Enterprises have found a way to better engage clients through business apps. According to Gartner, demand for mobile app development services will grow five times faster than internal IT organizations’ capacity to deliver.
“We’re seeing demand for mobile apps outstrip available development capacity, making quick creation of apps even more challenging. Mobile strategists must use tools and techniques that match the increase in mobile app needs within their organizations,” said Andrian Leow, principal research analyst for Gartner.
The research said that the growing ownership of smartphones, which was predicted to reach 2.1 billion units by 2019, will be the driving force for apps in the business sector. People will continue to look for high performing devices and apps. Based on the data shared by O2, recently released smartphones are featuring processing capabilities two times faster than their predecessors allowing HD and high graphic apps to perform well. Likewise, the demand for reliable and high-quality business apps will also be on the rise.
However, developing business apps requires a lot of planning. Often, there are problems brought about by errors from the business-side itself. For successful app development processes, here are three of the biggest mistakes organizations commit when building their enterprise application.
Forgetting the customer
The rise of eCommerce has led to modern consumers demanding high-tech and convenient ways to shop through their mobile devices. To ensure they will use the app, businesses need to incorporate what their target market needs from it. Mobile app users want personalization, solid performance, and rewards for their loyalty, which they want to be delivered to them intuitively and easily.
First, invest in proper user experience (UX) design to ensure the user journey is seamless and straightforward. Second, do not forget to integrate personalization techniques to keep users engaged for long periods of time. Lastly, always utilize updates by correcting bugs to keep the user experience at a good pace. Remember that great experience will get more people talking about the app, and we know how ‘word of mouth’ marketing strategies can be powerful in driving its success.
Poor testing
Many companies tend to forget that not all consumers are up to speed with the latest tech. Businesses need to take note that a great application must work across a broad spectrum of devices and operating systems to be able to reach as many people as possible.
Proper testing should be done to ensure the app is ready before its launch on the app stores. Glitches with its performance can do serious damage to the business or brand’s reputation. It is sensible and efficient to invest in in-depth testing upfront and regular maintenance to ensure the app is working to its optimum performance.
Fail to communicate value
Even big products have problems gathering enough traction to survive tech’s demanding and fast-paced marketplace. And, this isn’t necessarily because companies couldn’t offer people something they want. Businesses fail due to their inability to communicate effectively to consumers how their product (or for this discussion, the app) could change their lives or make things easier for them.
It’s effective to create a message that clearly presents the value or benefits of the app to customers. The message should be simple, catchy, and straight to the point. Answer the questions:
- Why users should download your app?
- What’s the unique selling point (USP) of it?
Mobile applications are a blessing to businesses, as it offered them a way to better present themselves and connect to their target market easily. Investing time and money isn’t enough to guarantee the success of the app. Companies should be able to avoid focusing on sales and move their attention to how their app can provide better service to customers.
