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Benefits of Having Geolocation in Your Mobile App

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The mobile based technology is constantly getting upgraded with each passing day and as such the users are watching a new feature being added in the mobile applications. The Geo-Location is one such technology which helps in determining and identifying the exact location of any device such as a Smartphone, tablet, laptop, radar and so on. In fact, it is similar to that of Global Positioning System (GPS) in some ways, but there is a difference. It utilizes the cell site triangulation apart from GPS to detect the location. According to Mobile App Market trends and analysis, the 2017 will perceive the emergence of Location Based Service (LBS), besides the present GPS. This will prove to be a boon for the users as it will provide real-time information. Geo-location can be used for a number of applications. In fact, it has been rightly identified as the backbone for several businesses, without which it will be nearly impossible for the owners to operate it. One of the optimal illustrations that one can put forward in this case is cab based apps such as Uber or Ola. There is no denial to the fact that it has also brought a crucial change in the marketing strategies. In addition, the retail industry can also benefit from it by knowing the location of the customer and getting familiar with his or her purchase history. You can spot the location of a place on the map through geo-location. For instance, if you are searching for a particular address of a building on a map, you only need to put an element in the online space of the map, which contextualize it. The Google Map is based on this principle, where the site gets marked adding context to the location. Now, before we move on to the main course of discussion, and focus on the importance of geo-location in the apps, first let’s throw some eminent light on important data and statistics based on the location apps. The Pew Research Center conducted a survey on location based services and it came to the following inferences. About 74% of the adult Smartphone users use geo-location to get the directions and other information based on their current location. About 30% of people have got their social media platforms linked with their posts and this figure is expected to go up. The findings also informed that around 12% of the users use geo-location to track a certain spot or they like to share their location with the friends. So, now that we have adequate statistics, let’s find out the reasons as why geo-location becomes a necessary feature in your mobile app. The Taxi and Cab Industry If a person is booking a cab from a certain point to any destination, he uses the geo-location services with or without knowledge. The Geo-location uses your location adding value to it and refers to it as the pickup location. The same procedure is followed in the case of destination spot which is called drop-in location. The fare generated for the journey is also based on the geo-location. Today, taking rides in taxis and booking them online has become much more simplified than earlier. The Augmented Reality Games and their Popularity It is surprising to note that geo-location has had a great impact on the augmented reality games. This trend gained a good momentum in the 2016. One of the best examples that can be exhibited in this context is Pokémon Go. The geo-location based game became a huge hit and was downloaded by millions of people all around the world. It showed the effectiveness of geolocation when the user becomes more localized. Online Order and Delivery of Food Items Today we all use Smartphones or other devices to place order for online food delivery. There are a number of food delivery apps where an individual can track the status of food and know how far it has reached. You can know the exact location with the help of geolocation. If there is any delivery charge then it is calculated based on the distance travelled. Moreover, geolocation is also helpful in tracing any nearby restaurants. Tracking of Products Brought via E-commerce Site Geolocation is again very handy in tracking the location of your items, which you have purchased from any e-commerce website. You can get familiar with when your item is getting shipped and when you would be receiving it. Here also if there are any shipping charges, then it is done with the help of geolocation only. Benefits of Having Geolocation for offline business If you thought that geolocation is a win-win situation only for online business or e-commerce sites, then you might have to think again. Yes, even the offline business owners can maximize their benefits through the location based apps. It helps the retail and mCommerce industry to track the location of their customers and offer better improved services. In fact, many indoor location technologies can also be found. Helps to Flourish the Dating Industry The geolocation services also lending its helping hand to the dating industry, which helps it in flourishing. Most of the popular dating apps feature helps the user to find nearby dates. It also helps in finding the distance range in setting for the dates. All this is possible because of the location based apps. Helps connecting you to Your Neighbourhood There are some geolocation apps which help in establishing connection with your neighbours. You get to know the person living next to you a much better way. In fact, it has attracted a large number of audiences. Time Based and Memory Apps Geolocation Apps also render their service when the person reaches the location. It then works with Global Positioning System (GPS). The individual gets a reminder via push notification once he reaches the spot. They prove to be of great help when the person is not aware of the exact location he has to go. Helps to Track Sporting Activities Geolocation apps can

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Internet of Things has Significantly Transformed Various Industries

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Internet of Things or IoT is one of the most progressive technologies that is glaring at the present moment and will continue to do so in the future. Well, if IoT can be defined in the simplest of words, it is a kind of virtual internet connection where the network can be linked with any of devices found within the surroundings. And frankly speaking it can be any device from LED lights and electronic appliances to the four-wheelers. One of the important features of the Internet of Things is that it requires no human to machine connection to form a network but it can rather establish the link with the help of a series of physical objects. As such the IoT is usually based on wireless protocols, well connected sensors, and effective processors. If stats are to be believed, the number of connected devices will increase from 15.41 billion in 2015 to 75.44 billion in 2025, which is almost equivalent to five times. It has established its key influence in almost major industries that are related to the lives of common masses. A few of these include energy, retail, healthcare, automotive, building and construction etc. The HealthCare Sector is Blessed to Have IoT There should be no doubt in mind that the Internet of Things has given a new life line to the prevailing health sector, benefiting both the medical practitioners and the patients. One of the biggest impacts that the hospitals will be able to utilize their existing resources in the best possible manner. Not only will that IoT also help to control the temperature and humidity of the different wards. Now if we look at the same from the patient’s prospective, then this new technology (IoT) will help in reducing the expenditure of the hospital bills that often burns the pocket. The patients can be monitored in real-time and as such will provide an accurate diagnosis of the illness. The information received in real-time basis from the cloud computing system will allow the doctors to take appropriate decisions and the patients will receive timely treatment. This in turn will result in speedy recovery of the patient and provide him an enhanced experience. Lastly, the IoT will help a great deal in boosting the management of the drugs in much better way; which otherwise was a costly affair. Even the hospital staff will commit no mistake while entering the data of the patient information. Farmers are Adopting Internet of Things Don’t get surprised to know that Internet of Things hasn’t even left behind the agriculture sector. It has assisted the agricultural producers to improve their yields. Secondly, the farmers are also becoming more and more aware about not using the harmful toxic pesticides and insecticides on the crops and instead go for organic products. In fact, the use of the sensors are helping them to utilize the available resources optimally. If they deploy the inexpensive sensors in their fields, it will give them useful information about what action needs to be taken at various times. Another IoT benefit that they avail is getting instant value for their produce. This means they would know what type of crops to sow and how much water is needed to nourish it and can also help in controlling the pests. They would get knowledge on water conservation and reduction of waste. The Construction Industry Welcoming the IoT The construction business has scored giant leaps in the recent few years and IoT getting associated with it, it will go further to set new records. One of the huge reliefs that IoT has given to this rector is reduction in the human effort. Having said that one only needs to connect the machine with a wireless connection and it will operate in areas where people find it difficult to reach. The use of the Wearables such as Smart Glasses will help in protecting the delicate eyes while working in hazardous conditions. It will also keep a track of the supply levels at the construction site and if anything falls short, the central system will ask to order for more. In this way the project will not get delayed and it will also save the company from spending on unnecessary supply materials. The builder can track the status of the items that have been ordered through the GPS monitoring. Even you would get to know if the machines or equipment need any repair or not with the help of sensors. The IoT will also assist in fixing the daily working hours of the workers and labors so that they don’t feel exhausted. The sensors are the best friend when it comes to building information modelling, providing info on materials affected by climate changes, the weight of the building etc. The Transformation of the Fashion and Retail Industry Over the years the fashion and the retail industry has already changed the gears and extended its arms beyond the geographical boundaries. There has been a steady increase in the numbers of buyers and investors which has provided an extensive scope to the companies. But the question is how IoT will influence this particular sector. So, the answer is that firstly, the consumers will have wider range of choices when selecting the items, quick access to the products, get more of personalized products and receive notifications when the new stock arrives. It going to be a boon for the retailers and the marketers. The retailers will remain updated about the market demand through the smart virtual mirrors and what type of products the customers are preferring. Even the marketers can take the advantage of IoT. They can share the data analytics in the real time with the IoT connected devices and this will further assist them in framing the right strategies for the future. IoT is Powering the Energy Sector It is unfortunate that even this 21st century, a number of countries worldwide are encountering the energy and power crisis. IoT can play a comprehensive role in sorting

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