding of the features is concerned. Not Conducting Deep Research to Understand User Demand It is evidently known that the story of a highly successful user experience begins with a deep rooted research to

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Benefits of Mobile App Redesigning to Enhance Conversion Rate

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The mobile application development industry is indeed the fastest growing business sectors where trends keep on changing and rolling out at frequent intervals. Therefore, you just simply cannot bank upon the handy features, the unique promotional methods, and exceptional app specification to generate more traffic and increase the conversion rate, but also focus equally on mobile app redesigning. The mobile app designing is a constantly evolving process. The trend that is making its debut and fresh in the market today may become outdated only after a few days. So, the app designers need to update their knowledge apart from being innovatively creative. And if you have to win the battle in the first impression itself, then, app designing can get you a big lead in the first round. Planning for Mobile App Redesigning Well, the word redesigning is used in a large perspective. It is not just confined to the mobile application development but considered a usual activity in the fashion industry. Most of the fashion designers opt for revamping of outfits and accessories. The app designers have to follow the same trend and go for app redesign after a certain period, say one year. This redesigning practice needs to be continued same as updating the app for better maintenance. Reasons to Redesign Your App So, when you are planning a strategy to redesign your app, you need to explore the reasons why your app needs a new design. The Competitor App Has Done So This is one of the general replies that you would find from most of the entrepreneurs. They have made up their mind to redesign the app for conversation rate because their competitor has gone for the redesigning of his app. And this is obvious, you have to succeed in the stiff prevailing competition. Launching New Product or Services Mobile app redesigning is similar to redevelopment of websites. You must have noticed that when the online entrepreneurs launch new products or services, they go for a new makeover. So, when you are rebranding your business, mobile app redesign becomes necessary. Rating Has Declined or Review is Not Good If you are sincere with your mobile apps, then you would value a lot about ratings and reviews of the user. If you find that users are not liking your app because of the same old patterned design, it’s time to move on and think about new innovative designs. Planning to Add New Customers One of the other times when you think of app redesigning is when you actually plan to add more new target audiences to the board. You have to redesign your app keeping in view the demand of your fresh customers. How to Redesign the Mobile App for Increasing Conversion Rate Simplicity and Sophistication are the Two Words When you are actually beginning to redesign your app, the two words that needs to be kept in mind are simplicity and sophistication. This means the designers need to apply their creativity and come up with an ‘Out of the Box Idea’, but it has to be simple. It should be attractive and have the appealing power to draw user attention. The design must be drawn according to the target audience. For instance, if you are targeting the teenagers, then it has to be colorful, bright and updated design. Emphasizing a Lot More on Personalization Personalization is one element that is trending at the current moment and mobile apps are offering a lot more emphasis on it. It is one of the popular tools through which you can personally enhance the engagement of the customers. Artificial Intelligence (AI) has become popular to collect information about user’s likes or dislikes. What you can do is allow the users to make their own choices with respect to choosing the themes or the stickers, emojis etc. Usability is also important You need to strictly follow the advanced and latest usability while redesigning the app. This means keeping in pace with the latest trends of the current year. It will enhance the experience of the users. The modern trends will also keep your app up to date above everything else. Focusing on the Social Integration Social integration is a very useful tool, which helps to easily share the content of the app. In fact, it is one of the optimal methods through which you can come in reach of more and more customers. We have previously discussed some valuable tips on how to create a unique UI design that instantly draws attention. For the redesigning process, you don’t have to employ any unusual tactic but try to keep things simple. Most of the apps are commonly linked with social media platforms like Facebook and Twitter. However, you can incorporate more social media platforms such as Instagram, LinkedIn, Google+ etc. You also need to necessarily add the messengers. Adding Call-to-Action Elements When redesigning the app to enhance conversion rates, you can look to add more call-to-action buttons. It must be noted that following the modern trends, the call-to-action buttons can have become more attractive and attention grabbing. It helps a lot in boosting the traffic of the app, thereby increasing the sales as well. Enhancing the App Performance Whether you believe it or not, but the truth is that the performance of your app tends to go down with the passage of time. You will notice that the speed of your app will decrease and it does not remain the same when it was released for the first time. Therefore, the mobile app redesign becomes imperative for conversion rates. It will have an impact on the overall performance of the app. Some of the Popular Apps as Case Studies We can put forward the names of some of the popular mobile applications or brands as case studies to know how mobile app redesigning increased their brand value in the market. The first example is that of popular image sharing app Instagram. The numbers of Instagram users have incredibly increased over the

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